GetResponse | May 16, 2022
GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. Ecommerce marketing automation helps online store owners scale their businesses in an automated manner increasing revenue and sales.
"Though we've had existing partnerships and robust integrations with Ecommerce companies such as Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce, it became clear to us through countless customer interviews that we needed to expand our Ecommerce automation solution, Inspired by this insight, we pushed our existing Ecommerce integrations to a new level and added additional features to better equip business owners to drive revenue seamlessly."
Daniel Brzeziński, Vice President, COO and Head of Product at GetResponse
The following set of enhanced features allow users to harness the power of automation to grow their Ecommerce stores:
One-click integrations with leading Ecommerce platforms: Populate product inventory and customer data in GetResponse (no coding experience required).
Advanced segmentation: Information on customer purchases, order history, and behavior on sites enables building segments for specific groups of customers and creating precisely- targeted marketing campaigns that convert.
Quick transactional emails: Send automated purchase confirmations and trigger automated abandoned cart emails that remind customers about unfinished purchases.
Promo codes: Synchronize promo codes from ecommerce platforms with GetResponse and seamlessly drag and drop them into newsletters, autoresponders, or automation messages.
Product recommendations: The Product Recommendations Engine is a powerful, data-driven tool that learns customer preferences and potential needs based on historical purchases and behavior. The automation populates the section within an email with specific products relevant to each recipient on the list.
Popups: Used to grab website visitors' attention, popups significantly increase site conversions and sales. GetResponse provides access to a code-free, drag-and-drop creator, where users can design popups and outline specific conditions on how they work.
Prebuilt automation templates: Welcome new contacts, recommend products, recover lost sales, and use behavioral targeting easily with prebuilt templates and playbooks.
Omnichannel: Utilize email, web push notifications, SMS, and popups for complete multichannel customer engagement campaigns that enhance sales growth.
Founded in 1997, GetResponse, a simple-yet-powerful marketing automation software, has more than 20 years of experience empowering businesses to run online marketing effectively. Along with 24/7 customer support available in eight languages, GetResponse features more than 30 tools: email marketing, website builder, conversion funnel, marketing automation, live chats, webinars, paid ads, and more.
CMO Council | February 02, 2022
Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to drive broader and deeper customer engagement.
The new report, NextGen Events: Optimized for Outcomes, is based on a survey of 150 global marketing leaders and in-depth interviews with executives from Equifax, GE Healthcare, HCL Software and GfK. The research was developed in partnership with Cvent, a market-leading meetings, events and hospitality technology provider.
Key findings in the report include:
Virtual events still matter: Virtual events continue to deliver tremendous reach and value, yet 64% of marketing leaders say their organizations are only moderately effective or not effective at executing virtual events
In-person events remain the top choice to nurture relationships and drive conversions: 60% say restarting in-person/hybrid events is very important, even critical
Event marketing has matured: 65% say learnings over the last two years will lead to a more holistic view of events that are better aligned to marketing outcomes
In order to capitalize on the NextGen event channel opportunity, CMOs will need to craft a clear and comprehensive strategy that matches each different event with the right goals, while working closely with event planning teams to deliver a more immersive, engaging attendee experience – whether online or in-person. This means learning how to deliver engaging virtual events, re-thinking traditional event planning, encouraging cross-team collaboration, and optimizing the MarTech stack to maximize event program impact.
With so much uncertainty, it has become even more important for organizations to have a clear understanding of all the events happening in their portfolio in order to gain complete control and a clear picture of what's happening now and what lies ahead. Through better management and with a focus on testing and learning, CMOs can ensure NextGen events are tied to business outcomes: brand awareness, lead generation, retention and loyalty."
Donovan Neale-May, executive director of the CMO Council
"The results from this new report highlight the significant impact the pandemic has had not just on meetings and events, but also on the roles and relationships between planners and marketers," said Cvent Chief Marketing Officer, Patrick Smith. "The digital transformation over the last two years has made events more measurable, enabling marketers to better understand the impact events have on their marketing efforts; and with the rise of virtual and hybrid events, the lines between event planning and digital marketing have blurred. This NextGen event channel means that marketing executives and planners need to work collaboratively, rather than in siloes, to better engage attendees. If they do this effectively, there is more potential to deliver greater event program impact and value across the organization."
About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 16,000+ members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 65,000 global marketing and sales executives in over 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Customer Experience Board, Digital Marketing Performance Center, Brand Inspiration Center, Marketing Supply Chain Institute, GeoBranding Center, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE).
Cvent Holding Corp. is a leading meetings, events, and hospitality technology provider with more than 4,000 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent's suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent's supplier and venue solutions to win more group and corporate travel business through Cvent's sourcing platforms. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events.
Comm100 | September 14, 2020
Comm100 is extremely feature rich. So far there isn’t anything that we've wanted to do that we've not been able to. It's really a software that can grow and scale with you. We started out on the most basic version and have opted in to add-ons (e.g the knowledgebase) over time as well as moving up to a higher version. The sales team have been helpful every step of the way in putting together a package that is perfectly tailored to our needs.
Offer valid for Comm100 Omnichannel Business edition, our best value package.
Up to 3 licenses free, then $89/license/month after that.
Your 3 free licenses will be free for as long as you use them.
Integrating Twitter accounts costs $14/account/month.
For new Comm100 customers only.
Impartner | May 06, 2022
Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, and The Sherpa Group, the award-winning Channel Growth specialists, have today announced a new strategic partnership. The new alliance will accelerate the opportunity for Channel Vendors by combining best-in-class technology with expert-led services.
With 80% of the broader Channel ecosystem being non-transactional, Vendors are aggressively moving from traditional revenue and profit-based measurements, to prioritizing things like co-innovation and value creation, but the challenge for Vendors is being able to measure these new metrics. In order to deliver scale and drive growth, Vendors are shifting their focus towards Partner Experience in order to engage the new ideal Partners.
Impartner's Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions have been recognized by leading analysts and research firms for providing best-in-class partner experiences. As an industry leader, Impartner helps companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. The Sherpa Group's extensive experience in channel growth and shared commitment to client success directly aligns to Impartner's mission.
The global partnership will see The Sherpa Group delivering a bespoke service offering, ranging from pre-sales consultations, to onboarding, to ongoing strategic and growth-orientated support for potential and existing Impartner customers, and will give Impartner users the flexibility to tap into their existing Channel Transformation Framework that is already used to grow some of the largest technology Vendors, such as Microsoft, Zoom and Cisco.
"We're grateful to strategically engage with a global partner that shares the same passion to provide channel clients with the highest level of service, We look forward to leveraging our combined channel industry expertise and proven track record of success to deliver best-in-class support at every stage of the partner experience."
Mark Rogers, SVP of Global Strategic Accounts and Partnerships at Impartner
Tom Perry, CEO of The Sherpa Group, is excited about what this means for Vendors and Partners: "The Sherpa Group and Impartner have enjoyed a close working relationship; by strengthening and formalising this partnership, Vendors will be able to benefit from the combination of best-in-class technology and services.
"The end result will mean that Partner Experience will be at the forefront of everything we, and Impartner, deliver for Vendors, which is the only way to create cut-through in the face of increased competitive activity."
The agreement will immediately see new closer working between the two businesses, with the underlying principle being to drive Partner Experience throughout the Channel.
Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels.
Sherpa are an award-winning, high growth channel agency supporting global companies in channel transformation. They are a team of experts, all true channel people, recruited exclusively from tech firms, agencies and the channel to ensure we can create, manage and measure Partner programmes that deliver, globally.
Sherpa are committed to enabling channel transformation using their six pillars of channel development – plan, recruit, engage, enable, grow and measure, and were listed as a top 50 agency in the 2020 B2B Benchmarking Report.