Content Marketing

New CRM Has Taken the Small Business World by Surprise

Digital 55, a digital marketing firm based in Maumee, Ohio, is known for their innovative marketing solutions for small and medium-sized businesses. They found that Customer Relationship Management (CRM) tools were too cumbersome, as so many businesses do. Most small to medium-sized businesses do not have the time to dedicate to learning new software let alone the implementation of it. Digital 55 was fed up. The CEO decided to design and build their own called INUGO The Simple and Easy CRM™.

"In order to ensure that my team would use our CRM it needed to be simple and easy. That's when we built INUGO". - Greg Whitlow, CEO at Digital 55

What can INUGO do for you?

Digital 55's cloud-based INUGO The Simple and Easy CRM™ was designed exclusively with small and medium-sized businesses in mind. It was built knowing that it is adaptable due to customization, uncomplicated, with the structure to run your business and to keep sales and marketing data organized in a centralized location to maximize  productivity and efficiency. Doing this also helps keep client data secure, rather than only in the hands of your sales force. Some of the key features of INUGO include: Lead Management, Contact Management, Opportunity Tracking, Activity/Scheduler Calendar, Reporting, and Digital Notes Integration. Additionally, Digital 55 offers a bundled marketing package that includes a website, email marketing, and CRM designed to help small businesses. Whitlow said "INUGO's platform reliability is simple but flexible. Don't get burned by people leaving your company."

INUGO The Simple and Easy CRM™ has many customizable fields to tailor to your industry and your unique business. Up to 50 brand new customizable fields can be added that include drop down boxes, text boxes, calendars, checkboxes, radio buttons, campaign communication buttons, and more at no additional cost! The platform can even be set up with landing pages and auto-response systems to truly make it your own.

Every business is looking for solid lead generation programs to feed prospect information to its sales team. Furthermore, your CRM should be the hub from which your sales, marketing, and internal communications flow. Digital 55 is so confident that the INUGO The Simple and Easy CRM™ will adapt for your business, they are offering a 90-day free trial with up to 5 licenses per company.

Spotlight

The advent of generative AI marks a pivotal moment for in-house legal teams. Like any emerging technology, it brings immense opportunities and risks. As teams adopt AI, a crucial question arises – how can we strategically harness its power? AI technologies like large language models offer the potential to transform workflows thr


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Channel Partnerships

Vendavo Drives Strong Growth in 2023 with AI-Powered Product Innovations and Partner Program

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict stronger economies in 2024, manufacturers and distributors face a growing demand for agility in pricing, channel incentives, and commercial processes. We take pride in enabling significant revenue and margin growth for our customers." Vendavo's products and services enabled a 1.5% margin increase for customers in 2023 through improved pricing over cost. On average, customers achieved $27 million benefit from price improvement. To offer more features to customers, Vendavo's product investment increased by 21% in 2023. New AI product innovations have set the stage for smarter, more efficient commercial processes for customers. A new AI fueled Price Sensitivity metric was added to Vendavo Deal Price Optimizer, a solution that maximizes revenue and profitability through a better understanding of customers' willingness to pay. AI algorithms allow for more in-depth segmentation and analyses that deliver more precise sales guidance. AI now powers timely pattern detection for Price/Volume/Mix analyses in Vendavo Margin Bridge Analyzer. Ranked a Strong Performer in the 2023 Forrester Wave™ for CPQ, Vendavo Intelligent CPQ now has new pricing capabilities within the solution's agreement's function. Sales teams can incorporate more accurate pricing from the onset for even the most complex quotes. Vendavo Pricepoint, the flagship solution for B2B price management, improved both pricing calculation speed and performance. Vendavo's commitment to growing its partner ecosystem led to a doubling of partner-originated pipeline year over year. Notably, Vendavo's existing partnership with Oracle significantly expanded with the creation of new rebate and channel management incentives and the addition of support staff. In response to increasing market demand for rebate and channel management solutions, and following the 2022 acquisition of Market Medium, Vendavo integrated Rebate & Channel Manager into their suite of growth and profitability products. Many customers now effectively manage their rebate programs with the solution. About Vendavo Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world's most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

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Channel Partnerships

ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

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Marketing Analytics

Abnormal Security Expands Channel and Alliances Leadership, Appoints Jonathan Corini and Stephanie Goodman

Business Wire | January 11, 2024

Abnormal Security, the leading AI-native cloud email security platform, today announced that it is fueling its continued hypergrowth by expanding its sales leadership. The company has appointed two executives to lead its channel and alliances initiatives, with Jonathan Corini joining as Vice President of Worldwide Channel Sales and Stephanie Goodman as Head of Global Alliances. Corini will lead Abnormal’s global channel sales strategy and oversee all aspects of the company’s channel partner program, while Goodman will expand Abnormal’s strategic alliances ecosystem and accelerate growth among technology partners. These appointments cap a banner year for the company, which now serves 1,880+ customers and recently crossed $100M in ARR. This unprecedented success over the past year is due in large part to the company’s extensive partner system, ongoing dedication to the channel, and deep technology alliances across the industry—all of which will continue under new leadership. Corini has over 23 years of experience in cybersecurity and has held numerous sales and channel leadership positions. He most recently served as the VP of Global Channels at HYPR, where he designed and launched a new channel-focused GTM strategy that was responsible for over one-third of the company’s pipeline. Previously, Corini was SVP of Global Channels at Mimecast, where he grew channel sourced bookings to over 40% of the company's revenue and expanded the global MSP business to 20,000+ customers. In addition, Corini has held channel leadership roles at ForeScout Technologies, Tanium, and Intel Security throughout his extensive career. Goodman brings over 15 years of security experience and comes to Abnormal most recently from Google, where she served as the Global Lead of Strategic Alliances & OEMs. While there, she launched a global OEM program that grew over 200% in its first year and led her team to grow GSI revenue by 250% over the course of 2023. Previously, Goodman was the Director of Global Strategic Alliances at ForeScout Technologies, where the alliance team created an integration monetization plan that now represents 25% of overall company revenue, and held channel program management roles at McAfee. The two executives are joining an established channel-first organization with strong technology partnerships. Abnormal currently supports dozens of strategic partners, including value-added resellers, by providing its behavioral AI platform to protect customers against the growing threat of advanced, socially-engineered email attacks. The email security platform currently integrates with Microsoft, Google, and CrowdStrike, as well as dozens of other cybersecurity platforms. Moving forward, the focus will be on deepening relationships with enterprise partners throughout North America, expanding channel partnerships across Europe and the Asia-Pacific region, and launching strategic alliances with key organizations across the industry. About Abnormal Security Abnormal Security provides the leading behavioral AI-based email security platform that leverages machine learning to stop sophisticated inbound email attacks and dangerous email platform attacks that evade traditional solutions. The anomaly detection engine leverages identity and context to analyze the risk of every cloud email event, preventing inbound email attacks, detecting compromised accounts, and remediating emails and messages—all while providing visibility into configuration drifts across your environment. You can deploy Abnormal in minutes with an API integration for Microsoft 365 or Google Workspace and experience the full value of the platform instantly, with additional protection available for Slack, Teams, and Zoom. More information is available at abnormalsecurity.com.

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Channel Partnerships

Strapi Launches Global Channel Partner Program for the Leading Open-Source Headless Content Management System

Strapi | December 05, 2023

Strapi, the leading open-source “headless” content management system (CMS), today announced the launch of Strapi’s Channel Partner Program, bringing together a large network of Solutions Partners and Resellers to help Strapi’s customers accelerate their time to value. This new program allows channel partners of all sizes to work closely with Strapi to bring highly personalized solutions to market. With a total addressable market of more than $21 billion in 2023 according to Statista, the time is ripe for better content management software. With 57 thousand stars on GitHub, 4 million annual downloads and hundreds of customers with many use cases across various industries, joining Strapi’s Partner Program is a massive opportunity for channel partners looking to modernize their software stacks. “The launch of the Strapi Partner Program marks a significant stride towards collaborative innovation,” said Pierre Burgy, CEO, Strapi. “This program is not just about bringing together the best in the field to make sure our customers get top-notch services, it's also an opportunity to shape the future of composable application development.” The Strapi Partner Program is designed to build a vibrant community around its CMS and help businesses of all types and sizes realize value more quickly. The program consists of two types of partners, each uniquely suited to support the varying needs across Strapi’s customer base: Solution Partners: These partners are crucial when it comes to customizing Strapi for individual business needs. Resellers: Our Resellers help bring Strapi to a wider audience, especially small and medium-sized businesses. At the moment, Strapi Partner Program includes more than 30 solutions partners and resellers including Smile, Successive Digital, DFX5, Notum and Dinkbit with more than 30 new partners applying to join the program every month. “Being part of Strapi's Partner Program is a strategic move for Successive Digital,” said Bikram Singh, Chief Technology Officer at Successive Digital. “It allows us to leverage Strapi's flexibility and scalability, providing our clients with tailor-made solutions that drive growth and efficiency.” About Strapi Strapi is the leading open-source headless CMS: 100% JavaScript / TypeScript, extensible, and fully customizable. Strapi enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use their favorite tools. Content teams use Strapi to autonomously manage all types of content and distribute it from one CMS to any channel including websites, mobile apps, or connected devices. The remote company has employees in more than 20 countries and is scaling its team globally. Strapi is venture-backed by Accel, CRV, Flex Capital, Index Ventures, and Stride.VC as well as notable angel investors and open source experts.

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Spotlight

The advent of generative AI marks a pivotal moment for in-house legal teams. Like any emerging technology, it brings immense opportunities and risks. As teams adopt AI, a crucial question arises – how can we strategically harness its power? AI technologies like large language models offer the potential to transform workflows thr

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