Google My Business Temporarily Removes Features Due to COVID-19

Google | March 20, 2020

Google is temporarily removing some features from Google My Business as a result of limitations caused by the COVID-19 situation. “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”

Spotlight

At INBOUND 22 in Boston on September 7, 2022, Doug Wendt had the pleasure of meeting with Jeroen Graafland, VP & Sales Director with PSOHub. Wendt Partners is now the first HubSpot Partner in North America to become a PSOHub partner.

The two leaders discuss PSOHub, the all-in-one solution on top of HubSpot for project management, and what that means to the future of business.


Other News
CHANNEL PARTNERSHIPS

Adcore Announces Renewal of Microsoft Advertising Partnership Agreement for 2023

Adcore, Amphy | November 08, 2022

Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ)(TSX:ADCO-WT), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way ("Effortless Marketing"), today announced it has renewed its channel partner agreement with Microsoft for 2023. The Company has been part of the Microsoft Advertising Partner Program since September 2019 and has held the prestigious Microsoft Elite Partner status since February 2022 in recognition of its outstanding technological solutions and ability to drive unique advertisers to Microsoft Advertising. Omri Brill, Adcore's Chief Executive Officer, commented, "Microsoft has been an invaluable partner for us over the past four years. The collaboration between our Marketing Cloud technology and Microsoft Advertising platform creates a powerful offering that enables our growing customer base to seamlessly increase their presence in the digital marketplace. We look forward to the continued success of this partnership in 2023 and many years to come." Nigel Leggatt, Director, Partner Sales - EMEA at Microsoft, added "I'm delighted to see the continued success of our channel partnership between Microsoft Advertising and Adcore. Adcore is growing internationally and attracting clients across multiple industries that will benefit from Microsoft Advertising product integration across Adcore's solutions. Adcore has become a strong and valued partner and we can't wait to see where the future of this partnership takes us." Nigel Leggatt, Director, Partner Sales - EMEA at Microsoft, added "I'm delighted to see the continued success of our channel partnership between Microsoft Advertising and Adcore. Adcore is growing internationally and attracting clients across multiple industries that will benefit from Microsoft Advertising product integration across Adcore's solutions. Adcore has become a strong and valued partner and we can't wait to see where the future of this partnership takes us." ABOUT ADCORE Adcore is empowering entrepreneurs, advertisers, and the future of e-commerce through its advertising management and automation platform. By combining extensive industry knowledge and experience with its proprietary artificial intelligence engine, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. In addition to being named numerous times on Deloitte's Fast 50 Technology list, Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner and TikTok Partner. Established in 2006, the Company employs over fifty people in its headquarters in Tel Aviv, Israel and satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong and Shanghai, China. For more information about Adcore, please visit https://www.adcore.com/investors/, https://www.adcore.com/blog or follow us on LinkedIn. ABOUT AMPHY Founded in 2021 in the midst of the pandemic, Amphy is the world's most diverse 24/7 live online learning marketplace. With Amphy, learners can choose from thousands of classes across hundreds of categories to grow their passions and skills, expand their children's learning opportunities, and much more. Instructors on the Amphy platform join a vibrant virtual teacher community that promotes and supports their success through enrichment seminars, marketing and advertising, and a suite of tools that allow them to run their classes hassle-free and focus on their students. Amphy students gain access to high-quality, personalized classes accessible from 24/7, as well as join a growing community of lifelong learners. For more on Amphy please visit - https://www.amphy.com/ and https://blog.amphy.com/ or follow us on LinkedIn, Facebook, Instagram and YouTube.

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MARTECH

Blueshift Launches AI Recommendations Recipes for Marketers

Blueshift | September 06, 2022

Blueshift, the leading Smart Hub platform for intelligent customer engagement, today announced at the company's Engage 2022 conference the launch of the industry's first collection of 100+ pre-built AI Recommendations Recipes for marketers. The new recipes, together with Blueshift's industry-leading Recommendations Studio, provide unparalleled ease of use for marketers for hyper-personalized customer engagement, enabling them to recommend content, products, and offers that are based on each customer's individual behavior, as well as the behavior of similar customers. Today's consumers demand personalization across all engagement channels and interaction touch points, and the use of AI has become key for marketers to successfully scale their efforts. In fact, studies show that marketing campaigns featuring AI recommendations are 116% more effective, driven by 22% higher click rates and 209% higher conversion rates. Over the last 12 months, marketers have hyper-personalized more than 10 billion messages using Blueshift's Recommendation Studio, which is built using patented technology. Furthermore, Blueshift customers have reported significant business results from using recommendations, including 131% higher sales and 384% higher lead volumes. "With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers," said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift. "With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers," said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift. "We are empowering a new generation of marketers who are data artists, combining the art of marketing with the power of AI and data science." The new capabilities for AI Recommendations Recipes unveiled today empower marketers to: Get started quickly with 100+ pre-built AI marketing recipes: Marketers now have a great starting canvas, pre-loaded with configurations for common use cases like abandoned carts, newsletter feeds based on affinities, cross-merchandising based on the wisdom of the crowds, trending content or changes to catalogs, and more. These recipes can be easily edited to get the recommendations just right for each use case. Personalize each message using drag-and-drop simplicity: Once the recommendation scheme using out-of-the-box recommendation recipes have been built, marketers can use a newly released drag-and-drop interface to insert them into emails, SMS, push notifications, in-app messages, or any creatives for their campaigns. Additionally, it's easy to suppress repetitive recommendations and to include seasonal and business promotions alongside predictive content. Analyze and optimize with advanced reporting: New in-depth reporting on advanced recommendation analytics enables marketers to optimize campaigns by using the best-performing recommendations, while also gaining visibility into which items are being recommended to each user and which ones users are engaging with. Retailers, ecommerce providers, and digital media and over-the-top (OTT) companies are especially poised to benefit from these new capabilities provided by AI Recommendations Recipes. For instance, retailers can design customer journeys with highly relevant content and recommendations in real time based on the shopper's affinities, search and browse activity and purchase history. Streaming service providers can use advanced AI to precisely match millions of viewers with hundreds of thousands of media content catalog items and engage them with daily content feeds that are auto optimized based on prior activity. About Blueshift San Francisco-based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift cross-channel marketing platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Blueshift has been recognized in the 2021 Deloitte Technology Fast 500™ list as one of the fastest growing technology companies in North America.

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CHANNEL PARTNERSHIPS

Impartner Announces Partnership with Global IT Solutions Aggregator TD SYNNEX

Impartner, TD SYNNEX | September 05, 2022

Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider is announcing partnership with TD SYNNEX, a global IT distributor and solutions aggregator formed through the merger of Tech Data and Synnex. Through this partnership, TD SYNNEX will offer Impartner's award-winning PRM and Through Channel Marketing Automation (TCMA) solutions to TD SYNNEX customers to help them accelerate revenue and profitability through indirect sales channels. Impartner products are the most awarded in the industry, including being selected as No. 1 and global winner on its Vendor Selection Matrix for Partner Management Automation (PMA) from analyst firm Research in Action and chosen as a leader in "The Forrester Wave™: Partner Relationship Management, Q4 2020." "TD SYNNEX is renowned for delivering industry-leading solutions and support worldwide, and we're excited to be part of their ecosystem to provide partner solutions for their customers' indirect channels," says Mark Rogers, SVP of Global Strategic Accounts and Partnerships at Impartner. "TD SYNNEX is renowned for delivering industry-leading solutions and support worldwide, and we're excited to be part of their ecosystem to provide partner solutions for their customers' indirect channels," says Mark Rogers, SVP of Global Strategic Accounts and Partnerships at Impartner. "The partnership expands Impartner's global reach through more than 300,000 TD SYNNEX resellers and partners, especially in key global industries in which TD SYNNEX specializes." Impartner solutions match the needs of any partner channel of any size and maturity, especially with the recently released PRO package that includes expanded capabilities focused on automation and scalability for mid-market companies. Impartner has also transformed partner experience with Impartner PX™, a lightning-fast, modern, consumerized interface designed from ground up to delight partners and accelerate channel revenue. "TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future," Cheryl Neal, VP New Vendor Acquisition and Global Solutions. "With Impartner added to our vast portfolio of vendor partners, we're able to enrich the breadth and depth of our offerings so customers can do great things with technology." With Impartner, TD SYNNEX now offers the best-in-class partner solutions through Impartner PRM and TCMA. Impartner provides an average of 32% growth in channel revenue and a 29% reduction in administrative costs in the first year of use. Customers also report other benefits – 78% say they have a competitive advantage and 77% report ROI payback in less than 18 months. For more information on how to purchase Impartner PRM and TCMA solutions, contact your TD SYNNEX representative. To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com. About TD SYNNEX TD SYNNEX ( NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We're an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX's 22,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 1,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem. For more information, visit www.TDSYNNEX.com or follow us on Twitter, LinkedIn, Facebook and Instagram.

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CHANNEL PARTNERSHIPS

CallTower Expands Channel Partnership Team

CallTower | October 12, 2022

CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the additions of Global Director of OEM Alliances, Jessica Flannery-Ball and Partner Marketing Strategist, Madison Doner. In her over 20 years of direct and channel sales experience, Jessica Flannery-Ball has built a reputation of integrity, discipline, and passion. She is known to approach partners and customers from a place of curiosity, aiming to understand how they transact to ensure their goals are met. She strives to build partnerships based on mutual respect and understanding and prides herself on being a strategic thinker, seeking to understand how to bring more value and strengthen partnerships. Jessica was a 2020 Avant Hustle Award Winner for Top Channel Manager. In her previous position, she was actively involved in ERGs, serving as Co-Chair of the Mom Support Group (sub-ERG of WISE Leaders). In her newest role as Global Director at OEM Alliances at CallTower, she will bring her expertise in Demand Gen and Enablement to develop plans that outline how the partners she supports can maximize their potential together. She will strategically sell and market to the Global Community, drive increased CallTower adoption, and increase marketplace knowledge & sales conversion through joint selling efforts. Madison Doner began her career in communications as a journalist in the fast-paced environment of local news. Upon receiving her Bachelor of the Arts in Journalism as well as Global and International Studies from the State University of New York at Oswego, Madison started her career at the NBC affiliate in Missoula, Montana as a news reporter and anchor. In 2021, she took on a similar role at an ABC affiliate in Virginia, where she built relationships with government officials while covering the gubernatorial race. In joining CallTower as our Partner Marketing Strategist, Madison will be strategically marketing and aligning sales team members within the Master Agent community, fast-tracking CallTower adoption, and increasing marketplace knowledge and sales conversion through tactical efforts. Madison is focused on driving sales growth through Master Agent alliances, executing events with CallTower connections and growing the organization. “We are excited to have Jessica and Madison join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “We are excited to have Jessica and Madison join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “Their addition to our team is instrumental as we continue to build upon our channel partner relationships and grow the CallTower family.” About CallTower Since its inception in 2002, CallTower has evolved into a global cloud-based, enterprise-class Unified Communications, Contact Center and Collaboration solutions provider for growing organizations worldwide. CallTower provides, integrates and supports industry-leading solutions, including Microsoft® Teams Direct Routing, Operator Connect, Office 365, GCC High Teams Audio Conferencing and PSTN, Cisco® Webex Calling / UCM, Cisco® CCPP, CT Cloud UCaaS, CT Cloud Meeting powered by Zoom and four contact center options, including Five9 for business customers.

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Spotlight

At INBOUND 22 in Boston on September 7, 2022, Doug Wendt had the pleasure of meeting with Jeroen Graafland, VP & Sales Director with PSOHub. Wendt Partners is now the first HubSpot Partner in North America to become a PSOHub partner.

The two leaders discuss PSOHub, the all-in-one solution on top of HubSpot for project management, and what that means to the future of business.

Resources