LinkedIn details how it keeps new features from promoting inequality

Likedin | March 31, 2020

In a newly published paper, LinkedIn describes the internal approach it’s taken to pairing product testing with economic metrics to lower users’ barriers to networking opportunities. The company claims that across thousands of A/B tests it analyzed, the approach reshaped research and design practices across teams, increasing understanding of the underlying causes of inequality.
As the coauthors of the paper point out, even products that appear to have been designed in a “responsible” or “fair” way, based on assumptions of parity, can drive a wedge between users. For instance, an app update that improves overall engagement but runs slowly on older devices might affect members across demographic categories in a manner that doesn’t appear in a typical A/B test, because traditional A/B testing looks at averages focused on an idealized “average user.”

Spotlight

Indian Online Advertising Market is projected to reach INR 2,938 Cr by March 2014 • India is the fourth largest audience of searchers in the world as unique searchers grew by 28% • At 200+ million Internet users, India’s rural Internet users shows 58% Y-o-Y growth • 86% Indian internet users visit social networking sites • 81% of India’s population use Mobile Phones of which 110 million mobile phone owners are Internet users with 9/10 mobile internet users being men. • 427% increase in tablet sales in India with 51% users spending more than 2 hours a day on tablet • Marketers expect a 50% multi screen media spend by 2016


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CHANNEL PARTNERSHIPS

Zebra Introduces New PartnerConnect Location and Tracking Specialization for Channel Partners

ZEBRA TECHNOLOGIES | October 13, 2022

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced the new PartnerConnect Location and Tracking Specialization for partners focused on selling RFID and real-time location systems (RTLS). Developed as a strategic component of Zebra’s award-winning PartnerConnect™ program, the new Location and Tracking Specialization provides resellers with the tools they need to drive RFID and RTLS sales and help businesses successfully deploy these solutions for transformational business benefits. Zebra’s Location and Tracking Specialization recognizes partner expertise and investment in passive and active RFID and RTLS technology solutions. Qualified program members will have exclusive access to business-building benefits including pre-qualified leads, growth incentives, discounts on stock RFID label offerings, go-to-market support, marketing funding, increased channel account management and planning as well as a customizable logo recognizing their expertise in the industry. Specialists in the program can sell and deploy location and tracking solutions while advanced specialists can sell and deploy at an enterprise-wide scale and deliver advanced integrations. "Zebra’s new Location and Tracking Specialization provides us with a competitive advantage that will allow us to strategically grow our business while enabling us to build a deeper relationship with Zebra and our mutual customers deploying RFID and RTLS solutions,” said Gary Randall, Vice President of Sales and Marketing at American Barcode and RFID (AB&R). "Zebra’s new Location and Tracking Specialization provides us with a competitive advantage that will allow us to strategically grow our business while enabling us to build a deeper relationship with Zebra and our mutual customers deploying RFID and RTLS solutions,” said Gary Randall, Vice President of Sales and Marketing at American Barcode and RFID (AB&R). Zebra leverages decades of experience and innovation with location solutions ranging from passive RFID tags on packages to the active tracking of athletes in real time, helping turn edge data into business value. These location and tracking solutions support the tracking of inventory, assets, and people in retail stores, warehouses, distribution centers, manufacturing lines, hospitals and sports arenas. Zebra also offers the industry’s broadest, field-proven RFID portfolio of fixed and mobile readers, printers/encoders and tags. Zebra was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services for the past three years.1 “With Zebra’s location and tracking solutions, partners can empower businesses to sense what’s happening, analyze or anticipate the implications, and decide their best next-action in real time,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “Zebra’s new Location and Tracking Specialization exemplifies how the PartnerConnect program helps our partners differentiate themselves with their customers, while making it easier to work with us to grow their business and get rewarded for their commitment, competency and performance.” KEY TAKEAWAYS Zebra’s new PartnerConnect Location and Tracking Specialization supports partners selling RFID and RTLS solutions and recognizes their expertise and investment in these technology solutions. Qualified program members will have exclusive access to pre-qualified leads, growth incentives, go-to-market support and marketing funding. Zebra was recognized as a Leader in the 2022 Gartner Magic Quadrant for Indoor Location Services for the past three years. Gartner and Magic Quadrant are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. ABOUT ZEBRA TECHNOLOGIES Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 84% of the Fortune 500 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #42 on Newsweek’s list of America’s 100 Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

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CHANNEL PARTNERSHIPS

ZINFI Maintains Its Position as a “Leader” in the Fall 2022 G2 Grid® Report for Partner Management Software

ZINFI | October 11, 2022

ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions encompassing partner relationship management (PRM) and through-channel marketing automation, today announced that G2.com, Inc., the largest software marketplace, has again named ZINFI as a “Leader” in the Fall 2022 G2 Grid Report for Partner Management Software. ZINFI has earned a position in G2’s leaders’ quadrant in multiple consecutive quarters dating back to 2019. In addition to earning leadership status in the latest G2 report, ZINFI currently holds the #1 G2 Satisfaction Score as well as the #1 Usability Score in G2’s real-time rankings for the partner management software covering all market segments and regions. The G2 Satisfaction and Usability scores encompass a broad range of criteria, including Ease of Use, Meets Requirements, Ease of Doing Business With, Ease of Setup, Quality of Support and Ease of Admin. ZINFI currently holds a G2 Star Rating of 4.8 out of 5. ZINFI’s performance in the Fall 2022 Grid Report is based on 225 validated user reviews from a broad range of verticals and company sizes. Industries represented in those reviews include Information Technology and Services (52 reviews), Renewables & Environment (29 reviews), Telecommunications (19 reviews), Computer Software (12 reviews) and Computer & Network Security (11 reviews). G2 rates products and vendors based on reviews gathered from its user community and aggregate data from online sources and social networks. The G2 Satisfaction Score is calculated using a proprietary algorithm that factors in real-user satisfaction ratings from review data, taking into account factors like the recency of a review, the amount of feedback provided, attribution, whether the reviewer is a current user and community engagement with the review. “G2 ratings are very important to us because they are based exclusively on the perceptions and experiences of actual customers,” said Sugata Sanyal, founder & CEO of ZINFI. “G2 ratings are very important to us because they are based exclusively on the perceptions and experiences of actual customers,” said Sugata Sanyal, founder & CEO of ZINFI. “The fact that we have consistently performed at a very high level across multiple criteria over a period of several years is a reflection of ZINFI’s unwavering commitment to customer satisfaction and the long-term perspective that guides our decision-making and our product roadmap. While we are pleased to be a proven perennial leader in partner management software and to have a broad base of satisfied customers, we continue to evolve and improve our offerings every day based on customer feedback and in response to rapid changes in the global marketplace.” ZINFI provides immense visibility to the content available on their partnered portals. Extremely user-friendly in navigating through the options available on the partnered websites. Clarity of content is the key to a successful website build and ZINFI proves this as it defines itself as 'Unified Channel Management is a cloud-based SaaS platform with Partner Relationship' and the offering of 24/7 accessibility." G2 Reviewer ZINFI’s Unified Channel Management (UCM) software encompasses state-of-the-art SaaS applications for partner relationship management, partner marketing management, partner sales management, partner portal management and portal administration management. These applications enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management. ZINFI’s modular design allows customers to enable and customize tools only as they need them to create solutions as simple or robust as their current business requirements. ZINFI continues to attract recognition for its partner relationship management solutions and receive acknowledgment as a leader from major analyst firms. ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management Q4 2020 report, where it received 5 out of 5 (the highest possible) scores in the “Product innovation roadmap” criterion in the “Strategy” category and in the “Partner co-selling and co-marketing” criterion in the “Current offering” category. ZINFI also tied for the highest score among the participants in the “Partner performance and incentives” criterion (4.4 out of 5). ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This allows any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc. the leader in Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI’s state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI’s UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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CHANNEL PARTNERSHIPS

BigID Partner Program Drives Collaboration and Innovation for Data Across Security, Privacy, and Governance

BigID | September 17, 2022

BigID, the leading data intelligence platform for privacy, security, and governance, today announced partner program enhancements, highlighting its commitment to accelerating partner and customer success. The enhanced partner program will help BigID's 150+ partners extend and enrich their solutions and services - with program benefits that serve the broad partner ecosystem. "Customers want interoperability, flexibility, and solutions that work across their ecosystem. BigID was designed as an open platform to extend and enrich data intelligence across the tech stack," said Dimitri Sirota, CEO and co-founder of BigID. "We're continuing to invest in our partner's success with a focus to support and enrich our expanding global partner networks to deliver joint solutions and add value for our customers." "Customers want interoperability, flexibility, and solutions that work across their ecosystem. BigID was designed as an open platform to extend and enrich data intelligence across the tech stack," said Dimitri Sirota, CEO and co-founder of BigID. "Working with our technology partners to build a strong, integrated ecosystem is key to helping our customers solve complex security challenges efficiently. BigID is an innovative, emerging security technology vendor solving some of the hardest security issues with data security and recognizes that working with a broad range of ecosystem partners is a critical part of ensuring customer success," said James Young, Global Security Strategist at Splunk. "The team at BigID has been very collaborative and supportive in working with Splunk to build use case-based product integrations to solve data security problems for our customers." "BigID is phenomenal as a partner: we're able to team up in so many different areas from business to technology and everything in between," Said Sarah Branfman, MongoDB "The partnership between MongoDB and BigID continues to add value to our partners and customers so that we're truly better together." "We partnered with BigID because BigID complements AWS, and it enhances our overall capabilities - which is really good for customers," said Chintan Sanghavi, Solutions Architect, AWS. "Customers see the combined value of our platforms - having the collaboration and partnership with BigID reduces the barriers for customer adoption." "BigID takes care of a data problem for our customers," said Gerard McCann, Sr. Director, ISV Business Development. "SAP decided to not only partner with BigID, but SAP invested in BigID as a company because we saw the viability of a solution that could really help our customers that have multiple on-premise and cloud properties." "HPE is pleased to be an investor in BigID. HPE Ezmeral Data Fabric and HPE GreenLake for Data Fabric provide the industry's first true hybrid, multi-cloud data fabric solution." said Ron Reuben, Head of Product, HPE Ezmeral, Hewlett Packard Enterprise. "BigID provides a valuable addition to our growing partner ecosystem to help customers manage sensitive and complex data challenges." New partner program benefits include an advanced training and certification program from BigID University to accelerate partner impact, alongside additional go-to-market capabilities, marketplace status, and dedicated resources. "BigID recognizes the importance of our partners to the success of our clients. Customers need the expertise of consulting and channel partners to help them acquire the right technology and deploy it within their data landscape. We are committed to serving the needs of our partners to make our partner program a win-win-win for all involved," said Jon Mayer, VP of Consulting & Channel Partners. Iulia Stefoi-Sliver, VP of Technology Partnerships, added, "Additionally, our entire strategy is based on ensuring that BigID operates within the technology landscape of our customers and can provide exponential innovation by bringing BigID's expertise in data discovery together with adjacent tech to offer clients an end-to-end solution to fit within their modern data stack." Learn more at bigid.com/partners About BigID BigID's data intelligence platform enables organizations to know their enterprise data and take action for privacy, security, and governance. Customers deploy BigID to proactively discover, manage, protect, and get more value from their regulated, sensitive, and personal data across their data landscape. BigID has been recognized for its data intelligence innovation as a 2019 World Economic Forum Technology Pioneer, named to the 2021 Forbes Cloud 100, the 2021 Inc 5000 as the #19th fastest growing company and #1 in Security, a Business Insider 2020 AI Startup to Watch, and an RSA Innovation Sandbox winner. Find out more at https://bigid.com.

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CHANNEL PARTNERSHIPS

Auxilius adds industry veteran Sharon Langan as VP, Channel & Strategic Partnerships

Auxilius | September 09, 2022

Today, Auxilius announces that Sharon Langan will be joining the organization as Vice President of Channel & Strategic Partnerships. In this newly formed role, she will be responsible for business development, channel and strategic partner relationships, and community building across the biopharma finance and accounting discipline. Sharon brings decades of industry experience to Auxilius, having served as Global Practice Leader of Finance and Life Sciences at Informa Connect (previously CBI) for the past 20 years. During this time, she was responsible for product commercialization, marketing, event production, content curation, sales enablement, and public relations. She also founded the Life Sciences Finance & Accounting Congress, an industry-leading network and forum for Chief Financial Officers and their teams. She started her career in the Audit and Assurance function at Deloitte and received her Bachelor's in Business and Accounting at Assumption University. "The relationships and network that Sharon has built in this industry speak volumes. Sharon is passionate and deeply committed to empowering finance and accounting leaders," said Adam Weisman, CEO and co-founder of Auxilius. "The relationships and network that Sharon has built in this industry speak volumes. Sharon is passionate and deeply committed to empowering finance and accounting leaders," said Adam Weisman, CEO and co-founder of Auxilius. "The contributions Sharon has made to this community are remarkable, and I'm incredibly proud that she has decided to join the Auxilius team." "I have spent years alongside the biotech and finance accounting community, understanding the unique problems they face, the importance of the work they do, and the passion they bring to their organizations. Auxilius gives this community something new: a comprehensive, real-time, actionable view of their R&D and clinical trial spend," said Sharon. "Biotechs aim to get life-saving therapies to patients consistently and cost effectively. We're here to help them do so." About Auxilius Auxilius was purpose-built by a team with decades of experience at the intersection of finance and healthcare to address the unique operational, financial, and accounting needs of clinical trials. The company helps biotechs accomplish more by augmenting manual clinical business operations and FP&A/accounting processes with intuitive software works with a company's existing tech stack to scale alongside their portfolio. This allows companies conducting clinical trials to take control over trial costs and clinical vendors, to manage financial risk, and to optimize spend in pursuit of trial targets. The company is backed by notable investors including Bain Capital Ventures, Renegade Partners, and XYZ Venture Capital. To learn more, please visit www.auxili.us.

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Spotlight

Indian Online Advertising Market is projected to reach INR 2,938 Cr by March 2014 • India is the fourth largest audience of searchers in the world as unique searchers grew by 28% • At 200+ million Internet users, India’s rural Internet users shows 58% Y-o-Y growth • 86% Indian internet users visit social networking sites • 81% of India’s population use Mobile Phones of which 110 million mobile phone owners are Internet users with 9/10 mobile internet users being men. • 427% increase in tablet sales in India with 51% users spending more than 2 hours a day on tablet • Marketers expect a 50% multi screen media spend by 2016

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