CHANNEL PARTNERSHIPS

More Advertising, New Channels, Better Fulfillment: ChannelAdvisor Enables Brands to Build a Better Consumer Journey

ChannelAdvisor | April 13, 2022

ChannelAdvisor
ChannelAdvisor Corporation , a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced new capabilities to help reach new customers, stand out in a competitive market, and increase operational efficiencies.

"Brands are actively seeking ways to streamline their e-commerce operations across the entire consumer journey, whether it's how they promote their products, drive traffic to preferred retailers or even how they process orders across channels, ChannelAdvisor's Spring Release gives them more ways to do that. We're excited to announce our latest batch of platform enhancements, partnerships and integrations that will help our brands scale and optimize their marketing, selling and fulfillment operations all from a single interface."

Steve Frechette, vice president of product management at ChannelAdvisor

ChannelAdvisor's Spring Release includes:

Managed Support for Advertising on TikTok
TikTok is increasingly used by brands and retailers to reach new audiences in a fun and engaging manner. ChannelAdvisor's Managed Services team has now added support for TikTok to its broad suite of advertising offerings to help our sellers leverage this important marketing channel. Our support for TikTok is now the latest tool that brands and retailers can leverage as part of a comprehensive digital advertising and social commerce strategy , which also includes support and optimized strategies across Google, Bing, Amazon, eBay, Facebook, Instagram, retail media programs, and more.

Optimize Fulfillment Operations Across More Sites From a Single Platform
Success in multichannel commerce relies on more than just having a listing on a given channel. To that end, ChannelAdvisor's strategy is to go deep on key channels and enable our clients to leverage native capabilities such as advertising and fulfillment. With this release, ChannelAdvisor adds to its fulfillment support by providing the ability for sellers to manage and automate their fulfillment operations across additional channels, including:

Access Over 340 Marketplace and Retail Integrations to Reach New Consumers
ChannelAdvisor continues to reinforce its commitment to channel diversification with support for over 340 channels globally, giving brands and retailers the reach and flexibility to present their products to the right consumers at the right time across the globe. New channels added include:

ChannelAdvisor has also added support for 12 new Amazon 1P Content countries for its 1P vendors, including AE, AU, BR, CA, IN, JP, MX, PL, SA, SE, SG, and TR. With these additions, ChannelAdvisor now supports Amazon Vendor Content in 19 Amazon 3P locations and 21 Amazon 1P locations, enabling sellers to automate their submission to the vendor central catalog.

New ChannelAdvisor Learning Center with Enhanced Client Training Resources
Brands and retailers use ChannelAdvisor's platform to automate and optimize key tasks in order to compete effectively across numerous channels. Thus, a thorough understanding of platform capabilities is critical for success. ChannelAdvisor now makes it easier than ever to access this knowledge through the new Learning Center, an enhanced training resource hub that includes a growing library of on-demand content. These self-guided courses incorporate documentation and a variety of learning methodologies, helping to ensure all users have the resources to become more proficient in their roles and maximize the value of the ChannelAdvisor platform.

New Support Center for ChannelAdvisor Clients
The new ChannelAdvisor Support Center provides an easy and efficient way for ChannelAdvisor sellers to receive assistance from the ChannelAdvisor Support team, including an improved case view and the ability to choose from a variety of new case forms.

About ChannelAdvisor
ChannelAdvisor is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more.

Spotlight

This video will help you learn, what is PPC often known as Pay per click or paid search even SEM. With PPC, advertisers can reach the audience they want, and often at the budget they want. It’s one of the most efficient forms of digital marketing, and this video will give the clear explanation of the basics behind this extraordinary channel..


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CHANNEL PARTNERSHIPS

Apica Announces Global Channel Partner Program for Digital Performance Monitoring

Apica Systems | May 21, 2022

Apica Systems, the leader in digital performance monitoring, announced the Apica Partner Program designed to empower global channel partners to increase the adoption and integration of advanced synthetic monitoring and load testing tools. The program supports resellers & MSPs, system integrators, and technology partners. By establishing a global partner program Apica enables its partners to increase revenue and accelerate their growth. The two-tiered program includes incentives, training, and streamlined contract management across all tiers. "Our goal is to help partners become highly effective and more profitable in solving some of the most complex digital performance challenges their customers face today, As the demand for greater visibility into complex and distributed IT environments continue to grow, we offer global channel partners the expertise, speed, and scale enterprise teams need to rise above the risk, cost, and complexity of today's end-user performance needs." Gord Boyce, CRO at Apica Apica's platform ensures early detection that helps companies with complex IT infrastructures monitor and test business-critical applications and APIs. The result is better insights that quickly solve outages and issues before your customers notice. Apica is committed to being a strategic, channel-focused partner that offers the following benefits: Powerful active monitoring platform: Apica's platform combines active monitoring and load testing to ensure the health and performance of all applications. The result is an early warning and detection system that closes the visibility gaps in end-user monitoring while eliminating revenue loss and increasing customer and employee satisfaction. Grow Sales Revenue: Partners who leverage the Apica platform gain greater access to organizations of all sizes that are increasingly focused on improving digital experiences and performance needs. By solving these complex monitoring gaps, partners will grow revenue and market share with unrivaled active monitoring. Deep Knowledge: From sales to full implementation training, partners will have the tools and resources necessary to maximize success with Apica through a complete training curriculum. Recurring revenue streams: The Apica Partner Program creates recurring revenue streams through its subscription-based model. The flexibility of the program allows partners to leverage the technology directly and build a professional services or managed services practice around the platform. "We are excited to see the momentum happening in the digital performance space and see this as an opportunity to help simplify partner engagement, support the growing types of partners and help our partners adapt to new customer buying models," said Matt Wilkinson, VP of Revenue Operations at Apica. "The new program includes three new partner tracks - Reseller, Systems Integrator, and Technology Integration. The result is an ecosystem where partners can operate in a software sales and services business model, with expertise in areas such as Synthetic, API and On-premises Monitoring, Load Testing, Cloud Migration, and Digital Experience Monitoring." About Apica Apica's active monitoring platform is used by global organizations to solve the most complex digital performance issues in today's multi-cloud, hybrid and on-premises environments. Apica delivers its scalable monitoring and detailed insights across any location, device, app, or authentication. Our SaaS platform reduces friction and time to resolution for cloud migrations, applications and underlying infrastructure outages ensuring all user experiences exceed expectations.

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MARKETING STRATEGY

Zoomd Announces the Acquisition of Artificial Intelligence Marketing Platform "Albert"

Zoomd | March 29, 2022

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the marketing tech (MarTech) user-acquisition and engagement platform, today announced its acquisition (the "Transaction") of Albert Technologies Ltd. ("Albert") on March 27, 2022. Albert is a U.S.-based artificial intelligence marketing platform for advertisers, driving fully autonomous digital campaigns for some of the world's leading brands. The consideration for the Transaction payable by Zoomd is a combination of cash and shares paid on March 27, 2022, being the closing date, and a future share-based earn-out payment, based on meeting certain criteria. Albert processes and analyzes audience and tactical data at scale, thereby autonomously allocating budgets and optimizing creative and evolving campaigns across paid search and social media. Albert's value proposition to its clients is to ease the complexities of scaling, primarily using the Google and Facebook platforms, by executing campaigns at a pace and scale that were generally not previously possible. By autonomously combing through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices, and formats, Albert eliminates the manual and time-consuming tasks that generally limit the effectiveness and results of modern digital advertising and marketing. "While we are also releasing some of our products onto a Self-Service and SaaS business model, Albert enhances our efforts immediately, with additional solid offerings that cover branding and awareness needs. Furthermore, we view Albert as complementary for mobile apps, particularly with regards to our future plans relating to Web3." said Ofer Eitan, Zoomd CEO, adding "we view M&A activity, which includes industry professionals, supplementary technology and solid customer base, as a part of Zoomd's growth objective. This acquisition shows our ambition to provide our partners a SaaS platform for scaling with minor efforts. Albert's team is a group of extremely talented veterans that fit Zoomd's culture. They have a number of Fortune 500 customers that will now be able to use our products and services. We are happy and excited to have the team come on board." "We are excited to join Zoomd, a fast growing company in the marketing technology space. We believe that our business, based on our unique, patented and proven technology, will further accelerate given the great scale and financial strength of Zoomd." Or Shani, Founder and CEO of Albert For the purposes of the Transaction, the share component of the consideration will be valued at the higher of (i) the closing price of the shares on the date prior to their issuance and (ii) US$1.00 per share. Zoomd did not assume any of Albert's debt and no finder's fees were paid or are payable in connection with the Transaction. All shares to be issued pursuant to the Transaction are subject to the prior approval of the TSX-V. About Zoomd: Zoomd founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers' goals and targets.

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Euronet Worldwide’s epay division successfully expands its recurring billing solution, Renewal, into new countries and channel partners

Euronet | June 06, 2022

epay, the digital payments processing business segment of global financial technology solutions and payments provider Euronet Worldwide, Inc. (NASDAQ: EEFT), today announced additional launches for Renewal, its recurring billing solution. This expansion includes the following channel partners and countries: Harvey Norman in Australia, Altibox Nordics, Cyberport and MediaMarktSaturn Retail Group in Germany, Etisalat UAE, the telecoms pillar of e& (formerly known as Etisalat Group) and Sharaf DG in the UAE, Singtel in Singapore and additional retailers in Mexico. More countries and retailers are already being planned and will be announced when available. Renewal enables companies and brand partners worldwide to easily convert their digital products to a subscription model and sell them at epay's global network of retailers, telecommunication companies and mobile wallet partners and their more than 760,000 point-of-sale terminals in 63 countries. This generates a forward-looking and sustainable revenue model for brand and retail partners by turning a one-time transaction into 12, 24 or 36 transactions. Retailers also benefit from a single connection with epay to leverage and distribute multiple subscriptions from respected global brands while consumers can now purchase subscription-based digital products from their preferred provider and use them conveniently on a mobile device or PC. Details of the initial Renewal launch for Microsoft are available at the Euronet Investor Website. To learn more about Renewal, visit https://www.epayrenewal.com/. "With this expansion for Renewal and our brand partner, Microsoft, we are proving the great potential of our new strategic business area while demonstrating our global sales power and the attractiveness of this digital solution,” said Kevin Caponecchi, Executive VP and CEO, epay, Software and EFT Asia Pacific Division. "With this expansion for Renewal and our brand partner, Microsoft, we are proving the great potential of our new strategic business area while demonstrating our global sales power and the attractiveness of this digital solution,” said Kevin Caponecchi, Executive VP and CEO, epay, Software and EFT Asia Pacific Division. “For our partners, this contributes to long-term consumer relationships and future-proof revenue models. Based on our innovative technology, our existing relationships with more than a thousand brands and our global merchant network, we will continue to successfully expand Renewal and its recurring billing solution." Companies and brands interested in learning more about the recent expansion should consult their existing epay contact or James Warden, Director of Brand Management and epay Products, at jwarden@epayworldwide.com. About epay epay, a segment of Euronet Worldwide, Inc. (NASDAQ:EEFT), is a leading global provider of payment processing and prepaid solutions that processed 3.12 billion transactions in 2021. The company has built an extensive network of retailer touchpoints with 760,000 point-of-sale terminals in 63 countries that connects brands with consumers all over the world. The company offers a diverse ecosystem of services, products and solutions supporting the distribution of Payment and Branded Payments for more than 1,000 brand partners via Commerce, eCommerce and mCommerce solutions. For more information visit www.epayworldwide.com. About Euronet Worldwide, Inc. Euronet Worldwide is an industry leader in processing secure electronic financial transactions. The Company offers payment and transaction processing solutions to financial institutions, retailers, service providers and individual consumers. These services include comprehensive ATM, POS and card outsourcing services, card issuing and merchant acquiring services, software solutions, cash-based and online-initiated consumer-to-consumer and business-to-business money transfer services, and electronic distribution of digital media and prepaid mobile phone time. Euronet's global payment network is extensive - including 49,521 ATMs, approximately 491,000 EFT POS terminals and a growing portfolio of outsourced debit and credit card services which are under management in 62 countries; card software solutions; a prepaid processing network of approximately 760,000 POS terminals at approximately 335,000 retailer locations in 63 countries; and a global money transfer network of approximately 495,000 locations serving 164 countries. With corporate headquarters in Leawood, Kansas, USA, and 66 worldwide offices, Euronet serves clients in approximately 175 countries. For more information, please visit the Company's website at www.euronetworldwide.com.

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CHANNEL PARTNERSHIPS

Stagwell Enhances Capabilities in via Additional Affiliate Partnerships with Orient Planet Group, Phronesis Group, and FLC

Stagwell Inc. | February 25, 2022

Stagwell, the challenger network built to transform marketing, announced a meaningful expansion of its global footprint across MENA with three affiliate partnerships: public relations and marketing network Orient Planet Group, data-driven strategy consulting firm, Phronesis Group, and events and talent management firm FLC. Together, the affiliates scale Stagwell's leading digital transformation, creative production and modern media services while expanding the roster of local and international talent available to Stagwell and its growing global client roster. Each will collaborate with Stagwell's flagship global media agency Assembly in MENA and existing regional affiliate partner Brand New Galaxy. Additionally, the new affiliates will benefit from best-in-class product solutions in the Stagwell Marketing Cloud, a suite of business transformation solutions for in-house marketing teams. Now in its second year, the Global Affiliate Program continues to allow Stagwell to chart agile global expansion and collaborate with regional experts to drive international value for brands. Our partners at Orient Planet Group are already deeply entrenched with teams across the network, and I'm excited to build on our new partnerships with Phronesis and FLC as we continue our mission to transform marketing." Mark Penn, Chairman and CEO, Stagwell The new affiliates are leaders in creative production, digital media, and data-driven strategy consulting: Phronesis Group is a global strategy consulting firm which helps clients achieve global growth through more effective and efficient marketing communications executions. Focused on measurable client outcomes, Phronesis is headquartered in Chicago with offices in the UK, EU, Kingdom of Saudi Arabia, UAE and Indo-Pacific Region, where they serve a distinct portfolio of clients. These clients include BOD's and CXO's of Fortune 100 global corporations, sovereign wealth funds, private equity firms and ministries from emerging market countries. Orient Planet Group is one of the most rapidly growing public relations, marketing and communications consultancies in North Africa and the Middle East. Orient Planet's expertise in creative communications coupled with contemporary thinking provides unparalleled marketing communications services to its clients across numerous sectors. Orient Planet Group recently extended its strategic partnership with Stagwell global communications firm Allison+Partners, scaling their combined expertise in the region. FLC is a leading Dubai-based production & model management agency that services clients across two key verticals – Print & Video Productions and Fashion Shows – while supporting casting via a range of local and international models, casts, photographers, and stylists. "Phronesis is excited to be joining Stagwell through their affiliate partnership program. After an exhaustive review, we found that Stagwell possessed the extraordinary talent, services and will to challenge the traditional holding company status quo with an execution ecosystem that our clients expect," said Jeffrey Hupe, Chief Executive Officer of Phronesis Group. "Unlike other strategy consulting firms, we partner with our clients through the entire process from strategy to execution to help them realize growth outcomes that deliver business value. Our highly disciplined delivery and services execution model is now aligned with a global, premier marketing services holding company that will finally meet client demands by truly integrating their arsenal of services. "Orient Planet Group is well-entrenched in the Middle East and North Africa with in-depth understanding of the local landscape," said Nidal Abou Zaki, Founder and Managing Director of Orient Planet Group. "As the regional affiliate of Stagwell and Allison+Partners and having maintained a strong network and long-standing partnerships over the years, we are encouraged to see more organizations engaging and connecting with their markets across a diverse population." To date, Stagwell's Global Affiliate Program has added over 50 partners representing countries across Latin America, MENA, Asia-Pacific, and Eastern Europe. In addition to expansion via this program, Stagwell in January 2022 launched an international office in Singapore to accelerate its growth in APAC. About Stagwell Inc. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.

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Spotlight

This video will help you learn, what is PPC often known as Pay per click or paid search even SEM. With PPC, advertisers can reach the audience they want, and often at the budget they want. It’s one of the most efficient forms of digital marketing, and this video will give the clear explanation of the basics behind this extraordinary channel..

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