Merkle to Host Customer Journey Webinar
| May 19, 2016
Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Building Buyer Journey Maps That Work. The event will take place Thursday, June 2, at 2:00 p.m. ET and will feature speakers Ed Abrams, vice president, Marketing, Samsung Electronics America, Inc. (SEA); Gils Canare, research director, SiriusDecisions; and Ron Park, vice president, Analytics, Merkle.
Marketers are enamored with the customer journey, which is especially true and challenging in the B-to-B environment. As marketing continue to embrace the idea of creating personalized digital experiences, the need to better understand the buyer decision process is becoming more critical. Samsung experienced this journey first-hand, and the results were eye-opening. This webinar will showcase how Samsung designed its B-to-B journey around the motivations of its buyers, using a data- and insights-driven approach to create an informed and actionable journey map.