Instagram's Working on New Updates for IGTV, Public Collections

Andrew Hutchinson | February 23, 2019

Instagram's Working on New Updates for IGTV, Public Collections
As Facebook looks to put more emphasis on Instagram, the visual platform is adding in more and more tools and options, designed to keep users on-platform for longer and maximize attention in order to increase revenue potential.Instagram's latest features focus on IGTV, which, while it hasn't taken off as well as Instagram would have hoped, remains a key part of its future growth strategy.After recently rolling out IGTV promos in the main feed, Instagram has now also launched a new IGTV layout, including improved search capacity, suggested channels and an updated profile layout.

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Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for markete


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MARKETING ANALYTICS

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MARKETING ANALYTICS

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CONTENT MARKETING

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Quad | April 14, 2021

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MARKETING ANALYTICS

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martechtoday | March 30, 2021

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Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for markete

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