CONTENT MARKETING

New CRM Has Taken the Small Business World by Surprise

Digital 55 | August 04, 2021

Digital 55, a digital marketing firm based in Maumee, Ohio, is known for their innovative marketing solutions for small and medium-sized businesses. They found that Customer Relationship Management (CRM) tools were too cumbersome, as so many businesses do. Most small to medium-sized businesses do not have the time to dedicate to learning new software let alone the implementation of it. Digital 55 was fed up. The CEO decided to design and build their own called INUGO The Simple and Easy CRM™.

"In order to ensure that my team would use our CRM it needed to be simple and easy. That's when we built INUGO". - Greg Whitlow, CEO at Digital 55

What can INUGO do for you?

Digital 55's cloud-based INUGO The Simple and Easy CRM™ was designed exclusively with small and medium-sized businesses in mind. It was built knowing that it is adaptable due to customization, uncomplicated, with the structure to run your business and to keep sales and marketing data organized in a centralized location to maximize  productivity and efficiency. Doing this also helps keep client data secure, rather than only in the hands of your sales force. Some of the key features of INUGO include: Lead Management, Contact Management, Opportunity Tracking, Activity/Scheduler Calendar, Reporting, and Digital Notes Integration. Additionally, Digital 55 offers a bundled marketing package that includes a website, email marketing, and CRM designed to help small businesses. Whitlow said "INUGO's platform reliability is simple but flexible. Don't get burned by people leaving your company."

INUGO The Simple and Easy CRM™ has many customizable fields to tailor to your industry and your unique business. Up to 50 brand new customizable fields can be added that include drop down boxes, text boxes, calendars, checkboxes, radio buttons, campaign communication buttons, and more at no additional cost! The platform can even be set up with landing pages and auto-response systems to truly make it your own.

Every business is looking for solid lead generation programs to feed prospect information to its sales team. Furthermore, your CRM should be the hub from which your sales, marketing, and internal communications flow. Digital 55 is so confident that the INUGO The Simple and Easy CRM™ will adapt for your business, they are offering a 90-day free trial with up to 5 licenses per company.

Spotlight

Many organizations marketing and selling through the channel try to use their existing customer relationship management (CRM) software to manage their partner base. This is a bad idea. Why? The cost of using CRM instead of partner relationship management (PRM) software is much higher, it adds complexity to the user and admin experience, and it requires a patchwork of connector applications. In this video, you will learn why purpose-built PRM software is the only to go.


Other News
CHANNEL PARTNERSHIPS

Adcore Announces Renewal of Microsoft Advertising Partnership Agreement for 2023

Adcore, Amphy | November 08, 2022

Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ)(TSX:ADCO-WT), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way ("Effortless Marketing"), today announced it has renewed its channel partner agreement with Microsoft for 2023. The Company has been part of the Microsoft Advertising Partner Program since September 2019 and has held the prestigious Microsoft Elite Partner status since February 2022 in recognition of its outstanding technological solutions and ability to drive unique advertisers to Microsoft Advertising. Omri Brill, Adcore's Chief Executive Officer, commented, "Microsoft has been an invaluable partner for us over the past four years. The collaboration between our Marketing Cloud technology and Microsoft Advertising platform creates a powerful offering that enables our growing customer base to seamlessly increase their presence in the digital marketplace. We look forward to the continued success of this partnership in 2023 and many years to come." Nigel Leggatt, Director, Partner Sales - EMEA at Microsoft, added "I'm delighted to see the continued success of our channel partnership between Microsoft Advertising and Adcore. Adcore is growing internationally and attracting clients across multiple industries that will benefit from Microsoft Advertising product integration across Adcore's solutions. Adcore has become a strong and valued partner and we can't wait to see where the future of this partnership takes us." Nigel Leggatt, Director, Partner Sales - EMEA at Microsoft, added "I'm delighted to see the continued success of our channel partnership between Microsoft Advertising and Adcore. Adcore is growing internationally and attracting clients across multiple industries that will benefit from Microsoft Advertising product integration across Adcore's solutions. Adcore has become a strong and valued partner and we can't wait to see where the future of this partnership takes us." ABOUT ADCORE Adcore is empowering entrepreneurs, advertisers, and the future of e-commerce through its advertising management and automation platform. By combining extensive industry knowledge and experience with its proprietary artificial intelligence engine, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. In addition to being named numerous times on Deloitte's Fast 50 Technology list, Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner and TikTok Partner. Established in 2006, the Company employs over fifty people in its headquarters in Tel Aviv, Israel and satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong and Shanghai, China. For more information about Adcore, please visit https://www.adcore.com/investors/, https://www.adcore.com/blog or follow us on LinkedIn. ABOUT AMPHY Founded in 2021 in the midst of the pandemic, Amphy is the world's most diverse 24/7 live online learning marketplace. With Amphy, learners can choose from thousands of classes across hundreds of categories to grow their passions and skills, expand their children's learning opportunities, and much more. Instructors on the Amphy platform join a vibrant virtual teacher community that promotes and supports their success through enrichment seminars, marketing and advertising, and a suite of tools that allow them to run their classes hassle-free and focus on their students. Amphy students gain access to high-quality, personalized classes accessible from 24/7, as well as join a growing community of lifelong learners. For more on Amphy please visit - https://www.amphy.com/ and https://blog.amphy.com/ or follow us on LinkedIn, Facebook, Instagram and YouTube.

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CHANNEL PARTNERSHIPS

Dialpad's Mike Kane Honored on Inaugural Channel Futures Channel Leaders List

Dialpad | November 24, 2022

Dialpad, Inc., the industry leader in AI-powered communication and collaboration, today announced that Mike Kane, SVP Global Partner Sales, was recognized among the 20 honorees on the first Channel Futures Channel Leaders list. The list recognizes these individuals as leaders who will determine the future of the channel as they redefine the partner-supplier relationship. The communications and collaboration channel leaders were selected based on their companies’ market share, growth potential, strength of partner network, scope of partner program and the individual’s impact on the partner ecosystem. In 2017, Dialpad hired Mike Kane as the company’s first-ever channel employee. In his first five years, Mike accomplished his goal of proving the value of the channel, and by doing so, helped push the company forward into a rapid growth phase and empowered Dialpad’s growing number of ecosystem partners to succeed. As a champion of channel growth, and because of Mike’s leadership, Dialpad has grown its channel program from a team of one to over 40 employees in the last four years. Mike is responsible for all channel go-to-market strategy, enablement, qualified pipeline and revenues across North America, EMEA and APAC. “Mike has played an instrumental role in the company’s growth over the last five years and I couldn’t think of a more deserving person for this recognition,” said Craig Walker, CEO & Founder of Dialpad. “Mike has played an instrumental role in the company’s growth over the last five years and I couldn’t think of a more deserving person for this recognition,” said Craig Walker, CEO & Founder of Dialpad. “As we enter the next era of Dialpad, it is critical that we enable our channel partners and customers with the tools and solutions essential to propel long-term growth. This includes Ai-powered insights that enable them to unlock productivity and collaboration in the hybrid world while improving customer experiences and customer satisfaction during uncertain economic times. Mike and the channel team will continue to play a critical role in this larger company initiative.” “I am honored to be recognized by Channel Futures and to have our channel philosophy validated,” said Mike Kane SVP of Global Channel Sales. “From day one, our goal has been, and remains to this day, to be the easiest provider for partners to work with. As Dialpad has scaled and grown over the years, I’m proud to be able to say that we have been able to maintain that. We continue to be the easiest solution for partners, eliminating friction and boosting our partnership efforts with channel partners to make us the go-to solution for their cloud based communications needs.” “As the industry faces one of its most tumultuous periods, it is essential for channel partners to connect with the leaders of today’s strategic technology providers. These individuals are the ones who are guiding their organizations and partner ecosystems into the future with innovative thinking and industry-defining channel programs. Channel Futures has identified the individuals who are fueling a new wave of growth and solutions partners can bring to customers," said Robert DeMarzo, vice president of content, Informa Tech Channels. The channel leaders list, compiled by Channel Futures editors, are intended to provide the partner ecosystem with an in-depth look at each industry segment and spotlight those individuals responsible for the strategic direction of partner-facing organizations. As the nature of the channel changes, partners are developing deep ties with numerous suppliers in each technology solution segment they support. The channel leaders lists will identify the executives with whom they should establish strong relationships going forward. To learn more about Dialpad’s offerings and how your organization can “Work Beautifully”, visit www.dialpad.com, the blog, and follow along on Twitter, LinkedIn, Facebook, and Instagram.

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CHANNEL PARTNERSHIPS

CallTower Continues to Grow Global Channel Sales Team

CallTower | November 14, 2022

CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the addition of Global Director of OEM Alliances, Chuck Ward. Chuck Ward is a channel sales professional known for developing valuable strategic relationships and driving growth. In his 20-year technology career, he has a proven track record of working effectively with multiple partner types within the channel and developing partner programs to increase awareness and adoption with the top sellers in the industry. He prides himself on being a trusted resource for his partners and creating strategic initiatives that bring value to their organization. Chuck has received multiple channel awards for creating innovative partner development programs and executing business strategies. In his newest role as Global Director of OEM Alliances at CallTower, Chuck will bring his expertise in partner development to create strategic plans on how the partners he supports can accelerate results together. He will strategically develop, market, and sell to the Global Community, drive increased CallTower adoption, also increase marketplace knowledge and sales conversion through joint selling efforts. Ward joins CallTower’s additional Global Director of OEM Alliances Jessica Flannery-Ball in this role. She joined CallTower in October and brings over 20 years of direct and channel sales experience to the team. “We are excited to have Chuck join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “We are excited to have Chuck join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “His addition to our team is instrumental as we continue to grow the CallTower family globally.” “Chuck will be a great asset to our Global Channel team”, says CallTower’s Vice President of Global Channel Sales, Andy Ramos. “His ability to build meaningful relationships with partners and knowledge of the technology services distribution community will be beneficial to the team as we explore more global opportunities About CallTower Since its inception in 2002, CallTower has evolved into a global cloud-based, enterprise-class Unified Communications, Contact Center and Collaboration solutions provider for growing organizations worldwide. CallTower provides, integrates and supports industry-leading solutions, including Microsoft® Teams Direct Routing, Operator Connect, Office 365, GCC High Teams Audio Conferencing and PSTN, Cisco® Webex Calling / UCM, Cisco® CCPP, CT Cloud UCaaS, CT Cloud Meeting powered by Zoom and four contact center options, including Five9 for business customers.

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CHANNEL PARTNERSHIPS

Bigger growth opportunities beckon for partners who rewrite the rules of cybersecurity with Infoblox

Infoblox | December 05, 2022

Infoblox Inc., the leader in cloud-first networking and security services, unveils its new partner program today, designed to maximize opportunities partners can secure and deliver. The Skilled to Secure trusted partner program reflects the changing security landscape and shifting customer requirements – and the need for providers of security solutions and services to adapt in response. “The rules of cybersecurity have changed. Customers want more than just another security solution or tool – they have dozens, if not hundreds, already. What they want is to drive more value from their current environment by making it more effective. That’s where Infoblox comes in,” explains Chris​ Millerick, ​Vice President, Worldwide Partner Sales at Infoblox. “The rules of cybersecurity have changed. Customers want more than just another security solution or tool – they have dozens, if not hundreds, already. What they want is to drive more value from their current environment by making it more effective. That’s where Infoblox comes in,” explains Chris​ Millerick, ​Vice President, Worldwide Partner Sales at Infoblox. Infoblox BloxOne® is the first cloud-native platform delivering DDI (DNS, DHCP, and IPAM) and DNS data-enabled threat detections, and offers partners predictable, reliable renewal margins year after year. A Forrester Economic Impact Report found that BloxOne® Threat Defense can deliver a staggering 243% return on investment. Integrated into the security ecosystem, BloxOne® enables DNS data to be used to address blind spots in enterprise threat defense and security systems. Internal and external threats can be identified, prioritized, and remediated in a fraction of the time without significant additional investment in new solutions. In the new program, partners will be assigned levels based on their acquisition of the competencies required to deliver BloxOne® and maximize its value for customers. Chris Millerick continued: “We recognize that an exceptional customer experience requires a level of trust, one that only highly skilled and competent technology partners can provide. Infoblox is privileged to offer partners a program that helps them acquire the competencies required to stand out and grow in the cybersecurity market.” Benefits partners can gain through the new program include partner-hunted sales incentives and deal registration, “Guardians of the Network” rewards and incentives, marketing campaigns, marketing development funds, and demonstration software. The Skilled to Secure program is built around three tracks designed to deliver support across the channel: Value-added Reseller and Systems Integrator, Service Provider, and Value-added distributor. Based on their track record and meeting the defined competency requirements, partners’ awarded level will be announced in May 2023. More information on the program, its structure, requirements, and benefits are available on the Infoblox website. About Infoblox Infoblox is the leader in next-generation DNS management and security. More than 13,000 customers, including over 75% of the Fortune 500, rely on Infoblox to scale, simplify, and secure their hybrid networks to meet the modern challenges of a cloud-first world. Learn more on our website.

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Spotlight

Many organizations marketing and selling through the channel try to use their existing customer relationship management (CRM) software to manage their partner base. This is a bad idea. Why? The cost of using CRM instead of partner relationship management (PRM) software is much higher, it adds complexity to the user and admin experience, and it requires a patchwork of connector applications. In this video, you will learn why purpose-built PRM software is the only to go.

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