Google My Business Optimization Considered the Most Valuable Local Marketing Service

Google | March 15, 2020

Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site optimization is now the second most valuable local marketing service. The survey of 475 local marketers looks at the business practices, pricing, salary, and services offered by local marketers.

Spotlight

Online marketing is something you can’t ignore because potential customers use search, social, and mobile to research products and prices before making final purchase decisions. You can build and personalize your relationships with prospects and customers at a lower cost than traditional marketing. But how do you choose the right online marketing channels to market your product?


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MARTECH

D&H Distributing Offers Microsoft Surface for Business Devices to Partners

Microsoft D&H Distributing, Microsoft | July 27, 2022

D&H Distributing is set to begin offering the Microsoft Surface for Business portfolio of devices to its channel partners. D&H will provide the portfolio of devices including Laptop 4, Laptop Studio, Laptop Go 2, Pro 8 and Pro 7+. The portfolio also includes Pro X, Go 3, Duo 2, Studio 2 and Hub 2S. Along with Microsoft 365, these devices will play a major part in the distributor’s new modern solutions initiative. The strategy helps channel partners better deliver end-to-end, cloud-based software, hardware and services to a range of end-users. Jason Bystrak is D&H’s vice president of modern solutions “D&H is thrilled to add Microsoft Surface for Business, elevating our line card with this industry-leading computing solution for a range of verticals,” said Jason Bystrak, D&H’s vice president of modern solutions. “D&H is thrilled to add Microsoft Surface for Business, elevating our line card with this industry-leading computing solution for a range of verticals,” he said. This gives D&H channel partners a “compelling” option for providing a suite of devices and accompanying MSP offerings, Bystrak said. D&H is helping its partners grow their practices toward more midmarket opportunities. D&H’s Ongoing Focus on Work from Home, Business Continuity The addition of Microsoft Surface for Business devices is essential to D&H’s ongoing focus on work-from-home and business continuity. It supports the evolving needs of the market as the hybrid workplace continues to take shape. D&H said these Microsoft devices provide a new offering for its partners in target markets such as education and health care. The distributor will offer the devices in conjunction with the Microsoft 365 solution as part of a bundle. It will deliver the bundle through a monthly subscription. This allows companies to assign IT expenses to their operational budgets, as opposed to the capital budget. That provides a more economical way to maintain an updated computing environment. In addition, it plays into D&H’s ongoing built for growth initiative, which continues to bring new opportunities and options to promote its partners’ expansion and profitability. D&H’s Success Path to Cloud D&H will fold content around Microsoft Surface for Business into its Success Path to Cloud program. This gives partners resources, training and support to help them create a successful managed services practice that incorporates cloud solutions. D&H will bundle white-glove and deployment services along with sales of the Microsoft devices to support solution providers as they deliver this technology on site at school, medical or other facility campuses. Jason Jones is Microsoft‘s senior partner development manager for Microsoft Cloud. “D&H has an upstanding reputation built on supporting its partners and developing their businesses, helping solution providers take advantage of high-performance computing as part of a richly functional, cloud-enabled workplace,” he said. “As the market continues to get more complex, involving different degrees of hybrid infrastructures, we’re glad to extend our relationship with D&H to include our flagship Microsoft Surface for Business devices.”

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CHANNEL PARTNERSHIPS

Sonicu joins Schneider Electric Exchange Platform as a Certified Technology Partner

Sonicu, Schneider Electric | September 22, 2022

Sonicu, a leading provider of critical environmental monitoring solutions for healthcare systems across the nation, joins Schneider Electric, the leader of digital transformation in energy management and automation, as a Certified Technology Partner and member of its Exchange Platform. Schneider Electric's Exchange Platform is a digital marketplace that connects experts and peers in a digital ecosystem, unifying multi-disciplinary expertise in one collaborative community. The Exchange community gives entry for Sonicu to co-collaborate, co-innovate, and enhance its critical environment and monitoring solutions portfolio with an elite network of trusted experts. Sonicu's critical environments solutions and services protect some of the most respected health systems across the nation. As Certified Technology partner, Sonicu will drive innovation at scale to deliver superior operational visibility, asset management and protection, and compliance reporting to its current and growing list of healthcare customers. "We know hospitals and other healthcare facilities rely on Schneider Electric and its trusted network of partners to accelerate digital transformation, improve facility operations, energy efficiency, and patient care. We're excited to join the Exchange Community as a Certified Technology Partner and look forward to solving problems with this customer-focused organization." said Joe Mundell, Chief Revenue Officer, Sonicu. Already in 40% of the world's hospitals, including five of the top ten, Schneider Electric's EcoStruxure™ for Healthcare solutions combine connected products and edge control, apps, analytics, and services to help hospitals and healthcare facilities address tomorrow's challenges, today. "Healthcare facilities of the future will rely on technology to deliver improved sustainability, resiliency, hyper-efficiency, and people centricity. As a member of our Technology Partner Program, Sonicu will leverage EcoStruxure™ , our IoT-enabled, interoperable, platform to co-innovate solutions that enable those outcomes." David Evans, Global Healthcare Segment Lead at Schneider Electric Sonicu's membership to the Schneider Electric Exchange Community and status as a Certified Technology Partner compliments the values of its recently released Channel Partner Program. "We've invested in our technology to make it easier for our customers to install, implement and improve their operations and we're excited to be upgrading our partnerships with this exciting opportunity to be part of the Schneider Electric Exchange," said Joe Mundell, Chief Revenue Officer, Sonicu. "We've invested in our technology to make it easier for our customers to install, implement and improve their operations and we're excited to be upgrading our partnerships with this exciting opportunity to be part of the Schneider Electric Exchange," said Joe Mundell, Chief Revenue Officer, Sonicu. To learn more about Sonicu, visit our profile on the exchange. To learn more about Schneider Electric's Exchange Platform and its Technology Partner Program, visit https://exchange.se.com/.

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CHANNEL PARTNERSHIPS

Auxilius adds industry veteran Sharon Langan as VP, Channel & Strategic Partnerships

Auxilius | September 09, 2022

Today, Auxilius announces that Sharon Langan will be joining the organization as Vice President of Channel & Strategic Partnerships. In this newly formed role, she will be responsible for business development, channel and strategic partner relationships, and community building across the biopharma finance and accounting discipline. Sharon brings decades of industry experience to Auxilius, having served as Global Practice Leader of Finance and Life Sciences at Informa Connect (previously CBI) for the past 20 years. During this time, she was responsible for product commercialization, marketing, event production, content curation, sales enablement, and public relations. She also founded the Life Sciences Finance & Accounting Congress, an industry-leading network and forum for Chief Financial Officers and their teams. She started her career in the Audit and Assurance function at Deloitte and received her Bachelor's in Business and Accounting at Assumption University. "The relationships and network that Sharon has built in this industry speak volumes. Sharon is passionate and deeply committed to empowering finance and accounting leaders," said Adam Weisman, CEO and co-founder of Auxilius. "The relationships and network that Sharon has built in this industry speak volumes. Sharon is passionate and deeply committed to empowering finance and accounting leaders," said Adam Weisman, CEO and co-founder of Auxilius. "The contributions Sharon has made to this community are remarkable, and I'm incredibly proud that she has decided to join the Auxilius team." "I have spent years alongside the biotech and finance accounting community, understanding the unique problems they face, the importance of the work they do, and the passion they bring to their organizations. Auxilius gives this community something new: a comprehensive, real-time, actionable view of their R&D and clinical trial spend," said Sharon. "Biotechs aim to get life-saving therapies to patients consistently and cost effectively. We're here to help them do so." About Auxilius Auxilius was purpose-built by a team with decades of experience at the intersection of finance and healthcare to address the unique operational, financial, and accounting needs of clinical trials. The company helps biotechs accomplish more by augmenting manual clinical business operations and FP&A/accounting processes with intuitive software works with a company's existing tech stack to scale alongside their portfolio. This allows companies conducting clinical trials to take control over trial costs and clinical vendors, to manage financial risk, and to optimize spend in pursuit of trial targets. The company is backed by notable investors including Bain Capital Ventures, Renegade Partners, and XYZ Venture Capital. To learn more, please visit www.auxili.us.

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CHANNEL PARTNERSHIPS

Cenntro Electric Announces Strategic Action to End Channel Partner Distribution in the US

Cenntro Electric Group | August 16, 2022

Cenntro Electric Group Limited (NASDAQ: CENN), a leading EV technology company with advanced, market-validated electric commercial vehicles, today announced a strategic action to assemble its Metro product in-house and market Metro directly to its own distributors in the United States. Cenntro will now have full control over the production and sale of the Metro EV model and will end channel partner distribution in the US. In 2017, Cenntro introduced the Metro, a low-speed EV in the US. Five years later, the Metro is now distributed in more than 26 countries and has achieved homologation in more than 32 countries. The Metro is a unique light electric commercial vehicle designed to meet a multitude of urban delivery needs and services. Cenntro began trial production of Metro in 2017 and as of December 31, 2021, has produced more than 3,700 vehicles. Currently, Metro is sold in Europe, Japan, Korea, Singapore and Israel. Since 2018, the vehicle has been sold through channel partners in the US but will now be sold directly by Cenntro. "The Metro was Cenntro's launch vehicle," said Peter Wang, Cenntro's Chairman and CEO. "The Metro was Cenntro's launch vehicle," said Peter Wang, Cenntro's Chairman and CEO. "We have been very pleased by its global market acceptance. Now, we will assemble and distribute our Metro product directly in US to assure the product quality, reduce the overhead, improve customer satisfaction and enhance our brand recognition." The Metro’s sleek dimensions, short turning radius and generous cargo capacity caters perfectly to the demands of urban logistics. The Metro’s advanced components and full vehicle design have been repeatedly tested in computer simulations with real-world crash tests to ensure the vehicle’s safety. The Metro offers a low maintenance costs and high energy efficiency. About Cenntro Electric Group Cenntro Electric Group Ltd. (or "Cenntro") (NASDAQ: CENN) is a leading designer and manufacturer of electric light and medium-duty commercial vehicles. Cenntro’s purpose-built ECVs are designed to serve a variety of organizations in support of city services, last-mile delivery, and other commercial applications. Cenntro plans to lead the transformation in the automotive industry through scalable, decentralized production, and smart driving solutions empowered by the Cenntro iChassis. As of December 31, 2021, Cenntro has sold or put into service more than 3,700 vehicles in over 25 countries across North America, Europe, and Asia. For more information, please visit Cenntro’s website at: www.cenntroauto.com.

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Spotlight

Online marketing is something you can’t ignore because potential customers use search, social, and mobile to research products and prices before making final purchase decisions. You can build and personalize your relationships with prospects and customers at a lower cost than traditional marketing. But how do you choose the right online marketing channels to market your product?

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