CRM

Kryon Expands Global Channel Partner Ecosystem with Eight New Resellers

KRYON | November 09, 2020

Kryon®, the leading full-cycle automation solution provider known for its customer-centric approach to robotic process automation (RPA) and process discovery, welcomed new members to its Channel Partner Program in 2020. As part of Kryon's global network of RPA resellers, these new members have access to world-class sales training and education on the innovative technology and revenue potential of the enterprise automation market. "Kryon welcomes our latest channel partners to the fold. Kryon's strategy is to help its partners stand out in the market and create superior impact on customers. We look forward to working closely with these organizations from all over the world that share our belief that RPA is an explosive market poised for widespread adoption over the next three years," said Harel Tayeb, CEO of Kryon. "Together, we can truly drive a mutually profitable business model for enterprise customers while delivering Kryon Full-Cycle Automation, the industry's most innovative solution with proven ROI."

Spotlight

In digital marketing, essential factors of the expected user experience such as speed, individuality, and accuracy of fit, as well as personal value, can be realized more easily and more quickly. The desired customer-centered marketing and service experience at the forefront is pushing forward the background abilities needed for this, such as data availability, process automation, and analytical intelligence.


Other News
SEARCH ENGINE OPTIMIZATION

Zib Digital on How to Improve a Business' Digital Presence in 2022

Zib Digital | December 16, 2021

According to the leading digital marketing agency Melbourne-wide, Zib Digital, an effective website and an influential online brand can help businesses reach more people. From boosting SEO to producing engaging content and keeping an active online presence, Zib Digital shares their top tips to help businesses improve their online presence. Zib Digital explains that one of the most important things for a business in 2022 is to have a well-functioning website that is optimised for mobile devices. It's critical to ensure pages load quickly and the site design is responsive. The next step is to confirm content is valuable to potential customers and addresses their specific pain points, as this will help them on the buying journey as they interact with a business. Additionally, as the premier SEO agency Melbourne-wide, Zib Digital says boosting a website's SEO strategy will increase organic traffic and improve a brand's online presence. There are two categories of SEO: on-site and off-site and both should be incorporated into the strategy for it to succeed. Mastering SEO is tricky, so it is advisable to outsource SEO efforts to the experts. To increase online presence, brands must be active in the digital space, says Zib Digital. Regularly posting new content that creates value for potential customers on both the business' website and social media channels is highly recommended to increase a brand's online presence. Online advertising and paid search marketing are also suggested by Zib Digital. Paid marketing efforts will help to drive traffic to a website while increasing visibility and growing brand awareness. Once a solid marketing strategy has been implemented, Zib Digital says it's important to analyse the results and refine and tweak activities depending on what the data is indicating. Increasing an online presence won't happen overnight, so it's important for a business to be patient and set both short-term and long-term goals to help understand performance. Need help building an online presence? Zib Digital empowers businesses through knowledge, transparency and results. Get in touch with the leaders in digital marketing and SEO Melbourne.

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CHANNEL PARTNERSHIPS

Ermetic Launches Synergia Global Channel Partner Program

Ermetic | March 08, 2022

Ermetic, a leading cloud infrastructure security company announced the Ermetic Synergia Partner Program for IT service providers, systems integrators, consultants, MSPs/MSSPs and ISVs to deliver turn-key cloud security solutions that span cloud infrastructure entitlement management (CIEM) and cloud security posture management (CSPM) for AWS, Microsoft Azure and Google Cloud Platform environments. The program has experienced early growth and global interest from foundational partners including Trace3, Marcum Technology, Cyberuptive, HI Tech Hui, SolCyber and Tecflair. According to Gartner, the cloud security category is projected to be the fastest growing segment of the global information security and risk management market at a CAGR of 41.2%. The major factors driving the market include the increasing number of sophisticated cyber-attacks on cloud computing systems, and growing need for compliance with various standards, benchmarks and regulations. The Ermetic Cloud Security platform detects and remediates excessive, risky privileges and resource misconfigurations (e.g. databases exposed to the internet) on a continuous basis by analyzing identities and permissions along with the configuration of network, storage and secrets assets. No other security solution reduces the cyber attack surface at scale across single and multi-cloud infrastructures with full stack visibility and control over multi-cloud infrastructure entitlements and configurations. “We are experiencing high demand for our comprehensive identity-first cloud infrastructure security solution and have created a value-driven program to enlist security-oriented partners so we can all capitalize on this market opportunity,” said Shawn Larsen, Head of Channel and Alliances for Ermetic. “We are investing in partners by providing predictable sales incentives, technical resources for joint sales engagements, enablement training to expand partner capabilities and transparent opportunity collaboration to ensure their success.” Ermetic Synergia Partner Program Details The multi-tier Ermetic Synergia Partner Program includes the following elements to enable partners to succeed and capitalize on this fast growing market opportunity: Enables partners to differentiate their offerings via Ermetic’s integrated, lifecycle approach to cloud native application protection (CNAAP) that combines CSPM and CIEM Provides automation to remediate access risks and vulnerabilities, reducing the customer attack surface Partner participation profitability and gamified incentives Access to a Knowledge Base of sales assets, use cases and technical collateral Deal registration to reduce channel conflict and provide opportunity protection Sandbox license to Ermetic’s Cloud Security Platform to demonstrate use cases and capabilities to prospects and customers Marketing support and market development funds for joint programs, events and Go-to Market initiatives Dedicated sales and system engineering support for successful deployments Partner enablement and training resources helping you crawl, walk and run on your own Dedicated Partner Account Team Differentiated partner levels, providing greater value based on engagement and joint opportunities Top Market Opportunities Three of the leading customer use cases that Ermetic channel partners can monetize are: Continuous Cloud Security Risk Assessment & Least Privilege Audit and remediate unnecessary, excessive and risky entitlements, and infrastructure misconfigurations. Perform routine assessment of configurations across cloud environments and audit compliance with leading standards and benchmarks including CIS Benchmark, NIST Cybersecurity Framework, AWS Well-Architected Framework, PCI-DSS, GDPR, HIPAA, SOC2 and more. Deliver Managed Services with an Identity-first Security Approach Deliver new or enhanced SOC 2 certified MSSP or Managed Detection and Response (MDR) capabilities. These include the ability to discover, monitor and manage all human and/or machine identities, assess their policies and permissions for risks/threats, detect anomalies such as sensitive data access, privilege escalation and deletion, and unusual resource access. Zero Trust Access for DevOps Enable clients to execute Zero Trust mandates using auto-generated access policy recommendations for DevOps that optimize security while supporting end user productivity through integration with leading CI/CD tools such as Slack, Jira, ServiceNow, Jenkins, Terraform and more. Implement Just-in-Time (JIT) or Privileged Identity Management (PIM) access which grants an identity only the entitlements it needs to accomplish a specific task and revokes them once the job is complete. Ermetic Partner Testimonials “We are helping clients from all verticals develop a cloud security strategy and implementation plan, because it has become a priority across most enterprises,” said Derek Smith, Director of Strategic Alliances for Trace3’s Cloud Solutions Group. “We see entitlement and configuration management as must-haves for securing the cloud attack surface, which is why we are offering these capabilities with Ermetic to our clients.” “Ermetic has helped our clients drastically improve visibility into their cloud assets in a scalable, non-intrusive way, that supports their development, operations, and governance teams’ needs,” said Jaike Hornreich, CISA, GPEN, GWAPT, CICP, CCSFP, Senior Director of Cybersecurity and Privacy for Marcum Technology. “Public clouds will supersede the datacenter for our customers, representing just one facet of a general trend toward the dissolution of traditional perimeters,” said T David Emerson, CTO of SolCyber. “This trend requires a novel and comprehensive suite of controls around identity, configuration management, and endpoints, which represent the new attack surface. Ermetic provides crucial analysis of these modern infrastructure fixtures which is essential to delivering robust managed security to our customers.” “Our cloud-first customers recognize the threat posed by over privileged identities, excessive entitlements and misconfigurations, but lack the visibility to proactively identify and remediate them, The Ermetic platform is a force multiplier technology that enables us to continuously detect and eliminate cloud security risks across single and multi cloud environments at scale using automation and analytics.” David Phillips, CEO and Founder of Tecflair About Ermetic Ermetic helps prevent breaches by reducing the attack surface of cloud infrastructure and enforcing least privilege at scale in the most complex environments. The Ermetic SaaS platform provides comprehensive cloud security for AWS, Azure and GCP that spans both cloud infrastructure entitlements management (CIEM) and cloud security posture management (CSPM). The company is led by proven technology entrepreneurs whose previous companies have been acquired by Microsoft, Palo Alto Networks and others. Ermetic has received funding from Accel, Forgepoint, Glilot Capital Partners, Norwest Venture Partners, Qumra and Target Global.

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MARKETING ANALYTICS

WiSA Wave Marketing Program Continues to Drive and Grow Consumer Traffic to WiSA and Member Websites

WiSA | April 14, 2021

WiSA LLC, founded by Summit Wireless Technologies (NASDAQ: WISA), today announced strong, continued website traffic and category exposure driven by the WiSA Wave Marketing Program. The program, launched on September 1, 2020, creates specific digital marketing assets and campaigns and provides Association members access to WiSA’s analytics and growing consumer database. WiSA is forecasting website traffic to reach one million visitors in 2021. WiSA Wave has shown significant web traffic growth quarter to quarter and year over year. Nearly 140,000 visitors were driven to websites for WiSA or brands and retailers in Q1 2021 versus over 34,000 in Q1 2020, representing a 234% increase. In Q1 2021, nearly 18% of all WiSA website visitors continued their journey to a member or retailer website to learn more about or buy a WiSA Certified™ product. Even with WiSA Wave exposing a large number of new, in-market enthusiasts to the category, organic, direct and referral traffic remains strong in the 18%-21% range, reinforcing the growing awareness of WiSA. “We are constantly working with our members to add value to their initiatives through advancements in technology, product development support, distribution, category and product marketing, and consumer awareness,” said Tony Ostrom, President of WiSA. “Over the next year, we will grow the wireless home cinema category through effective consumer outreach and communication, education, increased distribution of WiSA Certified solutions from WiSA members, and the continued expansion of WiSA Certified and WiSA Ready™ products.”

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MARKETING STRATEGY

Industrial Nanotech hires DMA | Digital Marketing Agency as its agency of record; webinar scheduled for January 10, 2022

DMA | Digital Marketing Agency | December 28, 2021

Best-in-class and innovative energy saving company Industrial Nanotech has appointed DMA | Digital Marketing Agency as its agency of record following an extensive review that started four months ago. Stuart Burchill, CEO of Industrial Nanotech, announced that the Company has signed a two-year multimillion dollar agreement with DMA. We were looking for an agency that was data-driven and had a global footprint. After doing our diligence, we found DMA's core focus of delivering high quality talent for all our digital marketing initiatives as the difference." Stuart Burchill,CEO of Industrial Nanotech DMA will create a dedicated team for Industrial Nanotech and will guide brand strategy, creative, and with digital marketing initiatives for the company's three brands (Syneffex, Anaconda, Talking Paint) as the marketer looks to capitalize on businesses' newfound appreciation for energy saving initiatives and innovative solutions to reduce costs after the pandemic. "We also wanted a partner that shared our excitement for product innovation and opportunity. We felt there was a real meeting of minds with DMA. We attended multiple workshops and the way that DMA was able to stand out and hone their creative work until the end was just incredible. We are excited to share this vision with our clients, potential clients, shareholders, and other stakeholders via a webinar on Jan 10, 2022," added Burchill. About Industrial Nanotech, Inc. Industrial Nanotech Inc. is a global nanoscience product development leader. About DMA | Digital Marketing Agency, LLC. DMA | Digital Marketing Agency provides design, development, & digital marketing services.

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Spotlight

In digital marketing, essential factors of the expected user experience such as speed, individuality, and accuracy of fit, as well as personal value, can be realized more easily and more quickly. The desired customer-centered marketing and service experience at the forefront is pushing forward the background abilities needed for this, such as data availability, process automation, and analytical intelligence.

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