CHANNEL PARTNERSHIPS

Impartner Announces Keynote Speakers For its Annual Channel Summit ImpartnerCON 2022

Impartner | August 23, 2022 | Read time : 05:00 min

ImpartnerCON 2022
Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, announced today that channel industry icon Jay McBain, Chief Analyst, Channels, Partnerships and Ecosystems will be a keynote speaker at its annual customer summit, ImpartnerCON 2022, to be held on Oct. 19-21, in Salt Lake City, UT. Additional speaker highlights include Maria Chien, VP Research Director at Forrester, Janet Schijns, CEO of JS Group and Jared Fuller, Founder of PartnerHacker among others that Impartner will continue to announce leading up to the event.

Now in its sixth year, ImpartnerCON is one of the world's largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. This year's event, titled Odyssey, is focused on the next phase of channel ecosystem evolution to provide guests a truly unique and educational experience. Channel innovators and executives from companies of all sizes and industries will learn how to optimize their digital transformation and partner experience from presentations made by well-known industry analysts, leading channel organizations and Impartner executives.

"ImpartnerCON is about bringing together our customers and channel authorities that represent the future of the industry—driving, defining and implementing marketing and channel strategy," said Brad Pace, COO at Impartner.

"ImpartnerCON is about bringing together our customers and channel authorities that represent the future of the industry—driving, defining and implementing marketing and channel strategy," said Brad Pace, COO at Impartner. "We are thrilled about this year's speaking line up and have even more to excite our attendees than before."

Jay McBain is an accomplished speaker, author and innovator in the IT industry. McBain is the Chief Analyst of Channels, Partnerships & Ecosystems at Canalys and has served previously at companies such as Forrester, Channel Mechanics, ChannelEyes and Autotask. McBain was named the 2021 Channel Influencer of the Year by Channel Partners Magazine and has been recognized by many esteemed award programs like the Top 40 Under Forty by the Business Review, Channel A-List by CRN, Top 8 Thought Leader by Channel Marketing Journal, Top 20 Visionary by ChannelPro and more.

Maria Chien is an industry thought leader in B2B channels. Chien has more than 20 years of experience and is an authority in channel marketing, channel readiness, partner enablement, partner program design and field marketing. She is currently the VP, Practice Leader of Channel Marketing Strategies at Forrester, and has previously served in channel leadership roles at companies like Sirius Decisions and Sun Microsystems.

Janet Schijns
Janet Schijns is a proven leader in partnerships, channels, alliances, and technology. Janet is the CEO and Co-Founder of JS Group, a go to market acceleration firm dedicated to achieving results in the Channel Megacosm. Additionally, Janet serves as Board of Directors for AvePoint, and Ninjio, was formerly EVP and CMSO at Office Depot, and Chief Channel Executive and Chief Marketing Technologist for Verizon.

Jared Fuller
Jared Fuller is an entrepreneur and student of B2B markets. He serves on multiple advisory boards ranging from Universities to Venture Backed SaaS startups. Jared hosts PartnerUp, The Partnerships Podcast and is the Co-Founder & Chief Ecosystem Officer of PartnerHacker. Previously, Jared held executive GTM & partner positions at PandaDoc and Drift, both now known B2B SaaS Unicorns.

For more details on the ImpartnerCON 2022 conference agenda and speakers visit https://wow.impartner.com/impartnercon22-Splash.html.

About Impartner
Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

Spotlight

Digital marketing trends continue to put marketers and businesses on their feet.A few years back, email and SMS marketing was the “in thing’ in marketing.Today, marketing trends  and technologies have drastically shifted. Email and SMS marketing still have their own place though.We are few months into 2019 but marketers are already speculating what digital marketing trend would be for the coming year.


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CHANNEL PARTNERSHIPS

Anomali Announces New Platinum Elite Technical Certifications for Global Partner Engineers

Anomali | November 16, 2022

Anomali, the leader in modernizing and scaling security operations by delivering breakthrough levels of visibility and intelligence-driven threat detection and response, today announced the availability of its all-new Platinum Elite Technical Certification Program. To further drive the success of Anomali partners and customers, all partner engineers now have access to the same technical curriculum available to Anomali field and customer success engineers, regardless of their current partner level. Partners that complete certification are eligible for Platinum Elite Status in the Anomali Resilience Partner Program. Since launching its all-new partner program in March 2022, Anomali has continued to invest in the channel, doubling its channel field personnel and hiring a dedicated Director of Channel Enablement. “To date, the Resilience Partner Program has absolutely energized our partner base, more than tripling our partner engagement in just the first six months,” said Chris Peterson, VP Worldwide Partnerships at Anomali. “By making our Platinum Elite Enablement Program available to all partners – GSI, value-added reseller, or MSP – Anomali is further investing in our partners, providing additional routes to market and enabling new services-driven revenue opportunities.” The new training is delivered as a hybrid learning model, incorporating both instructor-led and hands-on labs. It comprises three flexible modules, allowing partners to match technical skill development to their business model and scale their Anomali practice. The three available certifications are: Anomali Proof of Value Certified Engineer - Focused on pre-sales technical skill development; Anomali Certified ThreatStream Engineer - Further enabling partner engineers to deliver implementation and integration services for Anomali ThreatStream; and Anomali Platform Certified Engineer - Enabling partner engineers to deliver implementation and integration services for The Anomali Platform. “The technical certification training from Anomali is phenomenal,” said Paul Lim, Regional Director, ANZ at Netpoleon. “The cloud delivery environment and interaction with Anomali engineers gives us the hands-on experience we can apply immediately into new service offerings for our channel partners and customers." Platinum Elite is the top tier in the Anomali Resilience Partner Program and provides partners with several enhanced benefits to maximize margins and increase partner routes to market with The Anomali Platform, including: Licensing to The Anomali Platform for the delivery of billable services; Additional margins on the resale of the Anomali solutions; CPE credits against CISSP continuing education requirements for partner engineers; and Enhanced technical knowledge to deliver customer facing POV and implementation engagements. "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. “Anomali’s new modular technical enablement program provides this. It also showcases Anomali's continued commitment to the channel, giving our partners’ engineers the skills necessary to deliver great support to their customers and scale their Anomali business.” "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. The Anomali Platform is a suite of products that work together and easily integrate into existing security stacks across multi-cloud, on-premises, and hybrid deployments. The Integrated product offerings, deliver new and uniquely differentiated security visibility use cases to stop attackers and their breaches, including ransomware. The product suite includes Match, a big data engine that correlates all telemetry with global intelligence to detect and respond at scale; ThreatStream, the leader in threat intelligence management and the largest repository of global intelligence; and Lens, the industry’s only Natural Language Processing (NLP) extension that identifies all threats and IOCs in public and private data to detect the latest threats. About Anomali Anomali is the leader in modernizing and scaling security operations, delivering breakthrough levels of security visibility and intelligence-driven threat detection & response. In a world filled with SIEM, SOAR, XDR, the Anomali Platform amplifies visibility, integrating with existing security controls, and enriching them with actionable context to stop the adversaries. Anomali helps customers and partners transform their SOC platform by elevating security efficacy and reducing their cost with automated processes at the heart of everything. The solution is anchored in big-data management and boasts the world’s largest repository of global intelligence that supports native-cloud, multi-cloud, on-premises, and hybrid deployments. Founded in 2013, Anomali serves global B2B enterprise businesses, large public sector organizations, ISACs, ISAOs, service providers, and Global 1000 customers to help safeguard the world’s critical infrastructure, companies, and people. Leading venture firms, including Google Ventures, General Catalyst, and IVP, back Anomali. Learn more at www.anomali.com.

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CHANNEL PARTNERSHIPS

IAMCP Joins ITX Channel Partner Initiative

IAMCP | November 03, 2022

The International Association of Microsoft Channel Partners (IAMCP), a professional association of more than 1,700 Microsoft partners globally, has joined the ITX Channel Partner initiative to offer M&A services to IAMCP members seeking the sale of their Microsoft practice. The ITX Channel Partner (ICP) initiative brings sellers and buyers of IT-enabled businesses together. Since its launch in May 2022, the ICP has created a community of over one million IT professionals by leveraging publications, podcasts, webinars, and social media communities. The partnership with IAMCP marks ITX’s 11th collaboration. IAMCP members will now have access to more than 50,000 global buyers of IT-enabled businesses. Celebrating its 25th anniversary, ITX (a martinwolf company) has completed more than 230 transactions in 20 countries, and sold more Microsoft Channel Partners than anyone in the industry. Recent Microsoft deals include: Quanitq (Avanade), ebecs (DXC), The Pavlik Group (Sylogist), BroadPoint (Velosio), and Adoxio (KPMG). Since 1994, the IAMCP has worked to bring together Microsoft Partners in an effort to leverage joint strength — bringing world class solutions to clients — while strengthening ties to Microsoft. The IAMCP currently has over 80 chapters in over 40 countries. “The partnership between ITX and IAMCP allows more opportunities for the Microsoft community,” says Eddie Bader, president for the Americas with IAMCP. “The partnership between ITX and IAMCP allows more opportunities for the Microsoft community,” says Eddie Bader, president for the Americas with IAMCP. “Adding a trusted M&A services partner to our community provides value for our entire membership and ecosystem and we can now offer educational information on how to grow, as well as how to exit.” About ITX IT ExchangeNet (ITX), a martinwolf company, was founded in 1998 by technology CEOs and M&A professionals. As a firm, martinwolf provides M&A advisory services for IT-enabled transactions spanning $5 to 500 million. martinwolf has a proprietary network of more than 50,000 global IT decision makers. The ITX M&A Marketplace focuses on smaller companies (below $30 in value) that are historically ignored by large investment banks and M&A advisors. Specific segments of the IT industry served include: Microsoft Channel Partners, Managed IT Services, MSSPs, software as a Service (SaaS), Hosting, Infrastructure as a Service (IaaS), Cyber Security, IT Services, Software Development, as well as Oracle, ServiceNow, and Salesforce channel partners.

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CHANNEL PARTNERSHIPS

Impartner Business Planning Levels Up Partner Experience

Impartner | September 16, 2022

Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), launched Impartner Business Planning within its PRM—scaling your channel and engaging partners like never before. Impartner Business Planning accelerates revenue in your entire channel. Impartner Business Planning ends managers' dreading the quarterly business reviews (QBRs) with their partner channel. The increased collaboration, transparency, and automation help companies create business plans with all segments of partners—maximizing the productivity of the largest ones and fully engaging even the very smallest. "Business planning with partners is no longer a check-off item or something to dread," said Gary Sabin, VP of Product at Impartner. "Business planning with partners is no longer a check-off item or something to dread," said Gary Sabin, VP of Product at Impartner. "Impartner brings more accountability into the process through collaboration—not top-down micro-management—making partner planning meetings more productive, more fulfilling and even more enjoyable with the end result being increased revenue." Impartner Business Planning motivates and manages partners with clear performance measures and objectives, enhancing the overall partner experience. Most companies perform business planning through spreadsheet applications and one-off systems, which impacts partner experience. Today, partners decide whom they want to do business with based on the experience they receive, especially compared to competitors. Business Planning provides a competitive advantage in partner experience. Impartner Business Planning provides better collaboration with partners. It works with any CRM system. Channel managers can drag and drop pre-built metrics using standard objectives or build their own based on the partners' business. They can also establish two-way communication of these metrics with message threads, templated plans for different levels of partners and automated instructions. Business Planning provides easy access to current performance measures and attainment status. The system displays progress updates and tracks the history of business plan details. Business Planning extends the value of Impartner's Journey Builder, Program Compliance Manager and MDF applications by tracking and displaying the progress of journeys, tier badges and percent of MDF funds used. The new product helps customers achieve more revenue with all levels of partners. It allows customers to deepen relationships and effectiveness of the top-performing partners, but it also engages the smallest, lower-tier partners. With new partners, channel chiefs can automatically track metrics like lead distribution, deal conversion and revenue targets and set goals for channel certification completion. Business Planning is available in Impartner PRM for all customers now. To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

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MULTI CHANNEL MARKETING

Stratodesk Launches Managed Service Provider Partner Program for VDI, DaaS, and Cloud Workspaces

Stratodesk | October 04, 2022

Stratodesk, the EUC endpoint OS innovator, today introduced its best-in-class Stratodesk Managed Service Provider (MSP) program for MSPs and system integrators. The new program enables partners to offer complete services to provision and manage endpoints for hybrid workplaces. The program makes it easy for our partners to deliver a more comprehensive cloud service because of their ability to deliver the most innovative endpoint OS. The MSP program, which includes Stratodesk software – Stratodesk NoTouch OS and Stratodesk NoTouch Center – offers optional multi-tenancy services, and a predictable cost model that includes all-in-one licensing. In addition, the program is dynamically scalable when license needs change and deploys in minutes over the internet. Organizations are actively looking to transition to the cloud but sometimes cost and complexity are major obstacles. Stratodesk MSP partners can now enable organizations to realize significant efficiencies in time to implement and related costs. Our joint customers can have an effective roadmap for their endpoints no matter where they are in their cloud journey, while allowing them to focus on their core business instead of IT. “Businesses across industries are increasingly looking toward managed service providers for pay-as-you go solutions that are cost-effective, scalable, and easy to consume. This IT consumption model is a major opportunity for partners, and our new program allows them to manage endpoint costs predictably, gives them flexibility to scale their business up and down as required and drive additional recurring revenue,” said Steve Thompson, Vice President of Global Channels at Stratodesk. “Businesses across industries are increasingly looking toward managed service providers for pay-as-you go solutions that are cost-effective, scalable, and easy to consume. This IT consumption model is a major opportunity for partners, and our new program allows them to manage endpoint costs predictably, gives them flexibility to scale their business up and down as required and drive additional recurring revenue,” said Steve Thompson, Vice President of Global Channels at Stratodesk. “Based on direct input from partners, we’re giving service providers and integrators access to the Stratodesk NoTouch OS features and tools enabling them to take an enhanced cloud workspace offering to market.” Stratodesk’s new program unlocks new and differentiated offerings and services with an attractive subscription model that opportunities and helps to scale the business of partner providers. The Stratodesk NoTouch OS helps the partner’s customers easily execute their virtual desktop and thin client strategy in the way that best fits their business, knowing they can manage their entire fleet of endpoints from one console with best-in-class support from the MSP and Stratodesk. Among the first MSP partners signed to the new program is Centre Technologies. Stratodesk MSP partners can scale easily based on growth or seasonality Stratodesk can deliver centrally managed endpoints in minutes to end-users physically located anywhere in the world through cloud or on-premises deployment models. Stratodesk’s flexible approach to workforce productivity lets IT teams transform new or existing laptops, thin clients, desktop computers and hybrid devices into secure enterprise edge and cloud workspaces. Stratodesk NoTouch allows IT teams to convert a broad range of x86-, x64- and ARM-based hardware quickly into modern machines with the latest software and security capabilities for end-users, while giving IT complete control over the asset. Additional benefits to partners include: Cloud-ready Stratodesk software enables regional expansion with no capital investments Ability to own and manage the customer relationship end-to-end Accelerated time-to-market Easily address seasonality demands and the need to expand user base periodically Reduce MSP management costs with a single easy-to-manage and deploy OS instead of a variety of legacy systems For more information, visit the Stratodesk Edge channel partner program web page, and inquire to become a partner today. Additional Stratodesk MSP resources include: Simplify Multi-Tenant Endpoint Management for MSPs and MSPs Use Stratodesk Software to Manage Mult-Tenant Deployments. About Stratodesk Founded in 2010, Stratodesk is the leading global EUC innovator of endpoint OS software. Stratodesk’s agile and customer-centric, Linux-based managed OS software, Stratodesk NoTouch, is defining end user computing with its freedom to transform any device into a cloud-ready and highly secure endpoint, enabling companies to cost-effectively manage their unified VDI endpoint deployments and secure digital perimeters. Stratodesk’s software works seamlessly across all x64, x86 and ARM/Raspberry Pi based hardware products, increases endpoint security, and simplifies user experience. Today, with nearly one million licenses deployed globally across multiple industries, Stratodesk prides itself on its authenticity and. dedication to delivering the most innovative software solution to its customers. For more information, visit www.stratodesk.com.

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Spotlight

Digital marketing trends continue to put marketers and businesses on their feet.A few years back, email and SMS marketing was the “in thing’ in marketing.Today, marketing trends  and technologies have drastically shifted. Email and SMS marketing still have their own place though.We are few months into 2019 but marketers are already speculating what digital marketing trend would be for the coming year.

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