Merkle Cited as a Leader among Customer Insights Services Providers for marketing database operations by Independent Research Firm

Forrester Research evaluated eleven firms across two buying scenarios - Marketing Database Operations and Customer Engagement Strategy. According to the report, “A combined competency in data operations and customer strategy will become increasingly important as marketers work to close the gap between insights and action.” Merkle was cited as a Leader for Marketing Database Operations and was among the strong performers for Customer Engagement Strategy. Forrester cites Merkle’s discriminating hiring process and notes that the agency has some of the most satisfied clients in the review.

The Wave report stated, “Business or consumer marketers will like this vendor [Merkle] for database operations or client engagement strategy due to its emphasis on quality staff and continuous development of new capabilities.” In the report, Merkle received the highest scores in the Strategy category across both scenarios.

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Sage’s X3 solution is designed to simplify the enterprise business management processes of companies across myriad industries, and the following guide outlines this system’s modules, capabilities, and how they can benefit organizations in a digitized world. Read on to learn more about Sage X3’s capabilities and how it can stream


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Spotlight

Sage’s X3 solution is designed to simplify the enterprise business management processes of companies across myriad industries, and the following guide outlines this system’s modules, capabilities, and how they can benefit organizations in a digitized world. Read on to learn more about Sage X3’s capabilities and how it can stream

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