SOCIAL MEDIA MARKETING

Omnicom's Credera Launches Amazon Center of Excellence to Innovate and Transform the Digital Customer Experience

OMNICOM GROUP INC. | August 05, 2021

Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the launch of a new Amazon Center of Excellence to serve clients with innovative solutions at the intersection of digital transformation and digital customer experience.

Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale leveraging the global reach of Omnicom Group Inc. (NYSE: OMC).

"Our Amazon Center of Excellence will broaden OPMG's platform to deliver cutting-edge solutions for clients and world-class experiences for customers," said Luke Taylor, CEO of OPMG. "We will bring together OPMG digital services, Amazon Web Services (AWS) technology, and Credera's cloud adoption expertise to help clients create and scale meaningful customer experiences."

"Credera is excited to launch an Amazon Center of Excellence for our clients and teams to reinvent customer solutions and data insights with AWS," said Justin Bell, CEO and President of Credera. "Powered by our strategic relationship with AWS, the Amazon CoE will be a resource for our clients and OPMG agencies to innovate together."

"Cloud technology serves as the foundation to accelerate business growth and efficiency, drive customer personalization, unlock data insights, and bring new digital products online," said Jeff Townes, Credera's Managing Partner of Cloud Solutions and Alliances and Amazon Center of Excellence lead. "Credera is uniquely positioned through our relationships with OPMG and AWS to help clients capture value at the intersection of digital transformation and digital customer experience."

The Amazon Center of Excellence will blend Credera's strategic cloud advisory services, AWS platform engineering and operations practices, and expertise delivering customer innovation, marketing technology solutions, and modern data and insights. OPMG's Amazon Center of Excellence will advise clients on AWS adoption and help clients navigate their cloud transformation journeys.

Headquartered in Dallas, Credera today has a team of more than 900 talented consultants around the globe. It has been honored by Fortune as a "Best Place to Work" in consulting and professional services. Credera is an AWS Advanced Consulting Partner.

ABOUT CREDERA
Credera (credera.com) is a global boutique consulting firm focused on strategy, transformation, data, and technology. As a part of Omnicom Precision Marketing Group, our over 900 consultants across the globe partner together with clients ranging from long-time market leaders to emerging companies delivering strategy and execution leadership to create tangible business results. Credera's deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities.

ABOUT OMNICOM PRECISION MARKETING GROUP
Omnicom Precision Marketing Group aligns Omnicom's global digital, data, and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product/service design, technology strategy and implementation, CRM/loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. Omnicom Precision Marketing is a part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

ABOUT OMNICOM GROUP INC.
Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

Spotlight

After a year of experimentation in social media, the CMO of a global Fast Moving Consumer Goods (FMCG) company realized that, once again, his team’s latest effort was not working. He was frustrated. This time, he thought, they had cracked it. From the outset, the team looked to existing agency partners and new social media gurus to help them tack the social media programs to their product campaigns. The media companies offered paid placements in social networks. The advertising creatives designed a clever Facebook application, and the public relations team suggested reaching out to some bloggers to spread word of mouth. The brand team felt they had the tactics to transform their traditional marketing.


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ActiveCampaign Launches No-Code Data Model Solution for Businesses to Unify and Take Action on Their Data

ActiveCampaign | June 10, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), announced that customers will now be able to build their own custom objects directly within the app, no coding required. This new functionality lets users extend contacts, accounts and deals with their own data without needing to go through the API or pull in developer expertise. Custom objects help businesses build powerful workflows that create dynamic, automated experiences based on any set of the unique data they use to run their business. Now, customers can more easily model data to their unique business needs and take action on it through automations, email personalization, lead generation forms, reporting and more. With ActiveCampaign, businesses can connect to powerful app integrations that leverage custom objects like Salesforce, Zendesk Support, Calendly, DocuSign or Eventbrite—or they can build custom objects to support their own use case. A large focus for ActiveCampaign is ensuring customers can easily create and manage custom objects without requiring API expertise or developer support. With many businesses strapped for bandwidth and support, they don’t always have the coding power to utilize custom objects. Today, ActiveCampaign democratized access to these tools and leveled the playing field for businesses of all sizes, giving everyone a chance to succeed and grow. One of ActiveCampaign’s values is to iterate everything, always—which is consistent with its continuous product updates and added features that make a great platform even easier to use. Feedback from its customers via G2 proves the technology is integral to their marketing needs—from automation to sales engagement to landing page building, customers continue to use ActiveCampaign for all of their marketing needs. In G2's Spring 2022 Report, ActiveCampaign led the attribution category, putting the company at number one in four categories, including lead scoring, pop-up builder and email template builder. The company also landed in the top three in seven G2 categories, including: marketing automation, CRM, sales engagement, landing page builder, conversational marketing, e-commerce personalization and online form builder. This came on the heels of ActiveCampaign ranking at the top of G2’s Best of Software 2022 in February. The company also received accreditation and an A+ rating from the Better Business Bureau. ActiveCampaign’s Chief Marketing Officer Maria Pergolino joined BBB’s Board of Directors in March to help to bridge the gap between B2C and B2B businesses. With the company’s intense focus on helping companies grow, Pergolino will provide powerful insights into how organizations can foster better goodwill within the community. ActiveCampaign achieved additional accolades this past quarter, including: Winning three new TrustRadius "Best Of" awards for Relationship, Value and Feature Set in Marketing Automation, in addition to winning TrustRadius Top Rated awards in five categories: CRM, email marketing, marketing automation, SMS marketing, and sales and automation marketing. Named one of the best large companies to work for in 2022 by Purpose Jobs and Comparably’s ‘Best Companies’ in Chicago 2022. The company’s VP of Global Security Sue Bergamo was named cybersecurity professional of the year. Landed on G2’s Best of Software 2022 for content management products, small business products, commerce products, best software products, sales products and office products. Received a 2022 Excellence in Customer Service Award from Big Intelligence Group. Finalist for Mira’s scale-up of the year and exceptional employer awards. CRM finalist for the CX Awards. SIIA CODiE nominee for best marketing solution. Along with product and company award wins, the company also received feedback directly from its customers this past quarter about the positive impact CXA has on their businesses. In fact, ActiveCampaign customers reported they expect to double their revenue in 2022 (growing by 100% over the next year), compared to the typical 3.5% growth seen from those using legacy email marketing, marketing automation and CRM tools. This includes customers like Apple Rose Beauty who increased their online sales by 300% with CXA. To support customers even further, Shounak Simlai joined this quarter as the company’s VP of data strategy and business intelligence, leading the data teams to optimal efficiency and using their insights to support positive business outcomes. About ActiveCampaign ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 800+ pre-built automations that combine transactional email and email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.

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MARKETING STRATEGY

SkillGigs, Inc. Announces Leadership Expansion

SkillGigs, Inc. | January 21, 2022

SkillGigs, Inc. announces additions to the leadership team. Additions include President Stephen Saville, President of Digital Brad Hill, and Vice President of Marketing Amanda Betts. Saville will serve as the SkillGigs' president, providing strategic and operational oversite for the company in addition to serving as a member of the company's board of directors. For 30 years, Saville has built, led, and sold staffing and workforce management organizations. Previously, Saville served as group president for Cross Country Healthcare assisting its CEO and executive team. Prior to this, Saville served as president of CareerStaff Unlimited. Other previous roles include serving as SVP of Workforce Solutions, leading Genesis Healthcare; the largest provider of post-acute skilled nursing care. Also, Saville has worked with leading private equity firms providing operational consultancy on key projects. Saville earned a B.S. in Business Administration and a B.A. in Political Science from Cabrini University. He also earned his Juris Doctor from Widener University. Division President of Digital Brad Hill will provide strategic and operational oversite for the technology business. Over a 25-year career, Hill has acquired global experience in design and execution in business development, leadership, operations, and strategic consulting within the IT industry. For 19 years, Hill worked for the Allegis Group, primarily with TEKsystems, where he was an instrumental member of the team that helped scale TEKsystems to over $700mm in revenue. Hill also served as senior vice president of Experis, where he was responsible for over $300mm in revenue. Hill earned his B.S. Science in Biology from Southwest Baptist University. VP of Marketing Amanda Betts will provide leadership for all marketing functions for the company. Most recently, Betts has served in key marketing roles for two of the world's largest staffing companies, Randstad and ManpowerGroup. At Randstad, Betts served as VP of brand providing enterprise marketing campaigns along with all brand content and digital marketing. At ManpowerGroup, Betts served as the director of North America marketing and was responsible for all marketing strategy including increasing digital marketing efficiencies. Betts earned her B.A. in Advertising and Public Relations from the University of Wisconsin-Oshkosh. This is an exciting time as these leaders are among the top in the industry. By adding 'Top 100 Leaders' with institutional leadership, extensive knowledge of connecting talent with opportunities, outstanding operational expertise, as well as entrepreneurial spirit, we will deliver continuous innovation." Kashif Aftab, Founder and CEO of SkillGigs

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MARKETING STRATEGY

Influ2 Raises $8M in Series A to Build Comprehensive Buying Group Marketing Solution

Influ2 | October 27, 2021

This financing enables Influ2 to help B2B marketers create even more effective campaigns through new capabilities that directly engage buying groups New York, New York-- Influ2, the first Person-Based Advertising (PBA) platform, today announced its Series A funding of $8 million, led by Rally Ventures. Cofounded by Dmitri Lisitski, Chief Executive Officer, and Vladimir Mikhalko, Chief Technology Officer, Influ2 is purpose-built for B2B marketers to amplify their enterprise reach and revenue. The platform serves ads to specific decision-makers via display and social networks and captures their engagement at an individual level. The results returned from these campaigns arm sales teams with tangible person-based insights to help them drive engagement with their target accounts. Through its PBA solution, Influ2 helps B2B marketers break open the black box of online advertising. And, powered by this technology, this investment enables Influ2 to build an end-to-end Buying Group Marketing (BGM) solution. This solution will give businesses the ability to monitor engagement and sentiment across buying groups to help them provide personalized sales and marketing experiences that reflect where targets are in their purchasing journeys. "At the heart of ABM is a buying group that ultimately makes the decisions. That's why we developed Influ2. To give B2B marketers the power to reach key decision-makers at their target accounts,” said Dmitri Lisitski, CEO and Cofounder of Influ2. "This investment will help Influ2 extend beyond advertising, allowing marketers to achieve more precision by extending their Buying Group Marketing approach more holistically across their programs." ​​Rally Ventures, a leading U.S.-based venture capital firm focused on early-stage business technology, led this round of funding, along with a personal investment from Ryan Barretto, President of Sprout Social. While Influ2 will primarily make a heavy investment in product development, this funding will also support its continued U.S. and team expansion. “I first connected with Influ2 in 2019 and have traced its trajectory since then. Influ2 experienced five times revenue growth in 2020, which was especially impressive given the pandemic. With more than 40 new customers brought on board this year alone, it’s clear that marketers are embracing the platform,” said Charles Beeler, Managing Director at Rally Ventures. “The Influ2 team is doing incredible work, and we’re confident in this growth investment and look forward to supporting the development of this new BGM solution and the next step in their journey.” “For brands to successfully drive engagement, revenue and a healthy ROI - they need to ensure that their advertising is delivering the right message to the right buyer at the right time,” said Ryan Barretto, President of Sprout Social. “Influ2 has built a product that empowers marketers to do just that, and I’m excited to support their vision and continued innovation." Influ2’s platform serves multiple unicorn start-up companies, such as Amplitude, Papaya Global and Optimove, and their success is driven by their willingness to embrace innovative new approaches offered by platforms like Influ2. “Legacy targeting methods weren’t working for us, and before Influ2, we were showing ads to targets that our salespeople weren’t talking to — and this was due to a misalignment between sales and marketing,” said Marcus Akerland, Senior Manager of Performance Marketing at Amplitude. “With Influ2, we were able to see who was engaging with our ads on a person-by-person level, revealing if our campaigns were reaching our intended targets and buying groups. Not only did this information support better sales and marketing alignment, it also helped us to develop more effective campaigns and increase our marketing ROI overall.” To learn more about Influ2 or to request a demo, visit: influ2.com. About Influ2 Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com. Media Contact Samantha Rubenstein PR Manager for Influ2 s.rubenstein@influ2.com

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MARKETING DATA

Reddit Names Tinuiti as First Independent Agency Partner

Tinuiti | February 16, 2022

Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, announced a partnership agreement with Reddit to become the platform's first independent agency partner. The landmark partnership will give Tinuiti clients early and increased access to Reddit tools, teams and resources: from dedicated creative strategy support via Reddit's in-house agency team, KarmaLab; to early looks at Reddit research reports; to opportunities for testing the platform's newest ads products, especially those geared at performance-driven clients. Reddit's Ads Business has made investments in its product roadmap, industry partnerships and internationalization strategy including official launches in the UK, Canada, Australia and Germany in the last 18 months. A community of communities, Reddit is home to real and informed conversations on the internet, and connects hundreds of businesses around the world with users who influence behavior, drive decisions and shape culture. Tinuiti is focused on ensuring our clients have the most innovative and first-to-market competitive advantages across their entire media approach with the freshest levers at their disposal. This Reddit partnership expands our reach as a business and will only benefit our clients business with Reddit and Tinuiti's mutual commitment to provide brands with maximum control, transparency and effectiveness in their ad strategy." Obele Brown-West, Tinuiti Chief Solutions Officer In addition to commercial benefits, Reddit and Tinuiti's partnership will include the following strategic benefits: Creative Strategy: Dedicated Reddit KarmaLab strategist and access to creative strategy workshops to help elevate client programs and set brands up for success on the platform. 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Most recently, Tinuiti turned to Reddit for a unique opportunity to find qualified, investment-interested users, by way of Community Takeovers for M1 Finance. The first takeover surpassed Reddit benchmarks and click through rates. In the year ahead, Tinuiti will help clients unlock the full power of Reddit, leveraging its unique capability to foster meaningful engagement and contextual richness through diverse and passionate communities full of core consumers. Tinuiti has built strong relationships with all the major tech platforms as a charter member of the Amazon Advertising Agency Partner Network; Google Premier Partner (top 3% of all agencies) and International Growth Partner; Meta Premium Marketing Partner, Kochava Authorized Agency Partner and the first independent agency in the US to receive official TikTok Marketing accreditation. In 2021, Tinuiti completed two major acquisitions: Amazon-specialist agency, Ortega Group, to create the industry's most robust full-service Amazon and marketplace program, and digital streaming agency, Bliss Point Media, which transformed Tinuiti into the largest independent purchaser of streaming/OTT media in the U.S. About Tinuiti Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, with nearly $3 billion in digital media under management and over 1,000 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, CRM and email marketing and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti's performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius. About Reddit Reddit is a network of over 100,000 active communities where people can dive into anything through experiences built around their interests, hobbies and passions. Reddit users submit, vote and comment on content, stories and discussions about the topics they care about the most. From pets to parenting, there's a community for everybody on Reddit and with over 50 million daily active uniques, it is home to the most open and authentic conversations on the internet.

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Spotlight

After a year of experimentation in social media, the CMO of a global Fast Moving Consumer Goods (FMCG) company realized that, once again, his team’s latest effort was not working. He was frustrated. This time, he thought, they had cracked it. From the outset, the team looked to existing agency partners and new social media gurus to help them tack the social media programs to their product campaigns. The media companies offered paid placements in social networks. The advertising creatives designed a clever Facebook application, and the public relations team suggested reaching out to some bloggers to spread word of mouth. The brand team felt they had the tactics to transform their traditional marketing.

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