MULTI CHANNEL MARKETING

ON24 Joins HubSpot App Marketplace to Provide Greater Visibility into Prospect and Customer Engagement

ON24 | November 30, 2021

Customer Engagement
ON24 announced it has been listed in the HubSpot App Marketplace with the integration of the ON24 Platform with HubSpot, a leading CRM platform for scaling companies. Together, key event, attendee, and first-person engagement data flow from ON24 to HubSpot CRM to give sales and marketing teams a more complete view of prospect and customer-facing activities across digital and in-person channels so they can drive deeper, personalized interactions.

Digital experiences are an increasingly important channel to customers’ multichannel marketing and digital engagement strategies. ON24 is playing a leading role in helping companies reimagine engagement in a digital-first world. Integration between ON24 and HubSpot gives organizations invaluable audience insights to better understand the digital channels and activities that are creating the best leads and sales opportunities.”

Scott Brinker, VP of platform ecosystem at HubSpot

HubSpot streamlines event management and execution with one of the world’s most popular CRM platforms used by over 128,000 customers. Among the first digital event solutions integrated with HubSpot CRM, ON24 provides live and on-demand webinars, custom virtual conferences, and always-on multimedia content experiences that allow companies to engage prospects and customers through their preferred digital channels and capture rich audience data to speed sales cycles.

ON24 Connect seamlessly integrates data from ON24 Webcast Elite, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, and ON24 Target to give HubSpot users greater visibility into customer activities and deeper buyer insights – all in a single system. Users can view registrant and attendee profiles, track campaigns, capture event details, and update or create new contacts from ON24 experiences in HubSpot CRM.

Planned for availability early next year, first-person engagement data tracked and measured through ON24 Intelligence such as demo requests, meetings booked, poll responses, and questions asked can be captured in HubSpot to inform and trigger actions across sales and marketing. With a complete view of prospects, customers, and engagement activities, companies have the information they need to deliver the right interaction at the right time and convert more prospects into buyers.

“Immersive digital experiences are now at the center of delivering great customer experiences and turning engagement into first-person insights that drive sales and marketing,” said Kris Jenkins, global head of strategic alliances and business development at ON24. “Together with HubSpot, we’re providing joint customers a single view into their audiences and engagement activities to improve interactions at every stage of the buyer journey.”

HubSpot’s App Partner Program is an ecosystem of valuable third-party integrations. App Partners are independent software vendors who comply with a set of requirements, have built an integration with HubSpot, and have been accepted to the App Marketplace.

About ON24
ON24 provides a leading cloud-based hybrid engagement platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Today, we are helping over 2,000 companies worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturing companies, convert millions of prospects to buyers. Through interactive webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, powered by AI, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC.

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CHANNEL PARTNERSHIPS

Pyramid Analytics Signs More UKI Channel Deals

Pyramid Analytics | December 02, 2022

Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, continues to consistently execute on its strategy to rapidly expand channel partnerships with complementary technology companies, independent software vendors (ISV), consulting firms, value-added resellers (VAR) and systems integrators (SI) across the United Kingdom and Ireland (UKI). The London-based software company today announced new partnerships with Datazed Associates, Data Reply, and Digital Data Consultancy. Key Points: Pyramid Analytics signed deals with new partners serving the IT needs of mid-size and large enterprises across the UKI: Datazed Associates (Referral Partner); Digital Data Consultancy (Systems Integrator); and Data Reply (Consultancy, Systems Integrator). The channel partner programme is the backbone of Pyramid’s UKI operations, accounting for a significant segment of UK revenue. Pyramid Analytics is recognized for channel excellence. The company was a CRN Channel Awards 2022 finalist. To learn more about becoming a Pyramid partner in the UK and Ireland, contact Bill Clayton, Vice President, Global Partnerships, at clayton@pyramidanalytics.com. Meet Pyramid Analytics’ New Partners Datazed Associates is a boutique data consultancy specialising in data governance and data quality. The company’s network of experienced professionals has a strong track record in the insurance industry, having supported general insurers, Lloyd’s market firms, brokers and reinsurers. Data Reply is the Reply group company offering a broad range of advanced analytics and AI-powered data services. Data Reply operates across industries and business functions to achieve meaningful outcomes through effective use of data. Digital Data Consultancy provides consulting services in the areas of data management, data science, and digital experience. The company helps clients in retail, hospitality, healthcare, banking and consumer goods to master and reimagine their data, create new value, and differentiate and profit in the digital economy. Pyramid Analytics Delivers Value for Partners Partnerships are critical to Pyramid’s ability to scale growth. In turn, partners get access to the Pyramid Decision Intelligence Platform, an innovative augmented analytics platform which has garnered analyst accolades for its ability to transform businesses. Pyramid Partners benefit from a range of resources to help them effectively market, sell, and deliver the Pyramid Platform, integrated solutions, and services. These include the Pyramid Partner Portal, a one-stop shop for deal management, market education content, co-branded marketing materials, and interactive tools and resources, and; the Pyramid Learning Hub for self-guided and expert-led courses, and Pyramid Partner Certification programs. United Kingdom the World’s “Next Silicon Valley”? Jeremy Hunt, the UK’s Chancellor of the Exchequer, outlined a number of priorities in his Autumn Statement on 17 November. These included his plan to “turn the United Kingdom into the world’s next Silicon Valley.” Pyramid Analytics has operated and flourished in the UK for nearly five years and are proud of the company’s contribution to achieving this goal. The advanced analytics platform company has added three executives and numerous business development roles in its London office in 2022. 2022 has been momentous for Pyramid Analytics in the UKI: Pyramid executives, customers, partners, media and technology industry analysts celebrated a $120 million Series E funding round at a special event at Tower Bridge in May. Tom Warren, a veteran technology professional and former professional rugby player, was appointed Managing Director for the company’s UKI operations. Bill Clayton joined Pyramid in the new role of Vice President, Global Partnerships. He has more than 20 years of enterprise software experience. Clayton has held positions with global technology leaders including IBM and Oracle. He lives in the UK. Hayley Munro was appointed Vice President of Global Customer Success. This newly created role provides unified, company-wide management of this critical function under one executive. She lives in the UK. Decision Intelligence is the Next Big Data Analytics Innovation The next major innovation in analytics is Artificial Intelligence (AI). Applying AI across Data Prep, Business Analytics, and Data Science is what separates Decision Intelligence from traditional business intelligence tools such as Microsoft Power BI, Qlik, and Tableau. AI lowers the skills barrier by automating the highly technical work needed to prepare and analyze data and create and share reports and dashboards. The Pyramid Decision Intelligence Platform delivers data-driven insights for anyone to make faster, more intelligent decisions. The Pyramid Platform provides instant access to any data, enables automated governed self-service for any person, and serves any analytics need, from the simple to the sophisticated. By uniquely combining Data Prep, Business Analytics, and Data Science with AI guidance in a single environment, the Pyramid Platform reduces cost and complexity while accelerating growth and innovation. This enables a strategic, organization-wide approach to Business Intelligence and Analytics. Bill Clayton, Vice President of Global Partner Sales, Pyramid Analytics: “Channel partnerships are an essential cornerstone of Pyramid’s growth strategy." Bill Clayton, Vice President of Global Partner Sales, Pyramid Analytics:“Channel partnerships are an essential cornerstone of Pyramid’s growth strategy. Our highly productive and effective work with channel partners has forged a host of mutually beneficial relationships that have driven growth for all involved across the UKI. Channel partners are at the core of Pyramid’s business model. The growth and expansion of the company is firmly embedded with our channel partners.” About Pyramid Analytics Pyramid is what’s next in analytics. The award-winning Pyramid Decision Intelligence Platform delivers insights for faster, optimized decisions by providing direct access to any data, enabling governed self-service for any person, and meeting any analytics need in a no-code environment. The Pyramid Platform uniquely combines Data Prep, Business Analytics, and Data Science in a single environment with AI guidance, reducing cost and complexity while accelerating growth and innovation. This enables a strategic, enterprise-wide approach to Business Intelligence and Analytics, from the simple to the sophisticated. Schedule a demo. Pyramid Analytics is incorporated in Amsterdam and has regional headquarters in global innovation and business centers, including London, New York City, and Tel Aviv. Our team lives worldwide because geography should not be a barrier to talent and opportunity. Investors include H.I.G. Growth Partners, Jerusalem Venture Partners (JVP), Sequoia Capital, and Viola Growth. Learn more at Pyramid Analytics.

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MARTECH

Premier BPO Launches Partner Alliance Program

Premier BPO | September 08, 2022

Premier BPO, a Co-Sourcing firm that helps companies manage a blended workforce, recently inaugurated the Partner Alliance Program. Enrolled partners can refer leads or co-sell services. The program is not meant for “white-label” or sub-contract arrangements. Eligible Partner Types - Consultants, - Call centers, shared services, and back-office outsourcing industry influencers, - Technology companies and systems integrators, - Private equity and VC firms, - Industry affiliates, professional trade organizations, - Professional firms such as CPA’s, law firms The business process outsourcing market revenue is expected to reach US$ 330 bn in 2022, with most revenue generated in the US ($122 bn), in global comparison. It is also projected to show a CAGR of ~ 6.7% between 2022 – 2027 resulting in a market volume of US $ 450 bn by 2027. - Statista For channel partners with influence across IT functions, the IT outsourcing marketing is on a growth trajectory. Partner Benefits As an enrolled channel partner, our dedicated team, led by Sheraz Chaudhary, will keep a pipeline cadence and serve as a liaison for partners. Partners can expect to earn commissions for introductions and helping to open up new relationships for Premier BPO. Co-Sourcing Services Partners can represent Premier BPO across our entire portfolio including call center services and back-office functions aimed at helping companies grow their business, focus on retention or other business outcomes. Learn More To learn more about the services provided by Premier BPO or learn the steps involved in enrolling, please contact our Partner Alliance Team via our dedicated Partner Alliance Program webpage. About Premier BPO: Premier BPO seeks to be a seamless extension of its client’s business processes. This is done by immersing itself in the client’s values and objectives and by providing dedicated resources that serve as a blended workforce within the client’s organization. The company offers co-sourcing, a hybrid approach to outsourcing, across multiple functions for several industries through world-class global sites. Premier BPO has invested in security and compliance processes including obtaining PCI compliance and has been serving clients since 2003.

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CHANNEL PARTNERSHIPS

Nile Launches its Ecosystem Program to Bring New Growth and Profit Opportunities

Nile | September 15, 2022

Nile, a new provider of enterprise network technology and services, today launched its partner program Nile Connect, focused on driving channel partner success via accelerated business growth, and profitability enabling partners to represent Nile’s new campus network platform. Nile Connect puts partner success at its foundation, equipping the channel with a wired and wireless service reimagined from the ground up to be delivered entirely as-a-Service (aaS) grounded in unheralded network simplicity, security, performance, and dramatically lower total cost of ownership (TCO) for both the partner and the customer. The unveiling of Nile Connect comes as the company emerged today from stealth to lead a significant market transition that will redefine enterprise networking forever, changing how organizations design, acquire, deploy, secure, and maintain a connectivity experience defined by simplicity. Nile was formed by co-founders Pankaj Patel (former EVP and Chief Development Officer at Cisco) and John Chambers (former Executive Chairman and CEO at Cisco, and founder and CEO of JC2 Ventures) working together as one of the network industry’s most powerful leadership duos, combined with experienced channel executives and engineers, powered by unprecedented IP and innovation, and with strong financial funding. Nile said more than 50 solution providers were already engaged with Nile Connect at the time of launch, including network ecosystems leaders like Presidio and CBTS, among others. Nile Connect appeals to partners of all sizes and offers a compelling partnership framework designed around: Simplicity: a tier-less program structure designed for a quick-ramp with simple requirements and processes, with no time-consuming technical certifications, and a value-selling approach; Profitability: an expanded market opportunity with strong margins to fuel ARR (annual recurring revenue) growth, designed to deliver a net-cash-flow positive revenue stream for partners; Opportunity: an opportunity to be a part of leading an as-a-Service market disruption with an end-to-end service at a lower TCO and a better network experience; and Outcome Focused: with the objective to change the technology consumption experience and deliver business and technical outcomes while easing partner service delivery and cost model concerns “As network incumbents have attempted to adapt to increasingly evolving customer needs, partners have felt manufacturers’ profitability comes first, ultimately squeezing them financially and relationally,” said Lou Serlenga, Chief Revenue Officer, Nile. “Our approach is different. Nile Connect is designed to work with and through partners, not around them. Our partners’ success is at the forefront of everything we do with a commitment to a quick ramp and faster path to revenue. This true collaboration is a win-win-win – for partners, for Nile, and most importantly, for customers.” “As network incumbents have attempted to adapt to increasingly evolving customer needs, partners have felt manufacturers’ profitability comes first, ultimately squeezing them financially and relationally,” said Lou Serlenga, Chief Revenue Officer, Nile. A Program Designed to Eliminate Channel Pain Points Nile Connect provides a simple, tier-less approach that ensures partners are able to achieve the highest levels of margin as they start, and no longer have to wait until much later after meeting requirements for multiple technical certifications and revenue ramp to get to higher tier and discount levels. Simplified program tools and processes further ensures that partners are not adversely impacted by complex workflows that add to operational overheads that dilutes profit. Nile brings a differentiated and innovative technology unveiled into a market transition, along with an opportunity to bundle more solutions and support customer outcomes, Nile Connect is designed so partners seamlessly fit in to the ecosystem and truly pioneer transformation for their customers – all without the complexity, competition, and confusion they’re increasingly experiencing today from entrenched incumbent manufacturers. “We are incredibly excited about the prospect of bringing such an innovative and differentiated offering to customers,” said Dave Hart, President and COO of Presidio, the leading global digital services and solutions provider. “Nile offers what many of our customers have been asking for – a simple approach to IT infrastructure that provides a scalable operating model combining innovative technology for deployment, monitoring and support with a predictable financial model that removes the operational and financial headaches of owning and supporting the network. At the same time, Nile’s leadership is equally committed to the success, profitability, and differentiation of its partners, which is always welcome news in this industry. We see Nile’s offer as a real win-win for Presidio and our customers.” An Ecosystem Ready for the Disruption Nile’s innovation and delivery model disrupts traditional sales motions, built from the ground up to be delivered as-a-service, providing consumption-based connectivity and services in conjunction with its partners and ensuring the partner-customer relationship remains intact. Nile’s revenue-sharing approach also eliminates variables and streamlines the process—it’s simple, straightforward, and focused on what matters most: customer success. The Nile Connect program is ideal for partners of all sizes, from large national solution providers to regional and local partners. Nile is also an ideal play for the MSP (managed service provider) channel, as its innovative network solution simplifies service delivery, reduces help desk calls, automates management to maintain guaranteed service performance levels, removes the need for lifecycle management, and delivers a net cash flow positive financial model. “As the network model shifts to aaS, Nile is redefining what a partner-first approach should look like – one where partners have guaranteed growth and profitability, where value for the customer continues to evolve, and where the friction of ownership, configuration, and transactions is eliminated,” said Bob Burlas, Chief Product Officer, Pomeroy IT Solutions, Inc. “We are excited by the potential of this innovative offering and are committing our resources to bring a differentiated solution to our customers and prospects.” “Eliminating complexity, especially as it relates to the solutions that we can offer our customers and prospective customers, has been a challenge for far too long,” said Joe Putnick, Chief Innovation Officer, CBTS. “Nile’s approach takes direct aim at this—it’s simple, it’s straightforward, and it puts the customer first while also making partner growth a priority.” North American partners interested in Nile Connect can learn more at https://nilesecure.com/partners/ or can contact Vivek Khemani, VP of Worldwide Channel Sales at vivek@nilesecure.com. About Nile Nile is redefining the network experience for customers with disruptive simplicity, delivering true network-as-a-service consumption, built in hardened security, lifecycle management without the management and backed by the industry’s only verified, performance-based SLAs. For more information, see nilesecure.com.

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CHANNEL PARTNERSHIPS

ZINFI Maintains Its Position as a “Leader” in the Fall 2022 G2 Grid® Report for Partner Management Software

ZINFI | October 11, 2022

ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions encompassing partner relationship management (PRM) and through-channel marketing automation, today announced that G2.com, Inc., the largest software marketplace, has again named ZINFI as a “Leader” in the Fall 2022 G2 Grid Report for Partner Management Software. ZINFI has earned a position in G2’s leaders’ quadrant in multiple consecutive quarters dating back to 2019. In addition to earning leadership status in the latest G2 report, ZINFI currently holds the #1 G2 Satisfaction Score as well as the #1 Usability Score in G2’s real-time rankings for the partner management software covering all market segments and regions. The G2 Satisfaction and Usability scores encompass a broad range of criteria, including Ease of Use, Meets Requirements, Ease of Doing Business With, Ease of Setup, Quality of Support and Ease of Admin. ZINFI currently holds a G2 Star Rating of 4.8 out of 5. ZINFI’s performance in the Fall 2022 Grid Report is based on 225 validated user reviews from a broad range of verticals and company sizes. Industries represented in those reviews include Information Technology and Services (52 reviews), Renewables & Environment (29 reviews), Telecommunications (19 reviews), Computer Software (12 reviews) and Computer & Network Security (11 reviews). G2 rates products and vendors based on reviews gathered from its user community and aggregate data from online sources and social networks. The G2 Satisfaction Score is calculated using a proprietary algorithm that factors in real-user satisfaction ratings from review data, taking into account factors like the recency of a review, the amount of feedback provided, attribution, whether the reviewer is a current user and community engagement with the review. “G2 ratings are very important to us because they are based exclusively on the perceptions and experiences of actual customers,” said Sugata Sanyal, founder & CEO of ZINFI. “G2 ratings are very important to us because they are based exclusively on the perceptions and experiences of actual customers,” said Sugata Sanyal, founder & CEO of ZINFI. “The fact that we have consistently performed at a very high level across multiple criteria over a period of several years is a reflection of ZINFI’s unwavering commitment to customer satisfaction and the long-term perspective that guides our decision-making and our product roadmap. While we are pleased to be a proven perennial leader in partner management software and to have a broad base of satisfied customers, we continue to evolve and improve our offerings every day based on customer feedback and in response to rapid changes in the global marketplace.” ZINFI provides immense visibility to the content available on their partnered portals. Extremely user-friendly in navigating through the options available on the partnered websites. Clarity of content is the key to a successful website build and ZINFI proves this as it defines itself as 'Unified Channel Management is a cloud-based SaaS platform with Partner Relationship' and the offering of 24/7 accessibility." G2 Reviewer ZINFI’s Unified Channel Management (UCM) software encompasses state-of-the-art SaaS applications for partner relationship management, partner marketing management, partner sales management, partner portal management and portal administration management. These applications enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management. ZINFI’s modular design allows customers to enable and customize tools only as they need them to create solutions as simple or robust as their current business requirements. ZINFI continues to attract recognition for its partner relationship management solutions and receive acknowledgment as a leader from major analyst firms. ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management Q4 2020 report, where it received 5 out of 5 (the highest possible) scores in the “Product innovation roadmap” criterion in the “Strategy” category and in the “Partner co-selling and co-marketing” criterion in the “Current offering” category. ZINFI also tied for the highest score among the participants in the “Partner performance and incentives” criterion (4.4 out of 5). ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This allows any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc. the leader in Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI’s state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI’s UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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The Focus on Sustainability in Business Models The modern organisation has a unique opportunity to embrace environmental momentum and build sustainability into every part of their workflows. This eBook will explore the modern business landscape and how responsible companies are taking action to increase business productivity in

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