CONTENT MARKETING

Phase Seven Introduces New Multi-media and Strategic Content Services for Small Businesses

Phase Seven | July 26, 2021

London, UK-based Phase Seven, a creative digital marketing agency, is declaring the launch of their multi-media and strategic content services to enhance exposure for small businesses in every aspect.

Phase Seven, a digital media agency headquartered in London, UK, is declaring the launch of their SEO and content innovation services. With a focus on serving local businesses capture top organic search engine placing while uplifting cross-platform exposure, Phase Seven is disrupting conventional marketing approaches to push their consumers’ competitors aside, generate increased sales and drive company growth.

Studies show that less than 5 percent of consumers who are looking for products or services online will advance beyond the first search engine page. Almost 70 percent of people who used their smartphone to find a local business visited the outlet within the next day. With the launch of Phase Seven’s strategic content and multi-platform solutions, local business owners now have the expertise they need to maximise search engine rankings and exposure, establish authority and gain market share within their sector.

The goal at Phase Seven is to level the commercial playing field so that small business owners with tighter marketing budgets can outperform their larger counterparts. With innovative, exposure-oriented strategies that place their clients at the top of search engine results pages, Phase Seven helps drive online traffic, increasing sales and initiating customer loyalty as a result.

An aggressive multi-media content strategy helps build client integrity and elicits trust among target audiences. 78 percent of consumers prefer getting to know a company through articles compared to ads. 70 percent believe that organizations providing custom content are interested in building relationships with them.

Statistics such as these mean investing in a well-crafted content deployment strategy will yield maximum returns. By targeting key search terms and leveraging cross-platform media, Phase Seven improves their clients’ brand authority, secures Google Maps listings and helps their clients dominate the local search results to attract in-market audiences and drive conversions.

The team of professional writers, media strategists and advertising experts at Phase Seven create powerfully targeted and compelling marketing campaigns that ignite curiosity and help their clients become a top-of-mind company.

With the launch of their sophisticated digital media and content services, Phase Seven is poised to become a leader in cost-effective, one-stop-shop solutions for business owners in London, UK, who want innovative, brand-enhancing strategies without wasting resources on traditional hit and miss approaches.

Spotlight

Today, marketers are competing with brands that lure their customers not only with products and services, but also with individual experiences. And they’re setting some healthy expectations, from recommending a movie customers will love to including a personal treat in their orders.

To meet those expectations, marketers need to develop a steady flow of compelling content. You start the content journey with ideas and concepts, then create and manage assets, deliver and personalize experiences, and finally analyze performance. And you need to do all of this fast enough for the experiences to adapt instantly to every channel and screen your customer may use. The goal is achieving what McKinsey calls marketing’s holy grail: digital personalization at scale.


Other News
MARKETING STRATEGY

GetResponse Launches Enhanced Ecommerce Marketing Automation Solution

GetResponse | May 16, 2022

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CMO STRATEGY

Marketers See Opportuanity To Optimize Outcomes In New Era Of Events, Says CMO Council Report

CMO Council | February 02, 2022

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to drive broader and deeper customer engagement. The new report, NextGen Events: Optimized for Outcomes, is based on a survey of 150 global marketing leaders and in-depth interviews with executives from Equifax, GE Healthcare, HCL Software and GfK. The research was developed in partnership with Cvent, a market-leading meetings, events and hospitality technology provider. Key findings in the report include: Virtual events still matter: Virtual events continue to deliver tremendous reach and value, yet 64% of marketing leaders say their organizations are only moderately effective or not effective at executing virtual events In-person events remain the top choice to nurture relationships and drive conversions: 60% say restarting in-person/hybrid events is very important, even critical Event marketing has matured: 65% say learnings over the last two years will lead to a more holistic view of events that are better aligned to marketing outcomes In order to capitalize on the NextGen event channel opportunity, CMOs will need to craft a clear and comprehensive strategy that matches each different event with the right goals, while working closely with event planning teams to deliver a more immersive, engaging attendee experience – whether online or in-person. This means learning how to deliver engaging virtual events, re-thinking traditional event planning, encouraging cross-team collaboration, and optimizing the MarTech stack to maximize event program impact. With so much uncertainty, it has become even more important for organizations to have a clear understanding of all the events happening in their portfolio in order to gain complete control and a clear picture of what's happening now and what lies ahead. Through better management and with a focus on testing and learning, CMOs can ensure NextGen events are tied to business outcomes: brand awareness, lead generation, retention and loyalty." Donovan Neale-May, executive director of the CMO Council "The results from this new report highlight the significant impact the pandemic has had not just on meetings and events, but also on the roles and relationships between planners and marketers," said Cvent Chief Marketing Officer, Patrick Smith. "The digital transformation over the last two years has made events more measurable, enabling marketers to better understand the impact events have on their marketing efforts; and with the rise of virtual and hybrid events, the lines between event planning and digital marketing have blurred. This NextGen event channel means that marketing executives and planners need to work collaboratively, rather than in siloes, to better engage attendees. If they do this effectively, there is more potential to deliver greater event program impact and value across the organization." About the CMO Council The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 16,000+ members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 65,000 global marketing and sales executives in over 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Customer Experience Board, Digital Marketing Performance Center, Brand Inspiration Center, Marketing Supply Chain Institute, GeoBranding Center, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). About Cvent Cvent Holding Corp. is a leading meetings, events, and hospitality technology provider with more than 4,000 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent's suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent's supplier and venue solutions to win more group and corporate travel business through Cvent's sourcing platforms. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events.

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Omnichannel Customer Engagement Made Easy, now FREE

Comm100 | September 14, 2020

Comm100 is extremely feature rich. So far there isn’t anything that we've wanted to do that we've not been able to. It's really a software that can grow and scale with you. We started out on the most basic version and have opted in to add-ons (e.g the knowledgebase) over time as well as moving up to a higher version. The sales team have been helpful every step of the way in putting together a package that is perfectly tailored to our needs. Offer valid for Comm100 Omnichannel Business edition, our best value package. Up to 3 licenses free, then $89/license/month after that. Your 3 free licenses will be free for as long as you use them. Integrating Twitter accounts costs $14/account/month. For new Comm100 customers only.

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CHANNEL PARTNERSHIPS

Impartner and The Sherpa Group announce new technology and services partnership

Impartner | May 06, 2022

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Spotlight

Today, marketers are competing with brands that lure their customers not only with products and services, but also with individual experiences. And they’re setting some healthy expectations, from recommending a movie customers will love to including a personal treat in their orders.

To meet those expectations, marketers need to develop a steady flow of compelling content. You start the content journey with ideas and concepts, then create and manage assets, deliver and personalize experiences, and finally analyze performance. And you need to do all of this fast enough for the experiences to adapt instantly to every channel and screen your customer may use. The goal is achieving what McKinsey calls marketing’s holy grail: digital personalization at scale.

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