Partner Marketing Software Market to Deliver Prominent Growth & Striking Opportunities Scenario Highlighting Major Drivers & Trends

Market Research Inc. | July 02, 2020

Market Research Inc. proclaims a new addition of comprehensive data to its extensive repository titled as, Partner Marketing Software market. This informative data has been scrutinized by using effective methodologies such as primary and secondary research techniques. This research report estimates the scale of the global Partner Marketing Software market over the upcoming year. The recent trends, tools, methodologies have been examined to get a better insight into the businesses.

Additionally, it throws light on different dynamic aspects of the businesses, which help to understand the framework of the businesses. The competitive landscape has been elaborated on the basis of profit margin, which helps to understand the competitors at domestic as well as global level.

Spotlight

CDK Global (previously known as ADP Dealer Services)
originally developed its dealer management system,
DRACAR+, in Micro Focus COBOL, using Micro Focus Net
Express and Server Express for application development
and maintenance. It is a complete administration system
used by 1,500+ car dealers and car importers in Northern
Europe. It enables them to sell vehicles, maintain stock,
buy parts, co-ordinate workshop orders and produce daily
job lists. DRACAR+ integrates with over 30 OEM partner
systems and is mission-critical to more than 20,000
users.
Søren Krogager, Senior R&D Manager at CDK Global
in Denmark, explains: “Combining the COBOL and
.NET development teams was a natural step for us to
improve development efficiencies. It would simplify our
development environment, support the latest vendor
platforms and enable us to be more responsive to
business change requirements. We have a long-standing
relationship with Micro Focus and are fundamentally very
happy with COBOL, so we decided to move to Visual
COBOL.”


Other News
CHANNEL PARTNERSHIPS

Diginius Named Microsoft Advertising Global Channel Partner of the Year 2022

Diginius | April 29, 2022

Diginius, a London-based SaaS technology company specialising in digital marketing and e-commerce solutions, today announced that it has been named Microsoft Advertising Global Channel Partner of the Year 2022. This distinguished accolade, which recognises excellence across the board as a Microsoft partner at a global level, builds on the title of Microsoft Europe Channel Partner of the Year 2021 awarded to Diginius earlier this year. Contributing to this recognition was the Diginius proprietary Insight Bidding Engine platform, which provides clients with valuable online data on their PPC campaigns to drive leads and conversions, and is integrated with Microsoft Ads. “Microsoft Advertising is honored to present Diginius with the Global Channel Partner of the Year 2021 award. The quality of nominations from this year’s partners was extraordinary, inspiring us with their incredible contributions to the industry, dedication to their clients’ growth and an untiring commitment to partnership. We are proud to celebrate our global winners for their extraordinary work in 2021 and look forward to the impactful work we will do together in the year ahead,” said Heidi Coffer, Director of Global Partner Marketing, Microsoft Advertising. “We’re delighted to be recognised by Microsoft again as their partner in driving excellence in the digital marketing industry, now at a global level. We look forward to our continued collaboration in ensuring marketers and agencies have access to the insights and tools they need to maximise performance from their ad spend.” Nate Burke, CEO and Founder of Diginius

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MARKETING STRATEGY

Qumu Works with F33.ai to Accelerate Presence in Google Cloud Marketplace

Business Wire | April 21, 2022

Qumu Corporation a leading provider of cloud-based enterprise video technology, today announced it is joining forces with F33.ai to accelerate Qumu’s presence in the Google Cloud Marketplace. F33’s deep expertise in helping software companies deploy, market and grow Cloud Marketplace solutions will help drive greater awareness and consumption of Qumu’s Video Engagement Platform by enterprise customers across all industries. Qumu’s presence in the Google Cloud Marketplace will allow it to reach IT buyers who are looking for integrated solutions that are vetted by Google to power their enterprise video needs. The Marketplace also provides simplified procurement processes for organizations ready to purchase enterprise-grade cloud solutions. “We are delighted to work with F33 as a go-to partner for all things Google Marketplace. Through this partnership, our focus will be on enabling enterprises to leverage the benefits of enterprise video and identifying exciting new use cases to fuel innovation, achieve business goals and accelerate digital transformation,” Rose Bentley, President and CEO of Qumu Greg Wasmuth, Chief Revenue Officer of F33, noted, “We are witnessing a video-first transformation in communication and are glad to support Qumu in their journey to Google Cloud Marketplace. Our proven methodology will accelerate Qumu’s ability to get products listed on the marketplace as quickly as possible. The sooner they can transact on the Marketplace, the sooner enterprises can take advantage of one of the best video engagement platforms on the market.” Today, Qumu leverages the power of Google Cloud as an IaaS and PaaS leader providing a future-proof platform with powerful data and analytics, along with best-in-class practices to Qumu customers. “With a solid foundation as a current Google Cloud customer, it has become evident that by expanding our partnership with Google and working with F33 to enter Google Marketplace, we’ll grow our reach and ability to provide enterprise video solutions that meet future customers’ needs and ambitions in our new work from wherever whenever world,” Bentley said. About Qumu Corporation Qumu is a leading provider of best-in-class tools to create, control, deliver, experience and analyze live and asynchronous video at scale. Backed by an experienced team of software and video experts, Qumu’s software enables globally distributed organizations to drive employee, customer and partner engagement, modernizing business by providing more efficient and effective ways to communicate and collaborate. About F33.ai F33.ai helps software companies accelerate revenue growth through Google Cloud Marketplace. F33’s Core Publishing solution gets their customers up and running quickly on the Marketplace. Then their Partner Marketing team can create and implement a GTM strategic plan to market ‘to’ Google and then ‘with’ Google. Software companies can get the most from their Google partnership with F33’s deep knowledge of Google Cloud Marketplace combined with their digital and traditional marketing expertise.

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CHANNEL PARTNERSHIPS

Impartner and The Sherpa Group announce new technology and services partnership

Impartner | May 06, 2022

Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, and The Sherpa Group, the award-winning Channel Growth specialists, have today announced a new strategic partnership. The new alliance will accelerate the opportunity for Channel Vendors by combining best-in-class technology with expert-led services. With 80% of the broader Channel ecosystem being non-transactional, Vendors are aggressively moving from traditional revenue and profit-based measurements, to prioritizing things like co-innovation and value creation, but the challenge for Vendors is being able to measure these new metrics. In order to deliver scale and drive growth, Vendors are shifting their focus towards Partner Experience in order to engage the new ideal Partners. Impartner's Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions have been recognized by leading analysts and research firms for providing best-in-class partner experiences. As an industry leader, Impartner helps companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. The Sherpa Group's extensive experience in channel growth and shared commitment to client success directly aligns to Impartner's mission. The global partnership will see The Sherpa Group delivering a bespoke service offering, ranging from pre-sales consultations, to onboarding, to ongoing strategic and growth-orientated support for potential and existing Impartner customers, and will give Impartner users the flexibility to tap into their existing Channel Transformation Framework that is already used to grow some of the largest technology Vendors, such as Microsoft, Zoom and Cisco. "We're grateful to strategically engage with a global partner that shares the same passion to provide channel clients with the highest level of service, We look forward to leveraging our combined channel industry expertise and proven track record of success to deliver best-in-class support at every stage of the partner experience." Mark Rogers, SVP of Global Strategic Accounts and Partnerships at Impartner Tom Perry, CEO of The Sherpa Group, is excited about what this means for Vendors and Partners: "The Sherpa Group and Impartner have enjoyed a close working relationship; by strengthening and formalising this partnership, Vendors will be able to benefit from the combination of best-in-class technology and services. "The end result will mean that Partner Experience will be at the forefront of everything we, and Impartner, deliver for Vendors, which is the only way to create cut-through in the face of increased competitive activity." The agreement will immediately see new closer working between the two businesses, with the underlying principle being to drive Partner Experience throughout the Channel. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. About Sherpa Sherpa are an award-winning, high growth channel agency supporting global companies in channel transformation. They are a team of experts, all true channel people, recruited exclusively from tech firms, agencies and the channel to ensure we can create, manage and measure Partner programmes that deliver, globally. Sherpa are committed to enabling channel transformation using their six pillars of channel development – plan, recruit, engage, enable, grow and measure, and were listed as a top 50 agency in the 2020 B2B Benchmarking Report.

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MARKETING STRATEGY

Influ2 Raises $8M in Series A to Build Comprehensive Buying Group Marketing Solution

Influ2 | October 27, 2021

This financing enables Influ2 to help B2B marketers create even more effective campaigns through new capabilities that directly engage buying groups New York, New York-- Influ2, the first Person-Based Advertising (PBA) platform, today announced its Series A funding of $8 million, led by Rally Ventures. Cofounded by Dmitri Lisitski, Chief Executive Officer, and Vladimir Mikhalko, Chief Technology Officer, Influ2 is purpose-built for B2B marketers to amplify their enterprise reach and revenue. The platform serves ads to specific decision-makers via display and social networks and captures their engagement at an individual level. The results returned from these campaigns arm sales teams with tangible person-based insights to help them drive engagement with their target accounts. Through its PBA solution, Influ2 helps B2B marketers break open the black box of online advertising. And, powered by this technology, this investment enables Influ2 to build an end-to-end Buying Group Marketing (BGM) solution. This solution will give businesses the ability to monitor engagement and sentiment across buying groups to help them provide personalized sales and marketing experiences that reflect where targets are in their purchasing journeys. "At the heart of ABM is a buying group that ultimately makes the decisions. That's why we developed Influ2. To give B2B marketers the power to reach key decision-makers at their target accounts,” said Dmitri Lisitski, CEO and Cofounder of Influ2. "This investment will help Influ2 extend beyond advertising, allowing marketers to achieve more precision by extending their Buying Group Marketing approach more holistically across their programs." ​​Rally Ventures, a leading U.S.-based venture capital firm focused on early-stage business technology, led this round of funding, along with a personal investment from Ryan Barretto, President of Sprout Social. While Influ2 will primarily make a heavy investment in product development, this funding will also support its continued U.S. and team expansion. “I first connected with Influ2 in 2019 and have traced its trajectory since then. Influ2 experienced five times revenue growth in 2020, which was especially impressive given the pandemic. With more than 40 new customers brought on board this year alone, it’s clear that marketers are embracing the platform,” said Charles Beeler, Managing Director at Rally Ventures. “The Influ2 team is doing incredible work, and we’re confident in this growth investment and look forward to supporting the development of this new BGM solution and the next step in their journey.” “For brands to successfully drive engagement, revenue and a healthy ROI - they need to ensure that their advertising is delivering the right message to the right buyer at the right time,” said Ryan Barretto, President of Sprout Social. “Influ2 has built a product that empowers marketers to do just that, and I’m excited to support their vision and continued innovation." Influ2’s platform serves multiple unicorn start-up companies, such as Amplitude, Papaya Global and Optimove, and their success is driven by their willingness to embrace innovative new approaches offered by platforms like Influ2. “Legacy targeting methods weren’t working for us, and before Influ2, we were showing ads to targets that our salespeople weren’t talking to — and this was due to a misalignment between sales and marketing,” said Marcus Akerland, Senior Manager of Performance Marketing at Amplitude. “With Influ2, we were able to see who was engaging with our ads on a person-by-person level, revealing if our campaigns were reaching our intended targets and buying groups. Not only did this information support better sales and marketing alignment, it also helped us to develop more effective campaigns and increase our marketing ROI overall.” To learn more about Influ2 or to request a demo, visit: influ2.com. About Influ2 Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com. Media Contact Samantha Rubenstein PR Manager for Influ2 s.rubenstein@influ2.com

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Spotlight

CDK Global (previously known as ADP Dealer Services)
originally developed its dealer management system,
DRACAR+, in Micro Focus COBOL, using Micro Focus Net
Express and Server Express for application development
and maintenance. It is a complete administration system
used by 1,500+ car dealers and car importers in Northern
Europe. It enables them to sell vehicles, maintain stock,
buy parts, co-ordinate workshop orders and produce daily
job lists. DRACAR+ integrates with over 30 OEM partner
systems and is mission-critical to more than 20,000
users.
Søren Krogager, Senior R&D Manager at CDK Global
in Denmark, explains: “Combining the COBOL and
.NET development teams was a natural step for us to
improve development efficiencies. It would simplify our
development environment, support the latest vendor
platforms and enable us to be more responsive to
business change requirements. We have a long-standing
relationship with Micro Focus and are fundamentally very
happy with COBOL, so we decided to move to Visual
COBOL.”

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