Google Chrome Expands Ad Blocking Efforts to Ads Within Videos

Google | February 05, 2020

Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos. Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a new set of standards for ads shown within videos. Based on research from 45,000 consumers worldwide, the following three ad experiences were determined to be disruptive on video content that is less than 8 minutes long.

Spotlight

In 2015, U.S. companies spent over $180 billion in advertising. Of that, $58 billion was in digital. Pay-Per-Click advertising (or PPC) is by far the most frequently used method of digital advertising. This guide will help develop a basic understanding of how a PPC campaign is structured and how each level works together to create an optimized marketing channel.


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CONTENT MARKETING

Cooler Screens Builds Visionary Leadership and Advisory Teams for Accelerated Growth

Cooler Screens | May 19, 2022

In response to accelerated growth, Cooler Screens is expanding its leadership and advisory board with industry leading talent from customer centric organizations to optimize the expansion of its platform, re-define and improve the in-store consumer experience and solidify the company as the world's largest digital media platform for retail. Cooler Screens was founded on the core idea that consumers deserve a far better experience than what is available today in bricks-and-mortar retail and the new leadership team will enable this mission. "This is retail media 2.0., and with a world-class team of accomplished innovators in place we are poised to not only bring the digital and physical worlds together and transform omnichannel marketing but also create an industry gold standard. This collapses the consumers' path to purchase into a few feet of retail space and a few seconds as opposed to traditional sequential ads that require much longer periods of time and much more physical space to drive sales," Cooler Screens Cofounder and CEO Arsen Avakian New Team Members Will Bring the Science of E-Commerce to Physical Retail Cooler Screens' leadership team additions include Lindell Bennett from Amazon as chief revenue officer and Shelly Schaffer as chief financial officer. Additionally, Cooler Screens' Chief Customer Experience and Operating Officer John Gomez was promoted and will take on additional responsibilities as president while retaining his former responsibilities. As chief revenue officer, Bennett brings extensive experience building new teams and businesses, while also launching new technologies and products. He will focus on helping brands capture the attention of customers already in the aisle, to build brand equity and increase sales simultaneously. His goals include establishing an insights-led revenue organization, strengthening the direct sales team, expanding distribution of Cooler Screens through programmatic partnerships, helping agency partners activate new in-store media opportunities and developing deeper omnichannel measurement for brands. "I spent over a decade helping define something new: the nascent retail media landscape," Bennett explained. "This experience is important because, at Cooler Screens, we are redefining the in-store experience by meeting customers where they are at – in the aisle – and finding new ways to help them make decisions while there. The question is, how do we make the experience better for customers while also providing an opportunity for brands to stand out? That's a question that I want to help answer, because there is a huge opportunity here for brands, not just in terms of messaging, but also in terms of measurement. I can't wait to help unlock this potential." In just over ten years at Amazon, Bennett held a number of US roles, leading enterprise CPG, running the mid-market and pioneering the enterprise cable and wireless business. He also spent time in Asia, leading the mid-market and enterprise sales teams for Japan, while also launching Amazon's first ad sales team in China. Additionally, he started and led the task force that built Amazon's narrative and reporting framework and was a key contributor to its brand-building and omnichannel measurement suites. As chief financial officer, Schaffer brings more than three decades of experience in financial and strategic planning, investor relations, business development, compliance and governance to her role at Cooler Screens, where she will be instrumental in accelerating and broadening growth across the ecosystem of retailers, brands, agencies, resellers and programmatic partners. Her extensive background has focused on technology and software, online platforms and branded consumer products in public, private and venture-backed companies, including The Coca Cola Company, Support.com, Yahoo, Mercury Interactive, Catalina Marketing, Nestle and more. Gomez, now Cooler Screens' president, chief consumer experience officer and COO, executed Cooler Screens' expansion in Walgreens, Kroger, Giant Eagle, Chevron, and CVS stores. Prior to joining Cooler Screens, he was president and CEO of KKR-owned Cardenas Markets, where he doubled the size of the $1 billion-plus food retailer. He also held the positions of EVP of operations, marketing and merchandising at Trader Joe's and chief operating officer at Argo Tea. New Advisory Board Members Will Inform Cooler Screen's Cutting-Edge Strategy Three leading growth and innovation experts will join the startup's advisory board: Andrew Appel, former president and CEO of the predictive analytics service IRI; Andrew Hill, chief data officer of global CPG marketer Unilever; and John Clavadetscher, who is transitioning from his full-time role as Cooler Screens' president and chief commercial officer. Appel, who was president and CEO of IRI for nine years, brings substantial experience in data and analytics to Cooler Screens advisory board. At IRI, he led the company's transformation from an insights provider to delivering growth as a technology focused Big Data global company. Over his approximately six years at Aon, Appel was CEO of two multi-billion-dollar divisions and was promoted to COO in his last year at the organization. Hill is responsible for Unilever's global data, advanced analytics, and information agenda spanning the full enterprise. He was named DataIQ's most influential person in data for 2022, as well as data visionary. Prior to coming to Unilever, he spent 20 years at global customer data science company Dunnhumby in leadership roles across North America and Europe. "Starting from the C-suite and advisory board and throughout the entire organization, Cooler Screens has assembled a team of innovators with a sure footing in uncharted terrain," Avakian said. "Their forward-looking leadership will put our technology at the service of consumer trust and the user experience. This is the team that can bring the data-driven science of e-commerce to retail, fusing these two channels to enable true omnichannel marketing." About Cooler Screens Cooler Screens is creating the world's largest in-store digital media and merchandising platform for retail. We transform retail surfaces into digital IoT smart screens that deliver in-store retail media and merchandising for the ultimate consumer experience at the intersection of commerce, context, and content. Cooler Screens has brought innovation, transparency, and relevancy to the channel with its audience-based point of decision platform that puts customer privacy first with certified identity-blind technology. With 90% of food, beverage and health category purchases still taking place in physical stores, Cooler Screens enables retailers to quantify and improve consumer experiences and allows brands to drive sales and build brand equity by connecting with consumers at the first moment of truth. Retail partners span grocery, drug, and convenience stores, including Walgreens, Kroger, Giant Eagle, Chevron, and CVS.

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MARKETING STRATEGY

ActiveCampaign Continues Rapid Growth Trajectory by Expanding Executive Leadership Team

ActiveCampaign | June 23, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), continues its momentum by welcoming two new members to its leadership team. These additions follow its acquisition of Postmark and DMARC Digests, further demonstrating the SaaS company’s influence on the market. Tech veteran Sameer Kazi has joined ActiveCampaign as President. Previously, he was CEO of customer engagement platform Cheetah Digital. In that time, Cheetah Digital grew into one of the largest independent enterprise martech companies in the world with offices in 18 countries. Prior, he served in senior leadership roles at Simply Measured and ExactTarget where he led both companies through transformative growth periods. As President, Kazi will build upon the core operations of what has made ActiveCampaign so successful and help prepare it for its next phase of growth. Sameer will report directly to founder and CEO Jason VandeBoom. In addition, Kelly O’Connell has been elevated to the executive leadership team as Senior Vice President, Product Strategy. In her role, she shapes the product and pricing strategy, and leads the product and design teams. O’Connell has been with ActiveCampaign since 2015, and has held key leadership roles across product, sales and customer success functions in the organization. With these additions to ActiveCampaign’s leadership bench, the Midwest’s largest SaaS unicorn is positioned to enter its next phase of growth - just surpassing 180,000 customers in over 170 countries worldwide and opening its larger Dublin hub to better serve its EMEA customers. “Welcoming Sameer to ActiveCampaign aligns perfectly towards our next phase of growth,” said VandeBoom. “Welcoming Sameer to ActiveCampaign aligns perfectly towards our next phase of growth,” said VandeBoom. “He has a proven track record of growth, operational excellence at scale, and a product-led mindset with deep Martech experience. Our industry-leading platform and world-class team, coupled with his expertise, will continue to democratize customer experience automation for growing businesses throughout the world.” About ActiveCampaign ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 800+ pre-built automations that combine transactional email and email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.

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CHANNEL PARTNERSHIPS

Azul Announces Global Channel Partner Program

Azul | May 27, 2022

Azul, the only company 100% focused on Java, today announced its global channel partner program, providing comprehensive resources that enable channel organizations to solve top-of-mind customer use cases such as cloud cost optimization, Oracle Java licensing alternatives, and application performance enhancement in financial services, ecommerce, software technology and other industries. Azul is expanding the reach, depth, support and staffing around its global partner program and is accepting new partners now. Azul brings more than 20 years of leadership in the Java market, employing the world’s largest independent Java engineering team and supporting more versions of Java than any other vendor, including Oracle. This deep experience makes Azul uniquely positioned to partner with companies addressing customer needs around slashing Oracle Java licensing costs and providing Java-based solutions to common infrastructure and application challenges. Many of the largest companies in the world use Azul’s flagship, high-performance Java runtime, Azul Platform Prime, to reduce their cloud costs by up to 50%. “We continue seeing explosive growth in demand for the Azul Platform,” said Chris Clabaugh, Azul’s vice president of channel sales. “Companies are grappling with out-of-control Java support and cloud costs that eat into margins and restrict the ability to modernize applications and infrastructure in a dynamic and competitive world. Azul and our partners work closely together to power hyperscale, performance-driven cloud applications and cost-efficient Java environments.” Available Partner Resources Azul’s partner program offers a flexible framework for jointly capturing the substantial market opportunity for Java-based solutions. Available resources for channel partners include: Conflict-free deal registration with compelling discounts Volume incentive plans, lead sharing, regional sales promotions and an easy-to-understand marketing development fund process World-class sales and technical training curriculum from the leading provider of OpenJDK-based Java runtimes, complete with on-demand videos, new badging and credentialing progression path, and self-paced presentations Comprehensive enablement and promotional resources “There’s massive demand for high-performance Java runtimes that cut customers’ infrastructure costs and power cloud-based applications, Azul offers substantial resources to enable its partners’ success, and together we are building on our already strong momentum.” Frank Nobbe, director partner management, Logicalis Germany About Azul Systems Inc. Headquartered in Sunnyvale, California, Azul provides the Java platform for the modern cloud enterprise. Azul is the only company 100% focused on Java. Millions of Java developers, hundreds of millions of devices and the world’s most highly regarded businesses trust Azul to power their applications with exceptional capabilities, performance, security, value and success. Azul customers include 27% of the Fortune 100, 50% of Forbes top-10 World’s Most Valuable Brands, all 10 of the world’s top-10 financial trading companies and leading brands like Avaya, Bazaarvoice, BMW, Credit Suisse, Deutsche Telekom, LG, Mastercard, Mizuho, Priceline, Salesforce, Software AG and Workday.

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CHANNEL PARTNERSHIPS

Medius inks channel partnership with US-based ERP consultancy Elire

Medius | June 02, 2022

Medius, a leading provider of autonomous accounts payable (AP) solutions, today announces a new channel partnership with US-based ERP consultancy Elire, Inc. Medius' suite of products automates the process of receiving, handling, approving, and paying an invoice, and simplifies the onboarding and managing of vendors. It enables organizations to better manage spend, reduce risk and fraud, and improve processes. The company is actively growing its channel and ISV partner programs to grow its reach and introduce a broader cross-section of customers to the benefits of AP automation. Elire is an IT consultancy with an offering that spans five core areas of expertise: Oracle Cloud, PeopleSoft, Treasury Services, Advisory Services and Managed Services. The company currently serves over 250 enterprise customers in North America in sectors including financial services, healthcare, government, and education. Its customers include business analysts focused on optimizing performance, as well as IT and finance decision makers focused on driving efficiencies. For Elire, the Medius channel partnership will accelerate its expansion into AP automation advisory, providing new, value-added services to its customer base, expanding its footprint in the CFO's office, and growing its revenues. Elire and its customers will benefit from Medius's best-in-class technology and market-leading AP automation expertise, insight and thought leadership. Jeff Swan, Chief Revenue Officer at Medius comments: "Elire's deep expertise in enterprise ERP systems means it is uniquely positioned to understand and unlock the benefits of AP automation for finance, IT, and other business leaders." Jeff Swan, Chief Revenue Officer at Medius comments: "Elire's deep expertise in enterprise ERP systems means it is uniquely positioned to understand and unlock the benefits of AP automation for finance, IT, and other business leaders. We welcome this partnership and look forward to bringing the extensive benefits of the Medius suite and ecosystem to Elire's customers in the US and beyond." Richard Merrill, Head of Delivery Services at Elire, Inc comments: "Our 17 years' experience specifying, deploying, upgrading, and optimizing ERP systems has enabled us to identify technology areas with the potential to transform critical business functions, as well as best-in-class software partners. AP automation is a new emerging category which will create major operational advantages for our customers and Medius stands out as the category's leading vendor."

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Spotlight

In 2015, U.S. companies spent over $180 billion in advertising. Of that, $58 billion was in digital. Pay-Per-Click advertising (or PPC) is by far the most frequently used method of digital advertising. This guide will help develop a basic understanding of how a PPC campaign is structured and how each level works together to create an optimized marketing channel.

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