iBasis, a communications solutions provider for operators and digital players worldwide, announced that it was chosen by MTarget, a French B2B direct marketing services provider, for campaign management via programmable voice calls for call centers and business in banking, finance, and retail.
“We are delighted to work with MTarget and their operations teams who are extremely focused on quality of services, customer engagement, and innovation. MTarget offers a very high performing CPaaS solution for businesses that want to launch cost-effective promotional or communication campaigns to their end users via programmable voice,”
Guillaume Klein, VP, Product Management at iBasis
“The iBASIS Network and their cloud-based portfolio is a perfect fit for us as they combine global coverage, scale, and technology innovation. Our direct marketing campaigns require high quality and capacity (up to 10,000 simultaneous calls) and iBASIS demonstrated and delivered both. By integrating their carrier channel reach, we are unlocking the potential for a new range of direct marketing campaigns in regions of the world where voice remains the most efficient communication tool,” said Stéphane Faugeras, President, MTarget.
This CPaaS solution uses voice services for marketing campaigns, security via multi-factor authentication, notifications, and customer services. It is flexible and cost-efficient. It can be easily and quickly customized for defined voice messages through APIs, which can help business customers reach an identified group of users in a limited period. It is a cloud-based, ready-to-deploy voice solution which needs no upfront CapEx investments or commitments. It follows a purely consumption-based pricing model, which lets service providers use it flexibly to create their own commercial models.
Using iBASIS’s carrier-grade network and its connections with mobile operators worldwide, marketing campaigns are immediately customized based on coverage and capacity. Enterprise customers can benefit from end-to-end visibility while monitoring their mobile campaigns with call tracking analytics. They can measure the effectiveness of marketing and sales campaigns, advertising, and brand messaging while controlling their customer engagement.