CHANNEL PARTNERSHIPS

Ingram Micro Cloud Now Offers Google Cloud Platform, Google Workspace and Chrome Enterprise Portfolio in Southeast Asia

Ingram Micro Cloud | July 08, 2022 | Read time : 08 min

Ingram Micro Cloud
Ingram Micro Cloud today announced it is now offering Google Cloud Platform (GCP), Google Workspace and Chrome Enterprise to its reseller network across Singapore, Indonesia, Malaysia, and Thailand. Ingram Micro Cloud is making its distinctive Google Cloud offerings – previously launched in the US, UK, Canada and France – exclusively available to its network in these markets for the first time.

The move bolsters the global offering of Ingram Micro’s Cloud Marketplace, with partners now having the ability to leverage Ingram Micro Cloud to grow their Google Cloud Platform, Google Workspace and Chrome Enterprise businesses.

Google Cloud and Ingram Micro Cloud are working together to advance channel partners’ current skills and offerings, and develop new resources to support partners in managing end customers. Ingram Micro Cloud also covers a wide range of partner enablement and support initiatives to help partners build GCP, Google Workspace and Chrome Enterprise practices through its partner programs, which provide end-to-end engagement models for Ingram Micro Cloud to enable systems integrators (SIs) and independent software vendors (ISVs).

Victor Paradell, executive director, cloud channel sales, emerging markets at Ingram Micro Cloud, says, “Channel partners in the region will benefit from the strength of this collaboration to capture significant growth opportunities across Google’s end-to-end cloud services offerings.

Victor Paradell, executive director, cloud channel sales, emerging markets at Ingram Micro Cloud, says, “Channel partners in the region will benefit from the strength of this collaboration to capture significant growth opportunities across Google’s end-to-end cloud services offerings.” Paradell continues, “Ingram Micro Cloud is incredibly excited to partner with Google Cloud, and in turn provide our reseller partners across Southeast Asia with exclusive access to our Google Cloud Platform, Google Workspace and Chrome Enterprise portfolio. With this announcement, we show our commitment to ensuring our partners have access to the best cloud productivity, collaboration and infrastructure solutions, services, and enablement benefits that allow them to unlock the digital opportunity uptake in this region, which is one of the fastest growing in the world.”

As a result of this expanded relationship with Google Cloud, Ingram Micro Cloud expects its vast partner network to have new opportunities to meet customer needs, while expanding their IaaS businesses. The news comes amid a boom in the global IaaS market, with Gartner reporting 40.7% growth in worldwide IaaS public cloud services in 2020 and market researchers predicting that the industry will reach $74.63 billion by 2025.

“We’ve been experiencing unprecedented demand from businesses as they embrace the cloud to drive resilience, innovation and growth. This surge in cloud deployments means that the need for highly-skilled partners to advance our customers’ digital transformation goals has never been greater,” said Ruma Balasubramanian, managing director, Southeast Asia at Google Cloud. “With Ingram Micro Cloud’s proven experience in establishing and scaling successful Google Cloud practices, SIs and ISVs can gain significant opportunities to deliver high-value implementation and professional services, vertical solutions, and digital transformation expertise. We are proud that our partners have seen impressive growth across virtually every facet of their business, and our collaboration with Ingram Micro Cloud is part of our commitment toward providing the region’s partner ecosystem with the products, services, training and go-to-market support that’s needed to accelerate our joint momentum.”

For further information about Ingram Micro Cloud’s Google Cloud offerings, visit our IaaS landing page.

About Ingram Micro Cloud
Ingram Micro Cloud brings together innovators and problem solvers to help the world accomplish more. It facilitates and manages the cloud’s complex digital value chain—all powered by CloudBlue technology. With unmatched global reach, easy access to automated go-to-market and integration tools, deep technical expertise, and a curated selection of scalable SaaS and IaaS solutions, Ingram Micro Cloud helps vendors, resellers, and managed service providers by offering More as a Service. Detailed information is available at www.ingrammicrocloud.com.

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CHANNEL PARTNERSHIPS

Lantronix Announces 2022 SmartEdge Channel Partner Program Award Winners

Lantronix | September 01, 2022

Lantronix Inc. (NASDAQ: LTRX), a global provider of secure turnkey solutions for the Industrial Internet of Things (IoT) and the Intelligent IT market, today announced the winners of its SmartEdge™ Partner Program Awards, highlighting its best channel partners of 2022. Winners were named in three regions: North America; Asia Pacific; and Europe, Middle East and Africa. Awards were given for Partner of the Year, Newcomer, Innovation and Software/Services. The winners are: North America SmartEdge Partner of the Year: WWT Smartedge Newcomer: Softchoice Canada SmartEdge Innovation: Charter Telecom SmartEdge Software/Service: SHI Asia Pacific (APAC) SmartEdge Partner of the Year: ADT SmartEdge Newcomer: PSI SmartEdge Innovation: Sapply SmartEdge Software/Service: Bay Datacom Europe/Middle East/Africa (EMEA) SmartEdge Partner of the Year: Atlantik Elektronik SmartEdge Newcomer: SOL SmartEdge Innovation: Linkwave SmartEdge Software/Services: Data Equipment “We are pleased to honor this year’s SmartEdge Partner Program winners, all of which have exceeded our program requirements and expectations in driving sales and building long-term relationships with our mutual customers,” said Roger Holliday, VP of Worldwide Sales at Lantronix. About the SmartEdge Partner Program Lantronix’s SmartEdge Partner Program was designed to help Value-Added Resellers (VARs) and Systems Integrators (SIs) drive revenues by differentiating their offerings with Lantronix’s innovative Industrial Internet of Things (IoT), Remote Environment Management (REM), Out-of-Band Management (OOBM) and Mobility/Connectivity solutions. For more information on the Lantronix SmartEdge Partner Program, visit www.lantronix.com/partners. About Lantronix Lantronix Inc. is a global provider of secure turnkey solutions for the Internet of Things (IoT) and Remote Environment Management (REM), offering Software as a Service (SaaS), connectivity services, engineering services and intelligent hardware. Lantronix enables its customers to accelerate time to market and increase operational up-time and efficiency by providing reliable, secure and connected Intelligent Edge IoT and Remote Management Gateway solutions.

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MARTECH

Daon Partners with Neustar to Enhance Identity Proofing and Verification with ANI Validation Technology

Daon | August 29, 2022

Daon, the digital identity trust company, today announced a partnership with Neustar that enables Daon to provide an integrated solution for deterministic authentication through automatic number identification (ANI) validation. The solution is designed to reduce fraud and mitigate call spoofing — a method of scamming that undermines trust in the caller ID process. The partnership with Neustar will augment the Daon IdentityX® library of biometric algorithms with Neustar Authentication Plus and Account Link solutions. These solutions provide deterministic and probabilistic device and phone number identity proofing before the call is connected, providing contact centers the ability to provide a frictionless authentication experience. By integrating Neustar’s communication solutions, phone calls and devices used to make those calls will undergo real-time inspection to ensure accurate, secure caller-to-agent contact through ANI validation and ANI match. The partnership will save customers time and cost by significantly reducing agent-led verification. Neustar solutions leverage both ANI validation and matching to validate whether a call is coming from the device that owns the number or via a phone number match to a referenceable database. The process is completed almost instantly as calls reach the IVR through a passive process that doesn’t require active participation by the caller. "Customer contact centers are a critical engagement and trust point, and businesses must balance a seamless customer experience with strong authentication and validation," said Ralph Rodriguez, President & CPO at Daon. "Customer contact centers are a critical engagement and trust point, and businesses must balance a seamless customer experience with strong authentication and validation," said Ralph Rodriguez, President & CPO at Daon. "By incorporating Neustar's ANI validation and matching technology into our IdentityX contact center solution, we are better able to protect our customers from the onslaught of fraudsters. We want to provide our customers with solutions they can trust, and this partnership allows us to do just that." According to YouMail’s Robocall Index, in May 2022, call spoofing averaged 4.1 billion calls a month over the past year, equating to about 1,500 calls per second. Criminals often use call spoofing to replace their calling number with the number of a real customer. ANI matching and ANI validation work together to ensure a spoofed number will not be matched to a customer’s account. “Over the years, call spoofing has increased substantially, impacting both the customer experience and cost centers for many businesses,” said Tom McNeal, Vice President and General Manager of the Public Sector and Partner Channel at Neustar. “The partnership with Daon provides our mutual customers a more comprehensive and powerful solution to mitigate the damages of inbound call fraud by adding passive voice authentication to the workflow seamlessly enabling contact center representatives to focus on the needs of that customer instead of having to challenge their authenticity.” About Daon Daon, www.daon.com, is an innovator in developing and deploying biometric authentication and identity assurance solutions worldwide. Daon has pioneered methods for securely and conveniently combining biometric and identity capabilities across multiple channels with large-scale deployments that span financial institutions, insurance, telcos, travel and the public sector. Daon’s IdentityX® platform provides an inclusive, trusted digital security experience, enabling the creation, authentication and recovery of a user’s identity and allowing businesses to conduct transactions with any consumer, through any medium, with total confidence. Get to know us on Twitter and LinkedIn.

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MARTECH

SonicWall Earns Prestigious 2022 CRN Annual Report Card Award for Enterprise Network Security

SonicWall, The Channel Company | August 22, 2022

SonicWall today announced that CRN, a brand of The Channel Company, named the cybersecurity leader as one of the winners in the Enterprise Network Security category of the 2022 CRN Annual Report Card (ARC) Awards. This award honors the industry's top technology vendors for success in providing high levels of satisfaction for channel partners through innovative products, services and partner programs. "As a 100% channel company, we remain completely committed to delivering our partners and customers with the absolute best products and support to face today's increasingly complicated security challenges," said SonicWall President and CEO Bob VanKirk. "As a 100% channel company, we remain completely committed to delivering our partners and customers with the absolute best products and support to face today's increasingly complicated security challenges," said SonicWall President and CEO Bob VanKirk. "We're excited to be recognized by CRN, especially knowing that they celebrate best-in-class vendors that are committed to driving partner growth and demonstrating outstanding channel performance. SonicWall is uniquely positioned to help partners, including MSSPs, evolve and help facilitate their growth." With 37 years of history, CRN's ARC Awards recognize best-in-class vendors devoted to boosting IT channel growth through innovation in technology and partner strategy. Through the ARC Awards — known as one of the most prestigious honors in the IT industry — solution providers offer key feedback that commends technology manufacturers for designing channel-friendly product offerings, developing strong partner programs, and building long-term successful relationships with solution providers. SonicWall's SecureFirst Partner Program and its industry-leading security products help partners and MSSPs exceed customer demands. More than 17,000 active SonicWall partners help protect our customers every day, and because of them SonicWall is one of the unquestioned leaders in the cybersecurity space. The ARC Awards are based on an invitation-only research survey conducted by The Channel Company. Responses from 3,000 solution providers across North America were evaluated in this year's survey, rating 82 vendor partners across four criteria: product innovation, support, partnership, and managed cloud services. Scores were awarded in 25 major product categories in technology areas that are critical to channel partner success. "It's our pleasure to honor vendors that consistently deliver top-performing products and services to establish and foster successful channel partner relationships," said Blaine Raddon, CEO, The Channel Company. "In addition to highlighting our winners, CRN's Annual Report Card Awards provide vendors with actionable feedback and insight into their current standing with partners that can be incorporated into their channel strategies in the future." Winners will be featured throughout The Channel Company's XChange 2022 conference, taking place August 21-23 in Denver, Colorado. Coverage of the CRN 2022 ARC results can be found online at www.CRN.com/ARC and will be featured in the October 2022 issue of CRN Magazine. About SonicWall SonicWall delivers Boundless Cybersecurity for the hyper-distributed era in a work reality where everyone is remote, mobile and unsecure. SonicWall safeguards organizations mobilizing for their new business normal with seamless protection that stops the most evasive cyberattacks across boundless exposure points and increasingly remote, mobile and cloud-enabled workforces. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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CHANNEL PARTNERSHIPS

Mutual of Omaha Mortgage Launches Unique Channel for Partnership Opportunities

Mutual of Omaha Mortgage | August 25, 2022

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2017 marketing strategy common online marketing strategies 2017 marketing strategy business. It's a common notion among many digital marketers today that 21 dec 2016 marketing strategy examples create your 2017 content plan facebook has well over billion online users, and as such makes good jumping off point next, come up with title mirrors search keywords 81 Digital in. And if you plan to up your online marketing game in the new year, start here our simple guide creating an effective plan, why a small independent retailer, whether on high street, selling or both 5 dec 2016 which way is law firm headed 2017? The internet space quickly becoming crowded indeed, as more and forcing each other take their seriously at least, they it it's increasingly common for prospects research social 12 nov so want create coming need all most local businesses, still essential 2017 business focus efforts increasing marketers consumers have something neither group knows quite what 16 feb email strategies changed over years.

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