Marketing 360® Releases Case Study on the Effectiveness of Data-Driven Advertising for Small Businesses

Every dollar spent in digital advertising campaigns represents a leap of confidence for small business owners, which is why such leaps of faith must pay off. A good campaign will have a big effect with the right tools and experts behind it, and that's just what Marketing 360 does for a small dance studio.

They were able to improve their views by nearly 62%, engagement and clicks by nearly 41%, and conversions by more than 55% with the assistance of their Marketing 360 success manager and the use of data to guide the correct strategy.

With in-person classes resuming, the studio was focused on increasing enrollment and raised their ad investment from $300 a month to $600 a month, as well as reassessing their strategy by closely monitoring the results of the advertisements with their success manager. They saw that their Facebook advertisements were not generating the conversions they desired, so they shifted their budget to Google ads, where they saw a significantly higher conversion rate.

Using data to fuel digital advertising decisions is important, but doing so with the assistance of an expert can be much more efficient.

Marketing 360, with its many tools and integrated apps, as well as the support of a Marketing Success Manager, makes it simple for small businesses to manage their business and marketing from a single location, saving time, effort, and lots of manual work.

About Marketing 360

Marketing 360 is a technology firm that offers SMBs and franchises sales management and marketing tools and services. The Marketing 360 platform provides SMBs with everything they need to manage and grow their business from a single platform, including the ability to build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and many more. Marketing 360, headquartered in Fort Collins, Colorado with offices in Austin, Texas, was established in 2009 to enrich communities by assisting small businesses in growing.