LinkedIn Enables Pinned Posts With New “Featured” Section

LinkedIn | February 17, 2020

LinkedIn has been adding a lot of new features in order to make it so that the people that use it on a regular basis have a lot of options when it comes to getting the kind of experience that they are searching for. However, there is always room for improvement, and for the most part it seems like LinkedIn is the sort of social network that is consistently trying to improve since it is competing with some other platforms that are a lot better established than LinkedIn has managed to be so far.

A new feature, as spotted by Julia Bramble and shared by Matt Navarra, that is coming to the platform is definitely going to leave a few people feeling quite excited in a lot of ways, and this has to do with a change that is coming to profiles. Now each profile is going to have a “featured” section where you will be able to have some control over what people see when they first stumble across your profile, and an essential part of this would definitely be the pinned posts that you would now be able to select which would be the very first thing that any onlooker would be able to see.

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CHANNEL PARTNERSHIPS

OpenText and Google Cloud to Collaborate on Next Generation Content Services

OpenText | February 04, 2022

OpenText announced that it is deepening its strategic partnership with Google Cloud by launching its OpenText Core Content as a service on Google Cloud, enabling customers to deploy OpenText's enterprise productivity suite on a global, trusted infrastructure. OpenText and Google Cloud will partner to deliver new capabilities to users, utilizing Google Cloud capabilities in secure software supply chains, SRE toolsets, and DevOps best practices for delivering a next-generation, cloud-native productivity platform, with low-latency and secure access for distributed teams. Through this multi-year partnership, OpenText and Google Cloud will also jointly explore new functionalities and integrations to improve productivity for distributed and hybrid teams, including integrations between OpenText and Google Workspace to enable streamlined, secure, and governed access to data across entire organizations, and to deliver improved, cloud-based content services for enterprise customers. This partnership will enable customers to move from data-to-impact and create their information advantage, delivering innovative solutions that companies require for global collaboration, compliance, and business growth. Distributed work is here to stay and organizations must ensure they have the right technology, information and processes in place to deliver on employee and customer expectations. To meet and exceed those expectations, we are excited to build the next generation OpenText platform on Google Cloud. Our long-standing, strong partnership with Google Cloud, and our proven track record of industry-leading co-innovations will help us support customers' hybrid work needs today and into the future." Mark Barrenechea, CEO & CTO at OpenText "OpenText is building for the future on Google Cloud," said Thomas Kurian, CEO at Google Cloud. "Their platform for enterprise content services is widely adopted among global enterprises, and with hybrid work here to stay, it's critical to enable secure, governed, and easy access to information across these large organizations. Delivering and building OpenText's core platform on Google Cloud will enable businesses to deploy its capabilities at great scale, securely and quickly, while enabling future integrations with popular collaboration services like Google Workspace." About OpenText OpenText, The Information Company, enables organizations to gain insight through market leading information management solutions, powered by OpenText Cloud Editions.

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SOCIAL MEDIA MARKETING

REUTERS LAUNCHES REUTERS NEXT: AN AGENDA-SETTING, FOUR-DAY SUMMIT FOR GLOBAL LEADERS

Reuters | November 11, 2020

Reuters today launched one of the biggest and most ambitious leadership summits in the world, bringing together 25,000 executives over four days to hear from leading names in business, finance, politics, tech and media on the most pressing issues of our age. Over four days in January, Reuters Next will deliver agenda-setting discussion around the theme of Rethink, Rebuild, Recover; A New Vision For A Better Tomorrow, with the first speakers named including: European Central Bank president Christine Lagarde; Sandeep Mathrani, CEO WeWork; activist and businessman, Bobi Wine; Kristin Peck, CEO Zoetis; Shan Weijian, Chairman and CEO, PAG Group; and Mike Wirth, Chevron CEO. The virtual summit – which takes place January 11-14, 2021 - will examine topics such as global trade, climate change and sustainability, the fallout from the U.S. election and the impact of Brexit, new work models, press freedom, and economic recovery following the pandemic through a blend of fireside chats, presentations, panel discussions and networking. Led and programmed by newsroom editors, Reuters Next draws on the strength of the world’s biggest news provider – with 2,500 journalists in 200 locations – and its unrivalled ability to provide professionals with both business and general news from every part of the world. As a result, the summit brings together a diverse roster of speakers to examine topics from multiple perspectives, bringing their passion, experience and expertise to find new ways forward. Further preliminary speakers announced include: Dr Reza Baqir, Governor, State Bank Pakistan; Sebastian Thrun, CEO Udacity; Ilarion Merculieff, President, Global Center for Indigenous Leadership and Lifeways; Dr Pandu Riono, Epidemiologist & Senior Staff, University of Indonesia, Faculty of Public Health; Iyinoluwa Aboyeji, Tech Entrepreneur Co-founder, Andela; Neil Roberts, Head of Marine and Aviation, Lloyd's of London Market Association; and Fola Fagbule, Senior Vice President, Africa Finance Corporation. The summit follows the launch of Reuters Professional - a new, unified offer of global news coverage, commentary and industry-leading events to help professionals make smart decisions. Josh London, Head of Reuters Marketing and Reuters Professional, said; “Reuters Next will bring leaders from around the world together in January to discuss how we build a better world. Reuters has a unique, global presence and plays an essential role in providing trusted intelligence for professionals. I am thrilled that we can take that commitment to a new level through a hugely ambitious conference that we hope will set the global agenda for 2021.” Reuters Next is produced by Reuters Events and powered by Reuters award-winning newsroom. Reuters Events was created in October 2020 after Thomson Reuters acquired FC Business Intelligence. It delivers high-end conferences and exhibitions to diverse sectors including energy, insurance, pharmaceuticals, transportation, travel, strategy and technology. Its offerings help senior business professionals stay at the forefront of change through insight sharing and networking with peers. The full agenda and further details can be found on the Reuters Next homepage.

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loanDepot promotes Min Kim to EVP, Marketing and Analytics

loanDepot | March 07, 2022

Min Kim, a 10-year veteran of Team loanDepot who has been a key driver of the company's direct lending marketing organization, has been promoted to EVP, Marketing and Analytics. In his new role, Kim will be responsible for delivering marketing analytics and insights for all channels to optimize return on marketing funnel performance. "For ten years, Min has been an integral part of our team and a key driver of our world-class direct lending marketing organization. His astute leadership of any number of critical initiatives over the years has directly increased the value and power of our leads for our loan officers, Min is exactly the right person at exactly the right time to lead loanDepot into the next decade as we continue to set the standard for innovation and service excellence as a leader in our industry." loanDepot Founder and CEO Anthony Hsieh As EVP, Marketing and Analytics, Kim will lead loanDepot's performance marketing, marketing analytics and business intelligence functions to drive profitability across all lending channels. His team is also responsible for designing, building, and managing lead allocation models, tracking marketing performance, and creating marketing campaigns. "It's been an exciting decade as a member of Team loanDepot, as we have worked to disrupt the mortgage experience and realize our CEO's vision," said Kim. "I look forward to taking on my new role, leading the Marketing and BI teams to provide valuable insights that drive actionable results across the company while we continue to grow and innovate." Having founded the company to reimagine a greatly outdated mortgage lending experience, Hsieh, together with leading industry talent—including Kim—have built loanDepot into a category leader that is now the No. 2 nonbank retail mortgage lender in the country. Min joined loanDepot in 2012 as director of risk monitoring and reporting, building a robust risk reporting infrastructure for the company. He transitioned to marketing analytics in 2015 and quickly built his team, which implemented a new data visualization platform, earning Kim a fast promotion to SVP of Marketing Analytics. Prior to his work at loanDepot, Kim held roles in risk management for Hyundai Capital America and LendingTree Loans. About loanDepot loanDepot is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster and less stressful to purchase or refinance a home. Today, as the nation's second largest retail mortgage lender, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. With headquarters in Southern California and offices nationwide, loanDepot is committed to serving the communities in which its team lives and works through a variety of local, regional and national philanthropic efforts.

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CHANNEL PARTNERSHIPS

Impartner Wins BIG Innovation Award for Transformative Partner Experience Solution

Impartner | February 14, 2022

Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), announced it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. The company was recognized for its recently released Impartner PX PartnerExperience—a revolutionary PRM interface with a lightning-fast, modern, consumerized interface designed from the ground up to delight partners and accelerate channel revenue. Impartner PX puts the business enablement data partners need to manage their pipeline and grow their business front and center, eliminating the need to dig through marketing-driven websites to find information. With Impartner PX, vendors can instantly configure partner experiences using Impartner PXStudio™, a robust suite of "opinionated" drag-and-drop, widget-based tools that capture best practices honed in thousands of real-world settings in some of the most demanding industries, including high-tech, cyber security, telecom, manufacturing and more. Impartner's new PX interface is available in the company's Emerge and Ignite packages for SMBs and emerging companies, and will extend to the company's complete set of packages for corporations of all sizes later mid-year — from the smallest to the largest of enterprises. Today, with the accelerating digital transformation, you're competing for eyeballs, mindshare and revenue, and great partner experiences deliver more prospects and customers. Impartner provides a 'single pane of glass' view of leads, training, program status, MDF allocations, and more, leveraging decades of experience and best practices—everything you need to provide a better customer and partner experience. Customers work with those that make it easy to do business with; Impartner PX makes it easy." Gary Sabin, Impartner VP of Product Organizations from across the globe submitted their recent innovations for consideration in the BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions. "Innovation is driving growth in the global economy," said Maria Jimenez, chief operating officer of the Business Intelligence Group. "We are thrilled to be honoring Impartner as they are one of the organizations leading this charge and helping humanity progress." About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels.

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You are a business owner committed to effectively marketing your business online. Today I will help you do that by showing digital marketing strategies Lyft is using to dominate their market.

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