Instagram's Launching a New Option for Reporting Misinformation as On-Platform Scams Grow

Social Media Today | August 16, 2019

Instagram is testing a new option which will enable users to report misinformation on the platform, the latest in Facebook's broader efforts to slow the spread of fake and misleading content across its platforms. When you tap on the three dots at the top right of a post, and you select 'Report', you have two options to choose from - 'It's Spam' or 'It's Inappropriate'. If you select 'It's Inappropriate', you will be taken to this separate reporting flow, where 'False Information' will now be added as an option, at least for those in the test pool.

Spotlight

As the demand for skilled digital professionals continues to rise dramatically, it won’t be difficult to find your dream job opportunity. But before you can even think about interview prep, the essential first step to securing the perfect role is creating a faultless first impression through your CV. The key is to set yourself apart from other applications by showcasing the unique skills and qualities you possess that make you a perfect fit for the job. We’ve outlined a fool-proof 5 step formula that will help you to stand out from the crowd and successfully sell yourself to any potential digital marketing employer.


Other News
CHANNEL PARTNERSHIPS

Mutual of Omaha Mortgage Launches Unique Channel for Partnership Opportunities

Mutual of Omaha Mortgage | August 25, 2022

Mutual of Omaha Mortgage announced the launch of Mutual of Omaha Mortgage Services, a new business channel designed to help banks and credit unions support their markets and members with residential mortgage solutions. Mutual of Omaha Mortgage Services provides community banks and credit unions best-in-class origination services, marketing and operational support and access to a full menu of mortgage products, including FHA/VA and reverse mortgages. The new service enables lending institutions to grow their portfolio of solutions for clients, enhance fee income and reduce risk, so they can scale their business affordably and efficiently. Mutual of Omaha Mortgage Services is led by industry veterans and channel directors Daniel Diaddigo and Jared Ward. “The cost and risk associated with scaling a residential lending platform can be prohibitive,” said Diaddigo. “The cost and risk associated with scaling a residential lending platform can be prohibitive,” said Diaddigo. “Mutual of Omaha Mortgage Services provides lending institutions the ability to collect fee income without building burdensome infrastructure.” “Through Mutual of Omaha Mortgage Services, we can give banks and credit unions a frictionless path to offer home loans to their customers and members,” added Ward. For more information, visit mutualofomahamortgageservices.com. A subsidiary of Mutual of Omaha, Mutual of Omaha Mortgage offers a variety of home financing and refinancing options as well as industry-leading reverse mortgage products to help its customers through life’s transitions. For more information about Mutual of Omaha Mortgage, visit www.mutualmortgage.com Founded in 1909, Mutual of Omaha is a highly rated, Fortune 500 organization offering a variety of insurance and financial products for individuals, businesses, and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit www.mutualofomaha.com.

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CHANNEL PARTNERSHIPS

GoTo Enhances Partner Program to Further Elevate Partner Relationships with Essential Resources for SMBs

GoTo | September 20, 2022

GoTo, the all-in-one business communications and IT support platform, today announced major updates to its GoTo Partner Network, including a new GoTo Resolve offering designed for Managed Service Providers (MSPs) as well as streamlined sales and demand generation support for all partners with its new Partner Concierge Program. The offerings were designed specifically to address channel partners’ most pressing challenges, empowering organizations to streamline setup and day-to-day operations, grow their business, and securely serve small and medium-sized businesses (SMBs). IT Support and Management Designed for Managed Service Providers GoTo Resolve for MSPs allows Managed Service Providers to meet the evolving needs of today’s SMBs with frictionless, fast, and flexible support, without the hefty price tag. The solution provides MSP-specific account administration and reporting features, Professional Services Automation (PSA) integrations, and modern Remote Monitoring and Management (RMM) capabilities, all with GoTo’s best-in-class remote support tools to easily support and troubleshoot clients’ IT assets. GoTo Resolve for MSPs is also backed up by a first-of-its-kind zero trust security architecture within an RMM solution, safeguarding MSPs and their customers from increasingly prevalent software supply chain attacks. “We are excited to enable MSPs in the GoTo Resolve platform today not just as another vendor but a strategic business partner,” said Michael Day, Vice President of Global Partner Sales at GoTo. “We designed the specialized offering based on feedback from our MSP partners, providing them with all the tools they need to simplify workloads and streamline the support experience for customers. This will be a huge vector of growth for us in the coming years and we are eager to bring some much-needed functionality and support to the market.” Key features of the new offering include: Remote Monitoring & Management to access, control, and troubleshoot device, network, and infrastructure issues across iOS, Android, Windows, and MacOS systems. Multi-Tenancy Administration enables the separation of managed clients into distinct accounts, while allowing cross-account management through the GoTo Admin partner portal. Professional Services Automation Integrations with industry-leading Datto Autotask and ConnectWise Manage solutions to streamline setup and user provisioning. Endpoint Protection Software allows MSPs to provide an additional layer of security and added value to their clients, with an integration with a leading cybersecurity software provider available soon. Configurable Reporting enables managers to view clients’ assets, health, performance, and customer networks individually or grouped by category to understand trends and proactively mitigate potential issues. “As a company that prides itself on offering managed IT services that help businesses save time and money, GoTo Resolve has really helped us deliver on that promise at a greater rate,” said Mark Darrah, Owner of Nationwide IT Consultancy. “GoTo Resolve has allowed our small but mighty team of agents to provide a variety of support – from powerful proactive support like task automation to simple, fast remote control – for our customers with ease. And the GoTo team continues to quickly add more and more functionality so we can continue to provide more value to our customers and grow our business. This has been a great partnership to date and we’re very excited by the future with GoTo Resolve.” To learn more about GoTo Resolve for MSPs and sign up for early access, visit www.goto.com/it-management/resolve/msp First to Market, White Glove Digital Marketing Treatment for Partners To further elevate the partner experience, the GoTo Partner Network will be launching a new Partner Concierge Program providing additional investment and resources to drive higher demand generation and sales for all partner organizations. This program, the only one of its kind, offers tailored digital marketing campaigns, co-branded and targeted based on a partner’s unique audience, maximizing visibility with prospective customers and bringing in new qualified leads. Members are also supported by a dedicated Partner Concierge resource at GoTo to optimize planning, execution, and administration across the campaign. “GoTo’s Partner Concierge Program felt like it was built just for us,” said Jerry Goldman, Chief Executive Officer at Select Communications. “GoTo’s Partner Concierge Program felt like it was built just for us,” said Jerry Goldman, Chief Executive Officer at Select Communications. “They designed, managed, and ran the entire marketing campaign tailored to our ideal customer groups, and we quickly saw a jump in qualified leads coming into our sales pipeline. At a time when our own marketing resources and budget were significantly constrained, GoTo’s Partner Concierge Program allowed us to focus on other priorities without sacrificing customer growth or revenue opportunities.” GoTo Partner Network members can speak with their Partner Manager to learn more about participating in the Partner Concierge Program. About GoTo GoTo, the only all-in-one solution for business communications and IT support, makes IT easy and affordable. Built for small-to-medium-sized businesses, but powerful enough for the enterprise, GoTo’s portfolio, which includes GoTo Connect, GoTo Resolve, Rescue, and more, powers nearly 800K customers’ unified communications & collaboration (UCC) and IT management & support needs. At GoTo, we help you to stay connected to what’s most essential: your customers and employees. With more than 1 billion people joining meetings and webinars, half a billion support connections and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and more than three thousand home offices in North America, South America, Europe, Asia, Australia, and beyond.

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MARTECH

DTEX Systems and GuidePoint Security Partner to Deliver Human-Centric Insider Threat Intelligence and Security Solutions

DTEX Systems, GuidePoint Security | September 12, 2022

DTEX Systems, the Workforce Cyber Intelligence & Security Company, today announced a strategic partnership with GuidePoint Security, a leading cybersecurity solutions provider. With DTEX, GuidePoint’s customers will gain the real-time contextual behavioral intelligence needed to answer the Who, What, When, Where, Why and How related to any potential insider threat situation, compromised account event, or data loss scenario without invading an employee’s personal privacy. “Workforce Cyber Intelligence & Security is more important than ever in today’s digital, distributed, and remote B2B environment. The security perimeter has evaporated, raising the stakes for insider risk detection and threat mitigation,” said Brian Stoner, Vice President, Worldwide Channel and Alliances, DTEX Systems. “Workforce Cyber Intelligence & Security is more important than ever in today’s digital, distributed, and remote B2B environment. The security perimeter has evaporated, raising the stakes for insider risk detection and threat mitigation,” said Brian Stoner, Vice President, Worldwide Channel and Alliances, DTEX Systems. “The future of data loss prevention and protection is human-centric, not data-centric. Together, GuidePoint and DTEX will help organizations better understand the human element impacting their security risk posture to develop more effective and efficient threat management programs without infringing on employee privacy.” DTEX InTERCEPT is a first-of-its-kind Workforce Cyber Security solution that brings together the capabilities of Insider Threat Management, User and Entity Behavior Analytics, Digital Forensics, and Zero Trust Behavioral DLP in an all-in-one lightweight, cloud-native platform. Its patented DMAP+ technology continuously collects and synthesizes hundreds of unique elements of enterprise telemetry from data, machines, applications, and people to surface dynamic ‘Indicators of Intent’ that offer insight into anomalous, abnormal behavior and related events. Unlike data-centric DLP and UEBA tools or intrusive employee monitoring solutions, DTEX’s next-gen platform collects application metadata only, eliminating the need to scan files, capture email or website content, monitor electronic conversations, record screens, or log keystrokes. In only a few months of partnership, GuidePoint Security and DTEX have been selected as the solution providers of choice for some of the world’s most well-known brands in the financial services and digital communications markets. Leveraging DTEX’s solutions, GuidePoint’s consultants provide customers with a comprehensive overview of their insider risk, identify gaps in coverage/policy, and develop roadmaps to help them achieve their objectives. To learn more about DTEX’s global partner ecosystem, please visit: https://www.dtexsystems.com/company/partners/ About DTEX Systems DTEX Systems helps hundreds of organizations worldwide better understand their workforce, protect their data, and make human-centric operational investments. Its Workforce Cyber Intelligence & Security platform brings together next-generation Zero Trust DLP, UEBA, digital forensics, user activity monitoring and insider threat management in one scalable, cloud-native platform. Through its patented and privacy-compliant meta-data collection and analytics engine, the DTEX platform surfaces abnormal behavioral ‘indicators of intent’ to mitigate risk of data and IP loss, enabling SOC enrichment with human sensors and empowering enterprises to make smarter business decisions quickly. To learn more about DTEX Systems, please visit www.dtexsystems.com. About GuidePoint Security GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions that minimize risk. Our experts act as your trusted advisor to understand your business and challenges, helping you through an evaluation of your cybersecurity posture and ecosystem to expose risks, optimize resources and implement best-fit solutions. GuidePoint’s unmatched expertise has enabled a third of Fortune 500 companies and more than half of the U.S. government cabinet-level agencies to improve their security posture and reduce risk. Learn more at www.guidepointsecurity.com.

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MARTECH

Trust Software Launches B2B Checkout Platform for TikTok Marketing Partners

Trust Software | September 19, 2022

Trust Software Inc, a fintech that develops marketing payment products, today announced the launch of Market, a B2B checkout platform built for the marketing ecosystem. Alongside the launch of Market, Trust Software also announced that TikTok's more than 60 marketing partners will get exclusive access to the Market platform, preferred pricing, and access to early features. This is in addition to Market's core feature-set, which include immediate payouts, the ability to offer flexible payment terms, streamlined billing, and payment-integrated loyalty programs. Trust Software Inc, a fintech that develops marketing payment products, today announced the launch of Market, a B2B checkout platform built for the marketing ecosystem. Alongside the launch of Market, Trust Software also announced that TikTok's more than 60 marketing partners will get exclusive access to the Market platform, preferred pricing, and access to early features. This is in addition to Market's core feature-set, which include immediate payouts, the ability to offer flexible payment terms, streamlined billing, and payment-integrated loyalty programs. Market is launching specifically for the marketing ecosystem – ad platforms, agencies, marketplaces, and SaaS – allowing businesses to offer their customers flexible payment terms, get paid faster, and build integrated loyalty programs that can increase sales and retention. While Market is exclusively offered to TikTok marketing partners today, they will quickly be expanding to other partner programs over the coming weeks. "Market solves a real problem for the TikTok partner ecosystem. Marketing partners get paid faster to increase cash flow, while brands buy now and pay later to invest in growth. It is a rare win-win within the marketing ecosystem." said David Shaw, Director of Monetisation Partnerships at TikTok. "Market solves a real problem for the TikTok partner ecosystem. Marketing partners get paid faster to increase cash flow, while brands buy now and pay later to invest in growth. It is a rare win-win within the marketing ecosystem." said David Shaw, Director of Monetisation Partnerships at TikTok. Borow continues, "As one of the largest global advertising platforms, we are excited to support TikTok marketing partners. These are businesses doing incredible things in marketing and we want to help simplify their billing and payments process so they can spend more time building great products." About Trust Software Trust Software builds marketing payment products, including Market, the recently launched B2B checkout platform built for the marketing ecosystem. Founded by a team of Snap alums, Trust Software is headquartered in Los Angeles and is backed by Lerer Hippeau, Lightspeed Venture Partners, Manta Ray, Sapphire Sport, Upfront Ventures, and Upper90. Learn more at https://www.trustsoftware.co/ and http://getmarket.com/.

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Spotlight

As the demand for skilled digital professionals continues to rise dramatically, it won’t be difficult to find your dream job opportunity. But before you can even think about interview prep, the essential first step to securing the perfect role is creating a faultless first impression through your CV. The key is to set yourself apart from other applications by showcasing the unique skills and qualities you possess that make you a perfect fit for the job. We’ve outlined a fool-proof 5 step formula that will help you to stand out from the crowd and successfully sell yourself to any potential digital marketing employer.

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