CHANNEL PARTNERSHIPS

Miraclon Recognizes Best Performing Companies In Inaugural Channel Partner Awards Program

Miraclon | July 08, 2022 | Read time : 04 min

Miraclon Recognizes Best Performing Companies
Miraclon, home of KODAK FLEXCEL Solutions, has recognized its top channel partners for its sales, marketing and technical efforts in the first iteration of its Channel Partner Awards Program, launched this month. With the award scoring system assessing the company’s sales performance and market development initiatives in all commercial, marketing and technical areas, DigiPrint Technologies in Pakistan became the first to take home the Global Channel Partner Award Winner title for their strong performance during 2021.

“DigiPrint Technologies went above and beyond by exceeding their FLEXCEL NX System installation target by 100%, growing FLEXCEL NX Plate volume tenfold, increasing brand awareness and creating wide visibility for FLEXCEL NX Technology in the Pakistani flexo market,” comments Grant Blewett, Chief Commercial Officer.

“DigiPrint Technologies went above and beyond by exceeding their FLEXCEL NX System installation target by 100%, growing FLEXCEL NX Plate volume tenfold, increasing brand awareness and creating wide visibility for FLEXCEL NX Technology in the Pakistani flexo market,” comments Grant Blewett, Chief Commercial Officer. “They also strengthened their sales and support department with a new technical expert joining their team.

“This is a great example of a mutually beneficial partnership between Miraclon and a valuable channel partner. Our close business relationship and their specialized knowledge of the local flexo community enables customers to maximize the efficiency, sustainability and quality benefits that FLEXCEL NX Technology is known for.”

Miraclon also announced its top channel partners in each regional territory:
  • Asia Pacific Region Winner: Kamitani, Japan
  • Asia Pacific Region Runner-Up: C Illies & Co, Thailand
  • EAMER Winner: GED, Bulgaria
  • Latin America Region Winner: Maryna S.A., Argentina
  • Latin America Region Runner-Up: Proveedora Grafica GX, Mexico

“Every channel partner serves as an extension of the Miraclon commercial team,” adds Grant. “This annual program allows us to publicly recognize our partners’ efforts, performance and investment in enabling the transformation of flexo with FLEXCEL NX Technology in their local markets. These companies’ structured and strategic commercial, marketing and service approach is an example of best business practice, and should be recognized. Congratulations to all of them for their excellent efforts.”

Spotlight

CTR CPC CPM Auto CPG Entertainment FinServ Telco 0.0% 0.5% 1.0% 1.5% 2.0% 0.1% 0.2% 1.8% 0.9% 0.8%CTR Auto CPG Entertainment FinServ Telco $0.00 $0.18 $0.35 $0.53 $0.70 $0.62 $0.34 $0.23 $0.34 $0.18 COSTPERCLICK CPC Auto CPG Entertainment FinServ Telco $0.00 $1.00 $2.00 $3.00 $4.00 $0.52 $0.79 $3.96 $3.10 $1.47 COSTPER1,000 IMPRESSIONS CPM CTR CPC CPM Auto 48% -40% -11% CPG -4% 13% 8% Entertainment 35% -9% 23% FinServ -34% 39% -8% Telco 9% -1% 9% Q2 VS Q1 PERCENTAGE CHANGE Q2 BENCHMARK BY VERTICAL YEAR OVER YEAR BY VERTICAL 0% 0.45% 0.9% 1.35% 1.8% 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 $0.00 $0.20 $0.40 $0.60 $0.80 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 $0.00 $1.00 $2.00 $3.00 $4.00 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 Auto CPG Entertainment FinServ Telco Auto CPG Entertainment FinServ Telco Auto CPG Entertainment FinServ Telco 292%YoY YoY YoY 222% 229% 255% 191% 84% 218% 232% 88% 132% -53% -1% 1% -47% -20% CLICKTHROUGH RATE shift.com SHIFT is the leading marketing software company for social advertisers.


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CHANNEL PARTNERSHIPS

Adcore Announces Renewal of Microsoft Advertising Partnership Agreement for 2023

Adcore, Amphy | November 08, 2022

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CHANNEL PARTNERSHIPS

CallTower Expands Channel Partnership Team

CallTower | October 12, 2022

CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the additions of Global Director of OEM Alliances, Jessica Flannery-Ball and Partner Marketing Strategist, Madison Doner. In her over 20 years of direct and channel sales experience, Jessica Flannery-Ball has built a reputation of integrity, discipline, and passion. She is known to approach partners and customers from a place of curiosity, aiming to understand how they transact to ensure their goals are met. She strives to build partnerships based on mutual respect and understanding and prides herself on being a strategic thinker, seeking to understand how to bring more value and strengthen partnerships. Jessica was a 2020 Avant Hustle Award Winner for Top Channel Manager. In her previous position, she was actively involved in ERGs, serving as Co-Chair of the Mom Support Group (sub-ERG of WISE Leaders). In her newest role as Global Director at OEM Alliances at CallTower, she will bring her expertise in Demand Gen and Enablement to develop plans that outline how the partners she supports can maximize their potential together. She will strategically sell and market to the Global Community, drive increased CallTower adoption, and increase marketplace knowledge & sales conversion through joint selling efforts. Madison Doner began her career in communications as a journalist in the fast-paced environment of local news. Upon receiving her Bachelor of the Arts in Journalism as well as Global and International Studies from the State University of New York at Oswego, Madison started her career at the NBC affiliate in Missoula, Montana as a news reporter and anchor. In 2021, she took on a similar role at an ABC affiliate in Virginia, where she built relationships with government officials while covering the gubernatorial race. In joining CallTower as our Partner Marketing Strategist, Madison will be strategically marketing and aligning sales team members within the Master Agent community, fast-tracking CallTower adoption, and increasing marketplace knowledge and sales conversion through tactical efforts. Madison is focused on driving sales growth through Master Agent alliances, executing events with CallTower connections and growing the organization. “We are excited to have Jessica and Madison join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “We are excited to have Jessica and Madison join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “Their addition to our team is instrumental as we continue to build upon our channel partner relationships and grow the CallTower family.” About CallTower Since its inception in 2002, CallTower has evolved into a global cloud-based, enterprise-class Unified Communications, Contact Center and Collaboration solutions provider for growing organizations worldwide. CallTower provides, integrates and supports industry-leading solutions, including Microsoft® Teams Direct Routing, Operator Connect, Office 365, GCC High Teams Audio Conferencing and PSTN, Cisco® Webex Calling / UCM, Cisco® CCPP, CT Cloud UCaaS, CT Cloud Meeting powered by Zoom and four contact center options, including Five9 for business customers.

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MULTI CHANNEL MARKETING

Sinch and Blueshift to extend customer engagement into conversational channels

Sinch, Blueshift | September 07, 2022

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MARTECH

Premier BPO Launches Partner Alliance Program

Premier BPO | September 08, 2022

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Spotlight

CTR CPC CPM Auto CPG Entertainment FinServ Telco 0.0% 0.5% 1.0% 1.5% 2.0% 0.1% 0.2% 1.8% 0.9% 0.8%CTR Auto CPG Entertainment FinServ Telco $0.00 $0.18 $0.35 $0.53 $0.70 $0.62 $0.34 $0.23 $0.34 $0.18 COSTPERCLICK CPC Auto CPG Entertainment FinServ Telco $0.00 $1.00 $2.00 $3.00 $4.00 $0.52 $0.79 $3.96 $3.10 $1.47 COSTPER1,000 IMPRESSIONS CPM CTR CPC CPM Auto 48% -40% -11% CPG -4% 13% 8% Entertainment 35% -9% 23% FinServ -34% 39% -8% Telco 9% -1% 9% Q2 VS Q1 PERCENTAGE CHANGE Q2 BENCHMARK BY VERTICAL YEAR OVER YEAR BY VERTICAL 0% 0.45% 0.9% 1.35% 1.8% 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 $0.00 $0.20 $0.40 $0.60 $0.80 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 $0.00 $1.00 $2.00 $3.00 $4.00 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 Auto CPG Entertainment FinServ Telco Auto CPG Entertainment FinServ Telco Auto CPG Entertainment FinServ Telco 292%YoY YoY YoY 222% 229% 255% 191% 84% 218% 232% 88% 132% -53% -1% 1% -47% -20% CLICKTHROUGH RATE shift.com SHIFT is the leading marketing software company for social advertisers.

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