Investis Digital Directors Discuss Connectivity with PR Week

Investis Digital | July 24, 2020

Our Director of Creative Content Lucy Hartley and Director of Performance Marketing Lianna Kissinger Virizlay recently spoke to PR Week about why connectivity is key to success in the digital age.

As disruption spreads throughout the world, preventing many face to face communications, digital-first means of reaching audiences is the key to unlocking success. This change was coming to fruition before the advent of COVID-19, but the recent pandemic has certainly sped up the shift. With the sudden pivot to almost solely online connections, it became readily clear which brands were ready for the change and which were lagging behind.

But optimized digital-first communication isn’t just a means to end during a crisis, it is a crucial part of the world in which we all live, and brands need to have a long-term approach to how they engage with it. Everything, from brand narrative to content, to marketing strategies, down to the very infrastructure on which brands build their online presence, needs to be brought together and optimized to remain ahead.

Spotlight

When it comes to social media marketing, one thing is certain: Nothing lasts forever.What worked last year for your marketing strategy might not this year.The landscape is constantly evolving, and brand managers must stay privy to the latest practices to have the upper hand.


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CHANNEL PARTNERSHIPS

Ingram Micro Cloud Now Offers Google Cloud Platform, Google Workspace and Chrome Enterprise Portfolio in Southeast Asia

Ingram Micro Cloud | July 08, 2022

Ingram Micro Cloud today announced it is now offering Google Cloud Platform (GCP), Google Workspace and Chrome Enterprise to its reseller network across Singapore, Indonesia, Malaysia, and Thailand. Ingram Micro Cloud is making its distinctive Google Cloud offerings – previously launched in the US, UK, Canada and France – exclusively available to its network in these markets for the first time. The move bolsters the global offering of Ingram Micro’s Cloud Marketplace, with partners now having the ability to leverage Ingram Micro Cloud to grow their Google Cloud Platform, Google Workspace and Chrome Enterprise businesses. Google Cloud and Ingram Micro Cloud are working together to advance channel partners’ current skills and offerings, and develop new resources to support partners in managing end customers. Ingram Micro Cloud also covers a wide range of partner enablement and support initiatives to help partners build GCP, Google Workspace and Chrome Enterprise practices through its partner programs, which provide end-to-end engagement models for Ingram Micro Cloud to enable systems integrators (SIs) and independent software vendors (ISVs). Victor Paradell, executive director, cloud channel sales, emerging markets at Ingram Micro Cloud, says, “Channel partners in the region will benefit from the strength of this collaboration to capture significant growth opportunities across Google’s end-to-end cloud services offerings. Victor Paradell, executive director, cloud channel sales, emerging markets at Ingram Micro Cloud, says, “Channel partners in the region will benefit from the strength of this collaboration to capture significant growth opportunities across Google’s end-to-end cloud services offerings.” Paradell continues, “Ingram Micro Cloud is incredibly excited to partner with Google Cloud, and in turn provide our reseller partners across Southeast Asia with exclusive access to our Google Cloud Platform, Google Workspace and Chrome Enterprise portfolio. With this announcement, we show our commitment to ensuring our partners have access to the best cloud productivity, collaboration and infrastructure solutions, services, and enablement benefits that allow them to unlock the digital opportunity uptake in this region, which is one of the fastest growing in the world.” As a result of this expanded relationship with Google Cloud, Ingram Micro Cloud expects its vast partner network to have new opportunities to meet customer needs, while expanding their IaaS businesses. The news comes amid a boom in the global IaaS market, with Gartner reporting 40.7% growth in worldwide IaaS public cloud services in 2020 and market researchers predicting that the industry will reach $74.63 billion by 2025. “We’ve been experiencing unprecedented demand from businesses as they embrace the cloud to drive resilience, innovation and growth. This surge in cloud deployments means that the need for highly-skilled partners to advance our customers’ digital transformation goals has never been greater,” said Ruma Balasubramanian, managing director, Southeast Asia at Google Cloud. “With Ingram Micro Cloud’s proven experience in establishing and scaling successful Google Cloud practices, SIs and ISVs can gain significant opportunities to deliver high-value implementation and professional services, vertical solutions, and digital transformation expertise. We are proud that our partners have seen impressive growth across virtually every facet of their business, and our collaboration with Ingram Micro Cloud is part of our commitment toward providing the region’s partner ecosystem with the products, services, training and go-to-market support that’s needed to accelerate our joint momentum.” For further information about Ingram Micro Cloud’s Google Cloud offerings, visit our IaaS landing page. About Ingram Micro Cloud Ingram Micro Cloud brings together innovators and problem solvers to help the world accomplish more. It facilitates and manages the cloud’s complex digital value chain—all powered by CloudBlue technology. With unmatched global reach, easy access to automated go-to-market and integration tools, deep technical expertise, and a curated selection of scalable SaaS and IaaS solutions, Ingram Micro Cloud helps vendors, resellers, and managed service providers by offering More as a Service. Detailed information is available at www.ingrammicrocloud.com.

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CHANNEL PARTNERSHIPS

Vendavo Acquires Market Medium, a Cloud-Based Rebate and Channel Management Solution Provider

Vendavo, Market Medium | July 26, 2022

Vendavo, the global market leader in B2B price management and commercial excellence solutions, has acquired cloud rebate and channel management solution provider, Market Medium. The acquisition significantly accelerates Vendavo's roadmap to enable manufacturing and distribution organizations as they optimize revenue growth and profitability. The addition of Market Medium brings deeper and more robust channel incentive management capabilities to Vendavo's market-leading price optimization and CPQ solutions that will empower customers to maximize their revenue and profitability through intelligent supplier programs, pricing, sales intelligence, sales quoting and agreements, and channel revenue management. "For more than two decades, we've been empowering enterprise B2B companies to unlock commercial growth and profitability," said Bruno Slosse, President and Chief Executive of Vendavo. "For more than two decades, we've been empowering enterprise B2B companies to unlock commercial growth and profitability," said Bruno Slosse, President and Chief Executive of Vendavo. "The breakthrough combination of Vendavo and Market Medium sets a new standard for price and channel management solutions and provides our customers with key new capabilities in managing commercial excellence and unlocking profitability." Today's commercial excellence leaders are consistently looking for more ways to uncover additional revenue, improve margins, and reduce financial risks. Challenged by hyperinflation, supply chain issues, global crises, and economic uncertainties, it has never been more important for B2B enterprises to have complete control and visibility across the entire commercial landscape, sales channels, and partner ecosystems. As Vendavo and Market Medium join forces, manufacturers will be able to more seamlessly manage manufacturer, distributor, and wholesaler rebate programs, build and scale sophisticated incentives, and nurture partner engagement all while boosting sales, and preserving margins. The combination further empowers businesses to more efficiently track supplier and vendor rebate programs, meet margin guidelines on sales, and pass-through promotions to B2B partners and customers without revenue leakage. "Managing and optimizing channel management programs can be complex. Over the years, the team at Market Medium has taken strides to help our customers simplify through innovation, automation, and channel integration," said Saravanan Krishnakumar, Co-Founder of Market Medium. "Joining forces with Vendavo is a transformative step in our pursuit of partner experience excellence. We look forward to continuing to streamline rebate and pricing processes between suppliers, distributors, and retailers as part of the Vendavo family." Vendavo's AI-embedded solutions have driven – on average – $26 million in annual incremental profit for B2B enterprises. Vendavo welcomes Market Medium customers like Genpak, McLane, and C&S Wholesale Grocers and is now poised to process billions of dollars in rebates and make deal management simpler. This acquisition expands Vendavo's vertical expertise in the manufacturing, high tech, wholesale distribution, and life sciences industries, strengthens rebate management capabilities for current customers, and reinforces Vendavo's commercial excellence leadership position in the market. About Vendavo Vendavo's AI-embedded pricing and sales solutions power the shift to digital commerce for B2B companies, unlocking value, growing margin, and accelerating revenue. With the Vendavo SaaS commercial excellence platform and our best-in-class CPQ and price optimization solutions, our customers develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. Vendavo has offices in Denver, Düsseldorf, Prague, and Stockholm. For more information, please visit http://www.vendavo.com About Market Medium Market Medium provides channel incentive management solutions in the cloud for manufacturers, distributors, wholesalers, and retailers. It handles the end-to-end lifecycle for rebate calculation, processing and settlements with seamless integrations to a wide range of ERP applications.

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MARTECH

Blancco Named Sustainability Innovator of the Year at Channel Partner Insight’s US MSP Innovation Awards

Blancco | June 03, 2022

Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile lifecycle solutions, today announced that the company has been named Channel Partner Insight‘s Sustainability Innovator of the Year in the 2022 U.S. MSP Innovation Awards. The award competition celebrates dynamic companies who are serving as extraordinary examples of success in the American managed services market. “We want to shine a spotlight on those in our industry who are already leading from the front in a fast-paced, highly ambitious field,” said CPI Editor Nima Sherpa Green. “We want to shine a spotlight on those in our industry who are already leading from the front in a fast-paced, highly ambitious field,” said CPI Editor Nima Sherpa Green. “What we’ve seen over the last year has shown us that more than ever, being innovative is a real differentiator for progress. Entries were extremely competitive, and those who won did so by proving they are truly galvanizing the channel to advance into new opportunities and growth. On behalf of the whole Channel Partner Insight team, I would like to share my warm congratulations to each and every winner in the U.S. MSP Innovation Awards 2022.” The U.N. has set a target to increase e-waste recycling to 30% by 2023 – a vital goal as toxic substances such as mercury, BFR, and CFS are found in many types of electronics and pose severe risk to human health. Unfortunately, organizations worldwide contribute to this problem, as many old devices are physically destroyed to prevent sensitive data from being recovered and used for malicious purposes. With sustainability objectives aligned with the U.N. Sustainable Development Goals, Blancco enables secure erasure of data bearing assets, which allows organizations to reduce physical destruction of devices, keep functional hardware in the circular economy, and minimize carbon emissions. In Blancco’s recent ESG report, the company shared that it had securely sanitized 54.5 million devices using its software in FY21. This translates to a potential e-waste saving of 150 million pounds and carbon savings of 12.4 billion pounds. To put these figures into context, one iPhone 12 Pro 512GB has carbon emissions of 242.5 pounds over its lifetime, with only 13% of the emissions from usage and the remaining footprint coming from manufacture, packaging, and transportation. All equipment sanitized by Blancco is safe for reuse or recycling with a certificate of erasure and a guarantee of compliance with global data security standards, thereby enabling organizations to find alternatives to destruction and meet their ESG goals. “Blancco is increasingly seeing a trickle-down effect whereby sustainability pushes people, people push buyers, and buyers push companies to reduce the impact of the technology industry on the planet,” said Christina Walker, Global Director of Channel at Blancco. “The IT channel plays a major role supporting customers’ efforts to build more sustainable businesses as growing numbers of channel partners hold subcontractors to account by requesting evidence of the work they are doing to mitigate and reduce their carbon footprint and employ more sustainable models of data and device lifecycle management. At Blancco, we are proud of how we help organizations meet their ESG objectives and honored to have been selected as the CPI Sustainability Innovator of the Year.” Blancco is among the first recipients of the London Stock Exchange (LSE) Green Economy Mark, an accreditation awarded to companies listed on the LSE’s main and AIM markets that generate at least 50% of total annual revenues from products and services that contribute to the green economy. Blancco was also recently named a winner in the Sustainable Service category of the 2021 SEAL Business Sustainability Awards, an honor given to companies that showcase innovative services that set a new standard for sustainability. About Blancco Technology Group Blancco Technology Group (AIM: BLTG) provides organizations with secure, compliant, and automated solutions that accelerate the transition to the circular economy. Each year, tens of millions of Blancco erasures allow top-tier organizations to protect end-of-life data against unauthorized access, safely redeploy data storage assets, and firmly comply with increased data protection and privacy requirements. Our precise device diagnostics help move used IT assets confidently into the circular economy, enabling enterprises, IT asset disposition (ITAD) vendors and recyclers, and mobile industry stakeholders to operate more sustainably. Globally approved, recommended and certified by governing and industry bodies around the world, Blancco is the industry standard in data erasure and mobile lifecycle solutions. With 35+ patented or patent-pending ideas, we continue to grow the number of innovative solutions global companies can rely on to accelerate operations, secure their data, and grow their businesses. Read more about us at www.blancco.com.

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CHANNEL PARTNERSHIPS

Hippo Announces Mortgage Partner Channel and Launches Proactive Home Protection in Massachusetts

Hippo | June 28, 2022

Hippo (NYSE: HIPO): Hippo Insurance Services today announced the expansion of its mortgage partner channel, as well as availability of its home insurance products in Massachusetts. Hippo provides loan originator and servicer partner’s customers with a seamless home insurance purchasing experience. More than a dozen mortgage lenders and servicers now combine to help over 7 million customers nationwide that finance their homes each year. Home insurance is a critical step in the mortgage purchase process, with 80% of buyers needing financing, and 100% of lenders requiring proof of home insurance coverage before closing. Hippo’s mortgage partner channel provides each lender’s customers with a simple and fast way to purchase modern home insurance coverage. Customers receive tailored, purchase-ready insurance quotes in seconds without needing to answer lengthy questionnaires, and can complete the entire purchase process with Hippo in as little as four minutes. That’s compared to other providers who can take up to 30 minutes, and often require answering upwards of 70 questions, just to provide a quote. “Since launching our mortgage partner channel as a pilot over a year ago, we have collaborated with an ever-growing list of leading lenders and servicing companies. Together we can deliver a seamless home insurance purchase experience that alleviates some of the stress felt by homebuyers, and helps existing homeowners find better coverage faster,” said Rick McCathron, CEO and President of Hippo. “Since launching our mortgage partner channel as a pilot over a year ago, we have collaborated with an ever-growing list of leading lenders and servicing companies. Together we can deliver a seamless home insurance purchase experience that alleviates some of the stress felt by homebuyers, and helps existing homeowners find better coverage faster,” said Rick McCathron, CEO and President of Hippo. “We expect the channel to become one of our key pillars for growth, as consumers look more and more to digital avenues to address their home ownership needs.” Hippo products are becoming increasingly available across the U.S., currently reaching 94% of the U.S. population in 40 states with the addition of Massachusetts. Residents of the Bay State can now access Hippo’s proactive protection offerings such as modern home insurance coverage, company-provided smart home devices like those from SimpliSafe, and Hippo Home Care. Scott Braun, Chief Growth Officer at SimpliSafe, adds, “As a Boston-based organization, we’re thrilled to see Hippo expand into Massachusetts and be able to offer the benefits of our Smart Home Insurance program to local homeowners. Together, we’re helping to provide consumers with peace of mind and protection from potential damages.” Hippo is transforming the home insurance industry with proactive, consumer-focused products and services. To learn more about Hippo’s insurance offerings or to get a quote, visit hippo.com. About Hippo Hippo is protecting the joy of homeownership, helping to safeguard customers’ most important financial asset by harnessing the power of real-time data, smart home technology, and a growing suite of home services to deliver proactive home protection. Hippo Holdings Inc. operating subsidiaries include Hippo Insurance Services, Hippo Home Care, First Connect Insurance Services, Spinnaker Insurance Company, Spinnaker Specialty Insurance Company, and Mainsail Insurance Company. Hippo Insurance Services is a licensed property casualty insurance agent with products underwritten by various affiliated and unaffiliated insurance companies. For more information, including licensing details, visit http://www.hippo.com.

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Spotlight

When it comes to social media marketing, one thing is certain: Nothing lasts forever.What worked last year for your marketing strategy might not this year.The landscape is constantly evolving, and brand managers must stay privy to the latest practices to have the upper hand.

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