Global trade fair operations off to a successful start

Messe Frankfurt | August 20, 2020

Messe Frankfurt has held its first trade fairs since the multi-month global lockdown – with great success. Taking place from 15 to 17 July, Intertextile Shenzhen Apparel Fabrics and the Yarn Expo demonstrated just how important personal encounters are, highlighting the increased need for face-to-face meetings in the current situation.

Spotlight

Launched a new e-commerce store but struggling to make sales. Then, you are not the only one, many others business owners face the same problem. You’ve got a product and populated your site with great content. Now its not that easy to just sit and watch the traffic and sales flooding
in to your site.For many e-commerce owner, it becomes frustrating to get their business ready.In this infographic, you will learn 3 ways that you can practice to make your first e-commerce sale.The amazing thing about these is that you don’t even require to drive traffic to your website as they use direct client outreach.


Other News
MARKETING DATA

Evolution Digital Announces Promotion of Marc Cohen to Chief Revenue Officer

Evolution Digital | January 12, 2022

As Evolution Digital continues to expand and grow its portfolio of Android TV and whole-home Wi-Fi products and services, the company announces the promotion of Marc Cohen from EVP of Marketing Sales to Chief Revenue Officer (CRO) effective immediately. Cohen is a longtime industry veteran with honors including 2018 FierceVideo Most Impactful Person in Pay-TV and 2019 Cable TV Pioneer. He will continue to lead Evolution Digital's sales, sales engineering and marketing strategies and execution. His new responsibilities as CRO include spearheading all company revenue generation, business development and profitability, as well as managing new commercial relationships such as Evolution Digital's partnership with Plume. During his time with Evolution Digital, Marc's contributions have been invaluable not only driving the growth of the business, but also creating a great company culture for our employees. The relationships that Marc creates both internally and externally are unmatched in my career, and there is no question that we would not be the great company that we are today without his leadership. Moreover, Marc's strategic focus, financial expertise, insight and energy have had a profound and positive effect on the organization, and I look forward to the ongoing impact he will make as CRO as we advance the company in 2022 and beyond." Chris Egan, CEO of Evolution Digital Prior to joining Evolution Digital in 2010, Cohen was VP of Sales for Avail-TVN where he expanded the channel partner sales program and managed all trade customers and partnerships. Cohen previously co-founded and operated Longview Communications, a cable MSO with 125 cable systems across five states. Cohen currently serves as an advisor to Plex. About Evolution Digital Evolution Digital L.L.C. is a leading provider of a broad portfolio of integrated video products and whole-home Wi-Fi offerings for the global industry. Our customers include service providers and their subscribers who use our products daily to enhance their lives. We take an aggressive approach to product innovation to embrace new technologies and ever-evolving connected lifestyles that require high-performance, reliable and user-friendly solutions.

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CRM

Freshworks Launches its First Unified CRM for E-Commerce Companies

Freshworks | April 27, 2022

Freshworks Inc. a software company empowering the people who power business, launched Freshworks CRM for e-commerce, a customer relationship management (CRM) solution with a unified customer record across conversational marketing, sales and customer support. Built for direct-to-consumer brands and digital retailers, the CRM solution empowers employees to engage their buyers directly through modern messaging channels, providing them with more personalized and delightful experiences. Freshworks CRM for e-commerce is now available directly from Freshworks and also on the Shopify App Store. A recent study found that 96% of consumers who experienced poor customer service said that it affected their loyalty to a brand. In a world where consumers click to buy more on social, mobile and online channels, creating a $7.4 trillion digital commerce market by 2025, the line between customer service and purchasing decisions have blurred. But most existing CRM solutions force businesses to take an ‘add and integrate’ approach for sales, marketing and support, which fragments the buying and servicing experiences for customers. Freshworks CRM for e-commerce helps companies engage customers on modern messaging channels including WhatsApp and text messaging across marketing, support and sales, empowering any business to compete on the same footing as the biggest names in e-commerce. It natively integrates with e-commerce platforms and packages marketing automation, multi-channel campaigns (email, chat, WhatsApp, and SMS), and conversational sales and support (live-chat and AI chat bots) to help businesses segment their audience, automate and personalize messages, and delight customers with proactive support. Buyers gain nearly instant answers to their questions and businesses can unify customer support insights across digital channels. “Our first solution with a unified data model, Freshworks CRM for e-commerce, was built to help local businesses act on a complete view of the customer so they never have to do things they hate—like repeating order information or wading through irrelevant products and promotional emails. This marks a milestone in our product mission of helping businesses delight their customers,” said Prakash Ramamurthy, Chief Product Officer at Freshworks. Early adopter, Dr. Renita Rajan, Managing Partner at The Lip Balm Company said, “With Freshworks CRM we can now deliver a personalized and delightful experience. Engaging our customers with context, turning visitors into sales, and keeping customers happy with exceptional customer support is helping our business grow.” A unified customer record powered by Freshworks CRM for e-commerce will now enable businesses to: Win the right customers. New “Multichannel Engagement Journeys” help marketers create comprehensive customer profiles and run segmented marketing campaigns based on their purchasing behavior across email, chatbots, SMS, WhatsApp, and social platforms like Instagram and Facebook. Delight existing customers. New “Conversational Engagement” features like out-of-the-box chatbot templates for e-commerce, and order information available in the Agent Inbox all help support teams increase purchases and grow lifetime loyalty with personalized messaging and cart abandonment prompts without leaving the Freshworks platform. Optimize the channel mix. Move away from costly assisted channels such as voice calls to offer digital-first, self-service customer support. As a result, companies can reduce operational costs and increase customer satisfaction by providing instant answers from a digital storefront. Grow the business. Track all aspects of commerce to decrease time to order, drive repeat revenue and customer lifetime value (CLTV) with insights that sync contacts, purchase history, and relevant data between e-commerce platforms and Freshworks’ marketing automation solution. Add right-sized capabilities. The new Freshworks CRM for e-commerce solution is modular, so companies can start with the marketing solution and then add support, or vice versa, to bring these teams closer than ever before with a unified CRM. “Delivering a truly incredible online customer experience begins with making it easy for them to discover, purchase and ask for help whenever they need it, The best companies in the world find a way to unify commerce and support channels as consumers expect to complain and communicate in the same places they order and ask for refunds. Freshworks is helping businesses do that.” Brent Leary, co-founder, and partner of independent analyst firm CRM Essentials Freshworks CRM for e-commerce is built on the Freshworks Neo platform, which enables a unified customer record with an ecosystem of thousands of apps and shared services. About Freshworks Inc. Freshworks Inc., makes business software people love to use. Purpose-built for IT, customer support, sales and marketing teams, our products empower the people who power business. Freshworks is fast to onboard, priced affordably, built to delight, yet powerful enough to deliver critical business outcomes. Headquartered in San Mateo, California, Freshworks operates around the world to serve more than 56,000 customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

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CHANNEL PARTNERSHIPS

Two Appian Executives Honored with 2022 CRN Channel Chief Recognition

Appian | February 09, 2022

Appian announced that CRN, a brand of The Channel Company, has named both Marc Wilson, Appian Chief Partner Officer, and Shawn Toldo, Appian Global Vice President - Channel Partners, to the CRN 2022 Channel Chiefs list. CRN's annual Channel Chiefs project identifies top IT channel vendor executives who continually demonstrate expertise, influence and innovation in channel leadership. Marc Wilson, a founder of Appian, oversees the company's global strategic partnerships. Marc is a leading expert in the real-world application of low-code app development, artificial intelligence, robotic process automation, and business process management. He has worked with hundreds of enterprise clients to maximize the business impact delivered by the Appian Low-Code Platform. "Meeting the demand for our platform and solutions requires a global ecosystem of expert partners," he said. "Our partners' Appian programs are expanding rapidly, and we take seriously our responsibility to make sure those programs deliver at the highest level of quality. I'm very proud of the work my team does to support and enable our global network." Shawn Toldo has extensive experience transforming go-to-market strategies and operating models to execute at scale with partners. At Appian, he is responsible for global channel strategy, indirect revenue, and enabling partner capabilities. Shawn's team is accountable for leading channel partner sales, recruitment, activation, and overall partner productivity. He said: "Appian has a deep organizational commitment to helping our partners sell, develop, and deliver world-class solutions. Our partners are exceptional in driving innovation and delivering transformational value for our mutual customers." A panel of CRN editors selected the honorees for their channel dedication, industry stature, and accomplishments as channel advocates. The 2022 Channel Chiefs are influential leaders who continue to shape the IT channel with innovative strategies, programs, and partnerships. CRN's 2022 Channel Chiefs recognition is given exclusively to the foremost channel executives who consistently design, promote, and execute effective partner programs and strategies. We're thrilled to recognize the tireless work and unwavering commitment these honorees put into fostering outstanding business innovation and building strong partner programs to drive channel engagement and success." Blaine Raddon, CEO of The Channel Company About Appian Appian is the unified platform for change. We accelerate customers' businesses by discovering, designing, and automating their most important processes. The Appian Low-Code Platform combines the key capabilities needed to get work done faster, Process Mining + Workflow + Automation, in a unified low-code platform. Appian is open, enterprise-grade and trusted by industry leaders. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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MARKETING STRATEGY

Reprise Named to Ad Age Best Places to Work 2022

Reprise | January 25, 2022

Reprise, the performance marketing and eCommerce specialty agency of the IPG Mediabrands network, announced it was named to the Best Places to Work 2022 list by Ad Age, an influential publication that reaches key decision makers and disruptors across the marketing and media landscape. In this annual ranking of companies that lead the industry in areas including company culture, leadership, pay, and workplace benefits, Reprise was awarded for its high overall scores amongst companies with more than 200 employees. This award was chosen by the people who experience the company most closely. Ad Age conducted an analysis of survey responses from employees and questionnaires filled out by employers to determine the winners. The full list of winners is available in the print issue and online. Our team at Reprise makes our workplace what it is today and are helping to shape it for the future. We are in a unique position where our agency’s success is fueled both by the relationships with our clients and the strength of our partnerships across our network. Thank you and congratulations to our employees on earning this recognition, which is a celebration of their creative approach to our business and commitment to a vibrant and inclusive culture.” David Mataranglo, US CEO, Reprise Ad Age Best Places to Work 2022 honors 50 companies that did a standout job over the past year as the ad business rebounded, the talent pool tightened and the specter of COVID-19 remained omnipresent at work, at home—and at work at home. Reprise continued to grow at an accelerated pace through new business and organically, while the agency also welcomed talented new hires across the U.S. amidst a highly competitive marketplace. From senior leaders to early career professionals to career changers, Reprise attracted nearly 300 people to its community of specialists developing and applying their crafts in search, social, SEO, experience, commerce, media, and more. Together the team delivered industry award-winning work and created Flow for clients. Despite the pandemic’s difficulties, the Reprise team rose up to support each other, gave back to those in need, reconnected, and engaged on issues that mattered in the world and in their daily lives. Their joy and resilience also made it among the Best Places to Work. “The advertising business saw a healthy comeback and ad tech firms and health care agencies thrived, making 2021 a decidedly strong year for the industry,” said Dan Peres, associate publisher and editor-in-chief, Ad Age. “The pandemic continued to impact—and permanently change—how we work, and this year’s Ad Age Best Places to Work winners created the right culture and opportunities for their teams.” Ad Age’s Best Places to Work Methodology Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score). Ad Age produced Best Places to Work 2022 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, brand or corporate marketing departments or groups and in-house agencies of marketers. About Reprise Reprise is one of the world’s largest performance marketing networks, with over 3,000 experts across 68 offices in 45 markets. We offer a complete suite customer-centric performance marketing services including, but not limited to, Strategy, SEO, Paid Search, Social, eCommerce and Creative. Part of the Mediabrands division of the Interpublic Group, Reprise is headquartered in New York. To learn more about how we can empower your business, please visit www.reprisedigital.com now. About Ad Age Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, Ad Age’s industry-leading content includes the coveted A-List & Creativity Awards, the Ad Age Next conference series and proprietary data including the Leading National Advertisers Report from the Ad Age Datacenter.

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Spotlight

Launched a new e-commerce store but struggling to make sales. Then, you are not the only one, many others business owners face the same problem. You’ve got a product and populated your site with great content. Now its not that easy to just sit and watch the traffic and sales flooding
in to your site.For many e-commerce owner, it becomes frustrating to get their business ready.In this infographic, you will learn 3 ways that you can practice to make your first e-commerce sale.The amazing thing about these is that you don’t even require to drive traffic to your website as they use direct client outreach.

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