IPG Mediabrands acquires search agency Stickyeyes to increase digital foothold

IPG Mediabrands has snapped up Stickyeyes group, in a bid to increase its foothold in the digital arena.
The deal, which has been reported to be worth up to £20m, will see the media company take control of the business – which comprises Stickyeyes and its content marketing service Zazzle Media.
IPG Mediabrands has said it hopes the acquisition will give it a tighter grip on the digital marketing industry and "strengthen" its existing expertise in search and social.Stickyeyes provides creative search and content marketing, influencer engagement and video production services and has over 140 employees across the group’s offices in Leeds, Peterborough and London. Clients include Staples, Hertz and Superdry.