Google Recommends Ways to Pause Businesses in Search During COVID-19 Pandemic

Google | March 26, 2020

Google is providing guidance to businesses who wish to pause their online activity as the coronavirus pandemic continues to grow. These recommendations are geared toward helping businesses pause online activity while minimizing the impact on search rankings. Google says this advice is applicable to any business with an online presence, though it’s especially relevant for those who have temporarily stopped offering products or services online.

Spotlight

Multichannel marketing has been completely transformed in 2021.

Let’s understand those transformations to escalate business in every aspect.

Conduct the necessary research to identify relevant channels that can assist your company in meeting its objectives.Here are the steps to conducting a holistic and practical examination.


Other News
MULTI CHANNEL MARKETING

360insights Named A Channel Incentives Management Leader By Major Independent Research Firm

360insights | March 25, 2022

360insights, the leading global channel engagement and business optimization company, announced today that it has been named a leader in The Forrester Wave™: Channel Incentive Management, Q1 2022 report by Forrester Research. 360insights received the top score in the strategy category, and the highest scores possible in 12 criteria, including product vision, execution roadmap, supporting products and services, and partner ecosystem. The Forrester Wave™ Channel Incentive Management, Q1 2022: The 11 Providers That Matter Most And How They Stack Up, is the compilation of research and analysis of the top 11 CIM providers. In Forrester’s 23-criterion evaluation, not only did 360insights receive the top ranking in the strategy category, but the company also received the highest possible score in the channel performance and incentive types criterion, and one of the highest scores in the capabilities and personalization criterion. Specifically cited by the report’s authors, Forrester analysts Maria Chien and Jay McBain, “360insights distances itself from the pack. 360insights is the fastest-growing and most acquisitive CIM vendor in the industry. This 14-year-old company benefits from market leadership across a wide array of B2B, B2B2C, and B2C customer scenarios and has successfully driven incentives, motivation, and loyalty initiatives in a broad set of industries around the world.” The report goes on to describe how, “360insights continues to build on its market leadership with several acquisitions in 2021 to strengthen its B2B channel incentives, partner management, and partner marketing portfolio. Customers said that this is having a quantifiable impact on delivering a strong partner ROI and retention.” “Forrester deeply understands CIM. As the only analyst report to date that has thoroughly analyzed and dissected the industry, it’s a real honor to be named a leader among the top vendors in the space, While the only true measurement of our success is the success of our customers, we still appreciate the recognition and believe our long-term strategy of being the global leader in channel engagement and business optimization is paying off now, and will continue to do so in the future.” Jason Atkins, founder & CEO of 360insights The announcement highlighting 360insights’ position as a leader in the Forrester Wave report comes on the heels of the company’s acquisition of Webinfinity and the resulting launch of 360ecosystems - the fully integrated engagement automation platform enabling brands to better manage, influence and engage their complex channel ecosystems all in one place. About 360insights 360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves more than 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business.

Read More

CRM

SugarCRM Awarded “Best CRM Platform” in CX Today’s Inaugural CX Awards

SugarCRM | February 22, 2022

SugarCRM announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony. CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected by a panel of distinguished CX analysts, practitioners, and thought leaders. According to CX Today, “CX is evolving at an unprecedented rate. Low-code, AI-infused innovations are powering a digital revolution, which is taking the industry by storm. Not resting on their laurels, innovative technology providers strive to keep up with the fast-paced expectations of modern customers. In doing so, they enable their clients to harness new capabilities that differentiate customer experiences.” The Sugar platform enables businesses to create profitable customer relationships by delivering highly relevant and personalized CX throughout the customer journey. With SugarPredict, sales, marketing, and customer service professionals can work smarter, not longer, with machine learning and predictive analytics improving the odds of success. We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards. This recognition underscores our commitment to reduce the heavy administrative burden CRM applications place on sales and marketing personnel by letting the platform do the work to eliminate blind spots, busy work, and roadblocks.” Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM About SugarCRM SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.

Read More

MARKETING ANALYTICS

SparkPost Global Survey Reveals 74% of Marketing Leaders Concerned with Impending Privacy Changes

SparkPost | January 20, 2022

SparkPost, the world's largest email sending and optimization platform delivering nearly 40% of the world's email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic, and what digital marketing strategies they've leaned on to accelerate growth and connection with key audiences. The report includes data from two global surveys: 1) of 2,000 marketing leaders that looked at changes in strategies and budget, teams and workload, effects of privacy changes, and email marketing value and investments; 2) of 224 email marketing practitioners focused on how industry and economic changes have affected their ability to execute and succeed. The marketing leaders survey found that while businesses are showing a strong rebound from two challenging years, they are very mindful of how privacy can and will affect their future digital marketing success. The good news is most leaders recognize the importance of investing in aligning each marketing discipline, shoring up solid data practices, and bolstering their arsenal of branded content and communications channels. 2021 Proved Most Businesses Have Recovered Economically Businesses, for the most part, are bouncing back to pre-COVID levels, but marketing leaders are more mindful of where dollars are spent. Last year, only 42% of leaders were optimistic that economic recovery was within reach. Now, 63% report their budgets and priorities reflect pre-COVID levels. Priorities are shifting in that advertising and wide-net marketing efforts like social media marketing are too much of a gamble for organizations. Instead, they are investing in building out content and branding, which points to organizations knowing the value of investing in themselves. 91% of leaders say their team has been successful this year, signaling changes brought on by the pandemic have allowed marketing teams to prioritize budget and energy to their benefit. Consistently positive performance is good news for business: 71% of businesses have grown their marketing teams in the last year, reflective of a strong industry landscape, prioritization of marketing to the business, and appetite for good talent. 70% report business performance as better overall compared to last year. In 2020, only 42% of leaders said their businesses were performing better than the previous year. Comparatively, in 2020, 32% of leaders said business performance was worse. Fast forward one year, and that figure shrunk to 15%. Budgetary spend has shifted in the last year, with 2021 ranked budget priorities: 1) Branding, 2) Content Marketing, 3) CRM and Email Marketing, 4) Digital Advertising, 5) Social Media Marketing, 6) Demand Gen, 7) Website. In 2020, the top three areas of spend were (in order): Digital Advertising, Content Marketing, and Social Media Marketing. Email Marketing Continues to Perform as a Trusted Channel, Delivering Against the Bottom Line In years past, email marketers have been viewed as siloed parts of the marketing organization, but the tide is turning in a major way. Alignment across all marketing channels has skyrocketed in importance to marketing leaders in the last year, with 95% of leaders noting email marketing specifically is more tightly aligned with the marketing ecosystem compared to last year. The effort is paying off, with 76% of leaders saying their email marketing program has made a positive impact on the business in 2021, compared to 58% in 2020. 52% of marketing leaders deem their teams as "highly efficient," due in large part to bringing the email campaign production and management work in-house. Globally, 63% of leaders say everything is done in-house. This is mostly true in North America, where 76% of leaders have taken the work completely in-house. With returning budgets alongside bigger objectives and goals, workload is also on the rise – 69% of leaders say their teams are "busier than ever" (compared to 48% in 2020); 77% of North America leaders say there is a significant workload increase. Privacy-Related Changes and Challenges Continue to Worry Marketers The overall fragility of privacy – regulations, consumer behavioral shifts, and big changes coming from the likes of Apple and Google – are having both short- and long-term implications on business. Changes in privacy regulations and a shift in consumer perception of personal data are a big factor in marketing leaders' commitment to invest in earned and owned marketing channels. Email continues to grow in importance for CMOs, as many audiences have leaned on it for information and connection throughout the pandemic. The boom of email in the early stages of the pandemic shows no signs of slowing in 2021 and beyond. As such, marketing teams are prepping now for changes that are expected to come, with an overall approach of proactively respecting customer privacy. 82% of leaders are actively preparing for privacy changes. 67% of practitioners say they're concerned with how privacy changes will affect their ability to perform. 59% of leaders report their organization's email engagement data has "taken a hit." Specific changes that are keeping leaders up at night: Apple's iOS 15 changes are of most concern (81% rank it medium to high concern), followed by Google's third-party cookie tracking (77%), government regulations (72%), and deprecation of app tracking data (72%). Future of Work Success and Employee Happiness Hinge on Improved Collaboration and Communication Globally, nearly half (49%) of companies are still fully remote; 41% are hybrid. When asked if they love it, hate it, or are indifferent to working remotely, 85% of marketing leaders say they love it; 90% of practitioners agree. Despite significant workload increases, it's clear most companies have rebounded financially, and the increased investments in hiring and collaboration tools is allowing workers to succeed, mitigating frustrations, bottlenecks in work, and redundancy. For those fully remote: 98% actually say their collaboration is either the same (16%) or better (82%) compared to being in-office. 96% say communication is the same or better. 95% say productivity is the same or better. When gauging how changing work situations have impacted happiness: 95% of fully remote workers say it's the same or better, compared to 89% of hybrid workers and 89% of those in the office full-time. Work situations related to on-site, hybrid, and remote work still vary, yet it's clear that workers are happiest (and most productive) when they have the flexibility to determine their own ideal work-from-home/office routine. For the 41% of companies that have a hybrid work set-up: 71% of marketing leaders say they love it; 45% of practitioners agree. 94% say collaboration is the same or better compared to being in-office. 93% say communication is the same or better. 90% say productivity is the same or better. About SparkPost, a MessageBird company SparkPost is the industry's most trusted email optimization platform. SparkPost helps senders reliably reach the inbox with powerful solutions to help plan, execute, and optimize email. The SparkPost platform is powered by the industry's largest data network, a team of email experts to help brands elevate every aspect of their email program, and a security and compliance posture to support even the most regulated industries. SparkPost is the world's largest sender, delivering 40% of all commercial email – 4-5 trillion sends annually – and also boasts the world's largest data footprint to help enterprise-level brands make data-driven decisions to improve email performance. The world's most sophisticated senders, including The New York Times, Zillow, Adobe and Booking.com trust SparkPost to elevate their email.

Read More

MARKETING ANALYTICS

Mobile Marketing Analytics Platform Adjust Appoints New CEO

Adjust | February 03, 2022

Adjust, the mobile marketing analytics platform announced that it has appointed Simon (Bobby) Dussart as CEO, effective immediately. Co-founder and former CEO Paul H. Müller will continue with the company in an advisory capacity. Adjust is the leading global analytics platform it is today thanks to Paul's vision, tenacity and passion for the industry. Bobby started with Adjust very early and has been fiercely dedicated to the product and the innovation of it ever since. He is passionate about meeting customers' needs — keeping them at the center of everything Adjust does — and has natural leadership ability. All of this makes him the perfect person to lead Adjust in this next chapter." Adam Foroughi, Co-Founder and CEO of AppLovin, which acquired Adjust last year Adjust has grown its customer base by over 30% in the past year, positioning the company well for continued accelerated growth under Dussart's leadership as Adjust's new CEO. Most recently, Dussart served as the Chief Customer Officer (CCO), leading Adjust's vast global client services organization, which ensures customers have all the tools and technical support they need for long-term success. He joined Adjust in 2014, as one of the company's early team members, and has played an instrumental role in Adjust's transition from being a standalone mobile measurement partner (MMP) to the platform that powers marketers' decision-making, while becoming a go-to for clients as CCO. "Bobby has been a valuable and trusted partner since the formation of Adjust, with his unique mix of expertise at the intersection of technology development, customer success, and operational management," commented Müller. "He has an acute understanding of clients' needs, why they choose Adjust over other MMPs, and how Adjust's products are actually built, making him perfectly positioned to execute our vision of becoming the single set of solutions that empower mobile marketers in every aspect of their job." "Adjust is at an exciting and evolutionary point in our company journey. I look forward to this next chapter as we continue to develop innovative solutions that continue to address the needs of mobile marketers today — bringing added value to even more businesses across the globe, including accelerated growth in China and Southeast Asia, and continued leadership in EMEA and Japan," said Dussart. Dussart has held several roles during his 8-year tenure at Adjust, including serving as the Head of Solutions and Integrations and as Vice President of Support — all laser focused on supporting Adjust's customers and understanding the intricacies of Adjust's products to ensure they meet marketers' evolving needs. Prior to joining the company, he held positions in software development at LaCIME Research Lab and BonGo Innovations, among others. Dussart holds a Master of Science degree in electronic and communications from Technological University Dublin, as well as a master's in telecommunications and network engineering from IMT Nord Europe, one of the best-known public engineering schools in France. About Adjust Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support. In 2021, Adjust was acquired by AppLovin, a leading marketing platform providing developers with a powerful, integrated set of solutions to grow their mobile apps.

Read More

Spotlight

Multichannel marketing has been completely transformed in 2021.

Let’s understand those transformations to escalate business in every aspect.

Conduct the necessary research to identify relevant channels that can assist your company in meeting its objectives.Here are the steps to conducting a holistic and practical examination.

Resources