Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

| September 29, 2016

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016
exchange4media celebrated its annual Mobile Awards – The Maddies, today at ITC Grand Central Mumbai. The Maddies acknowledges and recognizes all marketing stories that employ an effective mobile marketing strategy done in India and will be equally judged on innovation, concept, execution and results by a highly experienced independent panel of the industry. These awards are open to all industries linked to mobile marketing (clients, creative, media agencies, digital agencies and publishers, etc). In this year’s edition a total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded. The big winners this year were Mindshare India, which bagged a total of 11 metals; including 5 Gold, 2 Silver and 4 Bronze; thus winning the Agency of the Year award. Hindustan Unilever Ltd. won the Mobile Marketer of the year award with 8 of its campaigns getting 9 awards.

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