MARKETING STRATEGY

ModMed Launches AMP Marketing Services to Help Practices Attract New Patients, Manage Reputation and Improve Engagement

ModMed | March 24, 2022

At this year’s AAD Annual Meeting, ModMed will introduce its latest services designed to help physicians enhance their online presence, monitor and respond to patient reviews, sell products and services online and make it easier for dermatologists to market their practice overall.

According to the ModMed “What Patients Really Think” Annual Survey conducted by independent research firm One Poll, 69% of respondents believe it is important for a doctor's office to have a modern-looking website. Moreover, nearly three-quarters (74%) of respondents weigh online reviews heavily when selecting a new doctor.

This data indicates that, while it is paramount for providers to provide quality care, they must also focus on building a strong online presence to help attract patients and provide consumers with the customer service experience they expect.

ModMed AMP – which stands for Advertise, Market, Promote – offers a website design, reputation management, digital marketing and e-store package designed to help patients find a physician more easily and for practices to build and manage a strong online brand and reputation.

“In today’s digital world, it’s not enough to simply have a website or social media account for occasional use. For physicians, attracting patients is an ongoing process that requires an ongoing online strategy, We recognized that between managing operations, caring for patients and keeping track of financials, many providers are overwhelmed and don’t have time for marketing. ModMed AMP offers four services that work together to help practices in their efforts to attract and maintain online attention and engagement.”

Adam Kupperman, SVP of Specialty Business and GM of Dermatology and Plastic Surgery at ModMed

Details of ModMed AMP include:
Website Design & Management. Domain registration and hosting, customizable for the practice, self-service capabilities, integrated with EMA(R) and ModMed Pay. Includes Search Engine Optimization (SEO), specialty-specific content and blogging.
Digital Marketing. Digital ad design, Google Pay-Per-Click advertising, and social network advertising that leads to optimized landing pages for campaign performance monitoring.
Reputation Management. Our convenient review widget pulls certain patient reviews from the web to showcase on the AMP website. Practices can monitor, manage and respond directly to incoming reviews or choose to have the ModMed AMP team do this on their behalf.
E-Store. E-commerce site that can be used to sell products and services online. Practices can advertise their store as a purchasing option for patients on Facebook and in digital marketplaces such as Amazon.
“When you aren’t the only dermatology practice in your area, it can be hard to stand out from the competition. With ModMed AMP, we can help providers put their best foot forward and get noticed by current and prospective patients,” Kupperman added.

About ModMed
ModMed is transforming healthcare by placing doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. With our electronic health records (EHR) and practice management (PM) systems, and our revenue cycle management (RCM) services, our all-in-one solution empowers specialty medical practices to do their best work by providing clinical, financial and operational software solutions designed to enable better, more personalized patient care. Our staff physicians help to develop products and services for allergy, dermatology, gastroenterology, OBGYN, ophthalmology, orthopedics, otolaryngology, pain management, plastic surgery, podiatry and urology practices, as well as ambulatory surgery centers.

Spotlight

interview from 2014 IAB Advertising Technology Marketplace, Spotlight: Programmatic


Other News
MARTECH

ActiveCampaign Launches No-Code Data Model Solution for Businesses to Unify and Take Action on Their Data

ActiveCampaign | June 10, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), announced that customers will now be able to build their own custom objects directly within the app, no coding required. This new functionality lets users extend contacts, accounts and deals with their own data without needing to go through the API or pull in developer expertise. Custom objects help businesses build powerful workflows that create dynamic, automated experiences based on any set of the unique data they use to run their business. Now, customers can more easily model data to their unique business needs and take action on it through automations, email personalization, lead generation forms, reporting and more. With ActiveCampaign, businesses can connect to powerful app integrations that leverage custom objects like Salesforce, Zendesk Support, Calendly, DocuSign or Eventbrite—or they can build custom objects to support their own use case. A large focus for ActiveCampaign is ensuring customers can easily create and manage custom objects without requiring API expertise or developer support. With many businesses strapped for bandwidth and support, they don’t always have the coding power to utilize custom objects. Today, ActiveCampaign democratized access to these tools and leveled the playing field for businesses of all sizes, giving everyone a chance to succeed and grow. One of ActiveCampaign’s values is to iterate everything, always—which is consistent with its continuous product updates and added features that make a great platform even easier to use. Feedback from its customers via G2 proves the technology is integral to their marketing needs—from automation to sales engagement to landing page building, customers continue to use ActiveCampaign for all of their marketing needs. In G2's Spring 2022 Report, ActiveCampaign led the attribution category, putting the company at number one in four categories, including lead scoring, pop-up builder and email template builder. The company also landed in the top three in seven G2 categories, including: marketing automation, CRM, sales engagement, landing page builder, conversational marketing, e-commerce personalization and online form builder. This came on the heels of ActiveCampaign ranking at the top of G2’s Best of Software 2022 in February. The company also received accreditation and an A+ rating from the Better Business Bureau. ActiveCampaign’s Chief Marketing Officer Maria Pergolino joined BBB’s Board of Directors in March to help to bridge the gap between B2C and B2B businesses. With the company’s intense focus on helping companies grow, Pergolino will provide powerful insights into how organizations can foster better goodwill within the community. ActiveCampaign achieved additional accolades this past quarter, including: Winning three new TrustRadius "Best Of" awards for Relationship, Value and Feature Set in Marketing Automation, in addition to winning TrustRadius Top Rated awards in five categories: CRM, email marketing, marketing automation, SMS marketing, and sales and automation marketing. Named one of the best large companies to work for in 2022 by Purpose Jobs and Comparably’s ‘Best Companies’ in Chicago 2022. The company’s VP of Global Security Sue Bergamo was named cybersecurity professional of the year. Landed on G2’s Best of Software 2022 for content management products, small business products, commerce products, best software products, sales products and office products. Received a 2022 Excellence in Customer Service Award from Big Intelligence Group. Finalist for Mira’s scale-up of the year and exceptional employer awards. CRM finalist for the CX Awards. SIIA CODiE nominee for best marketing solution. Along with product and company award wins, the company also received feedback directly from its customers this past quarter about the positive impact CXA has on their businesses. In fact, ActiveCampaign customers reported they expect to double their revenue in 2022 (growing by 100% over the next year), compared to the typical 3.5% growth seen from those using legacy email marketing, marketing automation and CRM tools. This includes customers like Apple Rose Beauty who increased their online sales by 300% with CXA. To support customers even further, Shounak Simlai joined this quarter as the company’s VP of data strategy and business intelligence, leading the data teams to optimal efficiency and using their insights to support positive business outcomes. About ActiveCampaign ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 800+ pre-built automations that combine transactional email and email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.

Read More

CONTENT MARKETING

Netwrix Announces New Unified Partner Program

Netwrix | March 28, 2022

Netwrix, a cybersecurity vendor that makes data security easy, launched a new partner portal offering seamless integration of its acquired entities into the Netwrix channel environment. Nine products join Netwrix Auditor and Netwrix Data Classification, enabling partners to grow their businesses with Netwrix and earn up to 30% margin for each registered deal. "In 2021, we successfully integrated more than 300 channel partners from Stealthbits, NNT, PolicyPak and Anixis," says Melissa Schmulson, Vice President of North America Channel at Netwrix. "We have unified our onboarding, training and certification programs to highlight cross-sell opportunities and help our partners take full advantage of the joint Netwrix product portfolio." To help partners quickly grow their businesses with its expanding portfolio, Netwrix implemented the following: 3-step onboarding program: Partners simply enroll in the Netwrix Channel environment, fill their pipeline using joint marketing activities and sales tools, and register deals on the Partner Portal. Unified deal registration process: Partners can register deals for all 11 products using the same portal. 161 sales and marketing tools: The Partner Portal offers sales cheat sheets and battlecards, marketing videos, marketing campaigns-in-a-box, and more. Consolidated training and certification program: Partners can earn sales, presales engineering and professional services certifications and participate in dedicated online sessions with Netwrix subject matter experts at least twice per quarter. "Having a unified partner agreement that streamlines margins for all Netwrix products has made doing business across their multiple lines of business so much easier for our teams," says Will McIntyre, Senior Manager – Strategic Software – Security at SHI. "In addition, having one partner portal to go to in order to register opportunities for any product and to access training and marketing materials is something that we find great value in. As a Netwrix and Stealthbits partner, now being able to access just one portal that also includes other lines of business such as NNT and PolicyPak truly simplifies the process." The joint Netwrix Partner Portal provides information about the following Netwrix 11 products: Netwrix Auditor Netwrix Data Classification Netwrix Change Tracker (formerly NNT Change Tracker) Netwrix PolicyPak (formerly PolicyPak) Netwrix Password Policy Enforcer (formerly Anixis Password Policy Enforcer) Netwrix Password Reset (formerly Anixis Password Reset) Netwrix SbPAM (formerly Stealthbits Privileged Activity Manager) Netwrix StealthAUDIT (formerly StealthAUDIT) Netwrix StealthDEFEND (formerly StealthDEFEND) Netwrix StealthINTERCEPT (formerly StealthINTERCEPT) Netwrix StealthRECOVER (formerly StealthRECOVER) About Netwrix Netwrix makes data security easy, thereby simplifying how professionals can control sensitive, regulated and business-critical data, regardless of where it resides. More than 11,500 organizations worldwide rely on Netwrix solutions to secure sensitive data, realize the full business value of enterprise content, pass compliance audits with less effort and expense, and increase the productivity of IT teams and knowledge workers. Founded in 2006, Netwrix has earned more than 150 industry awards and been named to both the Inc. 5000 and Deloitte Technology Fast 500 lists of the fastest growing companies in the U.S.

Read More

SOCIAL MEDIA MARKETING

One World Universe, Inc. in Negotiations with Social Media Director

One World Universe | January 03, 2022

One World Universe, Inc., a publicly traded company that invests in sports related businesses, distressed assets, business opportunities within emerging industries such as the Metaverse and providing humanitarian efforts in over 185 countries, announced they starting off the new year by hiring a Social Media Director and having their investment in their Apocalyptic Apes NFTs already double since Friday. Based on the successful influx of newly created businesses and intellectual properties, the company has found it imperative to bring on an experienced individual to manage the company’s social media public accounts. These accounts range from NFT projects, to subsidiaries, from Discord to Instagram to Twitter. As we grow, so will our team of savvy individuals who are amazing at what they do, knowing their role and sharing the same vision and drive to be successful. Our social media presence is a critical puzzle piece in running as a business, as they are the voice of the company to keep shareholders and the investment community updated with the latest news, events, and happenings. We look forward to officially welcoming our new Director later this week.” Jerry C. Craig, CEO of OWUV On Friday, One World Universe bought 10 Apocalyptic Apes NFTs based on speculation that the minor tiered NFTs, which are a derivative of the famous Bored Ape Yacht Club and Mutant Apes that go for big money on the OpenSea.io marketplace, would increase in value as if these apes were a more affordable option for ape enthusiasts. This investment has quickly paid off as the floor price has doubled already in the last few days. The company stated that profit taking with these NFTs will be reinvested in additional LAND purchases in the Metaverse game ‘the Sandbox’ or other up-and-coming NFT collections. About One World Universe, Inc. One World Universe is a California corporation whose mission driven business is implementing global humanitarian efforts through the profits generated from the sales of products and services to improve people's lives living in the harshest environments and their communities. Our company has contributed valuable resources such as access to (PPE) personal protective equipment, medications, vaccines, and educational support programs where play and basic necessities are essential.

Read More

CHANNEL PARTNERSHIPS

Apica Announces Global Channel Partner Program for Digital Performance Monitoring

Apica Systems | May 21, 2022

Apica Systems, the leader in digital performance monitoring, announced the Apica Partner Program designed to empower global channel partners to increase the adoption and integration of advanced synthetic monitoring and load testing tools. The program supports resellers & MSPs, system integrators, and technology partners. By establishing a global partner program Apica enables its partners to increase revenue and accelerate their growth. The two-tiered program includes incentives, training, and streamlined contract management across all tiers. "Our goal is to help partners become highly effective and more profitable in solving some of the most complex digital performance challenges their customers face today, As the demand for greater visibility into complex and distributed IT environments continue to grow, we offer global channel partners the expertise, speed, and scale enterprise teams need to rise above the risk, cost, and complexity of today's end-user performance needs." Gord Boyce, CRO at Apica Apica's platform ensures early detection that helps companies with complex IT infrastructures monitor and test business-critical applications and APIs. The result is better insights that quickly solve outages and issues before your customers notice. Apica is committed to being a strategic, channel-focused partner that offers the following benefits: Powerful active monitoring platform: Apica's platform combines active monitoring and load testing to ensure the health and performance of all applications. The result is an early warning and detection system that closes the visibility gaps in end-user monitoring while eliminating revenue loss and increasing customer and employee satisfaction. Grow Sales Revenue: Partners who leverage the Apica platform gain greater access to organizations of all sizes that are increasingly focused on improving digital experiences and performance needs. By solving these complex monitoring gaps, partners will grow revenue and market share with unrivaled active monitoring. Deep Knowledge: From sales to full implementation training, partners will have the tools and resources necessary to maximize success with Apica through a complete training curriculum. Recurring revenue streams: The Apica Partner Program creates recurring revenue streams through its subscription-based model. The flexibility of the program allows partners to leverage the technology directly and build a professional services or managed services practice around the platform. "We are excited to see the momentum happening in the digital performance space and see this as an opportunity to help simplify partner engagement, support the growing types of partners and help our partners adapt to new customer buying models," said Matt Wilkinson, VP of Revenue Operations at Apica. "The new program includes three new partner tracks - Reseller, Systems Integrator, and Technology Integration. The result is an ecosystem where partners can operate in a software sales and services business model, with expertise in areas such as Synthetic, API and On-premises Monitoring, Load Testing, Cloud Migration, and Digital Experience Monitoring." About Apica Apica's active monitoring platform is used by global organizations to solve the most complex digital performance issues in today's multi-cloud, hybrid and on-premises environments. Apica delivers its scalable monitoring and detailed insights across any location, device, app, or authentication. Our SaaS platform reduces friction and time to resolution for cloud migrations, applications and underlying infrastructure outages ensuring all user experiences exceed expectations.

Read More