In mobile advertising, Google and Facebook are king

| July 29, 2016

In mobile advertising, Google and Facebook are king
This week both Google parent Alphabet and Facebook reported blockbuster earnings, powered by increased advertising on mobile devices, which surged 63 percent in the second quarter from a year earlier.

It seems their strategies to invest heavily in mobile have paid off. In the mobile ad space, Google and Facebook are king. Between the two, they own about half of worldwide mobile ad revenue share, according to eMarketer. That puts them miles ahead of competitors like Alibaba and Twitter.

To understand why companies are clamoring for ads on mobile devices, just take a walk down the street. You'll probably see this: "a variety of different folks from all generations, glued to their cell phones, either looking at an app or playing 'Pokémon Go' or trying to get directions,”  Ari Lightman said, professor of digital media and marketing at Carnegie Mellon.

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Advertising Statistics 2015  FacebookActive Advertisers Average AdClick through Rate Brands Promoting viaFBPosts Advertising Regions Outside Facebook Business Advertising on Facebook Fb Ad CostPer Impression Average AdCost per Click Dedicated Mobile Budget 2Million 57% 1.5% 75% 52% 1Million$4.03% $


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Advertising Statistics 2015  FacebookActive Advertisers Average AdClick through Rate Brands Promoting viaFBPosts Advertising Regions Outside Facebook Business Advertising on Facebook Fb Ad CostPer Impression Average AdCost per Click Dedicated Mobile Budget 2Million 57% 1.5% 75% 52% 1Million$4.03% $

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