Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic

Google | April 14, 2020

Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic. This data has been compiled in an effort to assist marketers with being more helpful to customers during this time. No organization is exempt from the shift in search behavior caused by the pandemic, and consumer behavior is changing daily as well. Google summarized its finding by listing these as the 5 shifts in consumer search behavior.

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CHANNEL PARTNERSHIPS

Recon InfoSec Expands Reach And Partner Program With Channel Partner Portal Launch

Recon InfoSec | June 08, 2022

Recon InfoSec, an industry-recognized leader in Managed Detection & Response, cybersecurity assessments, incident response, and training, is offering its portfolio of services and capabilities through an exclusive channel partner program. “The increasingly distributed nature of services, data, and the workforce have brought organizations new security challenges,” said Recon InfoSec CEO, Bob Drobish. “The increasingly distributed nature of services, data, and the workforce have brought organizations new security challenges,” said Recon InfoSec CEO, Bob Drobish. “These challenges, paired with increasingly common and sophisticated attacks from opportunistic and state-backed criminals, have IT professionals actively looking for proven and trustworthy security operations. The demand for our MDR services has risen dramatically. Our expanded channel partner portal will enable us to better serve our existing partners, expand our partners network, and help more customers.” “There is a lot of fear, uncertainty, and doubt peddled in information security sales,” remarked CTO, Eric Capuano. “We’re not into FUD. Our goal is to provide our channel partners the information to help their clients understand what threats actually exist, the proven expertise to proactively guard against those threats, the tools to identify problems early, and the team to respond rapidly and effectively.” The Channel Partner Program makes the full-breadth of Recon’s capabilities available to end-clients, including its Managed Detection and Response (MDR) services and platform. A dedicated portal will make it easy for channel partners to obtain co-branded material to assist in sales, education, and customer retention. A limited number of partners will be accepted to the program to ensure each has sufficient support from the team at Recon InfoSec to succeed. About Recon InfoSec Recon InfoSec is a leading provider of end-to-end security operations services offering comprehensive Monitoring, Detection and Response. It also challenges and trains many of the world’s best security operations, threat hunting, and incident response teams on the Recon Network Defense Range. The Recon InfoSec cybersecurity team has deep military roots and includes analysts, architects, engineers, intrusion specialists, penetration testers, and operations experts. Its services help protect enterprises of all sizes, from small businesses to Fortune 50 companies to diverse government entities at the local, state and federal level—including the U.S. Department of Defense. For more information, visit https://www.reconinfosec.com.

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CHANNEL PARTNERSHIPS

Hippo Announces Mortgage Partner Channel and Launches Proactive Home Protection in Massachusetts

Hippo | June 28, 2022

Hippo (NYSE: HIPO): Hippo Insurance Services today announced the expansion of its mortgage partner channel, as well as availability of its home insurance products in Massachusetts. Hippo provides loan originator and servicer partner’s customers with a seamless home insurance purchasing experience. More than a dozen mortgage lenders and servicers now combine to help over 7 million customers nationwide that finance their homes each year. Home insurance is a critical step in the mortgage purchase process, with 80% of buyers needing financing, and 100% of lenders requiring proof of home insurance coverage before closing. Hippo’s mortgage partner channel provides each lender’s customers with a simple and fast way to purchase modern home insurance coverage. Customers receive tailored, purchase-ready insurance quotes in seconds without needing to answer lengthy questionnaires, and can complete the entire purchase process with Hippo in as little as four minutes. That’s compared to other providers who can take up to 30 minutes, and often require answering upwards of 70 questions, just to provide a quote. “Since launching our mortgage partner channel as a pilot over a year ago, we have collaborated with an ever-growing list of leading lenders and servicing companies. Together we can deliver a seamless home insurance purchase experience that alleviates some of the stress felt by homebuyers, and helps existing homeowners find better coverage faster,” said Rick McCathron, CEO and President of Hippo. “Since launching our mortgage partner channel as a pilot over a year ago, we have collaborated with an ever-growing list of leading lenders and servicing companies. Together we can deliver a seamless home insurance purchase experience that alleviates some of the stress felt by homebuyers, and helps existing homeowners find better coverage faster,” said Rick McCathron, CEO and President of Hippo. “We expect the channel to become one of our key pillars for growth, as consumers look more and more to digital avenues to address their home ownership needs.” Hippo products are becoming increasingly available across the U.S., currently reaching 94% of the U.S. population in 40 states with the addition of Massachusetts. Residents of the Bay State can now access Hippo’s proactive protection offerings such as modern home insurance coverage, company-provided smart home devices like those from SimpliSafe, and Hippo Home Care. Scott Braun, Chief Growth Officer at SimpliSafe, adds, “As a Boston-based organization, we’re thrilled to see Hippo expand into Massachusetts and be able to offer the benefits of our Smart Home Insurance program to local homeowners. Together, we’re helping to provide consumers with peace of mind and protection from potential damages.” Hippo is transforming the home insurance industry with proactive, consumer-focused products and services. To learn more about Hippo’s insurance offerings or to get a quote, visit hippo.com. About Hippo Hippo is protecting the joy of homeownership, helping to safeguard customers’ most important financial asset by harnessing the power of real-time data, smart home technology, and a growing suite of home services to deliver proactive home protection. Hippo Holdings Inc. operating subsidiaries include Hippo Insurance Services, Hippo Home Care, First Connect Insurance Services, Spinnaker Insurance Company, Spinnaker Specialty Insurance Company, and Mainsail Insurance Company. Hippo Insurance Services is a licensed property casualty insurance agent with products underwritten by various affiliated and unaffiliated insurance companies. For more information, including licensing details, visit http://www.hippo.com.

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CHANNEL PARTNERSHIPS

Versa Networks ACE Partner Program Wins 2022 Visionary Spotlight Award for Channel Deployments of the Year

Versa Networks | July 13, 2022

Versa Networks, the recognized secure access service edge (SASE) leader, today announced that ChannelVision Magazine has named its Versa ACE (Accelerate, Captivate, Engage) Partner Program as a winner of the 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category. This year’s honorees are recognized for innovative solutions and their commitment to adapt to a changing workplace. “We are honored to present Versa Networks with a 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category,” said Beka Business Media president and CEO Berge Kaprelian. “We are honored to present Versa Networks with a 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category,” said Beka Business Media president and CEO Berge Kaprelian. “The competition this year will be remembered for the applicants’ unique approaches to solving issues and creating solutions that answer the call of partners and end users. We had a record number of total entries, which made this year’s competition tougher than ever.” Launched in early 2021 to address the rapid growth in SASE, the Versa ACE Partner Program is the company’s formal global channel partner program for VARs, SIs, SPs and MSPs. The program expands the ecosystem of highly engaged Versa partners delivering unique customer value through the differentiated Versa SASE and Versa Titan solutions. The program provides formalized sales, pre-sales, and technical training focused on enabling partners to build specialties and become SASE Specialized and/or Titan Specialized. The program offers partners the industry’s first SASE accreditation. Versa ACE partners are rewarded for achieving competency and expertise in their specialty areas and are eligible for discounts, sales and marketing benefits to open new revenue opportunities. “The Versa ACE Partner Program educates and equips partners around the industry’s leading SASE solution available to deliver the best secure access deployments for their clients,” said John Atchison, Head of Global Channel Marketing with Versa. “It is an honor to be recognized for channel deployments of the year with this Visionary Spotlight Award. Our comprehensive program enables partners to capitalize on the rapidly growing SASE market opportunity and become their clients’ full-service provider of the industry’s leading SASE solutions. Versa ACE partners benefit from a program structure which fosters a synergistic relationship for growth, new opportunities, and prosperity both today and into the future.” The Versa ACE Partner Program provides partners with a ramp to revenue plan which enables them to quickly onboard and successfully start generating pipeline within 90 days. Included in the ramp-up resources is enablement through Versa Academy, a global learning platform. The program structure requires that partners complete the prescriptive sales, pre-sales and technical training and certifications to successfully facilitate customer engagements that deliver unique customer value. The program was created to generate new recurring revenue opportunities and increase profitability and margins through the creation of new partner value-added services, enabling partners to differentiate themselves from their competitors. For more information or to join the Versa ACE Partner Program, visit https://versa-networks.com/partners/. Versa SASE delivers tightly integrated services via the cloud, on-premises, or as a blended combination of both via Versa Operating System (VOS™) with a Single-Pass Parallel Processing architecture and managed through a single pane of glass. Versa began delivering SASE services such as VPN, Secure SD-WAN, Edge Compute Protection, Next-Generation Firewall, Next-Generation Firewall as a Service, Secure Web Gateway (SWG), and Zero Trust Network Access (ZTNA) more than five years ago. Versa uniquely provides contextual security based on user, role, device, application, location, security posture of the device, and content. As the leader in SASE, the fastest growing security and networking category, and executing on SASE services for years, Versa is the only solution proven to deliver the industry’s leading and differentiated architecture for high performance and security. Dell’Oro Group listed Versa as the 2021 SASE market share leader with 84-percent market share for the unified category in its 4Q21 Network Security Quarterly Report; and Frost and Sullivan ranks Versa as the #2 worldwide market share leader in SASE. Gartner has identified Versa SASE as having the most SASE components out of all 56 vendors Gartner evaluated. Enterprise Management Associates (EMA) also found that Versa SASE has the most SASE supported functions, as published in its industry report. About the Visionary Spotlight Awards ChannelVision’s annual Visionary Spotlight Awards competition was created to highlight channel and service provider innovation in communications. The awards honor outstanding products, services, and deployments across numerous technology categories. Visionary Spotlight Award winners exemplify this goal, showcasing the communications industry’s overall innovation, capacity for future-thinking execution, creativity, and feature set differentiation; and offering channel partners a cornucopia of opportunities to boost their roles as trusted providers. For more information about the Visionary Spotlight Awards program, click here or contact Berge Kaprelian at berge@bekabusinessmedia.com. About Versa Networks Versa Networks, the leader in SASE, combines extensive security, advanced networking, industry-leading SD-WAN, genuine multitenancy, and sophisticated analytics via the cloud, on-premises, or as a blended combination of both to meet SASE requirements for small to extremely large enterprises and Service Providers, and via the simplified Versa Titan cloud service designed for Lean IT. Thousands of customers globally with hundreds of thousands of sites trust Versa with their networks, security, and clouds. Versa Networks is privately held and funded by Sequoia Capital, Mayfield, Artis Ventures, Verizon Ventures, Comcast Ventures, Liberty Global Ventures, Princeville Capital, RPS Ventures and Triangle Peak Partners. For more information, visit https://www.versa-networks.com or follow Versa Networks on Twitter @versanetworks.

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CHANNEL PARTNERSHIPS

Vendavo Acquires Market Medium, a Cloud-Based Rebate and Channel Management Solution Provider

Vendavo, Market Medium | July 26, 2022

Vendavo, the global market leader in B2B price management and commercial excellence solutions, has acquired cloud rebate and channel management solution provider, Market Medium. The acquisition significantly accelerates Vendavo's roadmap to enable manufacturing and distribution organizations as they optimize revenue growth and profitability. The addition of Market Medium brings deeper and more robust channel incentive management capabilities to Vendavo's market-leading price optimization and CPQ solutions that will empower customers to maximize their revenue and profitability through intelligent supplier programs, pricing, sales intelligence, sales quoting and agreements, and channel revenue management. "For more than two decades, we've been empowering enterprise B2B companies to unlock commercial growth and profitability," said Bruno Slosse, President and Chief Executive of Vendavo. "For more than two decades, we've been empowering enterprise B2B companies to unlock commercial growth and profitability," said Bruno Slosse, President and Chief Executive of Vendavo. "The breakthrough combination of Vendavo and Market Medium sets a new standard for price and channel management solutions and provides our customers with key new capabilities in managing commercial excellence and unlocking profitability." Today's commercial excellence leaders are consistently looking for more ways to uncover additional revenue, improve margins, and reduce financial risks. Challenged by hyperinflation, supply chain issues, global crises, and economic uncertainties, it has never been more important for B2B enterprises to have complete control and visibility across the entire commercial landscape, sales channels, and partner ecosystems. As Vendavo and Market Medium join forces, manufacturers will be able to more seamlessly manage manufacturer, distributor, and wholesaler rebate programs, build and scale sophisticated incentives, and nurture partner engagement all while boosting sales, and preserving margins. The combination further empowers businesses to more efficiently track supplier and vendor rebate programs, meet margin guidelines on sales, and pass-through promotions to B2B partners and customers without revenue leakage. "Managing and optimizing channel management programs can be complex. Over the years, the team at Market Medium has taken strides to help our customers simplify through innovation, automation, and channel integration," said Saravanan Krishnakumar, Co-Founder of Market Medium. "Joining forces with Vendavo is a transformative step in our pursuit of partner experience excellence. We look forward to continuing to streamline rebate and pricing processes between suppliers, distributors, and retailers as part of the Vendavo family." Vendavo's AI-embedded solutions have driven – on average – $26 million in annual incremental profit for B2B enterprises. Vendavo welcomes Market Medium customers like Genpak, McLane, and C&S Wholesale Grocers and is now poised to process billions of dollars in rebates and make deal management simpler. This acquisition expands Vendavo's vertical expertise in the manufacturing, high tech, wholesale distribution, and life sciences industries, strengthens rebate management capabilities for current customers, and reinforces Vendavo's commercial excellence leadership position in the market. About Vendavo Vendavo's AI-embedded pricing and sales solutions power the shift to digital commerce for B2B companies, unlocking value, growing margin, and accelerating revenue. With the Vendavo SaaS commercial excellence platform and our best-in-class CPQ and price optimization solutions, our customers develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. Vendavo has offices in Denver, Düsseldorf, Prague, and Stockholm. For more information, please visit http://www.vendavo.com About Market Medium Market Medium provides channel incentive management solutions in the cloud for manufacturers, distributors, wholesalers, and retailers. It handles the end-to-end lifecycle for rebate calculation, processing and settlements with seamless integrations to a wide range of ERP applications.

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Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? Joint Views share 22 tools for you to choose from in this infographic.

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