OptifiNow Announces Integration With Ellie Mae Digital Lending Platform

OptifiNow | June 17, 2020

OptifiNow Announces Integration With Ellie Mae Digital Lending Platform
OptifiNow, a provider of sales and marketing automation technology, announced that its platform will be integrated with the Ellie Mae® Digital Lending Platform, including using Encompass Partner Connect™ API technology. The integration allows lenders to more efficiently and securely share data between OptifiNow’s solutions and Encompass to drive quality and efficiency in the loan origination process. OptifiNow is a comprehensive sales and marketing automation platform, featuring omni-channel marketing and wide-ranging configurability to support retail, wholesale, consumer direct and reverse mortgage lending. OptifiNow’s extensive integration capabilities enable lenders to create an advanced sales and marketing process that connects data with Encompass and other vital systems.

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In this whitepaper we present interesting facts and figures about Instagram as an advertising platform so you will understand the structure and context of this social network. Step by step we will explain you how to get started with Instagram advertising. What do you need to know before you are going to advertise on Instagram? We’ve set up the most important do’s and don’ts based on advertisers who are already launched their campaigns on Instagram. As a bonus we will present the ‘Universal Rules for Successful copy’.


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RentPath promotes accomplished Rentals.com leader, Nishant Phadnis, to drive continued innovation as Chief Product Officer

RentPath | January 05, 2022

RentPath, a Redfin company, and leading marketing technology and services platform for the rental industry, announced the appointment of Nishant Phadnis as Chief Product Officer. Phadnis steps into the role with ten years as an accomplished leader at RentPath as former General Manager of Rentals.com. As CPO, Phadnis will lead product development and oversee the renter experience for rent.com, Apartment Guide, and Rentals.com. He will also lead the continued innovation of RentPath's data-driven marketing solutions for multifamily owners and operators. We are thrilled to have Nishant step into this role, bringing his experience as a dynamic and driven leader on the Rentals.com team and an intellectual curiosity that pushes us to continually innovate. With Nishant at the helm, we're excited to amplify our mission to deliver data-driven solutions that help property managers fill vacancies and renters to find a place to call home." Jon Ziglar, RentPath CEO Since joining RentPath in 2012, Phadnis has contributed to the company's extensive growth and served in various influential roles including Chief of Staff to the CEO, Director of Strategy and Corporate Development, and Finance Manager. During his time as GM of Rentals.com, he successfully led a cross-functional team across product development, marketing, sales, operations, and finance, greatly expanding the capabilities of the Rentals.com platform to include screening, online applications and rental payments. "I am extremely excited to build on the momentum that RentPath has achieved over its long heritage of being the preferred destination for both renters and property managers, now leading this new evolution of the business," said Phadnis of his new role. "Having been with RentPath for nearly a decade, I have seen first-hand the challenges both sides of this marketplace have, and the endless opportunity for technology to solve and remove friction across the journey of finding or listing a rental home." Prior to RentPath, Phadnis also spent five years at GE, where he held management positions within business development (M&A) and finance. During his tenure, he evaluated the state of readiness for mergers and acquisitions around resource planning, data collection, strategy and risk. Additionally, he led on-site integrations for several companies with a total enterprise value of $11 billion, both domestic and international. Phadnis is a graduate of GE's Financial Management Leadership Program, and also graduated with Magna Cum Laude honors from the University at Albany where he received his degree in Accounting and Business Management. About RentPath RentPath is the only marketing and automation platform that engages prospective residents through the entire renter journey, maximizing leads and occupancies with unparalleled ROI. Through its broad network of rental listing sites including rent.com, ApartmentGuide.com and Rentals.com, RentPath connects property owners and managers with over 10 million high-intent, in-market renters per month. In addition, the RentPath platform powers a full suite of best-in-class digital marketing solutions across search advertising, social media, email marketing, web chat, resident communication, reputation management and more. RentPath's holistic solutions simplify the rental search experience for renters while driving occupancies and efficiencies for property managers and owners. RentPath is a Redfin Company.

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We're coming to you live (virtually) from Lead Generation Week!

WorkBook6 | May 26, 2020

We are so excited to be hosting a virtual panel this week as part of Lead Generation Week. Our session will be focused on the ways insurance companies can support lending consumers around their primary transaction. We’ve got an incredible group of thought leaders joining us: Marc Buro from InsuraMatch, Abby Reddy from Quotacy and Colin Nabity from Breeze. Our session is available for all Lead Generation Week participants, and will take place on Thursday at 9 PST/12 EST.

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AKVERTISE NAMED US SOCIAL MEDIA AWARDS 2020 WINNER FOR BEST SMALL AGENCY

AKvertise | July 17, 2020

We are elated to announce that our social media advertising agency has won the award for Best Small Agency according to the US Social Media Awards. The awards show was to originally take place in person this past March in Miami alongside the Pubcon marketing conference. Unfortunately, with the outbreak of COVID-19 and its impact on in-person events, the gala, dinner, and awards ceremony was postponed, then later transformed into a virtual event this week to announce the winners and celebrate them via Twitter. Thank you to the team at Don’t Panic Events for organizing the awards show, to those who voted for us, and to those that have supported us, referred to us, and have done business with us over the years. We couldn’t have done it without you and dedicate this award to you.

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DEMANDBASE RELEASES FINDINGS FROM ABM MARKET RESEARCH STUDY

Demandbase | July 21, 2020

Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Conducted in collaboration with Outreach, PFL, Uberflip, Metadata.io, Drift, and Bombora, almost 900 employees from companies of all sizes were surveyed about their experiences with ABM. The study took a holistic view of ABM trends to identify the keys to ABM success, as well as the biggest challenges that hinder it. The insights will help B2B revenue teams maximize the impact of their ABM strategies and transform how they manage and invest in programs.

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Spotlight

In this whitepaper we present interesting facts and figures about Instagram as an advertising platform so you will understand the structure and context of this social network. Step by step we will explain you how to get started with Instagram advertising. What do you need to know before you are going to advertise on Instagram? We’ve set up the most important do’s and don’ts based on advertisers who are already launched their campaigns on Instagram. As a bonus we will present the ‘Universal Rules for Successful copy’.

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