Mapp Launches Digital Marketing Playbook

Mapp | June 11, 2020

Mapp, the insight-led customer engagement platform, has launched a Digital Marketing Playbook, providing marketers and agencies with 100 tactics to improve their digital marketing to increase engagement and grow revenue.
The Digital Marketing Playbook launches today as an interactive tool, which is freely available. It provides straight-forward and easy-to-implement digital marketing tactics that are proven to deliver results. A wide range of measures to increase sustainable customer engagement and optimize ROI in cross-channel marketing are listed. The tool covers areas including website personalization, email automation, mobile and social media, paid media and in-store activities.

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With such a large user base, ignoring Facebook really isn't an option for most marketers. You can bet your ideal market is using Facebook nearly every day. ... The guide is aimed at the beginner who wants an introduction into marketing their business on the world's largest social network


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CHANNEL PARTNERSHIPS

Randori Partners Get First Official Channel Program for ASM Adoption

Randori | March 31, 2022

Randori partners now have access to a new partner program as the company moves toward its goal of selling 100% through the channel by year’s end. The attack surface management (ASM) provider is expanding its go-to-market (GTM) engine with the new program. Inaugural partners include AccessIT Group, DeFy Security, Eversec Group, Gotham Technology Group, Optiv, Set Solutions, Veristor and more. Gavin Osters, previously with Vectra AI and SentinelOne, joined Randori in January as director of channel management. He leads the program. Osters will identify new partners and grow the practice as ASM becomes a de-facto security solution. Meeting Market Demand Osters said this is Randori‘s first official partner program. “Building a channel program was always part of our plan to scale to meet market demand,” Gavin Osters. “Building a channel program was always part of our plan to scale to meet market demand,” he said. “As the organization started to mature, the next evolution in positive sales motion is to invest in the channel. Also in 2022, ASM became the No. 1 investment priority for security leaders. And with the ASM market accelerating as fast as it is, we believe we’ve timed building this partner program perfectly.” Here’s our most recent list of important channel-program changes you should know. Listening to partners’ input is always key when creating a program, Osters said. “A program should always have key elements like margin advantage, protection for the partner in the opportunities they create and/or are invited to, and then the ability to retain renewals in the following years,” he said. “Partner input helped create all these things within the Randori partner program.” Competitive Advantage Dedication is a core competitive advantage, Osters said. “In doing so, we feel we’ll be able to enable the channel fully to not just understand and position Randori, but deliver technical pre-sales and partner-enabled services to wrap around the solutions,” he said. “We also feel that Randori offers the absolute best technology in the space of ASM, as well as authentic experiences with the continuous automated red teaming that no competitors are able to offer to the same degree today.” Osters started a new partner program for the first time at SentinelOne. “It also afforded me the ability to start that organization with 100% channel as well,” he said. “Vectra is where I truly had a channel leader that helped mentor me by taking things full circle — the external aspects of the channel program to the partner community in conjunction with internal collaboration with sales, marketing, engineering and customer success. The combination of these experiences truly made the Randori opportunity feel like the perfect fit as I put these principles into action.” Michael Farnum is Set Solutions‘ CTO. “The evolution of Randori’s partner program has been incredible to watch because it mirrors the adoption of ASM technology by many of our customers,” he said. “We’re deeply focused on helping our customers secure the most critical elements of their infrastructure. And in today’s world, that includes their attack surface. The Randori Recon product brings something unique to the table, the attacker’s perspective. And with that our customers can gain the upperhand to outsmart the adversaries.”

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CHANNEL PARTNERSHIPS

CTERA Announces Strategic Partnership with Wasabi Technologies to Bring Secure Cloud File Services to the Mid-Market

CTERA | May 25, 2022

CTERA, the leader in edge-to-cloud file services, announced a new partnership with Wasabi Technologies, the hot cloud storage company, to provide integrated file and object data service for mid-sized companies. The new offering combines CTERA’s global file system technology with Wasabi’s scalable and cost-effective object storage, in simple service bundles designed for rapid delivery and support by channel partners. Companies of all sizes struggle to close IT gaps as they shift from traditional workplace models to new post-pandemic hybrid environments. Cloud object storage introduces unparalleled levels of scale and cost-efficiency relative to traditional NAS systems but requires a layer of file services to serve remote sites in a secure and performant manner. The CTERA file services platform connects the cloud with on-premises locations and roaming users over a single namespace using edge filers and endpoint agents that provide local caching and end-to-end encryption. In addition, the solution provides centralized management from a multi-tenant portal that allows IT admins and service companies to automate deployments and remotely manage their data with minimal operational overhead. The new offering packages CTERA file services with Wasabi’s cloud object service in simple, consumption-based bundles that are easy to procure and expand on-demand, with no hidden costs or egress fees, and includes the following main capabilities: Integrated file and object cloud service – CTERA’s Global File System creates a single global namespace for all files and delivers infinite cloud storage leveraging a cost-effective object storage repository powered by Wasabi. Edge Filers for fast local SMB/NFS access - CTERA Edge Filers use smart caching to accelerate file access speeds for remote users, ensure availability even when disconnected from the cloud, and enable users to maintain familiar workflows. Ransomware protection and disaster recovery – CTERA’s Global File System helps eliminate the risk of data loss by allowing organizations to recover “locked” data within minutes, avoiding downtime, and remaining assured that sensitive information is never exposed to hackers. By combining enterprise-grade antivirus and threat protection and a zero-trust architecture, CTERA delivers the industry’s most effective ransomware mitigation and business continuity solution. Automated data discovery and migration from legacy NAS – CTERA Migrate is a built-in data migration engine that provides data discovery and automated import of file shares from legacy NAS systems, streamlining enterprise cloud transformation initiatives that otherwise might be hindered by the complexity and cost overhead of data migration from legacy systems. "One of the greatest challenges facing a design agency is predicting and scaling our storage infrastructure. Images and video files take up lots of space - a single project may require hundreds of them," said James Payne, Technology Director, Glenn Davis Group. "CTERA's global file system paired with Wasabi's object storage delivers on-prem performance to handle the demands of a big project while protecting historical files and stale data in a vast, encrypted cloud container. Add to that mix an elegant web interface for anywhere access to all our information, including endpoint backups, and we have the perfect solution to address the evolving needs of our organization." "CTERA has been delivering cloud file services for large enterprises for many years, We are excited to partner with Wasabi to deliver our technology to the mid-market, enabling CTERA and Wasabi resellers to leverage our extensive multi-tenant portal capabilities to deliver much-needed managed data services to their customers." Oded Nagel, Chief Strategy Officer of CTERA "Our partnership with CTERA is a great example of how a leading application vendor can leverage Wasabi to create a better-together offer," said Mark Vella, Vice President, Global Business Development, Wasabi Technologies. "The tightly integrated solution and provisioning experience delivers a user-friendly Cloud File Management and Storage solution for both partners and customers without the complexity or high costs. We are thrilled to be working with CTERA and growing our global presence together." About CTERA CTERA is the leader in edge-to-cloud file services, powering more than 50,000 sites and millions of corporate users. CTERA delivers a cloud-native global file system over public or private object storage, with a rich data services ecosystem that enables enterprises to gain full control of their data environment for optimal edge performance, granular security, data insight, and governance. About Wasabi Technologies Wasabi provides simple, predictable and affordable hot cloud storage for businesses all over the world. It enables organizations to store and instantly access an unlimited amount of data at 1/5th the price of the competition with no complex tiers or unpredictable egress fees. Trusted by tens of thousands of customers worldwide, Wasabi has been recognized as one of technology's fastest-growing and most visionary companies. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi has secured nearly $275 million in funding to date and is a privately held company based in Boston. Wasabi is a Proud Partner of the Boston Red Sox, and the Official Cloud Storage Partner of Liverpool Football Club and the Boston Bruins.

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MULTI CHANNEL MARKETING

DestinFlorida.com Partners With Five Channels Digital Marketing

DestinFlorida.com | May 11, 2022

DestinFlorida.com, a robust business directory for the local Destin, FL area, has announced a marketing partnership with Five Channels, a done-for-you digtial marketing agency offering SEO, social media marketing, paid traffic campaigns, and so much more. “The new partnership is going to bring the local Destin businesses the experience and expertise of a professional marketing agency. Paired with the leverage offered by the massive marketing footprint of DestinFlorida.com, this partnership could be the ultimate marketing platform for local businesses." Jason Hall, CEO of Five Channels Mr. Hall continues, "Here at Five Channels, we have assembled a team of certified digital marketing and traffic experts to make sure your business acquires more leads and more sales consistently. Now that we have access to the robust customer acquisition and promotion infrastructure that DestinFlorida.com has already put in place, our team will optimize the website’s existing sales funnels and marketing strategies to give local Destin businesses the boost they need to increase their sales manifold. This is a match made in heaven. This new dream team is not only going to work tirelessly to give the hard-working small business owners in Destin, Florida, the help they need to succeed, but also help those that choose to visit our beautiful city make their trip a memorable one." The biggest advantage that DestinFlorida.com offers businesses is its ability to leverage data from real travelers. The website has tons of blog posts, knowledge articles, and visitor guides that cover topics such as vacation rentals, Destin real estate, local events, weather updates, news, interesting activities to do in the city, and more. Readers who are planning to visit spend a lot of time on the website and make purchase decisions based on how appealing they find the services being offered. Visitors can also book appointments, rentals, and activity appointments directly from the website. DestinFlorida.com uses proprietary analytics to leverage all of this digital activity to gain an insight into visitor behavior and then uses it to create awareness of its clients’ businesses, help them acquire new customers, and generate bookings or visitors. Joe Godar of DestinFlorida.com further explains how the website adds value to local Destin businesses and the role its partnership with Five Channels will play in increasing this value proposition by explaining, “When a user books a vacation on DestinFlorida.com, we use our knowledge of the local tourism industry to keep your business and your services at the top of their mind. We use our best marketing techniques to influence their travel plans and convince them to add local businesses to their itinerary. We have been using our highly effective marketing techniques to help Destin businesses for years, and now that Five Channels is going to be partners with DestinFlorida.com, we are confident that it will usher in a new era for the website and the local tourism landscape. We are going to benefit greatly from the digital marketing experience that they bring to the table. We are excited for what the future holds and can’t wait for our clients to reap the benefits of this dynamic partnership.” Five Channels provides a wide range of digital marketing services such as local and national SEO, video marketing, social media, and content marketing campaigns to drive engagement, leads, and sales for their clients.

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CHANNEL PARTNERSHIPS

Liongard Named Best MSP Business Support by Channel Partner Insight

Liongard | June 01, 2022

Liongard, an automation platform for managed services providers (MSPs), today announced that it has been named Best MSP (managed services provider) Business Support by Channel Partner Insight US MSP Innovation Awards. The MSP Innovation Awards celebrate the dynamic companies who are serving as extraordinary examples of success in the American managed services market. Liongard was named the Best MSP Business Support for going above and beyond in providing tangible assistance to MSPs that has been invaluable over the past year, demonstrating a proven track record of raising the bar on support and collaboration with MSPs. Liongard was recognized for its innovation, forward thinking across the industry, as well as its proven track record for helping partners grow. Liongard has defined a new segment focused on unified visibility through automated data aggregation across an MSP’s operations. The company unlocks the intelligence hidden deep within IT systems to give MSPs an operational advantage that delivers both higher profits and an exceptional customer experience. “We are honored to be recognized as the Best MSP Business Support for our team’s rock-star efforts,” said Joe Alapat, Liongard Founder and CEO. “We are honored to be recognized as the Best MSP Business Support for our team’s rock-star efforts,” said Joe Alapat, Liongard Founder and CEO. “This recognition is another validation of our team’s unwavering commitment, steadfast dedication and laser focus on innovation and excellence in serving our partners to help drive them to amazing outcomes.” About Liongard Liongard is the only automation platform that delivers unified visibility across the IT stack, transforming complex IT system data into a unified, actionable source of intelligence. Liongard is comprised of a passionate group of people from the MSP industry, committed to the continual improvement of its products and relationships with its partners. Nearly 2,000 of the best-run MSPs rely on Liongard to power the systems for their end customers every day. For more information, please visit www.liongard.com.

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With such a large user base, ignoring Facebook really isn't an option for most marketers. You can bet your ideal market is using Facebook nearly every day. ... The guide is aimed at the beginner who wants an introduction into marketing their business on the world's largest social network

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