According to a recent eMarketer
report It is estimated that post pandemic, eCommerce will rise from 25% – 30% of all sales with mobile eCommerce sales rising to over 50% of online sales by 2021.
This comes at a time when consumers – especially digital natives – have dramatically changed the game. The decline of brand loyalty, and the resulting product churn, can be dizzying, making for a volatile environment that demands marketing agility and greater insights into consumer preferences.
Unfortunately, most businesses are unprepared. A 2019 study by XP2 reported that only 12% of consumers found mobile online shopping convenient. And the Covid pandemic has accelerated the move to digital shopping and the necessity for brands to significantly up their mobile e-commerce marketing game.
Still most brands today significantly under invest in how they market, package and sell via mobile eCommerce. And, the tools marketers have been using –most prominently surveys and focus groups– were designed for the market research needs of the 20th century. Today, marketers have new needs –beginning with the need for speed.
Employing an innovative, gamified user experience that mirrors the mobile e-commerce experience, research startup
FastFocus enables brands to optimize their creative content at all mobile eCommerce customer touch-points to deliver a significant sales lift, while providing a sustained competitive advantage
At the heart of FastFocus is their patent-pending
Passion Score™ that provides brands a highly accurate measurement of purchase intent. By combining data science with advanced analytics, brands can quickly dial in the mobile images and messaging that are most likely to engage consumers and drive purchase.
“FastFocus represents a major paradigm shift in how brands can crowdsource consumer knowledge, giving brands insights to optimize consumer touch-points throughout their mobile e-commerce path to purchase.
FF is a game changer for brands that want to accelerate mobile e-commerce sales and win their category.
”
— KEN MADSEN, CHIEF MARKETING TECHNOLOGIST, MAD NYC
About FastFocus
FastFocus is a real-time research platform that provides access to actionable intelligence instantly for advertising and marketing campaigns, package designs, shopper bundles, new products, copy and messaging, branding, customer engagement and more. FastFocus’s latest m-Commerce offering helps brands accelerate online sales growth by determining which hero images and digital packaging will be the most desirable.
About Bill Bloom
CEO & Founder, Fastfocus
Over the last 20 years Bill has established himself as a proven innovator and business builder - disrupting long established industries, driving growth and profitability through innovation operational, creative, and sales excellence.
A true unicorn, Bill’s innovations include award-winning 3D digital games for Disney, launching the first digital brand for Unilever, to the development of AI powered talent mining systems for the FBI.
In 1997 Bill partnered with Disney Interactive to lead the development of their first interactive 3D adventure game, Aladdin’s Mathquest, starring Robin Williams. Released in 1998, Mathquest was the industries’ first major hit, selling over one million units and establishing Disney as a market leader.
In the early 2000’s – while heading the New York office of Agency.com, Bill led the creation of the first digital brands for Unilever, Sirius Satellite Radio, Merrill Lynch, Sprint, McKinsey, Gucci, Colgate and the Food Network.
In 2011 the FBI needed to effectively deploy expertise to win the escalating battles against cyber banking fraud and terrorism. Over the next two years Bill and his team developed a SAAS deep learning system that enabled the FBI to identify and deploy mission critical experts 30% faster.
In 2016, Bill started on his mission to reinvent the market research industry. Frustrated with traditional market researches slow, expensive and outdated methods, Bill and his team launched FastFocus in February 2018. Fastfocus delivers better qualitative and quantitative research, faster and cheaper than traditional solutions. FastFocus is well positioned to play a major role in disrupting the $20 billion market global market research industry.
Contact: Visibility PR
Len Stein
lens@Visibilitypr.com
www.Visibilitypr.com