HP Announces Global Channel Partner Programme HP Amplify

HP Inc | July 21, 2020

HP Inc. has unveiled HP Amplify, a global channel partner programme. Built on a single, integrated structure, HP Amplify provides insights, capabilities and collaboration tools. The new programme goes into effect on November 1, 2020, for commercial partners with retail partners slated to transition in the second half of 2021. By consolidating HP's partner products, tools and trainings into one programme, HP Amplify makes it easier for partners to take advantage of its benefits and engage customers on a deeper level. It now comprises two distinct tracks – Synergy and Power with clear compensation levels and provides partners with the flexibility to invest in value-added services and capabilities.

Spotlight

Like fine-tuning the sales process itself, managing your Pipeline requires you to closely inspect (and clearly define) each opportunity stage, carefully track the right sales metrics, and keep a close eye on the opportunities that your reps are working on. You will learn: The 10 Best Practices for Managing Your Pipeline.


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MARKETING STRATEGY

Splunk Announces Partnerverse Enhancements at Global Partner Summit

Splunk | June 17, 2022

conf22– Splunk Inc. (NASDAQ: SPLK), the data platform leader for security and observability, today announced Splunk Partnerverse program enhancements and underscored its commitment to accelerating partner success during its Global Partner Summit (GPS) at .conf22, Splunk’s 13th annual user conference. GPS provides Splunk partners with the tools and knowledge to sell, build, manage and advise with Splunk solutions as well as how to best align and take advantage of the Partnerverse program benefits. The new Partnerverse enhancements will help Splunk’s 2,400+ partners expand and differentiate their offerings. “Splunk is investing in our partners’ success through our Partnerverse Program with new features and resources to support and enable our expanding global partner network,” said Bill Hustad, Vice President of Alliances and Channel Ecosystems, Splunk. “Partnerverse enables the Splunk partner community to maximize impact by developing the necessary skills, achieving the right certifications and building capabilities that support customers. Together with our partners, Splunk customers can realize their vision for security, resilience and innovation.” New Partnerverse Features During GPS, Splunk introduced new Partnerverse benefits and tools designed to accelerate partner impact. Enhancements include access to the Splunk Cloud Sandbox, a dedicated, persistent, and non-production Splunk Cloud Platform environment. For a duration of 12 months, eligible partners can access a 50GB, single tenant, cloud stack environment to learn about Splunk cloud products, build and test solutions, and demonstrate their solutions on Splunk Cloud to existing and new customers. Splunk also released a new online Solutions Catalog where partners can showcase their expertise and Splunk-based offerings and services to attract and connect with potential customers. In addition, Splunk launched a new Funded Partner Training benefit as part of its Partnerverse program to help Splunk partners build solution competencies and drive enablement. Each eligible partner will receive two coupons for Splunk Enterprise Certified Architect and/or the Splunk Cloud Administration course. These trainings help prepare partners for certifications that validate an individual’s skills and knowledge of data management and system configuration for data collection and ingestion in a Splunk Cloud Platform or Splunk Enterprise environment. Eligible partners will continue to have access to a 50 percent discount on all individual instructor-led and self-paced Splunk training. Splunk Announces New Customer Immersion Experience Center Splunk also announced it will work with Amazon Web Services (AWS) to create a new and groundbreaking Customer Immersion Experience Center in its Splunk office in London Paddington to demonstrate the impact of data and digital transformation. This immersive experience will provide each Splunk customer with tailored, real-world applications to unlock innovation, enhance security, drive resilience and deliver an inspirational vision of their cloud journey. All attendees across core industries, starting with retail, will engage with Splunk’s cloud-based solutions to see first-hand how an effective data strategy can elevate their innovation in a fast-paced world, reduce costs, and ensure they can stay ahead of the competition. “We work very closely with Splunk and Splunk partners, and are committed to providing our joint customers with opportunities to innovate with confidence, migrate and modernize existing environments, and scale without limits,” said Ruba Borno, Vice President, Channels and Alliances, AWS. “The Customer Immersion Experience Center will take this one step further in developing effective data strategies to help our customers expedite digital transformation and drive success.” Splunk Wins Google Cloud Technology Partner of the Year - Marketplace Splunk received the 2021 Google Cloud Technology Partner of the Year - Marketplace award for its achievements in the Google Cloud ecosystem, helping joint customers to transform their businesses. The combination of Google Cloud’s AI-powered, industry focused products and services and Splunk’s industry-leading data platform has empowered Splunk’s global customers to accelerate their cloud transition while helping them digitally transform and reimagine their business. “This award recognizes Splunk’s commitment to customer success, and its delivery of innovative and impactful solutions on Google Cloud Marketplace,” said Bronwyn Hastings, Vice President of Global ISV Partnerships and Channels, Google Cloud. “We’re proud to recognize Splunk as our Technology Partner of the Year Marketplace, and we look forward to continuing our work together building and creating business value for customers with cloud technologies.” Congratulations to the Splunk Partner Awards Winners Splunk recently recognized a number of global high-growth and strategic partners at the Splunk Global Partner Awards. These partners drive positive business outcomes, as well as help joint customers leverage Splunk to solve their challenges and share Splunk’s customer-first mentality. To learn more about the Splunk Global Partner Award winners, please visit the Splunk blog. .conf22 is an opportunity to see the strength of the Splunk Partnerverse in action and Splunk appreciates the support from its .conf22 sponsors. For more information on .conf22 announcements, visit the Splunk .conf22 website. About Splunk Inc. Splunk Inc. (NASDAQ: SPLK) helps organizations around the world turn data into doing. Splunk technology is designed to investigate, monitor, analyze and act on data at any scale.

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CHANNEL PARTNERSHIPS

Nullafi Announces New Channel Partner Program

Nullafi | August 03, 2022

Nullafi, a fast-growing provider of data security software, today announced the launch of its new channel partner program. Nullafi offers resellers and MSSPs valuable data security solutions, programs, training, and enablement they need to drive revenue and help customers improve their security posture, drive agility in their business, and give them a competitive advantage. The Nullafi Channel Partner Program consists of four tiers – Platinum, Gold, Silver, and Authorized, with a range of program benefits customized to each tier. Earlier this year, the company announced the general availability of Nullafi Shield, an agentless, Zero Trust data security solution that sits between applications and endpoints, tying in with existing network technology in order to detect and redact data across applications. At the same time, the company appointed Walter Specht to the executive leadership team at Nullafi as Vice President of Channel Sales. “Nullafi offers network-level software that enables companies to control the data any app sends to anyone, anytime, anywhere, with no application integrations necessary. Our partners love this differentiated approach to solving one of the biggest problems their customers face,” said Specht. “Nullafi offers network-level software that enables companies to control the data any app sends to anyone, anytime, anywhere, with no application integrations necessary. Our partners love this differentiated approach to solving one of the biggest problems their customers face,” said Specht. “It’s an ideal solution to help resellers and MSSPs secure their customers’ data while procuring new business and developing new revenue streams. We’re thrilled to launch the new Channel Partner Program with world-class benefits and incentives.” Nullafi intelligently recognizes and obfuscates sensitive data in transit, before it gets to the user’s device, no matter where it originates, what field it’s in, or how it’s labeled. In recognition of its innovation, Nullafi has now been awarded nine patents from the United States Patent & Trademark Office (USPTO). “The NXGN team is excited to partner with Nullafi,” said Jimmy Merlo, Vice President of Customer Advisory Services at NXGN, a leading technology advisory firm. "Nullafi has created a great program to help us solve our customers’ Zero Trust needs together. As organizations leverage more applications, their data, including their customers’ sensitive information, continues to be proliferated across the multiple vectors. Nullafi sits in a unique position where it is able to mask sensitive data, all while keeping data integrity. As organizations implement Zero Trust security solutions, Nullafi will play an integral role in how they manage their data.” To learn more about the Nullafi Channel Partner Program: Visit the company’s partner page Read the Partner Program Overview View the product data sheet and corporate overview If you’d like to enable your customers to protect sensitive data within any application so that their users see only the data they need to see, please request a Nullafi demo today. About Nullafi Nullafi is a fast-growing provider of data security software that helps customers quickly, easily, and comprehensively detect and redact sensitive data, automate policy enforcement, and eliminate risks such as data leakage, inadvertent access, and improper downloading—all while allowing business to continue without interruption. With Nullafi, users see only the data they need to see, giving organizations unprecedented control over data access. The company serves primarily mid-market companies, technology resellers, and application developers in North America. With rave reviews from analysts, multiple patents granted, and key partnerships already established, Nullafi is well-positioned to transform data security as we know it. For more information, visit www.nullafi.com.

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MARTECH

Nextgen Group acquires stake in Sydney IT channel digital marketing firm Elastic Digital

Nextgen Group | July 06, 2022

Distributor Nextgen Group has acquired a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital. Elastic Digital specialises in digital marketing services for IT channel companies across vendors, distributors and resellers mostly based overseas, principally in the United States. The company also has a strategic partnership with global channel marketing platform ZiftONE. In its announcement, Nextgen said the acquisition came following a commissioned review by analyst firm Forrester, which found that investments in digital marketing capabilities and expanded reach would help the company remain a differentiated market maker. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “As a result of the Forrester (Jay McBain) review we decided to double down on our digital marketing capability with a more scalable model that supports our geographical and services expansion. The Elastic Digital model has that in spades. “Our vendors and partners need that, and our Nextgen services businesses, such as oSpace and Optima need that type of GTM model. This gives us a tighter alignment with the rapidly growing enterprise cloud, software, and cybersecurity markets.” Nextgen will transition Bang into Elastic Digital and adopt Elastic as its lead agency brand, citing its global activities, recognition and relevance. Elastic Digital founder and managing director Cameron Avery will join Nextgen’s leadership team as its chief marketing officer, replacing Bang founder Martin Mason, who will continue scaling back his workload and take a new role as strategic consultant. Avery as CMO will be responsible for Nextgen’s global digital marketing strategies and execution across the distribution and channel service businesses. Acting Bang managing director Janice Tong has also been named APAC head of strategic marketing services, and will also report directly to Avery. Nextgen head of corporate marketing services Nick Love will also report to Avery. Commenting on the acquisition, Avery said, “After 10 years in Silicon Valley I was surprised to find a company with a vision as strong as the Nextgen Group’s when I returned to Australia. Their model gives enterprise cloud, software, and cybersecurity companies the tools they need to investigate, start up or rapidly expand in AsiaPac. This is a completely new and fresh approach.” “Elastic Digital’s demonstrated digital marketing capabilities in target industries will serve to strengthen and enhance their already impressive model.”

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Balbix Hires Virsec Systems, Tech Mahindra Vet as Channel Leader

Balbix, Virsec Systems | June 14, 2022

Balbix, a security automation provider, has appointed Saurabh Sharma as vice president of strategic alliances and channels. Sharma plans to deliver more than 50% of the company’s revenue through its partners. He’ll do so by expanding its network with GSIs, MSSPs and VARs. He’ll help Balbix partners add security posture automation to their portfolios to reduce their customers’ cyber risk. By investing in new routes to market, Balbix aims to accelerate its momentum. In March, the company announced its $70 million Series C funding round. Its funding now totals more than $100 million. “With the exploding attack surface, SIs and MSPs are struggling to mitigate vulnerabilities and manage risk for their customers,” Sharma said. “Customers … have begun to demand more automation and proactive cybersecurity posture management. Partners that add Balbix to their portfolio will deliver reduced risk to customers at lower costs, as well as actionable insights for improved decision making.” Previous Roles with Virsec Systems, Tech Mahinda Sharma brings over 22 years of experience in sales, business development, alliances and strategy. Before Balbix, he was Virsec Systems‘ vice president of strategic partnerships. There, he opened new revenue streams via partnerships with leading GSIs and VARs. Before that, he worked at Tech Mahindra for over a decade, most recently as vice president of its communications business. Balbix allows partners to help their customers by providing automated capabilities. Those include asset inventory, vulnerability management and cyber risk quantification in dollars. Partners can extend their portfolios and gain new revenue streams delivering services around these technologies. “We are excited to welcome Saurabh to the Balbix team as we expand our partner ecosystem and accelerate adoption of our technology,” he said. Gaurav Banga is Balbix‘s founder and CEO “We are excited to welcome Saurabh to the Balbix team as we expand our partner ecosystem and accelerate adoption of our technology,” he said. “Saurabh has a track record of building win-win models for partners and technology vendors stemming from his experience working at both a world-leading GSI and at technology vendors where he partnered with top GSIs, MSPs and MSSPs.”

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Spotlight

Like fine-tuning the sales process itself, managing your Pipeline requires you to closely inspect (and clearly define) each opportunity stage, carefully track the right sales metrics, and keep a close eye on the opportunities that your reps are working on. You will learn: The 10 Best Practices for Managing Your Pipeline.

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