Customer Experience, Martech

Marigold™ Launches SMS Capabilities for Emma Customers

Marigold™ Launches SMS Capabilities for Emma Customers

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today announced that SMS is now available for Emma by Marigold customers. This new, fully integrated offering allows marketers to execute personalized campaigns across email, web and SMS directly from the Emma platform, with no new training or enablement required. By providing a centralized platform where marketers can use the same contact lists, campaign setup process and reporting for both email and SMS, Marigold helps marketers deliver personalized campaigns faster.

“Marigold is committed to delivering solutions that make it easy for marketers to communicate the right message at the right moment,” said Desta Price, Chief Product Officer of Marigold. “Unlike many of our competitors, our SMS integrates directly into the campaign workflow, reducing the need for multiple platforms and redundant processing and allowing marketers to build and deliver more campaigns. By extending Marigold’s SMS capabilities to Emma customers, we continue our mission of helping marketers strengthen customer relationships with every interaction.”

SMS has emerged as a powerful channel for marketers looking to deliver an integrated and engaging customer journey. In fact, Marigold’s 2023 U.S. Consumer Trends Index found that 45% of consumers have purchased directly from an SMS message and 66% use their mobile phones to research products while shopping in store.

“As an existing Emma by Marigold customer, the value proposition for having both SMS and email marketing campaigns managed in one place is quite clear for a team of our size,” said Lindsay Night, marketing manager at Rodeo Austin. “We are eager to significantly expand our text marketing efforts and be set up to manage and measure multiple marketing channels from a single platform.”

Emma by Marigold customers can leverage SMS to scale campaigns, better understand audience preferences, maintain brand control and optimize resources across multiple, unique industry needs including:

  • Franchises are challenged with maintaining a consistent brand message across channels and locations. SMS empowers Emma by Marigold franchise operators, location managers and brand owners to easily execute, monitor and measure campaign performance to:

    • Increase sales: drive urgency through limited-time promotions and offers for products that customers have expressed interest in.

    • Reward loyalty: announce special in-store events to customers and reward VIP customers with relevant updates.

  • Higher education institutions need to reach multiple audiences with consistent yet personalized messaging fit to the needs of each group. From meeting prospects at different points of the admissions process to sending the right messages to students, alumni or faculty at the right time, SMS makes it easier for universities to:

    • Maximize the number of applicants: send relevant and targeted communications that keep students informed throughout the application process.

    • Improve student retention rates: support new students by sharing information about groups, resources and activities that are personalized to their interests and demographics.

  • Nonprofits are faced with maximizing resources in order to drive significant impact, extremely efficiently. Driving awareness at a local and national level with relevant messaging for broad audience segments is essential to scaling efforts. With SMS, nonprofits can:

    • Boost donations: keep supporters engaged by sending fundraising and event information in real time, or segmented by region or specific member group.

    • Convert volunteers to members: increase attendance and participation by sending reminders to local volunteers about schedules, cancellations and changes, or through nationally focused campaigns.

As today’s marketing landscape continues to evolve, the need for fully integrated, multi-channel solutions becomes even more important to better connect and engage with consumers throughout the entire customer journey and for a streamlined approach. With Emma by Marigold, managing email, web and SMS marketing channels from a single platform enables marketers to collect and utilize the same customer profile data to share personalized, multi-channel messaging, faster and more effectively.

About Marigold

Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com.

Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t


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Channel Partnerships

RackWare Launches New PartnerConnect Channel Program

RackWare | December 15, 2023

RackWare, a leading innovator in hybrid cloud management solutions, today announced the promotion of Colby Calonica to Vice President of Global Sales, Channels and Alliances and the launch of its RackWare PartnerConnect channel program. RackWare PartnerConnect helps IT solutions providers, managed service providers (MSPs) and value-added resellers (VARs) across North America, Europe and the Asia-Pacific region better serve customers and capitalize on the demand for simple, fast and cost-effective cloud migration and disaster recovery solutions as more enterprises are moving workloads to and between clouds as a strategic business imperative. “As enterprises continue to look for ways to increase agility and innovate to better serve their customers, cloud migration and disaster recovery have become a business imperative. As a result, our company has seen significantly increased demand, and much of this is coming through the channel,” said Bryan Gobbett, CEO at RackWare. “As we expect this trend to continue, we are launching RackWare PartnerConnect and promoting Colby Calonica to VP of Global Sales, Channels and Alliances as a reflection of our commitment to long-term partner growth, innovation and enablement.” RackWare PartnerConnect offers channel organizations resources, including technical resources and training, sales support, marketing collateral and co-marketing opportunities with increasing incentives, rebates and benefits based on tiers. This enables our partners to expand their market presence, solve key challenges for customers and successfully serve customers around the world. The RackWare PartnerConnect offers three tiers: Silver Tier: Entry-Level Partner Criteria: Silver Tier partners are typically new to the PartnerConnect program or may not have met the requirements for higher tiers. Minimum annual sales or revenue targets that are set by RackWare. Benefits: Access to RackWare's comprehensive partner portal and resources. Basic sales and marketing support, including access to marketing collateral. Eligibility for deal registration to protect leads and opportunities. Comprehensive entry-level product training and onboarding. Opportunity to participate in co-marketing initiatives at the discretion of RackWare. Gold Tier: Intermediate Partner Criteria: Gold Tier partners have demonstrated a certain level of commitment and success within the program. Achieved specified annual sales or revenue targets higher than the Silver Tier requirements. Benefits (in addition to Silver Tier benefits): Enhanced sales and marketing support, including lead generation assistance. Access to more advanced training and certification programs. Priority deal registration and lead distribution. Co-marketing opportunities with RackWare, including joint webinars and events. Eligibility for additional incentives and rewards, such as increased rebates. Dedicated channel account manager for personalized support. Platinum Tier: Top-Tier Partner Criteria: Platinum Tier partners represent the highest level of commitment and success within the PartnerConnect program. Consistently exceed the highest annual sales or revenue targets set by RackWare. Demonstrated exceptional product expertise and market presence. Benefits (in addition to Gold and Silver Tier benefits): Premium sales and marketing support, including dedicated resources for joint campaigns. Exclusive access to RackWare's most advanced training programs, including technical certifications. Highest priority for deal registration and lead distribution. Strategic collaboration with RackWare on joint marketing campaigns and go-to-market strategies. Top-tier incentives, including the highest rebates and rewards. Executive-level support and access to RackWare's executive team. Invitation to exclusive partner events and advisory board participation. By offering these distinct tiers with corresponding benefits, RackWare encourages partners to grow their commitment and sales efforts while rewarding them for their achievements within the PartnerConnect program. This tiered structure motivates partners to excel and aligns their goals with RackWare's growth objectives. “RackWare is in a unique position to strategically support our customers throughout their cloud migration journey with fast and cost-effective cloud migration and disaster recovery solutions,” said Calonica, who previously served as RackWare's VP of Sales. “Our partner ecosystem has grown impressively over the last year, driven by our commitment to collaboration, comprehensive training and joint market initiatives. With this ongoing growth, I’m thrilled to be part of RackWare's next phase, reinforcing our dedication to our customers and partners.” For more information about RackWare Partner Connect, please visit rackwareinc.com/partner-program or contact our channel team at partners@rackwareine.com. About RackWare RackWare makes data and applications mobile and secure. We empower our customers to run their applications and store their data in any cloud of their choice. Seamless mobility allows our customers to take advantage of cutting-edge services or reduce costs as they become available throughout the cloud universe. And if disaster strikes — either natural or cyber-criminality — our proprietary replication and sync technology has our customers protected. RackWare is based in San Jose, California, with offices in Salt Lake City, Philadelphia, London and Pune, India.

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Channel Partnerships

ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

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Channel Partnerships

Vendavo Drives Strong Growth in 2023 with AI-Powered Product Innovations and Partner Program

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict stronger economies in 2024, manufacturers and distributors face a growing demand for agility in pricing, channel incentives, and commercial processes. We take pride in enabling significant revenue and margin growth for our customers." Vendavo's products and services enabled a 1.5% margin increase for customers in 2023 through improved pricing over cost. On average, customers achieved $27 million benefit from price improvement. To offer more features to customers, Vendavo's product investment increased by 21% in 2023. New AI product innovations have set the stage for smarter, more efficient commercial processes for customers. A new AI fueled Price Sensitivity metric was added to Vendavo Deal Price Optimizer, a solution that maximizes revenue and profitability through a better understanding of customers' willingness to pay. AI algorithms allow for more in-depth segmentation and analyses that deliver more precise sales guidance. AI now powers timely pattern detection for Price/Volume/Mix analyses in Vendavo Margin Bridge Analyzer. Ranked a Strong Performer in the 2023 Forrester Wave™ for CPQ, Vendavo Intelligent CPQ now has new pricing capabilities within the solution's agreement's function. Sales teams can incorporate more accurate pricing from the onset for even the most complex quotes. Vendavo Pricepoint, the flagship solution for B2B price management, improved both pricing calculation speed and performance. Vendavo's commitment to growing its partner ecosystem led to a doubling of partner-originated pipeline year over year. Notably, Vendavo's existing partnership with Oracle significantly expanded with the creation of new rebate and channel management incentives and the addition of support staff. In response to increasing market demand for rebate and channel management solutions, and following the 2022 acquisition of Market Medium, Vendavo integrated Rebate & Channel Manager into their suite of growth and profitability products. Many customers now effectively manage their rebate programs with the solution. About Vendavo Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world's most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

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Channel Partnerships

Webvar Announces Launch of New Platform for Channel Partners

EIN News | January 03, 2024

Webvar, a dynamic 3-sided enterprise software platform that enhances the experience for buyers, vendors, and resellers from discovery to fulfillment on cloud marketplaces, today announced the launch of a new platform designed to assist channel partners in scaling their business on AWS Marketplace. Fully integrated with AWS Marketplace, the platform streamlines backend operations and simplifies the management of private offers and contracts, while providing customers a complete digital marketplace experience from discovery to fulfillment. The platform does more than just make operations easier – it helps businesses expand and get paid quicker. With the rapid growth of cloud marketplaces, there is a huge opportunity for businesses. Around $300 billion is locked in committed spend on the top three cloud marketplaces. The shift to online sales for software is just starting, and the new platform helps manage that shift. As a part of the new platform, Webvar has launched a unique Marketplace-as-a-service (Maas) offering, allowing businesses to leverage Webvar’s solutions while maintaining their brand identity. MaaS allows brands to offer a personalized marketplace experience to their customers by curating a catalog of approved products. They can create unique sets for different accounts within the client’s organization to help them easily find and deploy vetted products. "Our new service, Marketplace as a Service (MaaS), is more than just a way to find products. It's designed specifically for channel partners, offering a white-label solution that they can use without needing to invest resources in building a marketplace,” said Maxim Tarasiouk, Webvar CEO. “Recently, Webvar assisted a Canadian channel partner in scaling their revenue to $6 million, in a jurisdiction where AWS Marketplace does not operate. Our goal is to empower channel partners to scale on cloud marketplaces while delivering a cutting-edge buying experience to their customers,” he added. About Webvar Webvar is a platform that simplifies and accelerates enterprise software commerce for buyers, vendors, and channel partners. Founded by Maxim Tarasiouk, a professional with 10+ years experience at industry leaders like Crowdstrike and Proofpoint, Webvar aims to unify the fragmented software ecosystem. The platform offers an intuitive interface and powerful tools that allow users to streamline transactions, make informed decisions, and automate time-consuming processes, all while enjoying a streamlined marketplace experience from start to finish. Backed by FJ Labs, Webvar is an AWS APN partner and an official Crowdstrike partner.

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Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t

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