New Amazon ad gives the message of togetherness to celebrate Rakhi

Amazon Advertising | July 21, 2016

The new ad for e-commerce giant Amazon India tugs at the heart with its commercial for Raksha Bandhan. The film, conceptualised by Ogilvy & Mather, Bangalore, and directed by Amit Sharma of Chrome Pictures Pvt

Spotlight

Almost two years ago now, we published an infographic populated with data from a Lunametrics article. The infographic had stats and facts about Google of interest to marketers, from users, to advertising spend, to mobile use. We decided that it was time to update those stats, and, for extra fun, thought we would add similar stats from Facebook for a comparison. So here it, Google vs. Facebook: facts and stats that every marketer should know.


Other News
MARTECH

Prosoma Digital Therapeutics and EVERSANA Announce Commercialisation Partnership

Prosoma Digital Therapeutics, EVERSANA | September 27, 2022

Prosoma Digital Therapeutics, innovators in reinventing healthcare for oncology patients, has partnered with EVERSANA®, a pioneer of next-generation commercial services to the global life sciences industry, to support the expected launch and commercialisation for Prosoma's digital therapy to support the mental health of cancer patients. The digital therapy, Living Well, is the company's proprietary application designed to improve the quality of life and reduce stress, anxiety, and depression symptoms related to cancer diagnosis and treatment.EVERSANA's leading experts in launching and commercialising digital therapeutic solutions will help Prosoma navigate regulatory pathways and plan for commercialisation. "As we looked to navigate the complexity of commercialising our digital solutions in the United States, it became clear we need a partner with the infrastructure and experience to help us move quickly," said Andrzej Jonczyk, Chief Executive Officer, Prosoma U.S. "As we looked to navigate the complexity of commercialising our digital solutions in the United States, it became clear we need a partner with the infrastructure and experience to help us move quickly," said Andrzej Jonczyk, Chief Executive Officer, Prosoma U.S. "As we spoke with partners across Europe and the world, one name continued to rise to the top and that was EVERSANA. Their integrated platform and deep experience in digital therapeutics make them the perfect partner to help bring our important therapies to patients." "The future of healthcare continues to evolve as innovative solutions improve the patient journey," said Jim Lang, CEO, EVERSANA. "EVERSANA was built with this in mind. By helping Prosoma, we will provide critical mental health support for cancer patients and caregivers through this novel approach to digital therapy." EVERSANA and Prosoma Digital Therapeutics will attend and be available to discuss the partnership at the 5th annual DTx East Conference, September 27-29 in Boston, Massachusetts. ABOUT Prosoma Digital Therapeutics As a global leader in Digital Therapeutics for oncology, Prosoma provides patients with comprehensive solutions that are fully tailored to their medical conditions. The company created a portfolio of medical software products by combining world-leading expertise in medicine and technology and covering cancer patients' entire behavioural support needs. The company's flagship product, Living Well App, leads the patient from the moment of diagnosis towards regaining control over their wellbeing. It helps patients deal with their emotions and stress, build healthy habits and support them through their recovery process. The Living Well App is already reimbursed by healthcare insurance companies in Germany, and Prosoma is also aiming to have the costs of its products covered by healthcare systems in the US, the UK, and Poland. To learn more about Promosa, visit http://www.prosoma.com or connect through LinkedIn About EVERSANA™ EVERSANA™ is the leading independent provider of global services to the life sciences industry. The company's integrated solutions are rooted in the patient experience and span all stages of the product life cycle to deliver long-term, sustainable value for patients, prescribers, channel partners and payers. The company serves more than 500 organizations, including innovative start-ups and established pharmaceutical companies, to advance life sciences solutions for a healthier world. To learn more about EVERSANA, visit eversana.com or connect through LinkedIn and Twitter.

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MARTECH

Simplicity Welcomes Hank Kuonen as Partner with the Acquisition of Kuonen Insurance Marketing

Kuonen Insurance Marketing, Simplicity Group | October 07, 2022

Simplicity Group ("Simplicity") today announced the acquisition of Kuonen Insurance Marketing, LLC, an Arkansas-based brokerage organization led by Hank Kuonen. Kuonen Insurance Marketing becomes the 44th group to join Simplicity. "Hank and Rick successfully built Kuonen Insurance Marketing with a strong commitment to helping financial professionals grow their business and serve their clients," said Bruce Donaldson, President and CEO of Simplicity. "Hank and Rick successfully built Kuonen Insurance Marketing with a strong commitment to helping financial professionals grow their business and serve their clients," said Bruce Donaldson, President and CEO of Simplicity. "Now with the combined marketing and product resources of the Simplicity Group behind him, we know going forward Hank will be able to help more agents and serve more clients with his unique brand of entrepreneurial professionalism. We are thrilled to welcome Hank to Simplicity." "I am excited to grow my business with the full power of Simplicity behind me," said Hank Kuonen. "Everyone I have met at Simplicity has demonstrated a thoughtful approach to our new partnership, and has taken care as we begin integrating my business into the broader organization. Fully utilizing Simplicity's back-office functions and tapping into their marketing programs and training events will allow me to do what I love: to connect with and support agents as they support their clients' needs." About Kuonen Insurance Marketing Founded in 1985 by Rick Kuonen, Kuonen Insurance Marketing supports independent financial professionals. With access to top carriers, and a deep commitment to customer service, Kuonen distinguishes itself as a leading Brokerage Agency. About Simplicity Group Simplicity Group is one of the nation's largest and fastest-growing financial product distribution companies, which has had 44 distribution businesses join its partnership (including Kuonen Insurance Marketing). Each of Simplicity's operating businesses is directed by its local management team and benefits from access to Simplicity's group resources. Through partnership with top distribution organizations and technology companies, Simplicity seeks to provide compelling business solutions that will attract the industry's best leadership, talent, advisors, agents, and future partners. Simplicity supports independent financial advisors and agents across the country with investment, annuity and life insurance solutions with a focus on client education, consumer value and partnership. For more information, please visit: www.simplicitygroup.com and follow the Company on LinkedIn.

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MULTI CHANNEL MARKETING

CareJourney Unveils Rapidly Growing Channel Partner Program, Extending Access to its Industry-leading Healthcare Provider Performance Data

CareJourney | September 30, 2022

CareJourney, a market leader in provider cost and quality data, today announced its growing partner program that combines the power of CareJourney’s national-level performance dataset with the solutions and expertise of its best-in-class partners to improve healthcare delivery and patient care. Built on CareJourney’s powerful healthcare analytics platform, key network and clinical insights can now be integrated directly into partner products, services, workflows, and systems. The insights gained can help drive incremental value for their customers and recognize more revenue from enhanced offerings. It gives CareJourney channel partners and their customers a better understanding of their competitive landscape, as well as the data intelligence they need to develop high performing networks or expand into new markets. “J2 Health was founded to provide a centralized solution to the fragmented process of network design,” said Josh Poretz, CEO and Founder of J2 Health. “Through our partnership with CareJourney, we not only are able to provide our customers with a clear pathway to adequacy but also, by incorporating provider cost and outcomes performance, allow them to optimize for high performing networks all around.” “The CareJourney partner program grew out of a shared interest with select organizations, leaders in their fields, who were seeking to accelerate the pace of innovation in improving cost and quality of care for their customers,” said Nik Kubasek, Vice President of Partnerships at CareJourney. “We’re thrilled to see the rapid pace of adoption of our analytics across multiple segments, helping our partners deliver better value, insights, and functionality to their customers.” Designed for Multiple Market Segments The partnership program includes a number of existing partnerships, offering opportunities across multiple market segments that support a variety of use cases. Healthcare Technology Companies: Integrate robust provider cost and quality metrics into existing products and services to help improve price transparency and enhance provider performance. Learn how the CareJourney Provider Performance app on the Salesforce AppExchange is empowering Salesforce Health Cloud users. Consulting and Advisory Firms: Tap into national provider performance insights to generate deeper market insights and enrich client engagements. Read how Guidehouse leverages CareJourney data to support health system needs. Healthcare Consumer Applications: Empower patients to make more informed healthcare decisions with insights that enable them to discover and select the most relevant and best performing doctors for their particular needs. Population Health and Value-Based Care: Integrate cost and quality benchmarking data into existing platforms to strengthen referral patterns and help optimize network performance. Learn how COPE Health Solutions integrated CareJourney provider utilization benchmarks into their Population Health and Network Management platform to provide unmatched analytic capabilities in support of value-based initiatives. Healthcare Research: Access deep, accurate analytics built on top of longitudinal claims data to further research initiatives. CareJourney’s provider-level medicare claims analytics support studies like Doximity’s Physician Compensation and COVID-Related Retirement Report.

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CMO STRATEGY

Tiger Pistol Hires Industry Veteran Sarah Cucchiara for Newly Created Role

Tiger Pistol | September 02, 2022

Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently named Sarah Cucchiara, VP, Partner Strategy; a new role in the organization designed to support Tiger Pistol's expansion efforts and implement growth strategies ensuring long-term client and partnership satisfaction. For more than two decades, Cucchiara has worked with large national companies and local small businesses to develop cross-channel marketing and advertising programs that drive results. With experience in B2B and B2C, across multiple industries, Cucchiara developed strategies, campaigns, and tactics to optimize budgets and resources to meet each company's goals and objectives. "Sarah adds immense value to the Tiger Pistol team, bringing extensive experience in digital advertising, cross-channel approaches, and veteran thought leadership," said Paul Elliott, CEO of Tiger Pistol. "Sarah adds immense value to the Tiger Pistol team, bringing extensive experience in digital advertising, cross-channel approaches, and veteran thought leadership," said Paul Elliott, CEO of Tiger Pistol. "Sarah has shown time and again to be an essential part of any team she is on. Her highly-strategic and goal-oriented mindset allows her to address clients' goals and implement partner strategies to ensure long-term client and partner success." At Tiger Pistol, Cucchiara will use her expertise to deepen and expand key partnerships, develop strategies to leverage partners in new ways, and implement strategies demonstrating the value in, and performance from, the Tiger Pistol Collaborative Advertising Platform™ to secure client retention and loyalty. "A number of my past roles have traditionally placed me in the buyer's seat," said Cucchiara. "My role at Tiger Pistol offers a unique opportunity to bring this different perspective to the team. Tiger Pistol has seen much success in 2022, and it's important that we leverage this success in our growth efforts as much as in our client retention efforts. This starts with bridging the sales and marketing and client management departments to develop and implement strategies that enhance partner relationships, show value long-term, and grow our client base." Prior to Tiger Pistol, Cucchiara served as SVP of Channel Marketing Strategy at BrandMuscle, a leading TCMA provider, where she worked with clients to optimize their local channel marketing programs to better activate partners on behalf of brands. Sarah's experience has been both client and agency-side for brands like Hallmark, Helzberg Diamonds, Purina, GE, Diageo, Chase, and Nationwide Insurance. About Tiger Pistol Tiger Pistol, the most award-winning collaborative advertising platform, makes high performance social advertising simple and scalable for clients and their partners, removing the barriers to customer acquisition, sales growth, and partner loyalty. Tiger Pistol's Collaborative Advertising Platform™ utilizes advanced technology and automation to unite enterprise brands, resellers, or agencies with their partners to acquire and engage new customers within their local communities. As a Meta (formerly Facebook) Business Partner, Tiger Pistol is the largest third-party publisher of collaborative social ads in the world, supporting clients in 22 global markets with more than 700,000 campaigns published annually. Learn more by visiting TigerPistol.com, or following on Twitter, Facebook, or LinkedIn.

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Spotlight

Almost two years ago now, we published an infographic populated with data from a Lunametrics article. The infographic had stats and facts about Google of interest to marketers, from users, to advertising spend, to mobile use. We decided that it was time to update those stats, and, for extra fun, thought we would add similar stats from Facebook for a comparison. So here it, Google vs. Facebook: facts and stats that every marketer should know.

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