CONTENT MARKETING

KISS PR Creates Product Review Marketplace

KISS PR | July 07, 2021

KISS PR, the digital marketing pioneer, now offers affiliate marketers an enormous assortment of product review sites. KISS PR product review marketplace will assist with affiliating advertisers to earn huge media awareness. Some of our endorsed products are BioFit Probiotic, Keto, Fuze Bug, Bodycor Keto, CBD Gummies, and Blast Auxiliary AC.

We are thrilled to declare how affiliate marketers from around the world can utilize product review marketing independence. We are following Google guidelines as laid out in Google Search Central blog.

Having struck deals with numerous online news partners, KISS PR has designed a product review marketplace to assist independent affiliates partner with KISS PR, a Dallas-based digital marketing and SEO agency. We have cooperated with a leading news partner to publish product review content. As well as securing an exclusive with this partnership, we have also partnered with different online publications to offer product review marketing services to a large marketplace of publishers.

List of Acceptable Products

At this time we are only allowing a few lists of product reviews on:

• BioFit probiotic
• Various brands of Keto products
• CBD Gummies (Excluding Delta 8)
• Fuze Bug
• Portable AC
• The Smoothie Diet
• For a complete list of acceptable products contact KISS PR.

Because product reviews marketing requires compliance, we have advanced a playbook that will help keep the space regulated for our publishing partners.

To Know More about KISS PR

Dallas-based website growth company KISS PR is led by Qamar Zaman and a team of content marketing experts, SEO experts, and television advertising professionals led by Mr. Rene Perras.

Spotlight

We're hiring Inbound Marketing Specialists in our EMEA headquarters in Dublin, Ireland.


Other News
SOCIAL MEDIA MARKETING

IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse

IZEA Research | January 15, 2022

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research initiative, “Influencing the Metaverse.” The U.S. consumer study examines how social media influencers are leading the way into virtual worlds. IZEA fielded the study Nov. 17-18, 2021. Results are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is the first in a series of research studies focusing on influencers’ key roles in adopting new trends, technologies, and platforms in and around the metaverse. Key Insights for Influencers and the Metaverse: 60% of social media influencers see themselves as creators in virtual worlds. 72% say they are considering or are already making money in the metaverse. 85% have played virtual world games like Minecraft and Fortnite. Key Insights for Consumer Adoption of the Metaverse: Top activities of those looking to participate in the metaverse include gaming (68%), exercising (53%), and watching media (48%). When asked what is holding consumers back from joining the metaverse, 20% said they are waiting for virtual reality (VR) technology to become more affordable and 12% are waiting for VR tech to improve. 66% of consumers looking to join the metaverse expect to purchase a VR device in the next three years. Key Insights for Brand Sponsorships in the Metaverse: 90% of influencers and 72% of social media users support brand sponsorships in virtual world games. 73% of all respondents who have played virtual world games have seen sponsorships in those games, and 42.2% remember the brand names. Respondents named Chipotle, Coca-Cola, Clorox, Google, Marvel, Cartoon Network, Nike, Red Bull, Skillshare, and Skittles as brands they have seen in the metaverse. Key Insights for Brands that are Building the Metaverse: 15% of social media influencers and 6% of social media users surveyed own VR devices. Of the consumers surveyed who already own VR devices, 50% own a PlayStation VR, and 48% own an Oculus (Meta) Quest 2. Consumers rank Apple and Amazon above Facebook, Microsoft, and Sony as the brands they believe will build the most compelling virtual reality experiences of the future. We believe the future of virtual worlds is as vast as the web itself and will fundamentally alter brand collaborations and how they are executed. Our research shows that influencers are early adopters of these new platforms and share our excitement around the opportunities available in the rapidly developing metaverse. IZEA has already been executing collabs in the metaverse with customers and expects this trend to accelerate as adoption spreads.” Ted Murphy, founder and CEO of IZEA All product names, logos, and brands are the intellectual property of their respective owners. All company, product, and service names used in this press release are for identification purposes only. Use of these names, logos, and brands does not imply endorsement or partnership. About IZEA IZEA Worldwide, Inc. (IZEA) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable return on investment.

Read More

MARKETING STRATEGY

SkillGigs, Inc. Announces Leadership Expansion

SkillGigs, Inc. | January 21, 2022

SkillGigs, Inc. announces additions to the leadership team. Additions include President Stephen Saville, President of Digital Brad Hill, and Vice President of Marketing Amanda Betts. Saville will serve as the SkillGigs' president, providing strategic and operational oversite for the company in addition to serving as a member of the company's board of directors. For 30 years, Saville has built, led, and sold staffing and workforce management organizations. Previously, Saville served as group president for Cross Country Healthcare assisting its CEO and executive team. Prior to this, Saville served as president of CareerStaff Unlimited. Other previous roles include serving as SVP of Workforce Solutions, leading Genesis Healthcare; the largest provider of post-acute skilled nursing care. Also, Saville has worked with leading private equity firms providing operational consultancy on key projects. Saville earned a B.S. in Business Administration and a B.A. in Political Science from Cabrini University. He also earned his Juris Doctor from Widener University. Division President of Digital Brad Hill will provide strategic and operational oversite for the technology business. Over a 25-year career, Hill has acquired global experience in design and execution in business development, leadership, operations, and strategic consulting within the IT industry. For 19 years, Hill worked for the Allegis Group, primarily with TEKsystems, where he was an instrumental member of the team that helped scale TEKsystems to over $700mm in revenue. Hill also served as senior vice president of Experis, where he was responsible for over $300mm in revenue. Hill earned his B.S. Science in Biology from Southwest Baptist University. VP of Marketing Amanda Betts will provide leadership for all marketing functions for the company. Most recently, Betts has served in key marketing roles for two of the world's largest staffing companies, Randstad and ManpowerGroup. At Randstad, Betts served as VP of brand providing enterprise marketing campaigns along with all brand content and digital marketing. At ManpowerGroup, Betts served as the director of North America marketing and was responsible for all marketing strategy including increasing digital marketing efficiencies. Betts earned her B.A. in Advertising and Public Relations from the University of Wisconsin-Oshkosh. This is an exciting time as these leaders are among the top in the industry. By adding 'Top 100 Leaders' with institutional leadership, extensive knowledge of connecting talent with opportunities, outstanding operational expertise, as well as entrepreneurial spirit, we will deliver continuous innovation." Kashif Aftab, Founder and CEO of SkillGigs

Read More

MARKETING ANALYTICS

Mobile Marketing Analytics Platform Adjust Appoints New CEO

Adjust | February 03, 2022

Adjust, the mobile marketing analytics platform announced that it has appointed Simon (Bobby) Dussart as CEO, effective immediately. Co-founder and former CEO Paul H. Müller will continue with the company in an advisory capacity. Adjust is the leading global analytics platform it is today thanks to Paul's vision, tenacity and passion for the industry. Bobby started with Adjust very early and has been fiercely dedicated to the product and the innovation of it ever since. He is passionate about meeting customers' needs — keeping them at the center of everything Adjust does — and has natural leadership ability. All of this makes him the perfect person to lead Adjust in this next chapter." Adam Foroughi, Co-Founder and CEO of AppLovin, which acquired Adjust last year Adjust has grown its customer base by over 30% in the past year, positioning the company well for continued accelerated growth under Dussart's leadership as Adjust's new CEO. Most recently, Dussart served as the Chief Customer Officer (CCO), leading Adjust's vast global client services organization, which ensures customers have all the tools and technical support they need for long-term success. He joined Adjust in 2014, as one of the company's early team members, and has played an instrumental role in Adjust's transition from being a standalone mobile measurement partner (MMP) to the platform that powers marketers' decision-making, while becoming a go-to for clients as CCO. "Bobby has been a valuable and trusted partner since the formation of Adjust, with his unique mix of expertise at the intersection of technology development, customer success, and operational management," commented Müller. "He has an acute understanding of clients' needs, why they choose Adjust over other MMPs, and how Adjust's products are actually built, making him perfectly positioned to execute our vision of becoming the single set of solutions that empower mobile marketers in every aspect of their job." "Adjust is at an exciting and evolutionary point in our company journey. I look forward to this next chapter as we continue to develop innovative solutions that continue to address the needs of mobile marketers today — bringing added value to even more businesses across the globe, including accelerated growth in China and Southeast Asia, and continued leadership in EMEA and Japan," said Dussart. Dussart has held several roles during his 8-year tenure at Adjust, including serving as the Head of Solutions and Integrations and as Vice President of Support — all laser focused on supporting Adjust's customers and understanding the intricacies of Adjust's products to ensure they meet marketers' evolving needs. Prior to joining the company, he held positions in software development at LaCIME Research Lab and BonGo Innovations, among others. Dussart holds a Master of Science degree in electronic and communications from Technological University Dublin, as well as a master's in telecommunications and network engineering from IMT Nord Europe, one of the best-known public engineering schools in France. About Adjust Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support. In 2021, Adjust was acquired by AppLovin, a leading marketing platform providing developers with a powerful, integrated set of solutions to grow their mobile apps.

Read More

MARKETING DATA

Evolution Digital Announces Promotion of Marc Cohen to Chief Revenue Officer

Evolution Digital | January 12, 2022

As Evolution Digital continues to expand and grow its portfolio of Android TV and whole-home Wi-Fi products and services, the company announces the promotion of Marc Cohen from EVP of Marketing Sales to Chief Revenue Officer (CRO) effective immediately. Cohen is a longtime industry veteran with honors including 2018 FierceVideo Most Impactful Person in Pay-TV and 2019 Cable TV Pioneer. He will continue to lead Evolution Digital's sales, sales engineering and marketing strategies and execution. His new responsibilities as CRO include spearheading all company revenue generation, business development and profitability, as well as managing new commercial relationships such as Evolution Digital's partnership with Plume. During his time with Evolution Digital, Marc's contributions have been invaluable not only driving the growth of the business, but also creating a great company culture for our employees. The relationships that Marc creates both internally and externally are unmatched in my career, and there is no question that we would not be the great company that we are today without his leadership. Moreover, Marc's strategic focus, financial expertise, insight and energy have had a profound and positive effect on the organization, and I look forward to the ongoing impact he will make as CRO as we advance the company in 2022 and beyond." Chris Egan, CEO of Evolution Digital Prior to joining Evolution Digital in 2010, Cohen was VP of Sales for Avail-TVN where he expanded the channel partner sales program and managed all trade customers and partnerships. Cohen previously co-founded and operated Longview Communications, a cable MSO with 125 cable systems across five states. Cohen currently serves as an advisor to Plex. About Evolution Digital Evolution Digital L.L.C. is a leading provider of a broad portfolio of integrated video products and whole-home Wi-Fi offerings for the global industry. Our customers include service providers and their subscribers who use our products daily to enhance their lives. We take an aggressive approach to product innovation to embrace new technologies and ever-evolving connected lifestyles that require high-performance, reliable and user-friendly solutions.

Read More