MARKETING STRATEGY

Omnicom Media Group Boosts Performance Media Offering with Acquisition of Jump 450

Omnicom Media Group | October 07, 2021

Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across the digital ecosystem.

Jump 450 Media leverages algorithmic scaling strategies, rapid creative testing, and robust data analytics to optimize digital media spend and drive customer acquisition for high-growth and enterprise clients in industries such as consumer, health and wellness, gaming, and fintech. Jump 450 will form the foundation for a dedicated performance media platform and business operation within OMG. The company will continue to be led by its current management team.

Jump's focus on pure performance marketing and e-commerce media will add a distinct set of capabilities to OMG's existing performance media offerings,Their performance and transformation expertise will amplify impact for high-growth and outcomes-focused clients. We are thrilled to welcome such an entrepreneurial team of leaders and talented professionals.

Daryl Simm, Global Chairman and CEO, Omnicom Media Group

"We believe that aligning Jump with Omnicom Media Group will enhance our ability to actualize our company's purpose, which is to provide scalable, strategic and indispensable value to our clients, while augmenting our best-in-class performance marketing services," said Jump Co-Founder and CEO Shaun Sheikh. "We found a strong cultural fit with OMG and our entire team is excited to share in the technological and operational synergies that will benefit our client relationships and performance capabilities."

Founded in 2016, Jump 450 Media is based in New York and has been named to prominent lists such as Inc.'s 2019 Best Workplaces, AdAge's 2020 Best Places to Work, and Fast Company's 2020 Best Workplaces for Innovators alongside its founders being named to Forbes 30 Under 30.

ABOUT JUMP 450 MEDIA
Jump 450 Media is a performance marketing agency that helps brands acquire customers profitably through digital media. Jump hyper-scales growth by marrying the art of creative storytelling with the science of digital media buying to create highly effective advertising. Recognized as one of Inc. Best Workplaces in 2019 and AdAge's Best Places to Work in 2020, Jump 450 is based in New York.

About Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full- service media agencies Hearts & Science, OMD and PHD; performance marketing agency Resolution; Optimum Sports Media and Marketing; and the Annalect data and analytics division that developed and manages the Omni marketing operating system underpinning all Omnicom agencies.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. 

Spotlight

Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture. 

As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend customer lifecycles.

This challenge to participate is compounded by the rapidly changing B2B buyer’s journey. It’s increasingly important for vendors to adapt and evolve while helping partner teams do the same.


Other News
MARTECH

AMC Networks And Roku Expand Partnership, Bringing A Broad Range Of New & Exclusive Content To The Roku Channel

AMC Networks, Roku | November 04, 2022

AMC Networks and Roku today announced an expanded partnership that will feature AMC Networks’ high-quality content and targeted streaming services across The Roku Channel’s broad and growing ecosystem. The agreement includes the addition of 11 free ad-supported streaming (FAST) channels created and programmed by AMC Networks to The Roku Channel, including an exclusive channel, AMC Showcase, which will feature many of AMC’s signature dramas including Mad Men. The global multi-year agreement will continue to make AMC Networks’ targeted streaming services like AMC+, Shudder and Acorn TV available to viewers through Premium Subscriptions on The Roku Channel. Through the expanded partnership, AMC Network’s HIDIVE anime service will also launch as a Premium Subscription on The Roku Channel at a later time. Roku will also bring users of The Roku Channel an expanded lineup of ad-supported video on demand (AVOD) content from AMC Networks, most notably movies and popular reality shows from WE tv. “This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks. “This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks. “It also serves our strategic goal of distributing and windowing our high-quality content across a coordinated ecosystem that includes our own networks and streaming services and leading partner platforms. We are thrilled to be in business with Roku and to have expanded this key partner relationship for years to come.” “The Roku Channel is thrilled to announce its expanded relationship with longtime partner AMC Networks,” shared Rob Holmes, Vice President, Programming, Roku, “Everyday, audiences come to The Roku Channel for easy access to a wide range of entertainment options. We are constantly working to enhance our programming portfolio to meet the needs of our users. Through this multi-faceted expansion of our partnership, we are pleased to provide our audiences with even more top content, plus exclusive programming, from AMC Networks, and look forward to connecting AMC Networks with viewers across The Roku Channel’s programming ecosystem.” Launched in 2017, The Roku Channel is the home of free and premium entertainment on the Roku platform. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top 5 channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q3 2022. Today, The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 free live linear television channels in the U.S. It licenses and distributes content from more than 250 partners. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs. About AMC Networks AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically acclaimed content. Its brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and the anime-focused HIDIVE streaming service, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv, IFC Films and RLJE Films. AMC Studios, the Company’s in-house studio, production and distribution operation, is behind some of the biggest titles and brands known to a global audience, including The Walking Dead, the Anne Rice catalog and the Agatha Christie library. The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business. About Roku Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku Smart Home products, including cameras, video doorbells, lighting, plugs, and more are available in the U.S. Roku is headquartered in San Jose, Calif. U.S.A.

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CHANNEL PARTNERSHIPS

Altair Names Symetri Limited Enterprise-Tier Channel Partner

Altair | November 23, 2022

Altair (Nasdaq: ALTR), a global leader in computational science and artificial intelligence (AI), has extended its channel partner agreement with Symetri Limited, elevating the company to an enterprise-tier channel partner. As part of the new agreement, Symetri – one of Europe’s leading software providers for software design and engineering activities – will take full sales and client relationship management responsibilities for Altair’s design and engineering simulation portfolio for key clients in the U.K. and Ireland. “We have been extremely impressed with the Symetri Limited team since we started our collaboration,” said Pavan Kumar, senior vice president of global indirect business, Altair. “We have been extremely impressed with the Symetri Limited team since we started our collaboration,” said Pavan Kumar, senior vice president of global indirect business, Altair. “They have a passionate, experienced, and successful team whose values align with ours. I am confident that Symetri will continue to provide outstanding sales and technical support to many of our small-to-medium clients and will ensure they are successful in their continued deployment of market-leading simulation, data analytics, and high-performance computing technologies.” “We are extremely proud to be named Altair’s first enterprise-tier channel partner for the U.K. and Ireland,” said John Bartle, director, Symetri Limited. “Our team has been extremely impressed with Altair’s robust technology solutions, unique licensing model, and customer-centred approach. Symetri and Altair are aligned in providing solutions that ensure our customers work smarter for a better future. We look forward to the exciting times ahead, and most importantly, to offering our customers best-in-class solutions.” Altair and Symetri began collaborating in 2019 when Symetri became Altair’s first channel partner in the U.K. dedicated to expanding the use of Altair’s revolutionary structural analysis solution, Altair SimSolid. Since then, Symetri has driven three successful years of SimSolid usage growth in the U.K. and Ireland. Altair’s channel partner community is actively expanding globally to reach all industries and regions. For more information, please visit https://www.altair.com/partners/. About Altair Altair is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. For more information, visit https://www.altair.com.

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CHANNEL PARTNERSHIPS

Horizon3.ai Drives Global Partner-First Approach with Expansion of Partner Program

Horizon3.ai | September 28, 2022

Horizon3.ai, a cybersecurity firm focused on autonomous penetration testing, today announced it has expanded its partner program to include new rewards, incentives, training, and tools to help partners drive more recurring revenue. The mission of the Horizon3.ai Partner Program is to drive growth opportunities for partners and position them as trusted advisors for their clients. Leading this charge is Jennifer Lee, newly appointed Head of Channel Sales. In this role, Jennifer will be responsible for the strategy and execution of Horizon3.ai’s global channel program. Horizon3.ai’s award-winning autonomous pentesting platform, NodeZero, enables partners to help clients continuously verify their security posture by identifying any exploitable risks and weaknesses across all attack surfaces – hybrid, on-premises and in the cloud. Over the last year, the Horizon3.ai Partner Program has seen tremendous growth, adding partners across the US, and recently expanding internationally, with new partners in Canada, LATAM, EMEA and APAC. As the new Head of Channel Sales, Jennifer brings more than 20 years of experience driving joint sales within the Channel Partner community and will oversee the strategy and execution of the program as it continues to expand. In this role, she’ll be responsible for ensuring GTM alignment and maximizing the program’s value for partners. “The driving force behind creating our new partner program really aligns with our channel-first commitment and how we go-to-market,” said Snehal Antani, CEO and co-founder of Horizon3.ai. "Autonomous pentesting enables the next-generation of security assessments. With NodeZero, partners can help customers continuously verify their security postures. Horizon3.ai’s business strategy is built on the concept of enabling partners to create high value, high margin businesses on top of our platform.” “The Horizon3.ai Partner Program enables partners to leverage the industry’s most advanced, comprehensive penetration testing available. By using NodeZero, partners can help their clients find and fix attack vectors before attackers can exploit them, then verify any issue is resolved,” said Lee. “We’re excited that this expansion further deepens our footprint with MSPs, MSSPs, Resellers and Consulting Partners across the globe, opening up new market and recurring revenue opportunities to better position them for success.” "Most MSSPs and VARs don’t have the talent for pentesting, and trying to staff this position can be incredibly difficult,” said Christopher Prewitt, CTO of Inversion6. “Partnering with Horizon3.ai has been a game changer for us, as it's allowed us not only to perform new services for our customers, but also provide a product where customers can pentest their own network – both internally and externally. With NodeZero, the outcomes we provide to customers are special, unique and effective. It allows us to provide better analysis on systemic issues to customers, so they truly understand what needs to be fixed.” Driving New Market Opportunity with More Incentives and Rewards Horizon3.ai is upskilling and empowering channel partners with financial incentives and professional certifications that position them for rapid growth. Benefits of the Horizon3.ai Partner Program include: Partner Portal – a one-stop shop that offers on-demand support and training as well as the tools needed to simplify deal registration and provide superior and knowledgeable partner support. The portal also enables partners to manage their pipeline, quickly leverage Horizon3.ai resources and sales tools, and gain access to marketing campaigns; Deal protection and increased margins – partners can easily grow their business with high margin opportunities through the deal registration program. These levels of margin are available only to the partner with the approved deal registration. This ensures deal and renewal protection for the partner; Partner Certification training – in-person and virtual trainings are available for sales professionals, technical sales support, and operators to achieve certifications with the industry’s top penetration testing platform, helping drive new recurring revenue opportunities; Partner incentives – deeper discounts and sales incentives available for partners that meet specific commitments, like the completion of the Horizon3.ai Partner Certification training Joint marketing opportunities – partners are given priority in joint marketing opportunities with Horizon3.ai, such as sales campaigns, sponsorship opportunities, events, and more; Additional sales, marketing, and technical resources – resources are available to ensure solution competency and enable partners to articulate value and better meet customers’ needs. Join theCUBE and Horizon3.ai on September 27 at 12 p.m. EDT for the session, “Horizon3.ai Drives Global Partner-First Approach.” Tune in to learn why the program is designed to be an easy win for partners. Read more about the Horizon3.ai Partner Program. About Horizon3.ai Horizon3.ai’s mission is to help you find and fix attack vectors before attackers can exploit them. NodeZero, our autonomous penetration testing solution, is an unlimited, self-service SaaS offering that is safe to run in production, available on-demand, and requires no persistent or credentialed agents. See your enterprise through the eyes of the attacker, identify your ineffective security controls, and ensure your limited time and resources are spent fixing problems that matter. Not just a compliance checkbox; this is effective security. Founded in 2019 by industry and US National Security veterans, Horizon3.ai is headquartered in San Francisco, CA.

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CHANNEL PARTNERSHIPS

GoTo Enhances Partner Program to Further Elevate Partner Relationships with Essential Resources for SMBs

GoTo | September 20, 2022

GoTo, the all-in-one business communications and IT support platform, today announced major updates to its GoTo Partner Network, including a new GoTo Resolve offering designed for Managed Service Providers (MSPs) as well as streamlined sales and demand generation support for all partners with its new Partner Concierge Program. The offerings were designed specifically to address channel partners’ most pressing challenges, empowering organizations to streamline setup and day-to-day operations, grow their business, and securely serve small and medium-sized businesses (SMBs). IT Support and Management Designed for Managed Service Providers GoTo Resolve for MSPs allows Managed Service Providers to meet the evolving needs of today’s SMBs with frictionless, fast, and flexible support, without the hefty price tag. The solution provides MSP-specific account administration and reporting features, Professional Services Automation (PSA) integrations, and modern Remote Monitoring and Management (RMM) capabilities, all with GoTo’s best-in-class remote support tools to easily support and troubleshoot clients’ IT assets. GoTo Resolve for MSPs is also backed up by a first-of-its-kind zero trust security architecture within an RMM solution, safeguarding MSPs and their customers from increasingly prevalent software supply chain attacks. “We are excited to enable MSPs in the GoTo Resolve platform today not just as another vendor but a strategic business partner,” said Michael Day, Vice President of Global Partner Sales at GoTo. “We designed the specialized offering based on feedback from our MSP partners, providing them with all the tools they need to simplify workloads and streamline the support experience for customers. This will be a huge vector of growth for us in the coming years and we are eager to bring some much-needed functionality and support to the market.” Key features of the new offering include: Remote Monitoring & Management to access, control, and troubleshoot device, network, and infrastructure issues across iOS, Android, Windows, and MacOS systems. Multi-Tenancy Administration enables the separation of managed clients into distinct accounts, while allowing cross-account management through the GoTo Admin partner portal. Professional Services Automation Integrations with industry-leading Datto Autotask and ConnectWise Manage solutions to streamline setup and user provisioning. Endpoint Protection Software allows MSPs to provide an additional layer of security and added value to their clients, with an integration with a leading cybersecurity software provider available soon. Configurable Reporting enables managers to view clients’ assets, health, performance, and customer networks individually or grouped by category to understand trends and proactively mitigate potential issues. “As a company that prides itself on offering managed IT services that help businesses save time and money, GoTo Resolve has really helped us deliver on that promise at a greater rate,” said Mark Darrah, Owner of Nationwide IT Consultancy. “GoTo Resolve has allowed our small but mighty team of agents to provide a variety of support – from powerful proactive support like task automation to simple, fast remote control – for our customers with ease. And the GoTo team continues to quickly add more and more functionality so we can continue to provide more value to our customers and grow our business. This has been a great partnership to date and we’re very excited by the future with GoTo Resolve.” To learn more about GoTo Resolve for MSPs and sign up for early access, visit www.goto.com/it-management/resolve/msp First to Market, White Glove Digital Marketing Treatment for Partners To further elevate the partner experience, the GoTo Partner Network will be launching a new Partner Concierge Program providing additional investment and resources to drive higher demand generation and sales for all partner organizations. This program, the only one of its kind, offers tailored digital marketing campaigns, co-branded and targeted based on a partner’s unique audience, maximizing visibility with prospective customers and bringing in new qualified leads. Members are also supported by a dedicated Partner Concierge resource at GoTo to optimize planning, execution, and administration across the campaign. “GoTo’s Partner Concierge Program felt like it was built just for us,” said Jerry Goldman, Chief Executive Officer at Select Communications. “GoTo’s Partner Concierge Program felt like it was built just for us,” said Jerry Goldman, Chief Executive Officer at Select Communications. “They designed, managed, and ran the entire marketing campaign tailored to our ideal customer groups, and we quickly saw a jump in qualified leads coming into our sales pipeline. At a time when our own marketing resources and budget were significantly constrained, GoTo’s Partner Concierge Program allowed us to focus on other priorities without sacrificing customer growth or revenue opportunities.” GoTo Partner Network members can speak with their Partner Manager to learn more about participating in the Partner Concierge Program. About GoTo GoTo, the only all-in-one solution for business communications and IT support, makes IT easy and affordable. Built for small-to-medium-sized businesses, but powerful enough for the enterprise, GoTo’s portfolio, which includes GoTo Connect, GoTo Resolve, Rescue, and more, powers nearly 800K customers’ unified communications & collaboration (UCC) and IT management & support needs. At GoTo, we help you to stay connected to what’s most essential: your customers and employees. With more than 1 billion people joining meetings and webinars, half a billion support connections and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and more than three thousand home offices in North America, South America, Europe, Asia, Australia, and beyond.

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Spotlight

Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture. 

As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend customer lifecycles.

This challenge to participate is compounded by the rapidly changing B2B buyer’s journey. It’s increasingly important for vendors to adapt and evolve while helping partner teams do the same.

Resources