ChannelAdvisor | April 13, 2022
ChannelAdvisor Corporation , a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced new capabilities to help reach new customers, stand out in a competitive market, and increase operational efficiencies.
"Brands are actively seeking ways to streamline their e-commerce operations across the entire consumer journey, whether it's how they promote their products, drive traffic to preferred retailers or even how they process orders across channels, ChannelAdvisor's Spring Release gives them more ways to do that. We're excited to announce our latest batch of platform enhancements, partnerships and integrations that will help our brands scale and optimize their marketing, selling and fulfillment operations all from a single interface."
Steve Frechette, vice president of product management at ChannelAdvisor
ChannelAdvisor's Spring Release includes:
Managed Support for Advertising on TikTok
TikTok is increasingly used by brands and retailers to reach new audiences in a fun and engaging manner. ChannelAdvisor's Managed Services team has now added support for TikTok to its broad suite of advertising offerings to help our sellers leverage this important marketing channel. Our support for TikTok is now the latest tool that brands and retailers can leverage as part of a comprehensive digital advertising and social commerce strategy , which also includes support and optimized strategies across Google, Bing, Amazon, eBay, Facebook, Instagram, retail media programs, and more.
Optimize Fulfillment Operations Across More Sites From a Single Platform
Success in multichannel commerce relies on more than just having a listing on a given channel. To that end, ChannelAdvisor's strategy is to go deep on key channels and enable our clients to leverage native capabilities such as advertising and fulfillment. With this release, ChannelAdvisor adds to its fulfillment support by providing the ability for sellers to manage and automate their fulfillment operations across additional channels, including:
Access Over 340 Marketplace and Retail Integrations to Reach New Consumers
ChannelAdvisor continues to reinforce its commitment to channel diversification with support for over 340 channels globally, giving brands and retailers the reach and flexibility to present their products to the right consumers at the right time across the globe. New channels added include:
ChannelAdvisor has also added support for 12 new Amazon 1P Content countries for its 1P vendors, including AE, AU, BR, CA, IN, JP, MX, PL, SA, SE, SG, and TR. With these additions, ChannelAdvisor now supports Amazon Vendor Content in 19 Amazon 3P locations and 21 Amazon 1P locations, enabling sellers to automate their submission to the vendor central catalog.
New ChannelAdvisor Learning Center with Enhanced Client Training Resources
Brands and retailers use ChannelAdvisor's platform to automate and optimize key tasks in order to compete effectively across numerous channels. Thus, a thorough understanding of platform capabilities is critical for success. ChannelAdvisor now makes it easier than ever to access this knowledge through the new Learning Center, an enhanced training resource hub that includes a growing library of on-demand content. These self-guided courses incorporate documentation and a variety of learning methodologies, helping to ensure all users have the resources to become more proficient in their roles and maximize the value of the ChannelAdvisor platform.
New Support Center for ChannelAdvisor Clients
The new ChannelAdvisor Support Center provides an easy and efficient way for ChannelAdvisor sellers to receive assistance from the ChannelAdvisor Support team, including an improved case view and the ability to choose from a variety of new case forms.
ChannelAdvisor is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more.
5W Public Relations | February 28, 2022
5WPR Co-President Dara Busch presents thoughts on the latest trends in influencer marketing.
With the help of mediums like social media, digital marketing has greatly evolved in the last few years. Nevertheless, the world is still at the early stages of developing digital marketing because its true potential has not yet been reached. Since the start of the digital marketing industry, there have been numerous changes, with one of the biggest being the rise of influencer marketing. This type of social media marketing uses endorsements by social media influencers. Companies work with those individuals that have a dedicated social media following, or who are seen as thought leaders of their industries. This type of campaign works because people tend to trust the social media influencers they follow and getting recommendations from them works as social proof of the efficacy of companies' products or services.
Most people believe that the best influencer marketing campaigns are done when businesses work with the biggest social media influencers, but that's not always the case. In terms of influencer marketing, people that don't have a large number of followers can actually produce the best results for many companies and businesses. This is because micro-influencers tend to produce more engagement, clicks, and higher returns on investment for businesses. The engagement rate is often very low for influencers that have many followers, which means that influencers with fewer followers generate higher engagement rates. It's important to remember that businesses aren't looking for more followers for their businesses or products if they can't convert those followers into sales.
The world of influencer marketing has been changing since it first started, with the focus of consumers shifting from the brands they follow to influencers that talk about different brands while recommending products. Many consumers are looking for more engaging content from the influencers they follow and want to interact with them. These days, it's not all about following a product or a brand blindly. It's also important to know that most consumers, when looking to connect with influencers, follow them across several social media channels. For example, if an influencer is popular on a platform like YouTube, many of their YouTube followers are going to follow their profiles on Twitter, Instagram, or any other social media platform they're using. That means when companies are creating influencer marketing campaigns to promote themselves or their products, they should take other social media platforms into account, and create content with the influencer for every platform where they have an audience, instead of solely focusing on a single platform.
Working with Influencers
One of the best things about working with influencers on a marketing campaign is that many consumers view the influencers as their friends, instead of as celebrities. These types of campaigns are very cost-effective for businesses, and they tend to target niche communities in the digital space. Many influencers also tend to have high engagement rates with their audiences. Companies that are looking to take advantage of the opportunities that influencer marketing campaigns provide first have to outline their goals and expectations, as well as set a budget for their campaign. After that, it's time to find the right influencers to work with and to verify their digital presence.
Dara Busch is co-President of 5WPR, a leading independent PR firm.
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W was awarded 2020 PR Agency of The Year and brings leading businesses a resourceful, bold and results-driven approach to communication.
martechtoday | March 30, 2021
“You have to be agile today,” said Matthew Murray, COO & CMO of direct-to-consumer women’s wellness brand Love Wellness. Certainly this didn’t shock any attendees of MarTech’s virtual conference this March. As we’ve covered extensively at MarTech Today, agile marketing is a route many business are taking, and it works best when keeping the customer as the focus.
For Murray, nimble data measurement and analytics strategies are also essential to keeping the agile marketers ready for anything.
Keeping agile during rapid growth
Love Wellness has seen 100x growth since Murray joined the team in 2018. At that time, the company, founded in 2016 by ex-reality star Lauren “Lo” Bosworth, was just beginning its journey. First, they were a D2C ecommerce play that sold out of their digital storefront. Then, they added Amazon as a channel. In 2019 they branched out to retail, getting stocked at Ulta Beauty locations. The newest leap was to Target at the end of last year.
According to Murray, his agile marketing team has grown with the company, around ten employees now. He maintains connections with other parts of the organization by serving as both CMO and COO.
Ansira Partners | March 26, 2022
Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company, was named a Strong Performer in The Forrester Wave™: Channel Incentive Management, Q1 2022.
"Ansira solves complex challenges for brands that operate in a distributed ecosystem, inclusive of both transacting and non-transacting partners with varying incentive constructs, We believe our recognition as a Strong Performer in this report, coupled with our recognition as a Leader in Through-Channel Marketing Automation, further validates our work supporting clients from the enterprise level to the local level."
Ansira President and Chief Revenue Officer Andy Arnold
The Forrester Wave™: Channel Incentive Management, Q1 2022 evaluates channel incentive management providers to help channel professionals select the right one for their needs. Ansira was among 11 companies invited to participate in Forrester's independent analysis, which assesses providers based on their current offering, strategy, and market presence. For inclusion in the report, Forrester required providers to have enterprise market transaction, revenue totaling at least $10 million, a best-of-breed product available for purchase, and Forrester client interest. In addition, each provider had to have their product in use by at least 30 global customers, three of which were surveyed for the final assessment. Ansira received the highest scores possible in six criteria, including the channel performance and incentives types, and the supporting products and services criterion.
Some quotes from the report, authored by Forrester analysts Maria Chien and Jay McBain, include:
Ansira takes a blended technology and managed services approach to incentives.
Ansira is both a marketing agency and leading channel software technology company that has a unique method for driving B2B and B2B2C incentives, motivation, and loyalty.
The 103-year-old company takes a services-led approach to help customers design, manage, and distribute a wide range of channel incentive funds to partners with a focus on local performance.
It has a broad set of customers with specific success in the automotive, technology, and financial industries.
Reference customers stated that Ansira focuses on collaboration and teamwork, brings strategic insights to the table, and drives a measurable and meaningful ROI.
Ansira is best suited for midsize and larger organizations that are looking for a strong services partner to drive their incentives strategy forward.
"We have seen across the many industry verticals we work within that channel incentives are beneficial from the brand level to the local level, driving more sales, partner education, and engagement," said Arnold. "We are proud of the work we do and are committed to continuing to innovate and evolve to provide the best solutions for our clients."
Ansira is an independent, global marketing technology and services firm that empowers companies operating in a distributed ecosystem to improve performance by realizing a connected marketplace.
Ansira and its subsidiary Sincro enable brands and their agents, franchisees, dealers, and distributors to drive demand, create seamless customer experiences, and drive revenue through marketing services and proprietary technology platforms.
Teams operating across the US, Europe, South Asia, and Oceania, arm brands and their ecosystems with digital offerings, channel partner marketing technology and services, and local marketing technology to make these experiences possible.
ABOUT ADVENT INTERNATIONAL
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in 390 private equity investments across 42 countries, and as of September 30, 2021, had $86 billion in assets under management. With 15 offices in 12 countries, Advent has established a globally integrated team of over 255 private equity investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; health care; industrial; retail, consumer and leisure; and technology. For over 35 years, Advent has been dedicated to international investing and remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies.