Google Makes it Easy to Revisit Similar Pages From Your Search History

Google | January 24, 2020

Google is enhancing its Collections in Search feature, making it easy to revisit groups of similar pages. Similar to the activity cards in search results, introduced last year, Google’s Collections feature allows users to manually create groups of like pages. Now, using AI, Google will automatically group together similar pages in a collection. This feature is compatible with content related to activities like cooking, shopping, and hobbies.

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MARKETING DATA, CONTENT CREATION, CRM

Echoworx Joins Mimecast’s Alliance Partner Program, Simplifying Cyber Resiliency

Echoworx | December 15, 2022

Echoworx, an industry leader in cloud-based email and statement encryption, announced today that they have joined Mimecast’s Cyber Alliance Program with a new strategic integration that provides strong enterprise-grade encryption protection. Introduction By integrating Mimecast’s cloud-native email security with Echoworx’s customizable email encryption offerings, organizations can enable innovative and secure digital business processes. Context “The evolution of cybersecurity threats and business realities is driving customers to modernize their security solutions and experiences, and it is paramount that we continually address new and emerging adoption barriers for our customers. The Echoworx integration with Mimecast makes encryption a central component of secure business processes, providing comprehensive email data protection. Jules Martin, vice president, ecosystems & alliances at Mimecast. Supporting eight separate delivery methods, 27 languages and seven authentication options, Echoworx eliminates complexity for users, helps maintain compliance, and gives more control to senders. Through their integration with Mimecast, Echoworx continues to provide the security and usability imperative to modern business practices. “Providing a secure solution without overcomplicating customer experiences is top priority,” said Rosario Perri, vice president, channels EMEA at Echoworx. “It’s crucial to leverage trusted security platforms like those offered by Echoworx and Mimecast allowing enterprises to maintain ease-of-use while modernizing security protocols.” Closing Organizations looking for a solution that delivers email encryption for a multitude of use cases, rapid and simple deployment, and a user-friendly experience are turning to integrated solutions. Through this strategic alliance with Mimecast, Echoworx further demonstrates its commitment to providing global enterprises in both the private and public sectors with not just a product, but best-in-breed security. About Echoworx Echoworx protects the privacy of people and businesses throughout the world by making email data protection easier. Their scalable, easy to use, and configurable cloud security and email encryption solutions have been adopted by enterprises in more than 30 countries. Their passionate encryption experts transform communication chaos into order for world leading organizations who understand — it pays to be secure.

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CUSTOMER EXPERIENCE, CONTENT CREATION, CRM

Unifimoney Joins Alkami Partner Program to Empower Regional Banks and Credit Unions with Digital Wealth Management

Unifimoney | December 09, 2022

-Unifimoney, a multi-asset digital wealth management provider, today announced that its digital wealth management solution will be available through the Alkami Platform. The partnership enables financial institutions (FIs) to offer wealth management services, including robo advisory and commission-free trading in stocks, ETFs, precious metals and digital assets, to all account holders regardless of size. With Unifimoney, Alkami clients can now extend digital wealth management services to account holders to support their long-term investment journey from their first job through retirement. Digital wealth management represents a $20bn opportunity in incremental non-interest revenue for regional and community FIs according to Unifimoney. “Our clients see account holder demand for investment services in the volume of deposits sent to third-party investment apps, which has increased at a significant rate,” said Stephen Bohannon, co-founder and chief strategy and product officer of Alkami. “Adding Unifimoney to the Alkami Platform enables our clients to deepen the relationship with their account holders by offering a bundled solution for banking and investing under one roof.” Alkami serves some of the most innovative and fastest growing financial institutions in the country. We are excited to have the opportunity to support these institutions and the communities they serve by extending their value proposition to include digital wealth management.” Ben Soppitt, chief executive officer of Unifimoney. The Alkami Partner Program nurtures an ecosystem that connects cutting edge fintech partners to Alkami’s client base of regional banks and credit unions in the United States. With more than 270 integrations and over 60 APIs, the Alkami Platform brings regional banks and credit unions the power of future-proofed scalability. About Unifimoney Unifimoney is a multi-asset turnkey digital wealth management platform that serves fintechs, community banks and credit unions to enable them to offer compelling investment services to their customers. The Unifimoney platform today includes both passive and active investing in traditional equities and ETFs, as well as 80 cryptocurrencies and precious metals including gold, silver and platinum. Unifimoney RIA, a wholly owned subsidiary of Unifimoney Inc. is an SEC registered RIA. Unifimoney is part of the ICBA 2022 ThinkTech Accelerator Program.

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MARTECH, CHANNEL PARTNERSHIPS

Acceleration Partners Strengthens Its Influencer Offerings with Strategic Acquisitions

Acceleration Partners | December 06, 2022

Acceleration Partners (AP), the leading global partnership marketing agency, today announced it is bolstering its influencer marketing offerings with the acquisition of Influencer Response, one of the industry's first direct response-focused influencer agencies, and Volt Agency, a boutique performance marketing firm specializing in the growth of direct-to-consumer (DTC) businesses. Influencer Response and Volt had previously merged in May of 2022. The deal makes Acceleration Partners the world's only agency with the ability to deliver end-to-end affiliate, influencer, and partnership services at scale. "The depth of our newly combined offerings is unmatched in the industry. Beyond the immediate enhancements to our influencer practice, this acquisition significantly increases our capacity to support new and existing customers with a full range of outcome-driven marketing opportunities," said Matt Wool, CEO of Acceleration Partners. "The depth of our newly combined offerings is unmatched in the industry. Beyond the immediate enhancements to our influencer practice, this acquisition significantly increases our capacity to support new and existing customers with a full range of outcome-driven marketing opportunities," said Matt Wool, CEO of Acceleration Partners. Influencer Response and Volt both bring significant strengths to the Acceleration Partners platform. These include Volt's unique influencer amplification capabilities, which marry influencer content with powerful paid social strategies to drive additional awareness and maximize impact across channels, and Influencer Response's advanced influencer program management capabilities that enable brands to effectively run and measure large-scale influencer campaigns. "Influencer and affiliate marketing are converging now more than ever. We're excited to join forces with Acceleration Partners to improve our collective value by offering a full suite of integrated solutions that help brands take their performance-based programs to the next level," said Josh Butowsky, Founder of Influencer Response. "We are thrilled to have the opportunity to partner with Acceleration Partners and offer our expertise in influencer amplification," said Ryan Waranauskas, founder of Volt. "By joining under one company, we are creating a one-stop shop with the potential to revolutionize partnership marketing." About Acceleration Partners Founded in 2007, Acceleration Partners is the recognized leader in partnership marketing and a six-time Global Performance Marketing Award (GPMA) winner in the "Best Affiliate and Partner Marketing Agency" category. Acceleration Partners manages programs in 40+ countries for more than 170 brands including Target, GoToMeeting, Noom, ButcherBox, and Reebok. Acceleration Partners' fully remote global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its performance and exceptional culture, including "Best Agency" and "Best Team in Performance Marketing ("Performance Marketing Awards"), US Changemakers ("PerformanceIN"), "Best Workplaces" (Inc.), "Best Places to Work" (Glassdoor), and "Most Committed to Work-Life Balance" (Digiday).

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CHANNEL PARTNERSHIPS

Anomali Announces New Platinum Elite Technical Certifications for Global Partner Engineers

Anomali | November 16, 2022

Anomali, the leader in modernizing and scaling security operations by delivering breakthrough levels of visibility and intelligence-driven threat detection and response, today announced the availability of its all-new Platinum Elite Technical Certification Program. To further drive the success of Anomali partners and customers, all partner engineers now have access to the same technical curriculum available to Anomali field and customer success engineers, regardless of their current partner level. Partners that complete certification are eligible for Platinum Elite Status in the Anomali Resilience Partner Program. Since launching its all-new partner program in March 2022, Anomali has continued to invest in the channel, doubling its channel field personnel and hiring a dedicated Director of Channel Enablement. “To date, the Resilience Partner Program has absolutely energized our partner base, more than tripling our partner engagement in just the first six months,” said Chris Peterson, VP Worldwide Partnerships at Anomali. “By making our Platinum Elite Enablement Program available to all partners – GSI, value-added reseller, or MSP – Anomali is further investing in our partners, providing additional routes to market and enabling new services-driven revenue opportunities.” The new training is delivered as a hybrid learning model, incorporating both instructor-led and hands-on labs. It comprises three flexible modules, allowing partners to match technical skill development to their business model and scale their Anomali practice. The three available certifications are: Anomali Proof of Value Certified Engineer - Focused on pre-sales technical skill development; Anomali Certified ThreatStream Engineer - Further enabling partner engineers to deliver implementation and integration services for Anomali ThreatStream; and Anomali Platform Certified Engineer - Enabling partner engineers to deliver implementation and integration services for The Anomali Platform. “The technical certification training from Anomali is phenomenal,” said Paul Lim, Regional Director, ANZ at Netpoleon. “The cloud delivery environment and interaction with Anomali engineers gives us the hands-on experience we can apply immediately into new service offerings for our channel partners and customers." Platinum Elite is the top tier in the Anomali Resilience Partner Program and provides partners with several enhanced benefits to maximize margins and increase partner routes to market with The Anomali Platform, including: Licensing to The Anomali Platform for the delivery of billable services; Additional margins on the resale of the Anomali solutions; CPE credits against CISSP continuing education requirements for partner engineers; and Enhanced technical knowledge to deliver customer facing POV and implementation engagements. "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. “Anomali’s new modular technical enablement program provides this. It also showcases Anomali's continued commitment to the channel, giving our partners’ engineers the skills necessary to deliver great support to their customers and scale their Anomali business.” "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. The Anomali Platform is a suite of products that work together and easily integrate into existing security stacks across multi-cloud, on-premises, and hybrid deployments. The Integrated product offerings, deliver new and uniquely differentiated security visibility use cases to stop attackers and their breaches, including ransomware. The product suite includes Match, a big data engine that correlates all telemetry with global intelligence to detect and respond at scale; ThreatStream, the leader in threat intelligence management and the largest repository of global intelligence; and Lens, the industry’s only Natural Language Processing (NLP) extension that identifies all threats and IOCs in public and private data to detect the latest threats. About Anomali Anomali is the leader in modernizing and scaling security operations, delivering breakthrough levels of security visibility and intelligence-driven threat detection & response. In a world filled with SIEM, SOAR, XDR, the Anomali Platform amplifies visibility, integrating with existing security controls, and enriching them with actionable context to stop the adversaries. Anomali helps customers and partners transform their SOC platform by elevating security efficacy and reducing their cost with automated processes at the heart of everything. The solution is anchored in big-data management and boasts the world’s largest repository of global intelligence that supports native-cloud, multi-cloud, on-premises, and hybrid deployments. Founded in 2013, Anomali serves global B2B enterprise businesses, large public sector organizations, ISACs, ISAOs, service providers, and Global 1000 customers to help safeguard the world’s critical infrastructure, companies, and people. Leading venture firms, including Google Ventures, General Catalyst, and IVP, back Anomali. Learn more at www.anomali.com.

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Customer Relationship Management (CRM) is a technology that companies use to manage their interactions with their current and potential customers. Team365 CRM helps organizations to build customer relationships and streamline processes so that they can increase their sales, Improves their customer services and increase profit.

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