OMNI CHANNEL MARKETING

Mobiquity Technology Increases its Omnichannel Services

Mobiquity Technology | January 04, 2022

Omnichannel  Services
Mobiquity Technologies, Inc., a next-generation data and advertising Platform-as-a-Service (PaaS) firm, has added a new end-user to Mobi-Exchange, the company's SaaS platform for digital marketing and data services. Mobiquity's MobiExchange platform, which was created in response to existing customers' evolving digital campaign needs, now enables advertisers to use text messaging (SMS) in addition to its existing suite of programmatic advertising options to unleash the power of their valuable first-party data and drive greater precision in their digital marketing campaigns.

Text messaging is an effective and result-driven marketing tool, but incorporating it into a more extensive campaign can be difficult for many marketers. MobiExchange has introduced SMS services into its platform to provide marketers with another channel to utilize their existing first-party data in situations where time-sensitive and/or brief messages with a clear call to action might help them achieve their campaign objectives.

SMS is a vital element of omnichannel marketing tactics, and now Mobiquity enables its customers to reach them through other touchpoints. In addition, this new feature allows users to optimize advertising dollars by concentrating on how the receiver wants to receive their messages.

Our objective is to assist our customers with an incredible service platform that is inexpensive, quick to execute, and created for the end-user. The MobiExchange platform was created to allow for the rapid and seamless incorporation of new capabilities that will aid clients in navigating the ever-changing digital marketing landscape. We're thrilled to be able to provide this new channel to all of our customers as a way to expand audience reach and fine-tune campaign optimization."

Dean Julia, CEO of Mobiquity Technologies

Spotlight

There are many positive reasons to utilize marketing automation for your business. This infographic, courtesy of the team at InfoClutch, explores how how marketing automation can drive sales engagement and the reasons behind using it.


Other News
MARKETING STRATEGY

Influ2 Raises $8M in Series A to Build Comprehensive Buying Group Marketing Solution

Influ2 | October 27, 2021

This financing enables Influ2 to help B2B marketers create even more effective campaigns through new capabilities that directly engage buying groups New York, New York-- Influ2, the first Person-Based Advertising (PBA) platform, today announced its Series A funding of $8 million, led by Rally Ventures. Cofounded by Dmitri Lisitski, Chief Executive Officer, and Vladimir Mikhalko, Chief Technology Officer, Influ2 is purpose-built for B2B marketers to amplify their enterprise reach and revenue. The platform serves ads to specific decision-makers via display and social networks and captures their engagement at an individual level. The results returned from these campaigns arm sales teams with tangible person-based insights to help them drive engagement with their target accounts. Through its PBA solution, Influ2 helps B2B marketers break open the black box of online advertising. And, powered by this technology, this investment enables Influ2 to build an end-to-end Buying Group Marketing (BGM) solution. This solution will give businesses the ability to monitor engagement and sentiment across buying groups to help them provide personalized sales and marketing experiences that reflect where targets are in their purchasing journeys. "At the heart of ABM is a buying group that ultimately makes the decisions. That's why we developed Influ2. To give B2B marketers the power to reach key decision-makers at their target accounts,” said Dmitri Lisitski, CEO and Cofounder of Influ2. "This investment will help Influ2 extend beyond advertising, allowing marketers to achieve more precision by extending their Buying Group Marketing approach more holistically across their programs." ​​Rally Ventures, a leading U.S.-based venture capital firm focused on early-stage business technology, led this round of funding, along with a personal investment from Ryan Barretto, President of Sprout Social. While Influ2 will primarily make a heavy investment in product development, this funding will also support its continued U.S. and team expansion. “I first connected with Influ2 in 2019 and have traced its trajectory since then. Influ2 experienced five times revenue growth in 2020, which was especially impressive given the pandemic. With more than 40 new customers brought on board this year alone, it’s clear that marketers are embracing the platform,” said Charles Beeler, Managing Director at Rally Ventures. “The Influ2 team is doing incredible work, and we’re confident in this growth investment and look forward to supporting the development of this new BGM solution and the next step in their journey.” “For brands to successfully drive engagement, revenue and a healthy ROI - they need to ensure that their advertising is delivering the right message to the right buyer at the right time,” said Ryan Barretto, President of Sprout Social. “Influ2 has built a product that empowers marketers to do just that, and I’m excited to support their vision and continued innovation." Influ2’s platform serves multiple unicorn start-up companies, such as Amplitude, Papaya Global and Optimove, and their success is driven by their willingness to embrace innovative new approaches offered by platforms like Influ2. “Legacy targeting methods weren’t working for us, and before Influ2, we were showing ads to targets that our salespeople weren’t talking to — and this was due to a misalignment between sales and marketing,” said Marcus Akerland, Senior Manager of Performance Marketing at Amplitude. “With Influ2, we were able to see who was engaging with our ads on a person-by-person level, revealing if our campaigns were reaching our intended targets and buying groups. Not only did this information support better sales and marketing alignment, it also helped us to develop more effective campaigns and increase our marketing ROI overall.” To learn more about Influ2 or to request a demo, visit: influ2.com. About Influ2 Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com. Media Contact Samantha Rubenstein PR Manager for Influ2 s.rubenstein@influ2.com

Read More

MARTECH

RentPath promotes accomplished Rentals.com leader, Nishant Phadnis, to drive continued innovation as Chief Product Officer

RentPath | January 05, 2022

RentPath, a Redfin company, and leading marketing technology and services platform for the rental industry, announced the appointment of Nishant Phadnis as Chief Product Officer. Phadnis steps into the role with ten years as an accomplished leader at RentPath as former General Manager of Rentals.com. As CPO, Phadnis will lead product development and oversee the renter experience for rent.com, Apartment Guide, and Rentals.com. He will also lead the continued innovation of RentPath's data-driven marketing solutions for multifamily owners and operators. We are thrilled to have Nishant step into this role, bringing his experience as a dynamic and driven leader on the Rentals.com team and an intellectual curiosity that pushes us to continually innovate. With Nishant at the helm, we're excited to amplify our mission to deliver data-driven solutions that help property managers fill vacancies and renters to find a place to call home." Jon Ziglar, RentPath CEO Since joining RentPath in 2012, Phadnis has contributed to the company's extensive growth and served in various influential roles including Chief of Staff to the CEO, Director of Strategy and Corporate Development, and Finance Manager. During his time as GM of Rentals.com, he successfully led a cross-functional team across product development, marketing, sales, operations, and finance, greatly expanding the capabilities of the Rentals.com platform to include screening, online applications and rental payments. "I am extremely excited to build on the momentum that RentPath has achieved over its long heritage of being the preferred destination for both renters and property managers, now leading this new evolution of the business," said Phadnis of his new role. "Having been with RentPath for nearly a decade, I have seen first-hand the challenges both sides of this marketplace have, and the endless opportunity for technology to solve and remove friction across the journey of finding or listing a rental home." Prior to RentPath, Phadnis also spent five years at GE, where he held management positions within business development (M&A) and finance. During his tenure, he evaluated the state of readiness for mergers and acquisitions around resource planning, data collection, strategy and risk. Additionally, he led on-site integrations for several companies with a total enterprise value of $11 billion, both domestic and international. Phadnis is a graduate of GE's Financial Management Leadership Program, and also graduated with Magna Cum Laude honors from the University at Albany where he received his degree in Accounting and Business Management. About RentPath RentPath is the only marketing and automation platform that engages prospective residents through the entire renter journey, maximizing leads and occupancies with unparalleled ROI. Through its broad network of rental listing sites including rent.com, ApartmentGuide.com and Rentals.com, RentPath connects property owners and managers with over 10 million high-intent, in-market renters per month. In addition, the RentPath platform powers a full suite of best-in-class digital marketing solutions across search advertising, social media, email marketing, web chat, resident communication, reputation management and more. RentPath's holistic solutions simplify the rental search experience for renters while driving occupancies and efficiencies for property managers and owners. RentPath is a Redfin Company.

Read More

MARKETING DATA

Creative Shop Veteran Joins Leading Performance Marketing Agency, GainShare, as Company's Creative Director

GainShare | January 19, 2022

Leading performance marketing agency, GainShare, has appointed Jaime Groth Searle as the company's Creative Director. Groth Searle will lead creative strategy and development for GainShare as it continues to grow as a fully integrated performance creative agency. With over 15 years of creative and marketing experience, Groth Searle brings a breadth of knowledge to GainShare having previously held positions at Arc, Wunderman Thompson, FCB, Havas and Mosaic. Her key focus will be evolving GainShare's performance creative approach, further expanding converged video and integrated marketing efforts across the customer journey and path to purchase. We are thrilled to have Jaime join the GainShare team. Jaime brings with her a wealth of experience and a unique understanding of blending audience insights with platform best practices to produce creative that drives results." Anna Fowles, EVP of Performance Creative at GainShare Groth Searle is joining at a critical time for the business as converged TV becomes the focus of the market for 2022. "Consumer media consumption changes have gone into overdrive during the pandemic. Marketers must deliver seamless brand messaging and reach their target audience across more platforms and formats than ever before," said Cass Baker, President of GainShare. GainShare continues to broaden their offerings to deliver fully integrated marketing and roll out a deeper set of capabilities across creative and DRTV, performance media and data and analytics. Groth Searle rounds out GainShare's DRTV creative legacy with a deep experience in digital media creative, allowing GainShare to continue to deliver on its unique blend of video production and expansive performance services. "As a true performance marketing agency, GainShare utilizes quality performance tactics and strategic creative that drives response," said Groth Searle. "As a results-focused marketer, I'm excited to dig in and provide a wealth of unique business solutions to help clients thrive and to further GainShare's legacy as a premier performance marketing agency." About GainShare GainShare brings 35+ years of deep expertise and proven response-generating techniques to every aspect of performance marketing. With offices in Chicago and Toronto, we provide direct to consumer marketing services including strategy, creative, digital, media and analytics. We are scientific, creative, predictive marketers who are passionate about driving bottom-line measurable results that accelerate our clients' businesses. GainShare consistently over-delivers on acquisition and profit objectives—offering solutions that help our clients grow their brands and gain share of market.

Read More

CHANNEL PARTNERSHIPS

Three GoTo Partner Leaders Named on CRN’s 2022 Women of the Channel List

GoTo | May 20, 2022

GoTo, the only flexible work company that makes it easy for small and midsized businesses to connect and support customers and employees with products such as GoTo Connect and GoTo Resolve, today announce that CRN, a brand of The Channel Company, has named three of GoTo’s partner leaders to its Women of the Channel list for 2022. Recognized leaders include Amanda Jardine, Vice President of Channel Marketing, Erin Skoch, Senior Director of Partner Management, and Melissa Van Dover, Director of Channel Marketing. With an aim to empower its growing ecosystem of partners with more ways to attract customers and grow their businesses, our Women of the Channel played a major role in the evolution of GoTo’s new Partner Network, which launched alongside the company rebrand from LogMeIn earlier this year. Bringing over 15 years of experience in all facets of channel marketing to the team, Amanda Jardine leads by example with her proven expertise in team building and management, partner recruitment and performance product marketing, and event management. Erin Skoch, now on her third consecutive Women of The Channel award win, works with GoTo’s Channel Managers and Partner Community in growing revenue through partner relationships, and assisting them in meeting their growth and revenue goals. Lastly, Melissa Van Dover, combines five years of digital marketing and brand development experience to drive GoTo’s continued goal to connect and engage with its clients – all while claiming the title of Amazon best-selling author. “The awards given to these incredible leaders in our company are so well deserved. As our new partner program expands across the globe, each of these women have played an integral role in driving GoTo’s communications and support products onward and upward while using their leadership skills and creativity to contribute to the channel, This award from CRN is a true testament to their commitment to growth and innovation to meet the unique needs of GoTo partners.” Michael Day, VP of global partner sales at GoTo GoTo is excited to be celebrating its innovative team members with such an honorable award while expanding across the globe with its channel partners. Each team member, including these women, have played a critical part in restructuring GoTo’s partner network to be able to scale with growth and align their performance with benefits and additional revenue opportunities. About GoTo: GoTo’s flexible-work software including GoTo Connect, GoTo Resolve, Rescue, Central, and more is built for small and midsize business IT departments, but powerful enough for the enterprise. GoTo software is designed to support end-users' unified communications & collaboration (UCC) and IT management & support needs, and nearly 800K customers contribute to the more than 1 billion people joining meetings, classes, and webinars through GoTo’s UCC products, and half a billion connections on the company's remote access and support tools. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

Read More

Spotlight

There are many positive reasons to utilize marketing automation for your business. This infographic, courtesy of the team at InfoClutch, explores how how marketing automation can drive sales engagement and the reasons behind using it.

Resources