P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better

| September 27, 2016

P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better
During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook, despite a report last month to the contrary. Instead, Marc Pritchard said, it's getting smarter about its digital ad targeting.
In August, a story in The Wall Street Journal suggested that P&G was pulling its spend with the Menlo Park, Calif., company over targeting concerns. However, Pritchard clarified during the panel this afternoon that P&G is dividing up its spend according to specific brands. For some brands—toothpaste, for instance—that means serving ads to a mass audience. More niche brands like those of pregnancy products have to home in on specific demographics and markets.

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