Content Marketing

OneAffiniti and Contentstack Collaborate to Provide Content Marketing Capabilities for Global Channel Partners

Contentstack, the leading Content Experience Platform (CXP), announced today a partnership with OneAffiniti, a supplier of through-channel marketing solutions to the world's largest technology brands and their 3,500 channel partners. OneAffiniti has incorporated Contentstack into its proprietary Through-Channel Marketing Automation (TCMA) platform as part of the partnership to drive international growth.

Contentstack's multi-language features include quick and easy interaction with translation software. This will help OneAffiniti expand outside the typical English-speaking markets of North America, the United Kingdom, and Australia. This enables brands to assist their channel partners while driving revenue and global growth into new markets in Europe, Latin America, and Asia.

Every month, OneAffiniti generates over 400 pieces of new content spanning email, social media, videos, infographics, and eBooks. As a result, Contentstack was selected due to its functionality and ability to deliver multilingual content while also increasing workflow and scalability.

The ease of integration with the OneAffiniti proprietary platform was also a factor in the selection of Contentstack. This will lead to significant time savings and a faster time to market for their clients, regardless of language.

"Managing big volumes of relevant and timely content across numerous media platforms and languages is a massive task," said Simon Hjorth, COO of OneAffiniti. "Contentstack is a fantastic solution because it allowed us to seamlessly integrate a best-in-class CMS infrastructure into our technology platform, allowing us to continue offering one-click simplicity to drive partner marketing success for global brands and their channel partners."

"This is an excellent example of how an Agile CMS with a headless architecture can deliver at scale for a business," stated Matthew Baier, COO of Contentstack. "Issues like local languages and consistency across areas can be easily handled, and the additional benefits of time savings that come with automation make a compelling business case for the technology when businesses need to adapt to growth."

About Contentstack

Contentstack is the leading Agile Content Management System (CMS), that enables marketers and developers to collaborate on content in new ways. They can collaborate to create superior customer journeys and dynamic digital experiences across channels, audiences, brands, and regions. Contentstack is trusted by companies like Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, Sephora, and Shell to power their most vital content experiences. Contentstack offers the best customer satisfaction in the industry, because of its Care Without Compromise philosophy.

About OneAffiniti

OneAffiniti provides a service-enabled technology platform to create customized, scalable through-channel marketing campaigns for brands such as Lenovo, HP, HPE, Dell, Cisco, and Microsoft – and their channel partners – reaching more than 4 million decision makers each month. Founded in Sydney, Australia in 2008, with offices in Austin, Texas, London, and Manila.

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