Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic

Google | April 14, 2020

Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic. This data has been compiled in an effort to assist marketers with being more helpful to customers during this time. No organization is exempt from the shift in search behavior caused by the pandemic, and consumer behavior is changing daily as well. Google summarized its finding by listing these as the 5 shifts in consumer search behavior.

Spotlight

When making healthcare decisions for themselves and loved ones, consumers are becoming more and more reliant on the Internet and their own social networks.
Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular healthcare system, lead generation on the Internet has never been more important.


Other News
CHANNEL PARTNERSHIPS

IAMCP Joins ITX Channel Partner Initiative

IAMCP | November 03, 2022

The International Association of Microsoft Channel Partners (IAMCP), a professional association of more than 1,700 Microsoft partners globally, has joined the ITX Channel Partner initiative to offer M&A services to IAMCP members seeking the sale of their Microsoft practice. The ITX Channel Partner (ICP) initiative brings sellers and buyers of IT-enabled businesses together. Since its launch in May 2022, the ICP has created a community of over one million IT professionals by leveraging publications, podcasts, webinars, and social media communities. The partnership with IAMCP marks ITX’s 11th collaboration. IAMCP members will now have access to more than 50,000 global buyers of IT-enabled businesses. Celebrating its 25th anniversary, ITX (a martinwolf company) has completed more than 230 transactions in 20 countries, and sold more Microsoft Channel Partners than anyone in the industry. Recent Microsoft deals include: Quanitq (Avanade), ebecs (DXC), The Pavlik Group (Sylogist), BroadPoint (Velosio), and Adoxio (KPMG). Since 1994, the IAMCP has worked to bring together Microsoft Partners in an effort to leverage joint strength — bringing world class solutions to clients — while strengthening ties to Microsoft. The IAMCP currently has over 80 chapters in over 40 countries. “The partnership between ITX and IAMCP allows more opportunities for the Microsoft community,” says Eddie Bader, president for the Americas with IAMCP. “The partnership between ITX and IAMCP allows more opportunities for the Microsoft community,” says Eddie Bader, president for the Americas with IAMCP. “Adding a trusted M&A services partner to our community provides value for our entire membership and ecosystem and we can now offer educational information on how to grow, as well as how to exit.” About ITX IT ExchangeNet (ITX), a martinwolf company, was founded in 1998 by technology CEOs and M&A professionals. As a firm, martinwolf provides M&A advisory services for IT-enabled transactions spanning $5 to 500 million. martinwolf has a proprietary network of more than 50,000 global IT decision makers. The ITX M&A Marketplace focuses on smaller companies (below $30 in value) that are historically ignored by large investment banks and M&A advisors. Specific segments of the IT industry served include: Microsoft Channel Partners, Managed IT Services, MSSPs, software as a Service (SaaS), Hosting, Infrastructure as a Service (IaaS), Cyber Security, IT Services, Software Development, as well as Oracle, ServiceNow, and Salesforce channel partners.

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MARTECH

Simplicity Welcomes Hank Kuonen as Partner with the Acquisition of Kuonen Insurance Marketing

Kuonen Insurance Marketing, Simplicity Group | October 07, 2022

Simplicity Group ("Simplicity") today announced the acquisition of Kuonen Insurance Marketing, LLC, an Arkansas-based brokerage organization led by Hank Kuonen. Kuonen Insurance Marketing becomes the 44th group to join Simplicity. "Hank and Rick successfully built Kuonen Insurance Marketing with a strong commitment to helping financial professionals grow their business and serve their clients," said Bruce Donaldson, President and CEO of Simplicity. "Hank and Rick successfully built Kuonen Insurance Marketing with a strong commitment to helping financial professionals grow their business and serve their clients," said Bruce Donaldson, President and CEO of Simplicity. "Now with the combined marketing and product resources of the Simplicity Group behind him, we know going forward Hank will be able to help more agents and serve more clients with his unique brand of entrepreneurial professionalism. We are thrilled to welcome Hank to Simplicity." "I am excited to grow my business with the full power of Simplicity behind me," said Hank Kuonen. "Everyone I have met at Simplicity has demonstrated a thoughtful approach to our new partnership, and has taken care as we begin integrating my business into the broader organization. Fully utilizing Simplicity's back-office functions and tapping into their marketing programs and training events will allow me to do what I love: to connect with and support agents as they support their clients' needs." About Kuonen Insurance Marketing Founded in 1985 by Rick Kuonen, Kuonen Insurance Marketing supports independent financial professionals. With access to top carriers, and a deep commitment to customer service, Kuonen distinguishes itself as a leading Brokerage Agency. About Simplicity Group Simplicity Group is one of the nation's largest and fastest-growing financial product distribution companies, which has had 44 distribution businesses join its partnership (including Kuonen Insurance Marketing). Each of Simplicity's operating businesses is directed by its local management team and benefits from access to Simplicity's group resources. Through partnership with top distribution organizations and technology companies, Simplicity seeks to provide compelling business solutions that will attract the industry's best leadership, talent, advisors, agents, and future partners. Simplicity supports independent financial advisors and agents across the country with investment, annuity and life insurance solutions with a focus on client education, consumer value and partnership. For more information, please visit: www.simplicitygroup.com and follow the Company on LinkedIn.

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MULTI CHANNEL MARKETING

Sinch and Blueshift to extend customer engagement into conversational channels

Sinch, Blueshift | September 07, 2022

Sinch, a global leader in cloud communications and mobile customer engagement, has teamed with Blueshift to offer rich, powerful, two-way conversational experiences in a host of channels in Blueshift’s App Hub and Journey Builder. Sinch’s Conversation API is a single, unique API through which businesses can communicate with people over multiple mobile channels such as Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp. It is used by several of the largest technology companies in the world. The Blueshift and Sinch solution is well positioned to meet the current and emerging trends of conversational marketing needs, demanding dynamic and hyper personalized interactions, no matter what channel their consumers prefer and no matter where they do business. By employing Sinch’s Conversation API, Blueshift can empower brands to drive engagement and commerce through helpful nudges such as back-in-stock updates, price drop alerts, product recommendations and more on conversational channels. Marketers can easily orchestrate a unified experience across conversational channels and traditional marketing channels like email, paid media, and mobile notification. Blueshift’s Smart Hub helps brands unify customer data from multiple sources, determine the next best action using predictive intelligence, and deliver personalized engagement across multiple channels. Blueshift customer CarParts.com currently uses SMS in their campaigns and is looking forward to expanding their approach with two-way conversations. “Evolving beyond one-way messages to two-way conversations is the future of marketing,” said Houman Akhavan, CMO of CarParts.com. “We are excited about the potential of Blueshift and Sinch’s new solution to drive real-time, meaningful customer interactions across various touchpoints." “A deep understanding of the customer is crucial for orchestrating intelligent conversations,” said Vikram Khandpur, Sinch SVP, Partnerships and Integrations. “That is why we are excited to partner with Blueshift. Their solution makes it easy for marketers to trigger conversations at the right moment in the customer’s journey, and recommend the best products and content to each customer. We are proud to be their partner in delivering seamless omni-channel engagement with consumers globally, via our Conversational Messaging solutions that could include Conversational Commerce, Conversational Marketing and Conversational Advertising.” “Having intelligent two-way conversations with customers at scale has always been every marketer’s dream”, said Vijay Chittoor, CEO and co-founder of Blueshift. “Having intelligent two-way conversations with customers at scale has always been every marketer’s dream”, said Vijay Chittoor, CEO and co-founder of Blueshift. “We’re thrilled with the Sinch partnership that empowers brands to have personalized conversations with their customers, leveraging the full power of data and intelligence about their customers.” About Sinch Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has local presence in more than 60 countries. Shares are traded at NASDAQ Stockholm: XSTO:SINCH. Visit us at sinch.com. About Blueshift San Francisco based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift cross-channel marketing platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Blueshift has been recognized in the 2021 Deloitte Technology Fast 500™ list as one of the fastest growing technology companies in North America. For more information visit blueshift.com.

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CHANNEL PARTNERSHIPS

iMDsoft expands its presence in Europe and selects Viridian Polska Sp. zo.o. as channel partner in Poland for its MetaVision Software Suite

iMDsoft | October 28, 2022

iMDsoft, a global leader in clinical information systems and the developer of the MetaVision Suite for critical care announced today that it selected Viridian Polska Sp. z o.o as its Channel Partner, authorized to market and sell licenses for the MetaVision Suite, and provide implementation and support services to MetaVision customers in Poland. As a leading medical device distributor, representing global brands in Poland for 20 years, Viridian Polska is ideally positioned to offer strong coverage of hospitals throughout Poland with a clinically driven, product-centric approach and a steadfast commitment to providing customers with the best solutions and highest level of service possible. This channel partnership marks an important milestone in iMDsoft's mission to make its state-of-the-art MetaVision Suite available in new territories. With Viridian Polska, iMDsoft now has 10 channel partners operating globally Through its channel partner program, iMDsoft teams up with leading healthcare technology companies around the world and empowers them to lead marketing and sales activities relating to the MetaVision Suite for critical care and anaesthesia, and provide related implementation and support services. With channel partners driving local market activities and leveraging their physical proximity to the customer, iMDsoft dedicates its full attention to the development and enhancement of the MetaVision Suite, as a fully-scalable market leading solution. "We are excited to partner with Viridian Polska and have the opportunity to bring our solutions that are designed to improve the quality of care for the benefit of patients and clinicians, now also to Poland. We are confident that Viridian Polska has the right combination of customer reach, understanding of market dynamics and commitment to success, necessary to develop a substantial business," said Shahar Sery, Executive Vice President, iMDsoft "We are proud and content that from now on we are partners with iMDsoft . We start this cooperation with a large dose of optimism, curiosity and commitment! Our knowledge of the local market, the trust of Polish customers and the quality of iMDsoft's products, are a combination that promises a successful long-term partnership," said Tomasz Woźnicki, CEO, Viridian Polska "We are proud and content that from now on we are partners with iMDsoft . We start this cooperation with a large dose of optimism, curiosity and commitment! Our knowledge of the local market, the trust of Polish customers and the quality of iMDsoft's products, are a combination that promises a successful long-term partnership," said Tomasz Woźnicki, CEO, Viridian Polska iMDsoft is a global leader in clinical information systems, with a specialty in critical care, anaesthesia, and acute care. Hundreds of hospitals and health networks in 24 countries use its MetaVision Suite, the company's flagship product, to improve care quality and enhance financial results. The global channel partner program offers an end-to-end approach for distribution partners to deliver iMDsoft's best in class software. iMDsoft is a wholly owned subsidiary of N. Harris Computer Corporation. MetaVision has played a pivotal role in hospitals throughout the Covid-19 Pandemic with its flexible capabilities to manage Covid-19 related workflows. Learn more at www.imd-soft.com. Viridian Polska Ltd. specializes in creating modern solutions in medical technology. The core of the business is designing and implementing patient monitoring systems. For almost 25 years, the solutions it proposes have been used in ORs, ICUs, surgery, cardiology and many other hospital wards. It works in the Integrated Quality Management System certified by TUV Nord, in accordance with ISO 13485:2016 and ISO 9001:2015. Viridian Polska also provides technical services for medical equipment. Employees have all the necessary knowledge, experience and skills that are confirmed and certified by manufacturers. The goal of the Viridian Polska team is to create optimal and innovative solutions based on good relations with its customers and business partners. All this leads to a harmonious, coherent and trustworthy motto of the entire company: "Partnership for the Patients' Good".

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Spotlight

When making healthcare decisions for themselves and loved ones, consumers are becoming more and more reliant on the Internet and their own social networks.
Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular healthcare system, lead generation on the Internet has never been more important.

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