CHANNEL PARTNERSHIPS

In the G2Crowd Grid Report for Partner Relationship Management, Allbound named a leader

prnewswire | January 05, 2021

G2Crowd, the world's driving business arrangements audit site, delivered its Winter 2021 Report on Partner Relationship Management (PRM) Software. Allbound keeps on flooding forward by being named a pioneer in the Winter 2021 Grid Report dependent on the reactions of genuine clients for every one of the framework related inquiries highlighted in the G2 audit structure.

"The amazing vote of confidence from our customers this quarter for Allbound's partner relationship management platform is really a vote for partner engagement," said Daniel Graff-Radford, Chief Executive Officer at Allbound. "By focusing on partner engagement, we empower channel leaders to make better decisions and take actions that help drive partner programs success every day. We are proud to be named a leader in G2Crowd's Partner Relationship Management category."

Allbound accomplished a "Pioneer" positioning on the Winter 2021 Grid Report through sure audits from confirmed clients contrasted with comparative items in the Partner Relationship Management classification. For incorporation in the report an item probably got at least ten surveys, Allbound has amassed 107 audits and a 4.6 star rating out of 5.

Allbound keeps on taking off above rivalry dependent on genuine client audits. Shoppers gave Allbound's Ease of Use a 93% with an industry normal of 89%, a 96% on Quality of Support with an industry normal of 93%, just as a 88% on Ease of Setup while the business normal is 88%.

Michael Fauscette, Chief Research Officer, of G2 stated: "We are thrilled to share the achievements of the products ranked on our site because they represent the voice of the user and offer valuable insights to potential buyers everywhere."

About Allbound, Inc.

Allbound's next generation partner portal platform simplifies and accelerates a business's ability to onboard, train, measure, and grow indirect sales partners. The innovative software enables collaboration among channel vendors and their partners to improve the performance of their indirect sales channels by automating the delivery of marketing content, sales tools and training at each stage of the pipeline.

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CHANNEL PARTNERSHIPS

Nullafi Announces New Channel Partner Program

Nullafi | August 03, 2022

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MARTECH

Nextgen Group acquires stake in Sydney IT channel digital marketing firm Elastic Digital

Nextgen Group | July 06, 2022

Distributor Nextgen Group has acquired a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital. Elastic Digital specialises in digital marketing services for IT channel companies across vendors, distributors and resellers mostly based overseas, principally in the United States. The company also has a strategic partnership with global channel marketing platform ZiftONE. In its announcement, Nextgen said the acquisition came following a commissioned review by analyst firm Forrester, which found that investments in digital marketing capabilities and expanded reach would help the company remain a differentiated market maker. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “As a result of the Forrester (Jay McBain) review we decided to double down on our digital marketing capability with a more scalable model that supports our geographical and services expansion. The Elastic Digital model has that in spades. “Our vendors and partners need that, and our Nextgen services businesses, such as oSpace and Optima need that type of GTM model. This gives us a tighter alignment with the rapidly growing enterprise cloud, software, and cybersecurity markets.” Nextgen will transition Bang into Elastic Digital and adopt Elastic as its lead agency brand, citing its global activities, recognition and relevance. Elastic Digital founder and managing director Cameron Avery will join Nextgen’s leadership team as its chief marketing officer, replacing Bang founder Martin Mason, who will continue scaling back his workload and take a new role as strategic consultant. Avery as CMO will be responsible for Nextgen’s global digital marketing strategies and execution across the distribution and channel service businesses. Acting Bang managing director Janice Tong has also been named APAC head of strategic marketing services, and will also report directly to Avery. Nextgen head of corporate marketing services Nick Love will also report to Avery. Commenting on the acquisition, Avery said, “After 10 years in Silicon Valley I was surprised to find a company with a vision as strong as the Nextgen Group’s when I returned to Australia. Their model gives enterprise cloud, software, and cybersecurity companies the tools they need to investigate, start up or rapidly expand in AsiaPac. This is a completely new and fresh approach.” “Elastic Digital’s demonstrated digital marketing capabilities in target industries will serve to strengthen and enhance their already impressive model.”

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CHANNEL PARTNERSHIPS

Zebra Technologies Introduces New PartnerConnect Public Sector Specialization Program for Channel Partners

Zebra Technologies | June 30, 2022

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CHANNEL PARTNERSHIPS

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Recon InfoSec | June 08, 2022

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