MARKETING STRATEGY

Geben Communication Acquires Women Online, a Content Marketing and Influencer Agency

Women Online | May 24, 2021

Geben Communication, an award-winning PR firm, today announced it's acquired Women Online, a content and influencer marketing agency that focuses on national social impact and nonprofit clients.

"We've always focused on accelerating growth and impact for our clients. Now, we will do more," said Geben Founder and President, Heather Whaling. "This acquisition expands our expertise, elevates our services, and creates new ways for us to support our clients' goals. the ladies Online team features a rich history of successfully implementing creative, innovative campaigns that shift behaviors, engage stakeholders, and educate audiences, and we're excited to feature their expertise to our team."

Generalists by intent, Geben's clients span industries from healthcare and technology to B2B and consumer services. And now, the addition of girls Online catapults Geben to the forefront of the social impact space. After starting as a PR and social media agency in 2009, Geben's services expanded as clients' needs evolved over the years -- adding paid search, paid social, SEO audits and strategy, and data analytics/insights to its offerings.

Women Online Founder, Morra Aarons-Mele, is joining Geben's leadership team as EVP and can lead the event of a national social impact practice.

"There's such a lot alignment that joining forces seems like a natural next step for both teams," said Aarons-Mele. "I'm thrilled to deepen our talent bench and supplement our content and influencer services with PR and digital marketing."

Geben stays at the forefront of ever-evolving client needs. Consumers are demanding brands live their values. By infusing Women Online's national social impact expertise, Geben is expanding its services to deliver innovative, effective solutions to foundations, nonprofits and mission-driven brands committed to making a far better world.

"Geben means 'to give' in German, so it's only natural that once we decided to take a position in our growth, we found a partner who shares our deep commitment to doing well by doing good," said Whaling.


About Geben Communication

Geben Communication may be a PR agency specializing in traditional and digital communications services. Since the launch of the agency in 2009, Geben's services expanded as clients' needs evolved over the years-- adding paid search, paid social, SEO audits and strategy, and data analytics/insights to its offerings. Having award-winning work recognized by PRSA, Geben was also recently named a top PR agency in America by Forbes.

About Women Online

Women Online may be a boutique content and influencer marketing agency. the corporate focuses on national social impact and nonprofit clients, utilizing The Mission List, Women Online's remarkable influencer network of highly coveted opinion-shapers. Their best-in-class work has been recognized by PR Week, the Webbys, the Iris Awards for excellence in parenting media, and PRSA.

Spotlight

IAB released the “State of Viewability Transaction 2015,” a position paper offering the digital media and advertising industries guidance on how to manage the shift of digital media’s “audience currency” to 100 percent viewability.


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