New HPE Global Channel Chief George Hope Outlines Top Priorities

HPE | October 05, 2020

George Hope, HPE global channel chief, recently became worldwide head of partner sales position at the company. He replaces Paul Hunter, now managing director for North America. Hope has a good inside view of HPE’s channel partners as vice president, worldwide distribution at the company for the last three years.
Hope also worked with Hunter. In fact, HPE appointed Hope interim channel leader when Hunter moved into his new role. While filling in for Hunter, Hope prepared and participated in the HPE Distribution Partner Conference, which concluded earlier this month.

Spotlight

Uncorking Facebook A FACEBOOK ADVERTISING SUCCESS STORY They say a fine wine gets better with age. Thanks to strategic thinking, creativity, and hard work, the same can be said for Lot18’s Facebook advertising efforts. Armed with the optimized targeting and bidding power of the Nanigans Ad Engine, Lot18 and OrionCKB uncorked a Facebook advertising strategy that delivered complexity and balance, with full-bodied results. $$$ Reduce Cost-per-Acquisition Boost Total # of Subscribers Grow Market Share ORIONCKB Test hundreds of audiences & creative combinations create segmented custom audiences test new audiences with highest-performing creative reinvigorate audiences with new creative identify fatigued audiences and creative 58% Decrease in cost per acquisition 100% INCREASE in leads 52% increase in subscribers.


Other News

Balbix Hires Virsec Systems, Tech Mahindra Vet as Channel Leader

Balbix, Virsec Systems | June 14, 2022

Balbix, a security automation provider, has appointed Saurabh Sharma as vice president of strategic alliances and channels. Sharma plans to deliver more than 50% of the company’s revenue through its partners. He’ll do so by expanding its network with GSIs, MSSPs and VARs. He’ll help Balbix partners add security posture automation to their portfolios to reduce their customers’ cyber risk. By investing in new routes to market, Balbix aims to accelerate its momentum. In March, the company announced its $70 million Series C funding round. Its funding now totals more than $100 million. “With the exploding attack surface, SIs and MSPs are struggling to mitigate vulnerabilities and manage risk for their customers,” Sharma said. “Customers … have begun to demand more automation and proactive cybersecurity posture management. Partners that add Balbix to their portfolio will deliver reduced risk to customers at lower costs, as well as actionable insights for improved decision making.” Previous Roles with Virsec Systems, Tech Mahinda Sharma brings over 22 years of experience in sales, business development, alliances and strategy. Before Balbix, he was Virsec Systems‘ vice president of strategic partnerships. There, he opened new revenue streams via partnerships with leading GSIs and VARs. Before that, he worked at Tech Mahindra for over a decade, most recently as vice president of its communications business. Balbix allows partners to help their customers by providing automated capabilities. Those include asset inventory, vulnerability management and cyber risk quantification in dollars. Partners can extend their portfolios and gain new revenue streams delivering services around these technologies. “We are excited to welcome Saurabh to the Balbix team as we expand our partner ecosystem and accelerate adoption of our technology,” he said. Gaurav Banga is Balbix‘s founder and CEO “We are excited to welcome Saurabh to the Balbix team as we expand our partner ecosystem and accelerate adoption of our technology,” he said. “Saurabh has a track record of building win-win models for partners and technology vendors stemming from his experience working at both a world-leading GSI and at technology vendors where he partnered with top GSIs, MSPs and MSSPs.”

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MARKETING DATA

Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels

Khoros, EveryoneSocial | July 07, 2022

Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands engage their employees and support marketing, sales, recruiting, and communications initiatives across social media. By leveraging the technologies of Khoros and EveryoneSocial, digital marketers can align content, messaging, and campaigns with a brand’s employee advocacy program to boost awareness, maintain reputation, and even help drive their business’s bottom line. "We're excited to partner with EveryoneSocial to help brands enhance their customer experience by empowering their best champions: their employees. Together, we're giving brands an expanded toolkit that maximizes their digital marketing strategies on social to reach a wider audience and ensures every team member across the organization—from marketers to recruiters—is sharing the right messages to help create customers for life,” said Chris Tranquill, chief strategy officer at Khoros. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. Khoros is unique in the industry with its ‘single pane of glass’ platform to manage omnichannel customer interactions. In addition to its award-winning social marketing capabilities, the Khoros platform also features best-in-class digital customer care products for contact centers, enterprise-grade communities software, and valuable voice of customer (VoC) insights—all powered by its patent-pending, AI-powered orchestration engine. To learn more about Khoros’s digital customer engagement platform and services, visit khoros.com. For additional information about EveryoneSocial’s employee advocacy platform, visit everyonesocial.com. About Khoros Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com. ​​About EveryoneSocial EveryoneSocial is the platform that transforms employees into influencers by empowering them to authentically create and share content on social media. Many of the world’s highest-growth companies – including Qualtrics, T-Mobile, and Highspot – use EveryoneSocial to engage employees, expand brand reach, and drive organic social media ROI.

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CHANNEL PARTNERSHIPS

Scality revamps channel program, positioning partners for accelerated growth

Scality | July 05, 2022

Scality channel executives announced today that they've bolstered the company's partner program with new training enablement, incentives, additional support and renewed focus. These additions will position partners for accelerated growth as market trends indicate increased demand for multi-cloud and hybrid data flow strategies. Click to Tweet: @Scality channel executives revamp partner program with new focus, support and incentives https://scality.com/press-releases/scality-revamps-partner-program #channel To better support partners, Scality is rolling out an updated partner program that includes new sales and product enablement paths, deal protection and a partner portal. The program is structured to support growth so that new partners, coming in as a Scality Select Partner, have everything they need to start to build their practice and pipeline with Scality. Resources such as co-brandable campaign kits, market development funds and joint business planning are available right out of the gate. As the partnership grows, additional benefits such as higher margin protection, rebates and incentives will be made available, and partners will have the opportunity to be promoted to a Scality Elite or Global Elite Partner. Partners also will be able to earn competency badges to highlight their areas of expertise and differentiate themselves within the ecosystem. This new program, coupled with the introduction of Scality ARTESCA last year, sets Scality partners up to offer true scalability to their customers and manage their data everywhere. ARTESCA uniquely combines lightweight, cloud-native object storage design with true enterprise-grade capabilities, providing a solution for both small footprints at the edge and scalability for the data center. Starting from 50TB and up, partners can now land more customers with Scality, and grow with the needs of their customers' business. To reward partners for identifying and closing new deals in this segmentation, Scality has launched a new ARTESCA challenge program that offers incentives and includes the potential to win a trip to Mauritius. More information about this program is available here. Melissa Lyons, senior director of channels for Americas, Scality, said: "There has never been a better time to partner with Scality. As we are seeing more and more customers repatriating some cloud-based workloads back on-premises, our partners are in a great position to help them rotate to a hybrid strategy that can optimize their object storage and reduce costs. Melissa Lyons, senior director of channels for Americas, Scality, said: "There has never been a better time to partner with Scality. As we are seeing more and more customers repatriating some cloud-based workloads back on-premises, our partners are in a great position to help them rotate to a hybrid strategy that can optimize their object storage and reduce costs. This, combined with the expanded market opportunity ARTESCA brings to the table and a partner program structure that makes it easier for partners to work with us, will undoubtedly lead to incremental revenue opportunities for our partners." Frederic Saldes, head of alliances and channel for EMEA, Scality, said: "We've seen great success with the land-and-expand approach at Scality. In fact, 85% of customers expand their footprint with us and half of them do it within 12-18 months of the initial purchase. With our 100% channel strategy, partners are in a great position to capitalize on this expansion revenue and leverage our best-in-class support, training and other enablement to help them do so." About Scality Scality® storage propels companies to unify data management no matter where data lives — from edge to core to cloud. Our market-leading file and object storage software protects data on-premises and in hybrid and multi-cloud environments. With RING and ARTESCA, Scality's approach to managing data across the enterprise accelerates business insight for sound decision-making and maximum return on investment. To compete in a data-driven economy, IT leaders and application developers trust Scality to build sustainable, adaptable solutions. Scality is recognized as a leader by Gartner and IDC. Follow us @scality and LinkedIn. Visit www.scality.com, or subscribe to our company blog.

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MARTECH

Holder Launches Out of High Alpha, Powering Customer Data for the Tokenized World

Holder, High Alpha | June 21, 2022

Holder, a web3 CRM and marketing automation platform, is announcing its public launch today. The platform leverages crypto wallet data, social and community insights and first-party data to help web3 businesses understand their customers and build better relationships. Holder is the first CRM to focus exclusively on tokenized commerce, web3 communities and non-fungible token (NFT) projects, an industry that saw over 200X growth from 2020 to 2021 and is expected to grow by $147 billion from 2021 to 2026. The company is led by CEO and Co-Founder Drew Beechler, and is the first web3 business to launch out of High Alpha. Beechler is a tenured marketing executive and brand-builder, previously leading the marketing organization at High Alpha since its inception. He also comes to the role with deep experience in both CRM and marketing technology platforms, with a background at ExactTarget and Salesforce and having started numerous marketing and sales software startups during his time at High Alpha. “The world is becoming increasingly tokenized. The web3 industry is going to continue to explode, and these communities, projects and businesses need new tools and technology to truly connect with their customers,” said Beechler. “The world is becoming increasingly tokenized. The web3 industry is going to continue to explode, and these communities, projects and businesses need new tools and technology to truly connect with their customers,” said Beechler. “Nothing like our platform exists today to help web3 companies harness the power of their on-chain customer data. We believe we can be one of the single-most impactful pieces of technology for web3 businesses to grow, understand and engage with their customers for years to come.” The Holder platform consists of three main components: a wallet data platform, a web3 CRM and a workflow and automation engine to power marketing and community-building. Today, Holder is primarily serving tokenized communities, decentralized autonomous organizations (DAOs), web3 software companies and NFT projects, including those being launched from enterprise consumer brands. “We believe there is a massive opportunity to build breakout software companies that serve the web3 industry,” said Kristian Andersen, Partner at High Alpha. “We are already seeing the demand for enterprise-grade tools that reimagine the way we sell, market and support customers in a decentralized world.” Early Holder launch partners include NFT projects and DAOs such as Woodies, Krause House, The Tick3t, PixelBeasts, JUMP DAO, mems and BitlectroLabs (Dreamers and Dreamloops), along with projects launched by consumer brands like Cameo Pass. "We are always looking for ways to get a better pulse on our community and engage with them in more ways than one," said Oliver Maroney, the GM of Web3 at Cameo and Co-Founder of Cameo Pass. "Web3 is about community, so a platform that can give us more tools to help us manage our community just made too much sense." Holder is currently in private beta with a number of launch partners and plans to release the product publicly later this year. Holder is currently adding companies to their beta waitlist and hiring across engineering and customer success. Learn more and sign up at holder.xyz. About Holder Holder is a web3 CRM and marketing automation platform that powers customer data for the tokenized world. The platform helps web3 communities, decentralized autonomous organizations (DAOs) and other NFT projects, including those from enterprise consumer brands, capture, understand and engage with their communities. For more information visit holder.xyz. About High Alpha High Alpha, based in Indianapolis, is a leading venture studio that conceives, launches and scales next-generation B2B SaaS companies. The High Alpha portfolio includes leading cloud companies Attentive, SalesLoft, Zylo, Terminus, The Mom Project, Lessonly, LogicGate, MetaCX, Socio and more. For more information visit highalpha.com or follow on Twitter @highalpha.

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Spotlight

Uncorking Facebook A FACEBOOK ADVERTISING SUCCESS STORY They say a fine wine gets better with age. Thanks to strategic thinking, creativity, and hard work, the same can be said for Lot18’s Facebook advertising efforts. Armed with the optimized targeting and bidding power of the Nanigans Ad Engine, Lot18 and OrionCKB uncorked a Facebook advertising strategy that delivered complexity and balance, with full-bodied results. $$$ Reduce Cost-per-Acquisition Boost Total # of Subscribers Grow Market Share ORIONCKB Test hundreds of audiences & creative combinations create segmented custom audiences test new audiences with highest-performing creative reinvigorate audiences with new creative identify fatigued audiences and creative 58% Decrease in cost per acquisition 100% INCREASE in leads 52% increase in subscribers.

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