SEARCH ENGINE OPTIMIZATION

Keeping Pace with Google Algorithm Changes is Difficult Without a Specialist SEO Agency

Zib Digital | December 18, 2021

According to the leading SEO agency Sydney-wide, Zib Digital, staying on top of the search engine optimisation (SEO) best practice ensures a website will have the best chance at being seen by relevant audiences. With search engine algorithm changes happening all the time, keeping on top of the latest tricks is easier said than done.

As Zib Digital explains, to connect with audiences online, it is critical for a business to have a smooth, intuitive website with a thoroughly clean back end, that serves up the information potential customers need, when they are searching for it.

Search engines such as Google use algorithms to understand how best to serve audiences when they are searching online. Zib Digital says that for a website to rank well on a search engine results page (SERP), it needs to align with search engine best practices.

The purpose of Google's algorithm updates is to improve user experience and help users find the information they are looking for, as quickly as possible. Each time an update to the algorithm is rolled out, Google reconsiders the SERP ranking of websites based on expertise, authoritativeness and trustworthiness.

Zib Digital explains that Google updates the algorithm daily and changes are often minimal, but every so often, a more robust update is rolled out and adjusts rankings. SEO specialists, such as those in the Zib Digital team, spend the majority of their time researching and adjusting their practices to adhere to these changes.

As the leaders in SEO Sydney-wide, Zib Digital keeps a close eye on website traffic and search rankings for their clients. In fact, the SEO masters at Zib Digital are usually aware of algorithm updates before they are even confirmed by Google.

Spotlight

A new customer initiates a relationship at the recommend or awareness stage and cycles through defining a need, researching a product, evaluation, making a purchase, taking a delivery, using and maintaining a product. Positive customer experience is all about removing the friction from the process. As mentioned earlier, customers increasingly expect these transactions to flawlessly transition from one digital platform to another while retaining a consistent personalized experience, with data, information, and assets moving seamlessly from one environment to another. View a Better Way to Engage – Redefining the Customer Journey for a Digital World.


Other News
MARTECH

Premier BPO Launches Partner Alliance Program

Premier BPO | September 08, 2022

Premier BPO, a Co-Sourcing firm that helps companies manage a blended workforce, recently inaugurated the Partner Alliance Program. Enrolled partners can refer leads or co-sell services. The program is not meant for “white-label” or sub-contract arrangements. Eligible Partner Types - Consultants, - Call centers, shared services, and back-office outsourcing industry influencers, - Technology companies and systems integrators, - Private equity and VC firms, - Industry affiliates, professional trade organizations, - Professional firms such as CPA’s, law firms The business process outsourcing market revenue is expected to reach US$ 330 bn in 2022, with most revenue generated in the US ($122 bn), in global comparison. It is also projected to show a CAGR of ~ 6.7% between 2022 – 2027 resulting in a market volume of US $ 450 bn by 2027. - Statista For channel partners with influence across IT functions, the IT outsourcing marketing is on a growth trajectory. Partner Benefits As an enrolled channel partner, our dedicated team, led by Sheraz Chaudhary, will keep a pipeline cadence and serve as a liaison for partners. Partners can expect to earn commissions for introductions and helping to open up new relationships for Premier BPO. Co-Sourcing Services Partners can represent Premier BPO across our entire portfolio including call center services and back-office functions aimed at helping companies grow their business, focus on retention or other business outcomes. Learn More To learn more about the services provided by Premier BPO or learn the steps involved in enrolling, please contact our Partner Alliance Team via our dedicated Partner Alliance Program webpage. About Premier BPO: Premier BPO seeks to be a seamless extension of its client’s business processes. This is done by immersing itself in the client’s values and objectives and by providing dedicated resources that serve as a blended workforce within the client’s organization. The company offers co-sourcing, a hybrid approach to outsourcing, across multiple functions for several industries through world-class global sites. Premier BPO has invested in security and compliance processes including obtaining PCI compliance and has been serving clients since 2003.

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CHANNEL PARTNERSHIPS

Nile Launches its Ecosystem Program to Bring New Growth and Profit Opportunities

Nile | September 15, 2022

Nile, a new provider of enterprise network technology and services, today launched its partner program Nile Connect, focused on driving channel partner success via accelerated business growth, and profitability enabling partners to represent Nile’s new campus network platform. Nile Connect puts partner success at its foundation, equipping the channel with a wired and wireless service reimagined from the ground up to be delivered entirely as-a-Service (aaS) grounded in unheralded network simplicity, security, performance, and dramatically lower total cost of ownership (TCO) for both the partner and the customer. The unveiling of Nile Connect comes as the company emerged today from stealth to lead a significant market transition that will redefine enterprise networking forever, changing how organizations design, acquire, deploy, secure, and maintain a connectivity experience defined by simplicity. Nile was formed by co-founders Pankaj Patel (former EVP and Chief Development Officer at Cisco) and John Chambers (former Executive Chairman and CEO at Cisco, and founder and CEO of JC2 Ventures) working together as one of the network industry’s most powerful leadership duos, combined with experienced channel executives and engineers, powered by unprecedented IP and innovation, and with strong financial funding. Nile said more than 50 solution providers were already engaged with Nile Connect at the time of launch, including network ecosystems leaders like Presidio and CBTS, among others. Nile Connect appeals to partners of all sizes and offers a compelling partnership framework designed around: Simplicity: a tier-less program structure designed for a quick-ramp with simple requirements and processes, with no time-consuming technical certifications, and a value-selling approach; Profitability: an expanded market opportunity with strong margins to fuel ARR (annual recurring revenue) growth, designed to deliver a net-cash-flow positive revenue stream for partners; Opportunity: an opportunity to be a part of leading an as-a-Service market disruption with an end-to-end service at a lower TCO and a better network experience; and Outcome Focused: with the objective to change the technology consumption experience and deliver business and technical outcomes while easing partner service delivery and cost model concerns “As network incumbents have attempted to adapt to increasingly evolving customer needs, partners have felt manufacturers’ profitability comes first, ultimately squeezing them financially and relationally,” said Lou Serlenga, Chief Revenue Officer, Nile. “Our approach is different. Nile Connect is designed to work with and through partners, not around them. Our partners’ success is at the forefront of everything we do with a commitment to a quick ramp and faster path to revenue. This true collaboration is a win-win-win – for partners, for Nile, and most importantly, for customers.” “As network incumbents have attempted to adapt to increasingly evolving customer needs, partners have felt manufacturers’ profitability comes first, ultimately squeezing them financially and relationally,” said Lou Serlenga, Chief Revenue Officer, Nile. A Program Designed to Eliminate Channel Pain Points Nile Connect provides a simple, tier-less approach that ensures partners are able to achieve the highest levels of margin as they start, and no longer have to wait until much later after meeting requirements for multiple technical certifications and revenue ramp to get to higher tier and discount levels. Simplified program tools and processes further ensures that partners are not adversely impacted by complex workflows that add to operational overheads that dilutes profit. Nile brings a differentiated and innovative technology unveiled into a market transition, along with an opportunity to bundle more solutions and support customer outcomes, Nile Connect is designed so partners seamlessly fit in to the ecosystem and truly pioneer transformation for their customers – all without the complexity, competition, and confusion they’re increasingly experiencing today from entrenched incumbent manufacturers. “We are incredibly excited about the prospect of bringing such an innovative and differentiated offering to customers,” said Dave Hart, President and COO of Presidio, the leading global digital services and solutions provider. “Nile offers what many of our customers have been asking for – a simple approach to IT infrastructure that provides a scalable operating model combining innovative technology for deployment, monitoring and support with a predictable financial model that removes the operational and financial headaches of owning and supporting the network. At the same time, Nile’s leadership is equally committed to the success, profitability, and differentiation of its partners, which is always welcome news in this industry. We see Nile’s offer as a real win-win for Presidio and our customers.” An Ecosystem Ready for the Disruption Nile’s innovation and delivery model disrupts traditional sales motions, built from the ground up to be delivered as-a-service, providing consumption-based connectivity and services in conjunction with its partners and ensuring the partner-customer relationship remains intact. Nile’s revenue-sharing approach also eliminates variables and streamlines the process—it’s simple, straightforward, and focused on what matters most: customer success. The Nile Connect program is ideal for partners of all sizes, from large national solution providers to regional and local partners. Nile is also an ideal play for the MSP (managed service provider) channel, as its innovative network solution simplifies service delivery, reduces help desk calls, automates management to maintain guaranteed service performance levels, removes the need for lifecycle management, and delivers a net cash flow positive financial model. “As the network model shifts to aaS, Nile is redefining what a partner-first approach should look like – one where partners have guaranteed growth and profitability, where value for the customer continues to evolve, and where the friction of ownership, configuration, and transactions is eliminated,” said Bob Burlas, Chief Product Officer, Pomeroy IT Solutions, Inc. “We are excited by the potential of this innovative offering and are committing our resources to bring a differentiated solution to our customers and prospects.” “Eliminating complexity, especially as it relates to the solutions that we can offer our customers and prospective customers, has been a challenge for far too long,” said Joe Putnick, Chief Innovation Officer, CBTS. “Nile’s approach takes direct aim at this—it’s simple, it’s straightforward, and it puts the customer first while also making partner growth a priority.” North American partners interested in Nile Connect can learn more at https://nilesecure.com/partners/ or can contact Vivek Khemani, VP of Worldwide Channel Sales at vivek@nilesecure.com. About Nile Nile is redefining the network experience for customers with disruptive simplicity, delivering true network-as-a-service consumption, built in hardened security, lifecycle management without the management and backed by the industry’s only verified, performance-based SLAs. For more information, see nilesecure.com.

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CHANNEL PARTNERSHIPS

AscellaHealth Named National Association of Specialty Pharmacy (NASP) Strategic Channel Partner of the Year

AscellaHealth | September 26, 2022

AscellaHealth, a global healthcare and specialty pharmacy solutions company, is extremely honored to be named Strategic Channel Partner of the Year at the recent National Association of Specialty Pharmacy (NASP) Annual Meeting & Expo. This award is given to an organization such as a manufacturer, technology provider, GPO, Hub service provider, logistics provider, nonprofit or other that provides a service or solution to facilitate the delivery of high-quality, cost-effective specialty pharmacy care. Honored to receive this award, Dea Belazi, president and CEO, AscellaHealth says, "This extraordinary recognition by such an esteemed organization as NASP belongs to our talented team of strategic innovators with unparalleled industry experience and expertise. It is extremely gratifying to gain this unique distinction in the specialty pharmacy market and our entire organization is deserving of this hon Honored to receive this award, Dea Belazi, president and CEO, AscellaHealth says, "This extraordinary recognition by such an esteemed organization as NASP belongs to our talented team of strategic innovators with unparalleled industry experience and expertise. It is extremely gratifying to gain this unique distinction in the specialty pharmacy market and our entire organization is deserving of this honor.” AscellaHealth is part of The AscellaHealth Family of Companies: including subsidiaries Optime Care dedicated to rare, orphan/ultra-orphan disease patients and Terebellum, a global organization serving pharmaceutical manufacturers. Belazi continues, "The AscellaHealth Family of Companies provide single-source, end-to-end solutions to tighten the specialty pharmacy value chain. In the highly fragmented current marketplace with multiple vendors handling each stage of the pre-launch, commercialization, distribution and fulfilment processes, manufacturers value our one stop, consultative approach. Most importantly, we are always mindful of putting patients at the center of all our initiatives." With a focus on optimizing access to expensive specialty and rare disease medications and improving patient outcomes, AscellaHealth provides a full spectrum of cutting-edge programs and services that are valued by all stakeholders, including patients, payers, life sciences manufacturers and providers. AscellaHealth core services include pre-commercialization and market access, comprehensive Hub and patient support, exclusive distribution partnerships and national specialty medication fulfillment, data analytics, supply chain logistics and payer/pharmaceutical financial solutions. To learn more about AscellaHealth’s unique life sciences solutions, email businessdevelopment@ascellahealth.com About AscellaHealth LLC AscellaHealth is a global Healthcare & Specialty Pharmacy solutions organization serving patients, payers, life sciences manufacturers and providers, offering a comprehensive portfolio of customized, tech-enabled specialty pharmaceutical and personalized medical management services. A multiple Inc. 5000 winner, AscellaHealth’s unique, patient-centric approach is built upon proprietary technology processes for innovative programs and services optimizing health outcomes and quality of life for patients with complex chronic conditions or rare diseases that require specialty medications and/or gene and cell therapies. Most recently, AscellaHealth has joined with its subsidiaries, Optime Care and Terebellum to form the AscellaHealth Family of Companies. Visit www.AscellaHealth.com.

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CHANNEL PARTNERSHIPS

Zebra Introduces New PartnerConnect Location and Tracking Specialization for Channel Partners

ZEBRA TECHNOLOGIES | October 13, 2022

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced the new PartnerConnect Location and Tracking Specialization for partners focused on selling RFID and real-time location systems (RTLS). Developed as a strategic component of Zebra’s award-winning PartnerConnect™ program, the new Location and Tracking Specialization provides resellers with the tools they need to drive RFID and RTLS sales and help businesses successfully deploy these solutions for transformational business benefits. Zebra’s Location and Tracking Specialization recognizes partner expertise and investment in passive and active RFID and RTLS technology solutions. Qualified program members will have exclusive access to business-building benefits including pre-qualified leads, growth incentives, discounts on stock RFID label offerings, go-to-market support, marketing funding, increased channel account management and planning as well as a customizable logo recognizing their expertise in the industry. Specialists in the program can sell and deploy location and tracking solutions while advanced specialists can sell and deploy at an enterprise-wide scale and deliver advanced integrations. "Zebra’s new Location and Tracking Specialization provides us with a competitive advantage that will allow us to strategically grow our business while enabling us to build a deeper relationship with Zebra and our mutual customers deploying RFID and RTLS solutions,” said Gary Randall, Vice President of Sales and Marketing at American Barcode and RFID (AB&R). "Zebra’s new Location and Tracking Specialization provides us with a competitive advantage that will allow us to strategically grow our business while enabling us to build a deeper relationship with Zebra and our mutual customers deploying RFID and RTLS solutions,” said Gary Randall, Vice President of Sales and Marketing at American Barcode and RFID (AB&R). Zebra leverages decades of experience and innovation with location solutions ranging from passive RFID tags on packages to the active tracking of athletes in real time, helping turn edge data into business value. These location and tracking solutions support the tracking of inventory, assets, and people in retail stores, warehouses, distribution centers, manufacturing lines, hospitals and sports arenas. Zebra also offers the industry’s broadest, field-proven RFID portfolio of fixed and mobile readers, printers/encoders and tags. Zebra was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services for the past three years.1 “With Zebra’s location and tracking solutions, partners can empower businesses to sense what’s happening, analyze or anticipate the implications, and decide their best next-action in real time,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “Zebra’s new Location and Tracking Specialization exemplifies how the PartnerConnect program helps our partners differentiate themselves with their customers, while making it easier to work with us to grow their business and get rewarded for their commitment, competency and performance.” KEY TAKEAWAYS Zebra’s new PartnerConnect Location and Tracking Specialization supports partners selling RFID and RTLS solutions and recognizes their expertise and investment in these technology solutions. Qualified program members will have exclusive access to pre-qualified leads, growth incentives, go-to-market support and marketing funding. Zebra was recognized as a Leader in the 2022 Gartner Magic Quadrant for Indoor Location Services for the past three years. Gartner and Magic Quadrant are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. ABOUT ZEBRA TECHNOLOGIES Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 84% of the Fortune 500 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #42 on Newsweek’s list of America’s 100 Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

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Spotlight

A new customer initiates a relationship at the recommend or awareness stage and cycles through defining a need, researching a product, evaluation, making a purchase, taking a delivery, using and maintaining a product. Positive customer experience is all about removing the friction from the process. As mentioned earlier, customers increasingly expect these transactions to flawlessly transition from one digital platform to another while retaining a consistent personalized experience, with data, information, and assets moving seamlessly from one environment to another. View a Better Way to Engage – Redefining the Customer Journey for a Digital World.

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