MULTI CHANNEL MARKETING

Impartner Racks up the Award Medals: Bringing Home Four Golds and One Bronze for New Product of the Year

Impartner | October 22, 2020

Impartner Racks up the Award Medals: Bringing Home Four Golds and One Bronze for New Product of the Year
Latest in a string of recognition for the company includes honors from IT World Awards, One Planet Awards and Golden Bridge Awards. Award sweep includes recognition for Impartner PRM for Microsoft Dynamics and newly launched Impartner Program Compliance Manager, which solves No. 2 Channel Management Problem: Program Compliance Administration. Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, today announced that it has been awarded four gold awards and one bronze from three top award programs.

Spotlight

Modern SEO is a synonym to a great user experience. You no longer optimise your website for search engines but your optimise it for the experience users will have once they land on your pages. Practices that used to work in the past are no longer effective and things you might have ignored so far, have gained more importance.


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MARKETING STRATEGY

Independent Research Firm Names Stensul a Vendor in Now Tech Email Marketing Report

Stensul | December 23, 2021

Stensul, the platform for collaborative email creation, is recognized in Forrester Research's "Now Tech: Email Marketing Vendors, Q4 2021" report in the workflow collaboration category, the first time the category appears. Stensul is honored to be acknowledged by Forrester. Our technology enables teams to address the major headache around email creation and collaboration. We are especially pleased to see a new category in their 'Now Tech' report that we believe reflects the ability of the Stensul Email Creation Platform to enhance collaboration around complex workflows." Noah Dinkin, Stensul's Founder and CEO Forrester describes the new workflow collaboration category in the Now Tech report as including "vendors that aid email creation among stakeholders like operations, designers, agencies, and brand and compliance teams. These vendors automate approvals and content permissions, store assets, and integrate with enterprise collaboration tools like Slack to speed the pace and quality of email message development." The Forrester report pointed out the pandemic prompted a 94% rise in email volume in 2020. The firm suggests that marketers may want to "prioritize integration capabilities" and notes that "vendors that connect easily to others give you the flexibility to assemble a best-of-breed suite and to accommodate present and future internal tech stack requirements." New Stensul integrations with Asana and Wrike are the two latest examples of that orientation. They join Stensul's increasing portfolio of deep integrations. They enhance collaboration, so teams can create better emails in less time. Email program performance increases once teams have more time to test, analyze, and optimize email strategy. "Creating an email is already a collaborative process, involving stakeholders across functions and management levels," Dinkin said. "Yet most companies are still suffering from not having a proper platform to support a collaborative way of working, often using disconnected single-purpose tools. The result is a painstakingly slow process that prevents companies from being more competitive in their market." Asana and Wrike join Stensul's existing integrations with Adobe Campaign, Marketo, and Workfront, Oracle Eloqua and Responsys, Salesforce Marketing Cloud, Iterable, Braze, Liveclicker, Slack, Microsoft Teams, and Microsoft Outlook, among others. About Stensul The Stensul Email Creation Platform dramatically reduces email creation time - by up to 90% - so teams can better focus on improving email performance. Stensul makes this possible by streamlining the collaboration process and simplifying email creation for all marketers, so they can create high-performing emails that drive stronger results. Stensul integrates with all leading ESPs/MAPs, including Marketo, Oracle Eloqua, Adobe Campaign, and Salesforce Marketing Cloud, as well as workflow platforms, image libraries, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding email problems include ASICS, BMW, Capital One, Clover Health, Greenhouse, and Yahoo, among others.

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Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

MarketingProfs | August 05, 2020

Although those in the C-suite often feel disconnected from content marketing, they can nonetheless be key contributors to its success for their organization.For many executives, content marketing, or its impact, is like a unicorn: Someone might have told them it's real, but they don't have the time or inclination to prove it. That, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers.What may grab the attention of execs is that content marketing can provide conversion rates up to six times higher than other digital marketing methods. However, though the ROI can be high, top-quality content marketing requires a significant time investment—from planning to writing to editing to distribution.

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SEARCH ENGINE OPTIMIZATION

Zib Digital on How to Improve a Business' Digital Presence in 2022

Zib Digital | December 16, 2021

According to the leading digital marketing agency Melbourne-wide, Zib Digital, an effective website and an influential online brand can help businesses reach more people. From boosting SEO to producing engaging content and keeping an active online presence, Zib Digital shares their top tips to help businesses improve their online presence. Zib Digital explains that one of the most important things for a business in 2022 is to have a well-functioning website that is optimised for mobile devices. It's critical to ensure pages load quickly and the site design is responsive. The next step is to confirm content is valuable to potential customers and addresses their specific pain points, as this will help them on the buying journey as they interact with a business. Additionally, as the premier SEO agency Melbourne-wide, Zib Digital says boosting a website's SEO strategy will increase organic traffic and improve a brand's online presence. There are two categories of SEO: on-site and off-site and both should be incorporated into the strategy for it to succeed. Mastering SEO is tricky, so it is advisable to outsource SEO efforts to the experts. To increase online presence, brands must be active in the digital space, says Zib Digital. Regularly posting new content that creates value for potential customers on both the business' website and social media channels is highly recommended to increase a brand's online presence. Online advertising and paid search marketing are also suggested by Zib Digital. Paid marketing efforts will help to drive traffic to a website while increasing visibility and growing brand awareness. Once a solid marketing strategy has been implemented, Zib Digital says it's important to analyse the results and refine and tweak activities depending on what the data is indicating. Increasing an online presence won't happen overnight, so it's important for a business to be patient and set both short-term and long-term goals to help understand performance. Need help building an online presence? Zib Digital empowers businesses through knowledge, transparency and results. Get in touch with the leaders in digital marketing and SEO Melbourne.

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Search Marketing and Weird News

3qdigital | September 15, 2016

My name is Todd Mintz, and I’m a Weird News addict. With my Facebook friends (and feel free to friend me if we’re not already friends), I share my favorite “oddball” stories, and I’ve clearly developed a reputation as a top-level curator within this content niche. Beginning with the “original” Weird News story that took the Internet by storm during the middle of the last decade (prior to the rise of social media), I’ve been fascinated by these stories. The rise of Facebook and its “relevance” algorithm allows me to be exposed to many such stories each day, and I share the ones that I feel jive best with the peculiar nature of my persona.Now, I know quite well that not every Weird News piece that I share will resonate with many folks…or even with any folks. For example, this David Lynch Pabst Blue Ribbon advert won’t resonate with people who: never saw Blue Velvet (one of my all-time favorite movies), aren’t beer snobs (which I am), don’t remember the old Pabst Commercials (I do), and don’t know anything about the life of Dennis Hopper (since life imitated art in many of his films). IMO, if you watched this video and didn’t understand it…sorry, it’s your loss. :.)

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Spotlight

Modern SEO is a synonym to a great user experience. You no longer optimise your website for search engines but your optimise it for the experience users will have once they land on your pages. Practices that used to work in the past are no longer effective and things you might have ignored so far, have gained more importance.

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