Talon.One, a leading promotion and loyalty automation solution, has extended its partnership with Segment through a major integration update. This update will meet the increasing demand for SaaS solutions that integrate easily and help businesses adapt to their tech stacks swiftly. Businesses will now be able to use Talon.one and Segment to address specific pain points with an uncomplicated end-user experience.
"We've designed Talon.One with an API-first mindset, to work seamlessly as part of any stack. We see the evolution of our partner product integrations as the logical next step,"
Christoph Gerber, CEO of Talon.One
"Talon.One is built to allow marketers to create flexible reward and incentive campaigns without requiring developers or coding. Now marketing teams can use creative loyalty or promotion ideas effortlessly from within their existing Segment instance — with just a few clicks."
Brands can create smart audiences using any custom Segment event to deliver customized promotions for individual customer profiles without leaving the Segment UI. Brands already using either platform to drive operations online can now experience Segment’s and Talon.One’s shared customer-centric approach to their products.
"Brands need software that's purpose-built for customizability on every level. With the new Talon.One destination, our clients can now access the full functionality of both Segment and Talon.One's Promotion Engine, without any extra development input whatsoever," said Timothy Koeth, Technology Partner Manager at Twilio Segment.
"We were impressed to see how quickly the Talon.One team built this integration on the Segment platform using our new Developer Center and we're excited to see what our mutual customers build."
Talon.One leads the promotion automation market through its fully headless Promotion Engine, which is used by global enterprise brands like Mercedes Benz, Eddier Bauer, and Ticketmaster. It enables brands to build smarter promotional campaigns at scale, and drive loyalty, brand awareness and sales. Better customer relationships through omnichannel rewards and incentives are a bonus.
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