Google Ads Makes Parallel Tracking Mandatory for Video Campaigns via @MattGSouthern

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking is already mandatory for Search, Shopping, and Display campaigns. As of March 30th it will also be mandatory for all video campaigns.

Spotlight

For most businesses, international expansion is not just a long-term goal, but a necessity to remain competitive and grow. For example, in a recent Atlas survey, more than 80% of international companies said that they were considering expanding into new markets this year in order to find the right talent for their business. An E


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Spotlight

For most businesses, international expansion is not just a long-term goal, but a necessity to remain competitive and grow. For example, in a recent Atlas survey, more than 80% of international companies said that they were considering expanding into new markets this year in order to find the right talent for their business. An E

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