MARKETING DATA
RateMyAgent | January 31, 2022
RateMyAgent, an agent review and digital marketing platform for real estate professionals to generate, aggregate, and syndicate client reviews has announced its second annual U.S. based Agent of the Year Award winners. Seven regional winners were selected based on verified review data, transaction volume, and overall quality of their reviews. One of the seven regional winners was selected as the national Agent of the Year. RateMyAgent will celebrate these winners along with fifty state winners and over two thousand city and county winners at a special event this April in conjunction with Inman Connect in New York. A new agent who has been in the industry for less than two years, and has participated in the New Agent 365 training program will be awarded with the Rising Star.
The Regional Winners are:
New England: Gregory Hanner, Garden Realty
Mid-Atlantic: Ellen Gonik, Coldwell Banker Residential Brokerage,NJ
Midwest: John Scaglione, Coldwell Banker Schmidt Realty, OH
Southeast: Tammy O Lyne, KW Pinehurst
Southwest: Brian Hall, EXP Realty
Mountain: Brie Fowler, Coldwell Banker Realty
West: LuAnn Shikasho, EXP Realty of California
The National Winner 2022 US Agent of the Year is:
LuAnn Shikasho, EXP Realty of California
The awards represent excellent customer service and celebrate agents who have created remarkable client experiences. This is the first industry-wide, brokerage-agnostic awards program based primarily on client satisfaction and quality review data, instead of transaction and sales volume alone. It's an important next step in changing the focus to improving the consumer experience and collectively raising the real estate bar together.
The US Agent of the Year Awards continue to expand in its second year. Despite the pandemic and unprecedented market conditions, agents showed up for their clients like never before as evidenced by the quantity and quality of reviews. We're thrilled to shine a spotlight on these incredible award winners."
Mark Armstrong, RateMyAgent co-founder and executive director of RateMyAgent
About RateMyAgent
RateMyAgent is an Australia-based review platform now expanding rapidly in the United States. In Australia, RateMyAgent is used by agents who sell 80% of property across Australia and get reviews for 1 in 3 homes sold nationally. RateMyAgent launched in the United States in 2018 and has partnerships with MLS's from Florida to California, including CRMLS, the country's largest MLS. They are the first review platform to be included in NAR's REACH Accelerator Program. RateMyAgent is listed on the Australian stock exchange.
Read More
CHANNEL PARTNERSHIPS
CoreSite | April 08, 2022
CoreSite, a leading hybrid IT solutions provider and subsidiary of American Tower Corporation (NYSE: AMT) (“American Tower”), announced it will be joining American Tower Data Center Solutions at the Channel Partners Conference and Expo 2022 April 11-14 in Las Vegas. The event is designed to connect partners with technology companies to advance their businesses and harness knowledge that accelerates new revenue and growth.
Since creating the Core Partner Program, CoreSite has participated in events like the Channel Partners Conference and Expo for an opportunity to engage with its agents and partners and discuss how to grow their businesses by selling CoreSite’s data center and hybrid IT solutions. The Core Partner community includes agents, resellers, real estate brokers, solution partners and cloud partners.
By including CoreSite's data center services in their sales portfolio, partners benefit from an additional revenue stream and enhanced customer retention. CoreSite has a dedicated channel team to enable partners’ success through training and marketing support. In addition, CoreSite offers individual programs that allow partners to work with the company as a referral partner or with a master agent.
During the four-day event, CoreSite will be located on the expo floor at Booth #1431, and American Tower will have meeting space in Bellini #2004. Eric Watko, Vice President of Product Line Management at American Tower, will be participating in an informational session titled “How 5G and Edge Computing Are Transferring the Way We Work”, Tuesday, April 12, from 5 p.m. to 5:30 p.m. PT at the Venetian Level 2, Expo Center – Hall C, Booth 1849 in the Expo Theater.
About CoreSite
CoreSite, an American Tower company (NYSE: AMT), provides hybrid IT solutions that empower enterprises, cloud, network, and IT service providers to monetize and future-proof their digital business. Our highly interconnected data center campuses offer a native digital supply chain featuring direct cloud onramps to enable our customers to build customized hybrid IT infrastructure and accelerate digital transformation. For more than 20 years, CoreSite’s team of technical experts have partnered with customers to optimize operations, elevate customer experience, dynamically scale, and leverage data to gain competitive edge.
Read More
CHANNEL PARTNERSHIPS
Stagwell Inc. | February 25, 2022
Stagwell, the challenger network built to transform marketing, announced a meaningful expansion of its global footprint across MENA with three affiliate partnerships: public relations and marketing network Orient Planet Group, data-driven strategy consulting firm, Phronesis Group, and events and talent management firm FLC. Together, the affiliates scale Stagwell's leading digital transformation, creative production and modern media services while expanding the roster of local and international talent available to Stagwell and its growing global client roster.
Each will collaborate with Stagwell's flagship global media agency Assembly in MENA and existing regional affiliate partner Brand New Galaxy. Additionally, the new affiliates will benefit from best-in-class product solutions in the Stagwell Marketing Cloud, a suite of business transformation solutions for in-house marketing teams.
Now in its second year, the Global Affiliate Program continues to allow Stagwell to chart agile global expansion and collaborate with regional experts to drive international value for brands. Our partners at Orient Planet Group are already deeply entrenched with teams across the network, and I'm excited to build on our new partnerships with Phronesis and FLC as we continue our mission to transform marketing."
Mark Penn, Chairman and CEO, Stagwell
The new affiliates are leaders in creative production, digital media, and data-driven strategy consulting:
Phronesis Group is a global strategy consulting firm which helps clients achieve global growth through more effective and efficient marketing communications executions. Focused on measurable client outcomes, Phronesis is headquartered in Chicago with offices in the UK, EU, Kingdom of Saudi Arabia, UAE and Indo-Pacific Region, where they serve a distinct portfolio of clients. These clients include BOD's and CXO's of Fortune 100 global corporations, sovereign wealth funds, private equity firms and ministries from emerging market countries.
Orient Planet Group is one of the most rapidly growing public relations, marketing and communications consultancies in North Africa and the Middle East. Orient Planet's expertise in creative communications coupled with contemporary thinking provides unparalleled marketing communications services to its clients across numerous sectors. Orient Planet Group recently extended its strategic partnership with Stagwell global communications firm Allison+Partners, scaling their combined expertise in the region.
FLC is a leading Dubai-based production & model management agency that services clients across two key verticals – Print & Video Productions and Fashion Shows – while supporting casting via a range of local and international models, casts, photographers, and stylists.
"Phronesis is excited to be joining Stagwell through their affiliate partnership program. After an exhaustive review, we found that Stagwell possessed the extraordinary talent, services and will to challenge the traditional holding company status quo with an execution ecosystem that our clients expect," said Jeffrey Hupe, Chief Executive Officer of Phronesis Group. "Unlike other strategy consulting firms, we partner with our clients through the entire process from strategy to execution to help them realize growth outcomes that deliver business value. Our highly disciplined delivery and services execution model is now aligned with a global, premier marketing services holding company that will finally meet client demands by truly integrating their arsenal of services.
"Orient Planet Group is well-entrenched in the Middle East and North Africa with in-depth understanding of the local landscape," said Nidal Abou Zaki, Founder and Managing Director of Orient Planet Group. "As the regional affiliate of Stagwell and Allison+Partners and having maintained a strong network and long-standing partnerships over the years, we are encouraged to see more organizations engaging and connecting with their markets across a diverse population."
To date, Stagwell's Global Affiliate Program has added over 50 partners representing countries across Latin America, MENA, Asia-Pacific, and Eastern Europe. In addition to expansion via this program, Stagwell in January 2022 launched an international office in Singapore to accelerate its growth in APAC.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.
Read More
CONTENT MARKETING
Crowd Content | December 15, 2021
Crowd Content Media, a company that helps businesses create content at any scale, is pleased to launch its new subject matter expert (SME) network and accompanying SME review service aimed at helping marketers create expert-level content at any scale.
We've heard our clients, who are some of the web's most talented marketers, loud and clear - they need expert level content to rank well in Google and impress their readers. That can be really challenging. Finding an expert is tough, but finding enough to keep up with large content creation programs is even tougher. Our SME network and review service make that easy and can keep up with even the largest content programs."
Rick Leach, Content Director at Crowd Content
The launch is the culmination of months of expert recruitment and technology development. Crowd Content now boasts a roster of hundreds of SMEs spanning virtually any industry and proprietary technology that matches verified experts in each client's industry to review their custom written content. SMEs perform a final review to ensure accuracy, add their expert insights, and attach their byline (if requested). This lets clients create large volumes of expert-level content that's authoritative, accurate, on-brand, and ready to publish.
With a mandate to help marketers create amazing content that drives SEO results, Crowd Content will continue to develop services and technology that makes content creation more efficient and effective.
About Crowd Content
Founded in 2013, Crowd Content Media is a leading content creation service provider based in Victoria, BC. Its global platform connects talented writers and editors with businesses in need of high-quality, publish-ready content at scale. To date, Crowd Content has served more than 8,000 enterprise and SMB customers across 81 countries through its cloud portal, which provides self-serve and fully managed content services.
Read More