MARKETING STRATEGY

Independent Research Firm Names Stensul a Vendor in Now Tech Email Marketing Report

Stensul | December 23, 2021

Stensul, the platform for collaborative email creation, is recognized in Forrester Research's "Now Tech: Email Marketing Vendors, Q4 2021" report in the workflow collaboration category, the first time the category appears.

Stensul is honored to be acknowledged by Forrester. Our technology enables teams to address the major headache around email creation and collaboration. We are especially pleased to see a new category in their 'Now Tech' report that we believe reflects the ability of the Stensul Email Creation Platform to enhance collaboration around complex workflows."

Noah Dinkin, Stensul's Founder and CEO

Forrester describes the new workflow collaboration category in the Now Tech report as including "vendors that aid email creation among stakeholders like operations, designers, agencies, and brand and compliance teams. These vendors automate approvals and content permissions, store assets, and integrate with enterprise collaboration tools like Slack to speed the pace and quality of email message development."

The Forrester report pointed out the pandemic prompted a 94% rise in email volume in 2020. The firm suggests that marketers may want to "prioritize integration capabilities" and notes that "vendors that connect easily to others give you the flexibility to assemble a best-of-breed suite and to accommodate present and future internal tech stack requirements."

New Stensul integrations with Asana and Wrike are the two latest examples of that orientation. They join Stensul's increasing portfolio of deep integrations. They enhance collaboration, so teams can create better emails in less time.  Email program performance increases once teams have more time to test, analyze, and optimize email strategy.

"Creating an email is already a collaborative process, involving stakeholders across functions and management levels," Dinkin said. "Yet most companies are still suffering from not having a proper platform to support a collaborative way of working, often using disconnected single-purpose tools. The result is a painstakingly slow process that prevents companies from being more competitive in their market."

Asana and Wrike join Stensul's existing integrations with Adobe Campaign, Marketo, and Workfront, Oracle Eloqua and Responsys, Salesforce Marketing Cloud, Iterable, Braze, Liveclicker, Slack, Microsoft Teams, and Microsoft Outlook, among others.

About Stensul
The Stensul Email Creation Platform dramatically reduces email creation time - by up to 90% - so teams can better focus on improving email performance. Stensul makes this possible by streamlining the collaboration process and simplifying email creation for all marketers, so they can create high-performing emails that drive stronger results. Stensul integrates with all leading ESPs/MAPs, including Marketo, Oracle Eloqua, Adobe Campaign, and Salesforce Marketing Cloud, as well as workflow platforms, image libraries, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding email problems include ASICS, BMW, Capital One, Clover Health, Greenhouse, and Yahoo, among others.

Spotlight

ccording to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. By focusing on driving offline conversions from search, delivering personalized high-quality consumer experiences, and analyzing results, marketers can tap into the power of offline to convert consumers from shoppers into buyers and optimize marketing ROI.


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MARKETING DATA

Salesfloor Appoints Haitham Ghadiry as Chief Revenue Officer

Salesfloor | February 23, 2022

Salesfloor, the industry-leading Virtual Shopping and Clienteling mobile application, announced that Haitham Ghadiry has been appointed Chief Revenue Officer. Ghadiry is a proven executive with more than 20 years of experience in sales, marketing and strategic business transformation and growth. As CRO, he is responsible for driving go-to-market strategy, sales performance, and overall operations of the global sales, marketing, and channel partners. Haitham is a proven sales and marketing expert with a history of scaling businesses for profitable growth and turning companies into market leaders. He's a visionary and a customer-centric global leader with strong experience in creating and implementing pull-through and new go-to-market strategies. We are very excited to welcome Haitham to the Salesfloor team and look forward to continuing our growth in markets around the world." Oscar Sachs, CEO of Salesfloor "I am excited to join Salesfloor, a leader in virtual shopping and clienteling – and a space that is growing rapidly," said Ghadiry. "The company's unrivaled and immersive platform, along with its partnerships with some of the world's top retailers, provides an outstanding opportunity to scale globally, equip retailers with a premier platform solution, and furthering the Salesfloor mission of redefining the role of store associates. I am looking forward to this role and working with a team made up of extremely talented individuals." Prior to joining Salesfloor, Ghadiry was the Senior Vice President of Sales and Marketing at TrueCommerce where he was commissioned to chart the course for growth for a market leader in supply chain collaboration. While at TrueCommerce, he played a leading role in growing the company from $9M to $184M organically and inorganically. Prior to that, Ghadiry was Global Director of Sales and Strategic Accounts at Trimble Navigation where he revitalized the sales organization and developed a model that supported multiple future acquisitions. He received a Bachelor of Science degree in Tourism and Hotel Management from Helwan University Cairo. About Salesfloor Salesfloor is an award-winning mobile platform designed to personalize customer experiences. Salesfloor provides clienteling and virtual shopping tools to engage with customers on any channel. With over 50,000 associates from leading retailers in apparel, beauty, jewelry and more, Salesfloor is modernizing the role of store associates. Retailers such as Saks Fifth Avenue, Holt Renfrew, Bloomingdale's, Ben Bridge Jeweler, Chico's and more choose Salesfloor to drive results such as higher online conversion rates, increased basket sizes and decreased return rates.

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MARKETING DATA

Creative Shop Veteran Joins Leading Performance Marketing Agency, GainShare, as Company's Creative Director

GainShare | January 19, 2022

Leading performance marketing agency, GainShare, has appointed Jaime Groth Searle as the company's Creative Director. Groth Searle will lead creative strategy and development for GainShare as it continues to grow as a fully integrated performance creative agency. With over 15 years of creative and marketing experience, Groth Searle brings a breadth of knowledge to GainShare having previously held positions at Arc, Wunderman Thompson, FCB, Havas and Mosaic. Her key focus will be evolving GainShare's performance creative approach, further expanding converged video and integrated marketing efforts across the customer journey and path to purchase. We are thrilled to have Jaime join the GainShare team. Jaime brings with her a wealth of experience and a unique understanding of blending audience insights with platform best practices to produce creative that drives results." Anna Fowles, EVP of Performance Creative at GainShare Groth Searle is joining at a critical time for the business as converged TV becomes the focus of the market for 2022. "Consumer media consumption changes have gone into overdrive during the pandemic. Marketers must deliver seamless brand messaging and reach their target audience across more platforms and formats than ever before," said Cass Baker, President of GainShare. GainShare continues to broaden their offerings to deliver fully integrated marketing and roll out a deeper set of capabilities across creative and DRTV, performance media and data and analytics. Groth Searle rounds out GainShare's DRTV creative legacy with a deep experience in digital media creative, allowing GainShare to continue to deliver on its unique blend of video production and expansive performance services. "As a true performance marketing agency, GainShare utilizes quality performance tactics and strategic creative that drives response," said Groth Searle. "As a results-focused marketer, I'm excited to dig in and provide a wealth of unique business solutions to help clients thrive and to further GainShare's legacy as a premier performance marketing agency." About GainShare GainShare brings 35+ years of deep expertise and proven response-generating techniques to every aspect of performance marketing. With offices in Chicago and Toronto, we provide direct to consumer marketing services including strategy, creative, digital, media and analytics. We are scientific, creative, predictive marketers who are passionate about driving bottom-line measurable results that accelerate our clients' businesses. GainShare consistently over-delivers on acquisition and profit objectives—offering solutions that help our clients grow their brands and gain share of market.

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MARKETING STRATEGY

Zoomd Announces the Acquisition of Artificial Intelligence Marketing Platform "Albert"

Zoomd | March 29, 2022

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the marketing tech (MarTech) user-acquisition and engagement platform, today announced its acquisition (the "Transaction") of Albert Technologies Ltd. ("Albert") on March 27, 2022. Albert is a U.S.-based artificial intelligence marketing platform for advertisers, driving fully autonomous digital campaigns for some of the world's leading brands. The consideration for the Transaction payable by Zoomd is a combination of cash and shares paid on March 27, 2022, being the closing date, and a future share-based earn-out payment, based on meeting certain criteria. Albert processes and analyzes audience and tactical data at scale, thereby autonomously allocating budgets and optimizing creative and evolving campaigns across paid search and social media. Albert's value proposition to its clients is to ease the complexities of scaling, primarily using the Google and Facebook platforms, by executing campaigns at a pace and scale that were generally not previously possible. By autonomously combing through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices, and formats, Albert eliminates the manual and time-consuming tasks that generally limit the effectiveness and results of modern digital advertising and marketing. "While we are also releasing some of our products onto a Self-Service and SaaS business model, Albert enhances our efforts immediately, with additional solid offerings that cover branding and awareness needs. Furthermore, we view Albert as complementary for mobile apps, particularly with regards to our future plans relating to Web3." said Ofer Eitan, Zoomd CEO, adding "we view M&A activity, which includes industry professionals, supplementary technology and solid customer base, as a part of Zoomd's growth objective. This acquisition shows our ambition to provide our partners a SaaS platform for scaling with minor efforts. Albert's team is a group of extremely talented veterans that fit Zoomd's culture. They have a number of Fortune 500 customers that will now be able to use our products and services. We are happy and excited to have the team come on board." "We are excited to join Zoomd, a fast growing company in the marketing technology space. We believe that our business, based on our unique, patented and proven technology, will further accelerate given the great scale and financial strength of Zoomd." Or Shani, Founder and CEO of Albert For the purposes of the Transaction, the share component of the consideration will be valued at the higher of (i) the closing price of the shares on the date prior to their issuance and (ii) US$1.00 per share. Zoomd did not assume any of Albert's debt and no finder's fees were paid or are payable in connection with the Transaction. All shares to be issued pursuant to the Transaction are subject to the prior approval of the TSX-V. About Zoomd: Zoomd founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers' goals and targets.

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MARKETING DATA

RateMyAgent Announces 2022 Agent of the Year Award Winners

RateMyAgent | January 31, 2022

RateMyAgent, an agent review and digital marketing platform for real estate professionals to generate, aggregate, and syndicate client reviews has announced its second annual U.S. based Agent of the Year Award winners. Seven regional winners were selected based on verified review data, transaction volume, and overall quality of their reviews. One of the seven regional winners was selected as the national Agent of the Year. RateMyAgent will celebrate these winners along with fifty state winners and over two thousand city and county winners at a special event this April in conjunction with Inman Connect in New York. A new agent who has been in the industry for less than two years, and has participated in the New Agent 365 training program will be awarded with the Rising Star. The Regional Winners are: New England: Gregory Hanner, Garden Realty Mid-Atlantic: Ellen Gonik, Coldwell Banker Residential Brokerage,NJ Midwest: John Scaglione, Coldwell Banker Schmidt Realty, OH Southeast: Tammy O Lyne, KW Pinehurst Southwest: Brian Hall, EXP Realty Mountain: Brie Fowler, Coldwell Banker Realty West: LuAnn Shikasho, EXP Realty of California The National Winner 2022 US Agent of the Year is: LuAnn Shikasho, EXP Realty of California The awards represent excellent customer service and celebrate agents who have created remarkable client experiences. This is the first industry-wide, brokerage-agnostic awards program based primarily on client satisfaction and quality review data, instead of transaction and sales volume alone. It's an important next step in changing the focus to improving the consumer experience and collectively raising the real estate bar together. The US Agent of the Year Awards continue to expand in its second year. Despite the pandemic and unprecedented market conditions, agents showed up for their clients like never before as evidenced by the quantity and quality of reviews. We're thrilled to shine a spotlight on these incredible award winners." Mark Armstrong, RateMyAgent co-founder and executive director of RateMyAgent About RateMyAgent RateMyAgent is an Australia-based review platform now expanding rapidly in the United States. In Australia, RateMyAgent is used by agents who sell 80% of property across Australia and get reviews for 1 in 3 homes sold nationally. RateMyAgent launched in the United States in 2018 and has partnerships with MLS's from Florida to California, including CRMLS, the country's largest MLS. They are the first review platform to be included in NAR's REACH Accelerator Program. RateMyAgent is listed on the Australian stock exchange.

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Spotlight

ccording to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. By focusing on driving offline conversions from search, delivering personalized high-quality consumer experiences, and analyzing results, marketers can tap into the power of offline to convert consumers from shoppers into buyers and optimize marketing ROI.

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